- Ambuja Cements began production in 1986 at its first cement plant in Ambujanagar, Gujarat with a capacity of 0.7 million tonnes. - In 1996-1997, Ambuja achieved the highest cement and clinker exports of any Indian cement company that year. - Ambuja launched knowledge centers in 2009 to provide industry professionals hands-on experience of cement and concrete production.

2. History and milestones :
• 86:-Ambuja Cements' first cement manufacturing plant at Ambujanagar,
Gujarat worth 0.7 million tonnes capacity commences production
• 96-97:-Achieves highest-ever export by an Indian cement company:
5.33 lac tons of cement and clinker are exported.
• 00-01:-Cranking up the pace again, work begins on a two-million tonnes
capacity plant at Chandrapur district, Maharashtra.
• 09:-The Company launched its knowledge initiative i.e. Ambuja
Knowledge Center,to enable industry professionals get a first-hand feel
of the world of cement and concrete. During the year, three centers
became operational in the cities of Jaipur, Ahmedabad and Kolkata.
• 10:-Ambuja Cements Ltd (ACL) inaugurated its cement plant (grinding
unit) at Nalagarh, Himachal Pradesh. Capacity: 1.5 million tonnes.

3. Types of cement
produced at Ambuja Cements are:
Portland Pozzolano cement (PPC)
Ordinary Portland cement (OPC)
PPC is manufactured by blending a mixture of ordinary portland
cement and pozzolana materials such as fly ash, in proportions not less
than 15 per cent and not over 35 per cent by weight of cement.
OPC contains a mixture of portland clinke gypsum grounded to
A very fine powder…

4. Pillars of logistic
• Processing system
• Inventory management
• Packaging
• Transportation
• Warehousing

5. Strengths:-
• First cement producer of the country to
embrace modern approach of integrated
logistic system (ils)
• Cutting edge IT enabled tools
• Use of WAN EDE MRP to ensure timely and
accurate processing of orders..
• A well developed system of inbound raw
material—(limestone from nearby mines)

6. Strength cont.
•Polypropylene packaging ensures less pilferege and
leakage
and protects the product much better….
•First cement industry in india to use water transport
system for domestic as well as export purpose
• large distribution network of around 11500 outlets…

7. Weakness
• Few ports to load and transport

8. Name of the Location State Process unit
company
Gujrat ambuja Darighat HP
Gujrat ambuja(G) Ropar Punjab Grinding unit
Gujrat ambuja(G) Bhatinda Punjab Grinding unti
Ambuja cement raj Pali Rajasthan Dry
ltd
Ambuja cement Kodinar Gujrat Dry
Ambuja eastern Sankrail West bengal Grinding unit
ambuja eastern- Bhatapara chhatisgarh Dry
CTG

9. Threats
Series 1
16000
14000
12000
10000
8000
6000 Series 1
4000
2000
0
ACC limited ambuja ultratech india prism
cement cement ltd cements ltd cement ltd

10. Supply chain management
• The company sourced a cheaper and higher quality coal from South
Africa and better furnace oil from the Middle East. As a result
today, the company is in a position to sell excess power to the local
state government.
• Lime stone from nearby lime mines with the help of overland belt
conveyer and trucks…
• Spent large amount of money to ensure good information flow and
create a brand superiority….
• Warehousing connected online with marketing office and the
production units so tht hassle free delivery of goods with better
coordination is ensured..
• Chain of retailer and large distribution network of around 11500
outlets..
• Prefers dealers who deals in other construction material so that the
customer has a single point access…