Gujarat Ambuja Cement Ltd (GACL) is a leading cement producer in India that started in the early 1990s. GACL focuses on operational excellence and reducing costs while improving customer and channel service. They have implemented various logistics initiatives including integrated IT systems, electronic data exchange between offices, inventory management linked to production planning, raw material transportation via overland belt conveyors, specific packaging standards, and coordination between transportation, warehouses, production, and marketing. GACL also has a strong supply chain network connecting suppliers, production facilities, dumps, transhipment points, and over 11,500 retailer outlets.