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Michael Plein (Vinson) @ CMC Mobiele media diensten

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THE MOBILE FUTURE OF TV
INTERNET MAKES THE WORLD A VILLAGE
EXPLOSION OF MOBILE DEVICES AND VIDEO CONSUMPTION
TV INDUSTRY FACES A CROSSROAD
WE LOVE MOBILE TV 2002
NO GUTS, NO GLORY
TRIAL RESULTS: CHANGING BEHAVIOUR
CATCH-UP TV 49% LINEAR LIVE 17% 6% 10% 18%
10% NO 11% 28% NEUTRAL 33% 18% MAKES ME WATCH MORE TV
A NEW AUDIENCE
FIVE STAR EXPERIENCE
MOBILE = MORE THAN A PLATFORM
WHAT’S NEXT
GLOBAL SERVICE PERSONAL EXPERIENCE
MOBILE BECOMES FIRST SCREEN
EMBRACE AND FLOURISH
„GIVE 'EM WHAT THEY WANT”
JOIN THE (R)EVOLUTION MICHAEL@VINSONTV.COM

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