Pioneer Cement Limited is a Pakistani cement manufacturer incorporated in 1986. It operates a dry process cement plant located in Khushab, Punjab. The company's vision is to utilize resources efficiently through good governance. Its main products are ordinary Portland cement and sulphate resistant cement. In recent years, the company has increased its net sales revenue while improving plant efficiency and share price performance.

1. PIONEER CEMENT LIMITED
Muhammad Ayaz Iqbal
College of Banking and Finance
Course Teacher
Sir Zeeshan Saleem

2. •The company was incorporated in Pakistan as a public
company limited by shares on February 09, 1986.
•The principal activity of the Company is manufacturing and
sale of cement.
•It is also ISO certified, ISO 9001:2008 QMS and
ISO1400:2004 for environmental protection.
•The plant is located at Chenki, District Khushab, in the heart
of Punjab, 250 km away from Lahore and 120km away from
Motorway (M2).

3. VISSION AND MISSION
• Pioneer Cement Limited, is committed to make sustained efforts
towards optimum utilization of its resources through good corporate
governance for serving the interest of all its stakeholders.
STRATEGIC GOALS
• Customers’ satisfaction
• Efficient deployment of resources
• Research and development
• Maximization of profits
• Environmental initiatives

4. CORE VALUES
• Professional ethics
• Respect and courtesy
• Recognition of human asset
• Teamwork
• Innovations and improvement

5. ACHIEVEMENTS
• In 1992, the company started commissioning of
Production Line 1, the most modern dry process
cement plant.
• In 2001, Pioneer Cement was the first ever
company in domestic cement sector which was
operational with coal firing system.
• In 2002, ISO 9002 certification to manufacture
quality cement according to International and
Pakistani quality standards. Achieved ISO 14001
Certification to ensure latest environmental and
safety aspects.
• In 2007, Achieved first “Brand of the Year” award.
• Institute of Chartered Accountants of Pakistan
awarded 1st prize of “Professional Excellence
Awards 2014” in recognition of historical turnaround
of Pioneer Cement Limited.

6. ORGANIZATIONAL HIERARCHY

7. PRODUCTS AND SERVICES
The main product of Pioneer Cement Limited are
• Ordinary Portland Cement,
• Sulphate Resistance Cement.

8. COMPETITORS
The competitors of Pioneer Cement Limited are:
• Zeal Pak Cement
• Attock Cement
• Essa Cement
• Thatta Cement
• Thal Limited
• Maple Leaf Cement

9. ANALYSIS OF CURRENT ASSETS AND
CURRENT LIABILITIES
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2014 Rs. in
million
2013 Rs. in
million
2012 Rs. in
million
Current Assets 4,262 3,702 1,941
Current Liabilities 2,982 3,430 4,493

10. ANALYSIS OF NET SALES AND COST OF SALES
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2014 Rs. in
million
2013 Rs. in
million
2012Rs. In
million
Net sales 8,025 7,568 6,487
Cost of sales 5,436 5,163 4,900
Rs.inmillion
Comparison of Net Sales to Cost of Sales

11. 10.62%
7.15%
57.60%
61.46%
11.96%
6.68%
1.47%0.04%
0.11% 0.02% 0.16%
0.33%
PATTERN OF SHAREHOLDING

12. Market Performance of Shares
18.04
22.81
29.37 28.6
38.3
46.69 46.66
52.83
85.61
78.6
85.29 87.71
0
10
20
30
40
50
60
70
80
90
100
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Aug-15
Share Price
Share Price

13. CONCLUSION
• There are no significant doubts upon Company’s
ability to continue as a going concern.
• The company has achieved the highest net sales
revenue of Rs. 8,024.8 million,, an increase of 6%
from the last year.
• The market performance of the shares is becoming
better from the past years.
• The management is pursuing capital investments to
improve plant efficiency and quality of product.
• Its products are most economically in the market.