The document is a presentation about mobile, social media, and the process used by OMG Agency to create experiences for clients. It discusses how mobile is changing behaviors and how experiences are more important than commodities or goods. It also outlines OMG's process of identifying clients' needs, listening, strategizing, engaging audiences, and measuring results. Examples of clients and their social media or video projects are also provided.
24. Commodities
Goods
Services
Experiences
Extract – economic value
Supply – business imperative
Sell – marketing value
Ship to market – consumer sensibility
Value
26. Commodities
Goods
Services
Experiences
Make – economic value
Control costs – business imperative
Differentiate – marketing value
Lower price – consumer sensibility
Value