The document discusses how mobile is replacing the web and driving an evolution towards an "experience economy". Some key points made include:
- Mobile penetration now exceeds 93% globally, with mobile built for intuitive user experiences
- There is no longer a distinction between business-to-consumer, business-to-business, etc. but rather a focus on "business-to-user"
- Companies need to build great user experiences across any device quickly to succeed in this new mobile environment
- The "device explosion" has eliminated the Windows monopoly, with 81% of companies now building for multiple operating systems
Mobile & The New Experience Economy (And What it Means for IT)Axway Appcelerator
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Apps, APIs & Analytics: What "Mobile First" Really MeansAxway Appcelerator
BYOD for tablets and smartphones represents only the first shock of the mobile explosion. There is an even larger change coming, one defined by greater (not less) heterogeneity in device and OS, combined with myriad of new data sources. Driving all of it is a demand for ever-richer user experiences - a new kind of "experience economy", where the winners are those companies that deliver the most compelling experiences to the user's device of choice. In this presentation to the Washington Area CTO Roundtable, Appcelerator co-founder and CTO Nolan Wright investigates what these changes mean to the ways we build apps, connect them to public and enterprise data, and measure the results - as well as what it all suggests for the future of enterprise IT.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Marketing Roundtable - May 14, 2013 - Go Mobile or Go HomeAnnArborSPARK
This workshop aims to deliver insights and foster discussion on the critical importance of adopting mobile strategies for your business. By exploring trends and case studies, session participants will leave with a deeper understanding of the ever-evolving mobile landscape and adaptable ideas on how to champion a go-to-market mobile strategy.
What was the biggest technological event in 2014? The smartwatch? iPhone6? The Sony hack? Looking back at 2014 it is not some device or moment, its more like the continued development of ongoing trends.
In this Annual State of the Technology Lecture, I will look at where we are beginning the year 2015. We look at the network economy, the sharing economy, wearables, and internet of things.
And we look at the most popular craze in 2014.
Mobile & The New Experience Economy (And What it Means for IT)Axway Appcelerator
Mobile is replacing the Web -- not soon, now -- but too many companies have their heads in the sand, convinced it’s just another “trend.” It too shall pass, right? See what Appcelerator co-founder and CTO, Nolan Wright, has to say about why B2U is the only acronym that matters.
Apps, APIs & Analytics: What "Mobile First" Really MeansAxway Appcelerator
BYOD for tablets and smartphones represents only the first shock of the mobile explosion. There is an even larger change coming, one defined by greater (not less) heterogeneity in device and OS, combined with myriad of new data sources. Driving all of it is a demand for ever-richer user experiences - a new kind of "experience economy", where the winners are those companies that deliver the most compelling experiences to the user's device of choice. In this presentation to the Washington Area CTO Roundtable, Appcelerator co-founder and CTO Nolan Wright investigates what these changes mean to the ways we build apps, connect them to public and enterprise data, and measure the results - as well as what it all suggests for the future of enterprise IT.
f your company is caught up wondering which mobile apps to build or which devices to support, chances are you’re asking the wrong questions. Instead, organizations need to understand first how user expectation is being rewired in a mobile world - one in which “mobile moments” are the new battleground for customer and employee engagement.
Marketing Roundtable - May 14, 2013 - Go Mobile or Go HomeAnnArborSPARK
This workshop aims to deliver insights and foster discussion on the critical importance of adopting mobile strategies for your business. By exploring trends and case studies, session participants will leave with a deeper understanding of the ever-evolving mobile landscape and adaptable ideas on how to champion a go-to-market mobile strategy.
What was the biggest technological event in 2014? The smartwatch? iPhone6? The Sony hack? Looking back at 2014 it is not some device or moment, its more like the continued development of ongoing trends.
In this Annual State of the Technology Lecture, I will look at where we are beginning the year 2015. We look at the network economy, the sharing economy, wearables, and internet of things.
And we look at the most popular craze in 2014.
Presentation at LTE Americas Conference on What Potential User Experiences wi...John Feland
This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
Punctuated Equilibrium, Celestial Navigation, and APIsSam Ramji
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs. In this talk, we'll look at three key themes in the API economy:
•The Evolution of Business Models: From 1st Party to Partner to Platform
•The Evolution of Architecture: From Mainframe to Mobile
•The Evolution of Data: From Silos to Social
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Impact of Interface Technologies on Consumer ExperienceJohn Feland
How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
SXSW PANELPICKER - INTRODUCTION TO SUBJECT, NOT FINAL DECKCynan Clucas
Background to a proposed talk on whether smartphone usage, and the behavioural change that is being created by increasing dependency and addiction amongst users, demonstrates a need for greater government regulation of the tech industry.
Android mobile application development is booming with a growth of android users around world. There are lot's of android applications developed on daily basis and only few of them become successful. Here we share some important features you must implement to develop successful android application. To develop your android application, visit: http://www.greymatterindia.com/android-application-development
Presentation at LTE Americas Conference on What Potential User Experiences wi...John Feland
This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
Punctuated Equilibrium, Celestial Navigation, and APIsSam Ramji
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs. In this talk, we'll look at three key themes in the API economy:
•The Evolution of Business Models: From 1st Party to Partner to Platform
•The Evolution of Architecture: From Mainframe to Mobile
•The Evolution of Data: From Silos to Social
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Impact of Interface Technologies on Consumer ExperienceJohn Feland
How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
SXSW PANELPICKER - INTRODUCTION TO SUBJECT, NOT FINAL DECKCynan Clucas
Background to a proposed talk on whether smartphone usage, and the behavioural change that is being created by increasing dependency and addiction amongst users, demonstrates a need for greater government regulation of the tech industry.
Android mobile application development is booming with a growth of android users around world. There are lot's of android applications developed on daily basis and only few of them become successful. Here we share some important features you must implement to develop successful android application. To develop your android application, visit: http://www.greymatterindia.com/android-application-development
Appcelerator Titanium is a cross-platform development environment where you can build iOS, Android, BlackBerry and Hybrid/HTML5 apps. This talk will discuss how it works, how to get started, code samples and pros/cons from experience.
In this episode, Jeff Williams interviews Justin Somaini of Box.com. They discuss security implications from a consumer perspective, how security and the cloud environment work together, and revisit Bill Gates Trustworthy Computing memo from 2002.
Why Your Company MUST Upgrade Windows XP, Office 2003 & Small Business Serve...Chad Massaker
The world of technology is ever changing. Join us each month for real world updates, implementation strategies and KPI's on topics like search engine optimization, cloud computing, social media and more!
With less than a year left before Microsoft pulls the plug on its still-widely used operating system (OS) Windows XP, Windows 2003 Small Business Server and Office 2003, businesses must have a migration plan or risk facing compliance issues. Please join us as Chad Massaker, CEO, Carceron covers the following topics:
•The risks of of not upgrading systems running these obsolete platforms. Especially if your are in healthcare or take credit cards.
•The potential tax advantages of completing your upgrades by the end of 2013
•Should you stick with desktops? Or try something new? Like a tablet? or a Chromebook? Pros and Cons of Everything.
•Do I really need a need a server? Or can I just go all Cloud?
•Cloud alternatives to all of the above.
Arise invites its CSPs to participate in a video contest - send us a video clip, not more than 3 mins, sharing your experience as a homeworker and telling us what you love most about the work you do.
Managing supplier content and product informationEnterworks Inc.
An overview of how Enterworks Enable helps suppliers better acquire and manage their product content, and publish it and share it with their dealers and distributors.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
The cloud has been around for a while and is really starting to take off! Here are some thoughts on security that may be useful and help you get your head around your security exposure.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
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The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
Daring to be_digital seminar_5th march edinburghPrecedent
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We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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1. Mobile & The New Experience Economy
JEFF HAYNIE, CO-FOUNDER & CEO
@jhaynie
2. Mobile
is
replacing
the
web.
THE ELEPHANT IN THE ROOM
What the business will pay for.
3. 7,095,476,818
TOTAL WORLD POPULATION
2,484,915,152
INTERNET USERS
6,572,950,124
MOBILE SUBSCRIBERS
52% 48%
URBAN RURAL
35%
INTERNET PENETRATION
93%
MOBILE PENETRATION
JANUARY 2014 SOURCE: We Are Social. wearesocial.sg.
8. “Delight is the new normal.”
–GEOFFREY MOORE
AUTHOR, CROSSING THE CHASM AND ESCAPE VELOCITY
9. THE PROGRESSION OF ECONOMIC VALUE
1
0
MARKET PREMIUM
PRICING
Extract
commodities
Make
goods
Deliver
services
Stage
experiences
DIFFERENTIATED
COMPETITIVE
POSITION
UNDIFFERENTIATED
SOURCE: Pine, B. Joseph, and James H. Gilmore. Welcome to the Experience Economy. Harvard Business Review, July 1998.
10. A revolution in experience is driving an evolution in the stack
CLIENT SERVER
Early 1990s
One-to-one
Rich UX (GUI)
Distributed computing
Local Network
WEB
Late 1990s
One-to-many
Weak UX (HTML-Based)
Server-centric computing
Global network
MOBILE
Today
Many-to-many
Rich UX (driven by mobile OSs)
Distributed computing
Internet of Things
1990s TO TODAY
11. Data
orchestration
Optimized
payloads
Online/offline
sync
Elastic scale
Secure access
Great UX
across
platforms
Openness to
any device
Apps, not
applications
Performance
metrics
Usage patterns
Adoption rates
Lifecycle efficacy
Real-time data to
drive actions
THREE A’S OF WINNING MOBILE EXPERIENCES
12. “Apps and applications are two very different expressions
of software…. The defining characteristic of an app is its
reduced functional presence. Apps do less than
applications. That is their goal.”
–GARTNER
PRENTICE, BRIAN. "THE APP AND ITS IMPACT ON SOFTWARE DESIGN." GARTNER. 18 MAY 2012.
14. WHAT THE “DEVICE EXPLOSION” REALLY MEANS…
THE WINTEL MONOPOLY IS DEAD
81% Companies build for more than one
operating system
15. “Mobile is pushing aging web architectures to the
brink.”
– FORRESTER
FACEMIRE, MICHAEL, TED SCHADLER, & JOHN C. MCCARTHY. ”MOBILE NEEDS A FOUR-TIER ENGAGEMENT PLATFORM: WEB ARCHITECTURES CAN’T HANDLE THE NEW DEMANDS
OF ENGAGEMENT.” FORRESTER RESEARCH. NOV. 2013.
16.
17. WANTED: THE MEANS TO BUILD GREAT EXPERIENCES ACROSS ANY DEVICE, QUICKLY
I want to start with a statement that may be controversial.
Mobile is replacing the web.
You may agree, disagree, or violently disagree
But I think this is the elephant in the room.
It’s happening right in front of our eyes, but many of us are simply ignoring it.
The natural question is why is this happening and why is it happening at such an unprecedented pace
How is it possible that the iPad, a completely new device, could singlehandedly wipe out the entire netbook market overnight and exceed PCs shipments in less than 5 years.
The truth is that the PC was never “personal”. It requires users to conform to it. Both the computer and it’s applications are not intuitive. Training is often required.
Contrast that with new mobile devices. They conform to us. They are truly personal devices that are an extension of “me”. They are always with us and they offer seamless, intuitive user experiences
The key point is that we mobile is driving a fundamental shift in user experience.
The impact of this shift cannot be overstated. The picture on the right is a sign of what’s coming. I have a two year old daughter. When she was 1 she wanted to play with our iPad. I was completely astonished when I saw that she was able to unlock the iPad with a swipe, and she immediately started swiping through the pages of apps and touched the one that looked interesting.
For her generation and even those slightly older, this is the world they expect. This is a generation that does not use email at all except to write thank you notes to friend’s parents.
We are all familiar with these distinctions: B2C, B2B and B2E.
And we’ve always viewed things differently within these contexts, and typically the best experiences have been reserved for the B2C persona.
But it’s clear that mobile is at a minimum blurring these lines, but more likely destroying them. At the end of the day, these are all people and they carry the same expectations with them regardless if they are at home or at work.
These in effect have become dead distinctions
Mobile is driving an entirely new distinction: B2U
I think this is an important mind shift that we all need to make. The old distinctions will lead to the same old results and simply will not fly in the world of mobile.
A B2U mindset is one that works to create exceptional experiences for all interactions, internal or external. It’s a mindset that applies fresh thinking to all existing processes even the boring ones.
I think this quote from Geoffrey Moore says it all.
Delight is the new normal. Exceptional experiences are quickly becoming table stakes.
For those that take this seriously, mobile will prove to be an amazing opportunity. For those that don’t, it will prove to be an significant threat.
I’ve talked about how mobile is replacing the web and experience has become critically important, but I think there’s a broader shift taking place.
Fifteen years ago, B. Joseph Pine and James Gilmore predicted the rise of the Experience Economy in a Harvard Business Review article.
The basic premise is that business are facing a commodification of almost every kind of good or service, which will drive companies to offer exceptional experiences as it becomes the only means of differentiation
We are beginning to see this play out today.
Apple is arguably the best when it comes to delivering exceptional experiences and they have gone from near bankruptcy to the most valuable company on the planet.
The other interesting thing to note is that winning in the experience economy does not require a company to be large. Look at Instagram, Square, Uber and WhatsApp. These are all small companies each worth billions of dollars. While these are all consumer companies, they serve as leading indicators of what’s to come for the broader market.
One of the things that is making this possible is that scale itself has largely been commoditized. In fact, in many cases, size has become a competitive disadvantage, so larger companies need to figure out ways to act like smaller companies. To innovate, and to innovate quickly.
So mobile is driving something much deeper than the need to create great apps. It’s changing what companies must do to be successful.
The next question is what does all of this mean for IT?
The other thing that IT must grapple with in addition to changing macro landscape
Is that mobile is fundamentally driving an evolution in the enterprise stack
So let’s talk about the first “A” apps a little bit and some of the changes that are being driven by mobile.
First, we need to understand that apps are fundamentally different from traditional applications.
While applications tend to be large and complicated
Mobile apps are focused and do less. This is necessary because it’s the only way to deliver a great user experience.
The bottom line: Simplicity wins
We have to learn to do less and accept that we are going to have more apps not less.
Our recent IDC survey echoes Forrester’s view with nearly 35% saying their existing web architectures will not work for mobile.
Let’s take a closer look at some of the mobile-specific needs that companies are struggling with:
#1. Data format is not mobile optimized. Many existing web APIs return data in XML or SOAP, but JSON is the format of choice for Mobile
#2. Data payloads are not mobile optimized. Web APIs were built for desktop apps, so their payloads are much larger than what’s needed for mobile.
#3. Mobile connectivity can be spotty, so offline and sync use cases must be supported
#4. Mobile is driving new usage patterns. Since our devices are always with us, usage tends to be 2-5x higher than desktop web. This means elastic scale is even more critical
The other requirement not mentioned in the survey results is data orchestration. Mobile apps often leverage many data sources often residing in different locations.
APIs need to do this orchestration. You certainly do not want your mobile apps doing it.
Now let’s explore the third A – analytics.
Once you have mobile apps in the field.
You need to think about how you measure ROI and how you determine what features to add, what bugs to fix and features to remove
From a business metrics standpoint, I would focus on 5 key metrisc:
Acquisition. This metric represents reach or how many users have used your app
Engagement. How engaged are your users. How long do they stay in the app. What features do they use/not use
Retention. Do you users come back. How often do they come back: daily, weekly, monthly
Conversion. This is about the % of users that complete key use cases in your app. This is absolutely critical to measuring ROI and identifying where and why users do not convert
Quality. Does your app crash. If so, how often and on which platforms. What is causing the crash. What is the load time of the app. If it’s too long users will simply delete your app.
IT should be thinking about how to offer these metrics to their customers
So back to our original state of IT slide. We know where IT has been and we know where it is today.
The question is what is the role of IT in the emerging experience economy that is being driven by mobile
I think the future state of IT looks something like an innovation exchange or hub.
Where IT does not necessarily deliver everything. Instead they serve as an enabler of experiences
By offering a set of common reusable services that enable the line of business, internal developers, and third parties like ISVs, other businesses and developers to innovate.
And as we discussed the key to enabling great experiences in the mobile age is to have a robust offering centered around Apps, APIs and Analytics.