This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.

1. mobile retail research
the people’s valley Veritate Pickle Factory mobtzu

2. our added value
- conversion
- activation
- engagement
- loyalty
to your
- retention - net promotor
score
business goals
- online reputation
turnover image costs
- efficiency
- scalable
- digitization
- cross channel
- insights mobile apps for brands
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4. multiple channel
touchpoints

5. every individual has his
own customer journey
Purchase
Purchase

6. through relevant contact
towards loyalty
awareness consideration purchase service loyalty

7. profile-driven marketing
and communication

8. progressive consumer insights
Profile data
Time
awareness consideration purchase service loyalty

9. consumer and brand
feeling connected
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10. shoppervision

11. from shopper to
loyal customer
vision mission
- The “path to purchase” is an - We make the difference in 1.8
infinite loop seconds at the purchase
location
- A digital, social, multi-sensory
post-shop pre-shop
and -dimensional process - By applying targeted
expertise and / or shopper
research
- Regardless of time and location
shop
buy - Together with our clients
- Every touchpoint is an
opportunity to:
- and to capture the heart of - In the most efficient way
the shopper
- and to enthuse the shopper
to buy
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12. shopper marketing
- product research
- store locator
pre-store
planning is more and more
mobile and digital
- location based
- warranty tracking post en-route promotions
- rebates purchase - coupons
post-shop pre-shop
shop
buy
- check-ins
- mobile payments
- product research
- coupon redemption at
in-store - price comparison
- loyalty programs check out
- barcode scanning
- line busting
- product finder
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13. retail revolution:
online expectations, offline experience

14. It is more effective to adjust to the behavior of the
shopper then wanting to change this

15. shopspiration

16. insightsshopping

17. what if we would create an informed and immersive
shopping experience?

18. n t
o u ou
s c y
d i f or
u st you
j
ben ef it
that offers you discounts and benefits on the go

19. getting the fastlane?
19

20. one that enables you to make easier and quicker
decisions?

21. that has social inside to share with my loved ones

22. customised to the brand when at the store

23. NOW
where ever you are and when you need it

24. that advises. that guides you. in a playful way.

25. meetSAM

26. insights
- SAM is the shopper behaviour tracker you are
wishing for for years.
- SAM will help your business to retrieve
instant insights in shopper behaviour
- instant and in context. how and when people shop

27. insights
- help you understand what products
are liked and loved
- answering questions and sharing their opinions
customers will help tune your assortment even better to
local needs
- SAM will help you to make decisions
easier and quicker
- SAM can ask questions for you

28. insights
all in a clear dashboard and the support for deeper
analysis

29. insights
leapfrog the competition

30. shopping experience
- SAM is your personal mobile assistant that makes
shopping better informed and playful
- SAM senses when you are entering a store and
starts learning from your shopping habits
- SAM is connected with store displays that will ask
you questions

31. shopping experience
every answer is adding to your benefits and offers

32. shopping experience
SAM will arrange in store and location based offers
and benefits. just for you.

33. shopping experience
all you need to do is answer and share.

34. - SAM servers as a media network where brands
may serve specific display banners
- SAM allows brands to ask brand-related
questions and retrieve valuable customer
insights
- SAM may give AH ToGo the opportunity to sell
valuable profile data (upon permission)
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35. e(co)commerce for SAM
why
people tools
seamless brand buy
experience
user insights competition
instant
experience
context partners
shopping
experiences
connected
devices connected
logistics
technology
gamification ambient
radar
location mobile apps for brands
based
confidential

36. so...where are the business benefits?

37. - Increase store traffic
Customer loyalty pre
post - Customer recognition
Word of mouse shop
shop - Personalized offers
Store optimization
post-shop pre-shop
shop
buy
- Boost conversion
shop - Improved shopping experience
- On-the-spot customer insights
mobile apps for brands
confidential

38. how can I help?
meetSAM. all questions asked.

39. thank you