SlideShare a Scribd company logo
3 LESSONS
FROM
#INBOUND16
@NPELLEGRINO19 @GRAYCOLLEEN @MIKEROBERT
ORGANIC = DEAD.
MOBILE FIRST/ONLY.
LEAD W/ VIDEO+VISUAL.
YEA YEA YEA, SO YOU KNOW THESE ALREADY, THEY’RE NOT
NECESSARILY NEW, BUT MORE IMPORTANT THAN EVER.
“ORGANIC SOCIAL
REACH SUCKS.
99.9% OF YOUR
CONTENT GOES
NOWHERE.
@LARRYKIM. FOUNDER WORDSTREAM. TOP COLUMNIST @INC.
TV AND DIGITAL
ARE IN A
DEAD HEAT
FOR U.S. MEDIA $.
TV VS. DIGITAL AD SPENDING
% SHARE
EMARKETER
“WINE ON GOOGLE
ADWORDS USED TO
COST 5¢.
NOW IT’S $5.
@GARYVEE. CEO OF VAYNERMEDIA.
“INVEST IN PAID
DIGITAL NOW.
BEFORE THE FORTUNE
500 SHIFTS THEIR
TV BUDGETS.
@GARYVEE.
EX: GE TAKES B2B
CONTENT, AND
VISUALLY TELLS A
CORP. SOCIAL RESP.,
INNOVATION STORY.
@GENERALELECTRIC ON INSTAGRAM.
3 Lessons From HubSpot #Inbound16
3 Lessons From HubSpot #Inbound16
3 Lessons From HubSpot #Inbound16
3 Lessons From HubSpot #Inbound16

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3 Lessons From HubSpot #Inbound16