The primary audience for this horror film is girls aged 15-25 who enjoy being scared and socializing with friends. The secondary audience is horror fans aged 15-35 who enjoy graphic horror elements. The additional audience is outdoorsy males and females aged 30-40 who enjoy extreme sports and are established in their careers.
2. Primary
• Primary audience: the primary audience for
this film is girls aged 15-25. the reason why
this is because they like being scared and they
like to do things in groups like go to the
cinema and do activities together. The socio
economics this age group comes under E
because they're students but their parents
would be C1 /C2.
4. Secondary
• Secondary audience- the secondary audience
will be horror fans. This is consist of both male
and females with age varying 15-35. I say this
because the film consists of a lot of blood and
gore with some sub horror such as survival
and monsters. This is very appealing to horror
lovers. The socio economic group would be
E,DS,C2 as they are students and workers.
Theire parents would come across as C1 or B.
6. Additional
• Additional audience- the additional audience for this
film would be females and sometimes males that are
into extreme sports and possibly in there 30s to 40s.
This age group is mainly the type to like the out door
activities such as mountain climbing and caving to
keep fit. The socio economics for this group is C2,C1
as by their age they’ve have finished university and
have a stable job with high income and are now
getting into some activities to pass time.
7. Rubicam
Mainstreamers watching the film will most likely
be horror film lovers this is because they trust in
getting scared from a good movie they trust in
the product they purchase because they know
what they're getting
8. Rubicam
My secondary audiences would be classed as
the Individuals. These are the type of people
who are into their own thing they basically defy
intervention. They don’t spend money on high
brands they have their own stuff they're into.
9. Rubicam
Aspirers these would be the additional audience
as theses are the type of people who spend
more on high tech and fashion to get to the top
and look like they have succeeded. All the
products they purchase are normally the ones
that will help them increase their status. Such as
Nescafé, iPhone, Rolex etc.
