1) The document discusses the transformation from the industrial era to the current digital/social revolution era and suggests this signals further transformation. 2) It presents concepts like collaborative consumption, sharing economy, and crowd collaboration as signals of an emerging interdependent economy where government, producers, and consumers will transform. 3) Seats2Meet.com is presented as a case study of this transformation, using an online platform and physical meeting spaces to facilitate serendipitous in-person meetings.

1. DNHL20 SEPTEMBER 2011#SOCIETY30

2. RONALD VAN DEN HOFF#SOCIETY30

3. Before 1850ERA OF INDUSTRIAL REVOLUTION1850 -2020ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTIONAfter2020

4. €GOVERNMENT &POLITICIANSPRODUCERSCONSUMERREGENTS –QUANGO’SFINANCIALS

5. ZOMBIE BLOOPERS

7. ZOMBIE BLOOPERS

8. ZOMBIE BLOOPERS

9. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott

10. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John MoravecFREE AGENT – SELF EMPLOYED PROFESSIONALINTERNET = SOCIAL:WEB2.0 GROUNDSWELL

11. 1.0Organizations2.0Communication3.0StakeholdersSource: Marco Derksen, Marketingfacts

12. DIALOGUEACCESSRISKBENEFITSTRANSPARANCY DART MODEL.1.0 2.0 3.0DEVELLOPMENTMASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firmBLUE OCEAN STRATEGY ELIMINATERAISEN=1personalcocreatedexperiencesFlexible andresilientbusinessprocessesR=Gglobal acces to Resources & talentCREATEREDUCETechnicalarchitecture of the firm

13. TRANSFORMATIONSIGNALSTRANSFORMATION SIGNALS

14. SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS

15. SIMPLEBUTEFFECTIVE:DISRUPTIVE BYPASS

16. SMARTSOLUTIONS

17. SMARTSOLUTIONS&MOBILITYWhich information is relevant, where and when?

18. TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYGIVE AWAY:AWAY=GONESUSTAINABLENETWORKS

19. SELFORGANIZINGBYSHARINGCONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

20. SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION

21. !SHARINGSELFORGANIZINGSOCIETYCROWD COLLABORATION

22. sharing

23. DIALOGUE&CO-CREATION

24. COLLABORATIVECONSUMPTIONCOLLABORATIVE LIFESTYLE

25. OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…SO, WHAT’S NEXT ?

26. INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocityGOVERNMENTPRODUCERCO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTIONPROSUMERPROSUMERREGENTS

27. GOVERNMENT3.0& PRODUCERS3.0ABUNDANCEPROSUMER

28. SIMPLE, SMART, SHARING & SUSTAINABLE

29. SEATS2MEET.COMTHE STORY:“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

30. 4LONG SNOUTPARETO 20-80 RULEHIGHLOWHIGHLOWSALESPERCLIENTVALUE PERCLIENTFAFANBRCLIENTSNBR OFCLIENTSHIGH LONG TAIL

31. 5THE MESHLONG SNOUTHIGHLOWVALUEPER CLIENTNBR OFCLIENTSLONG TAIL BECOMES LONG SNOUT

32. TAICHI TRANSFORMATIONS3PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.CUSTOMIZATIONRENDEREXPERIENCESSTAGECUSTOMIZATIONCOMMODITIZATIONSERVICESCUSTOMIZATIONDELIVERCOMMODITIZATIONPRINCIPLE OFECONOMIC VALUECREATION:SERENDIPITYLEADS TOTRANSFORMATIONGOODSMAKECOMMODITIZATIONCOMMODITIESEXTRACT“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

33. OnlineMatchingMeetingroomsFreeFree?No terms & conditionsMatchingMobile layarFree?ReviewsFree

34. Social EconomischeEntiteitVirtual DNAEvent softwarePlazagroupconnectionsQ & ASocial singlesignonWikiGoogle appsintegrationDigital coachingMeeting PlannerTwitterintegrationBlogMobileForumEXTENDED OFFERING: COLLABORATION ECOSYSTEM

35. S2M030S2M020S2M013GOOGLE MAXSTRATEGYS2M070FREEKNOWLEDGE&SOFTWARE

36. S2M LAYARLOCATION FINDERAUGMENTED REALITYMOBILITY

37. SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

38. SERENDIPITYUNEXPECTED RELEVANCECHECK IN

39. MIRRORVIRTUALITY

41. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”-frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ”-pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.”Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

42. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

43. MTHE S2M MESHVVVVVVVVVVVVVVSOCIAL MEDIASTRATEGYVCORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKSDECENTRALIZE COMMUNICATION MONITORCONTENT CURATION

44. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY7SEATS2MEET.COM

45. 8SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGESEATS2MEET.COMBUSINESS MODEL

46. TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATORBUSINESSMODEL

47. LESSONS & BLOOPERSpleaserobme.com

48. GLOBAL BRAINMETACORTEXconnectivityofinformation4.02.03.0THE CLOUDartificialintelligenceconnectivity of people

49. SIMPLE,SMART, SHARING& SUSTAINABLE