A review of the major changes in the Internet from Web 1.0 to Web 2.0 and a look ahead to what is happening with Web 3.0

1. From Web 2.0 to Web 3.0

2. First there was Web 1.0
The Internet was young, and people were
thinking in terms of TV, files, magazines and
books.

3. Publishing was the model
Publishing the process of creating and disseminating information
Publishing is the process of telling a group of people something
Publishing stressed:
Publishing, Staging, and Process
Authority
Publishing Clear ownership
Role Based Dissemination
A web author Consistent look feel and structure
for everyone
Advantages: Disadvantages:
Wide distribution of key information Process heavy
Controlled and authoritative Limited number of content authors
Consistent messages Slow, time consuming to produce content
One source of information Not appropriate for small work teams

4. And it worked, and still does
 Publishing worked for many of the main media
firms that wanted to go online
 Companies like ITV, BBC, CNN, and also
governments and other institutions were able to
get online.
 Suddenly a massive wealth of information was
available to millions of people, from the Library of
Congress to the Vatican.
 Greatest revolution in information circulation in
history.

5. But the Web was not finished yet....
Around 2000 a new way of using the web was
developing.

6. Collaboration
Collaboration is the continual process of sharing and refining information
by a community, Collaboration is the process of talking and agreeing
New Tools and New Ways of thinking
meant that a larger groups of
community members could produce
content on the web, share the content,
and could grow their community
community.
Wikipedia became the greatest textual
Collaboration accomplishment of the human race!
Collaboration is the community
production of Content
Captures knowledge developed by entire
organisation
.
Team creation and maintenance
Requires flexible tool with intuitive UI.
Advantages: Disadvantages:
Group ownership of content Information sources isolated from greater
Rapid agile content creation community
Knowledge sharing and collection Less governance and control
Less consistency of information creation

7. And something no one ever
dreamed of happened
 People started to make quality content,
working together just for fun
 Flickr has a photo of almost anything in
the world
 Wikipedia became the encyclopedia of
humanity
 Facebook contained a social network of
half a billion users
 Second Life even imagined and created a
new world.

8. And yet, the web was still not
finished!
The development of small, light weight
“smartphones” with camera, able to go on
line 24/7 created the possibility of a new
kind of social Internet
A Internet not linked to a computer at all
The Internet of everything and
everywhere

9. The Internet of Everything and
Everywhere
Suddenly, with the smartphone the Internet was everywhere, people could not
experience their daily life through the Internet
The Web 3.0 allowed people to collaborate
away from computers and traditional offices
Users could produce and consume real time
data about the world around them as they
carried their daily lives. Suddenly the
Internet was just there, everywhere.
Disadvantages:
Advantages: Privacy lost as people post their
Rich data connected to real world objects location
Rapid agile content creation The Internet itself could overwhelm
Everything in the world is associated with rich the real world
data delivered in real time.

10. What we know about Web 3.0...
Is that we really don't know much about Web
3.0

11. Join our exploration
Please participate in the Total Social Media
Web 3.0 Lab.
Learn more at socialmediais.us
Thank You
Robert Hooker