The document discusses the concept of Library 2.0, emphasizing the shift towards user-generated content and the importance of adapting library services to the evolving web environment, particularly with the rise of Web 2.0 technologies. It highlights the need for libraries to embrace new tools and platforms, fostering community interaction and enhancing user experience through self-service options and transparent operations. The authors argue for a rethinking of library roles, encouraging innovation while balancing personalization with privacy.

1. Launching Library 2.0: Working on the New Web World Amy “Mashup” Benson Rob “2.0” Favini NELINET, Inc

2. Agenda Technology environment Web 2.0 Library 2.0

3. Technological Environment Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment

4. Move to Mobile

5. IM/SMS Speak http://www.transl8it.com

6. Wifitti

7. Broadband 71 million US Households (62%) by 2010 (Forrester Research) Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) 1/3 of US households do not have Internet access (Parks Associates, 2006)

8. Web as Platform Rich Internet applications End of software releases Web distribution Creating individual integrated environment Google Office and Microsoft Live

9. Contribution Availability of tools: Blogger, PB Wiki, Audacity, Wordpress… Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr, del.icio.us…

10. Flash Mobbing Smart Mobs Swarming Flash Crowd Viral Momentum

11. Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential

12. Welcome to the Web 2.0 The Web as platform Harnessing collective intelligence It’s all about data End of software release cycle Lightweight programming models Multiple devices Rich user experiences www.oreillynet.com/pub/a/oreilly/tim/news/ 2005/09/30/what-is-web-20.html

14. Web 1.0 Web 2.0 DoubleClick Ofoto Britannica Online Personal Websites Views Publishing Content mgt. systems Directories (taxonomy) Stickiness Google AdSense Flickr Wikipedia Blogging Cost per click Participation Wikis Tagging ("folksonomy") Syndication Source: www.oreillynet.com/lpt/a/6228

15. Self Service Community Trust Web 2.0

21. Flickr.com Tag Cloud

22. Trust 2.0 Stephen Colbert And Wikiality

23. Expectations 2.0 Library user expectations are based on experiences and technology available on the commercial Web A social phenomenon, not just technology Library 2.0 (L2) = a new model for library service A chance to rethink and retool what we do and who we are

25. Blogs

27. Butler University WikiRef

28. RSS Library as content provider Frequently updated content Library and collection news Alert services Let patrons know about new materials, upcoming events, due dates, etc. Customize Categories of content Patrons subscribe to feeds that interest them through RSS readers and aggregators Help users manage the information juggernaut that is the WWW

31. MySpace Social networking service Used by people for making connections with other people who share similar interests Find information, explore communities Keep in touch with friends Libraries can have a presence where the young people hang out online Potential downsides Libraries not “cool” enough? MySpace just for kids? Not really a place for institutions?

32. Boston Region MySpace Page

33. OPAC 2.0 Library OPACs contain valuable data ILS vendors don’t always prioritize functionality requests John Blyberg: ILS Customer Bill of Rights Libraries are extracting the data from their OPACS to provide new user displays and functionality

35. Ann Arbor District Library -Tags in the OPAC Tags: vegan, dessert, cookbook, cookery Subject Headings: Cake. Vegan cookery. Milk-free diet -- Recipes.

42. Self Service Eliminate barriers Make services easy to use No coding ability, or special skills Provide direct access to information & services Information anywhere, anytime “ Just what I need when I need it” 24x7 service Openness/transparency of operations Help patrons understand what we do

43. OCLC’s WorldCat.org Access to the WorldCat database for the general public Self service Eliminate barriers (find in a library near you) Library collection materials integrated into general Web results

44. Trust Traditionally, libraries have been wary of maintaining and making use of patron data Challenge is to find a balance between personalization and privacy Personalization Privacy

45. Library ELF

46. Book Burro Tag line: Don't search for the lowest price. Let your browser do the work for you! Firefox extension When book data appears on a Web page, a small panel displays Configurable Select the sites that work for you

47. Firefox Extension: Book Burro

48. Book Burro to BPL

49. Library Lookup

50. Library Look Up

52. Second Life for Libraries

53. I’m am 1.0 going on 2.0 Library 2.0 is an means to an end It’s about service to our patrons, whoever they are and whatever their needs may be Imagine the possibilities for new products, processes, and services in your library Explore new technologies Take it one step at a time Libraries as places humans and ideas come together – a perfect mashup

54. Questions?

55. Contact Information Amy Benson Program Director, Digital Services NELINET, Inc www.nelinet.net [email_address] 508.597.1937 800.635.4638 x1937 Rob Favini Program Director, Educational Services NELINET, Inc www.nelinet.net [email_address] 508.597.1938 800.635.4638 x1938