Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.

1. www.desireitnow.com
An Introduction to
iBeacons
See the world in a whole
new way with Bluetooth
Low Energy

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r
The technology defining
cutting edge in Hyper Local
Marketing.
Giving an immediate advantage over
rivals. The, Desire-enabled, platform
provides an immediate advantage on
the high street enabling engagement
at a much deeper level.

3. www.desireitnow.com
v
This is Bluetooth Low Energy (BLE)
technology - not WiFi, Radio-
Frequency Identification (RFID) or
Near Field Communications (NFC)
No need to tap in
No need to scan and sign in
No need to reconfirm
BLE in this environment is a
superior technology allowing you
to talk directly with shoppers in
proximity to stores, departments or
products.
Cutting Edge - Not Ageing Technology

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37%
68%
Smartphone usage for shopping
Its on the rise and changing our lives
82%
2015

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Smartphone penetration continues to show
strong growth

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Build deeper relationships with your consumers by engaging them in your brand, leading to
increased sales conversions through single touch e-commerce, and in-store, activities.
Welcome to The Desire Service
Platform
Desire can design build and manage all elements of a
beacon ecosystem.
Delivering all or single elements we have the
knowledge and experience to help brands and
retailers build deeper relationships with shoppers by
engaging them in multi-channel campaigns - leading
to increased sales conversions through single touch
e-commerce, and in-store, activities.

7. www.desireitnow.com
Desire Deliverables
• The Desire platform will:
– Deliver proximity based rich media content
• Delivering targeted messages to shoppers when in direct proximity to a
desired product in store.
– Deliver a direct consumer pull from brand advertising
• Allowing shoppers and consumers to use the Desire application to desire the
products and services they want. By simply interacting with the marketing in
the world around them.
– Deliver a targeted brand push platform
• Allowing brands to deliver rich content to smart mobile devices and the
Desire application will wake up in proximity to the product and deliver a
gentle nudge

8. www.desireitnow.com
Desire Deliverables
• The Desire platform will:-
– Deliver Social
• Desire allows your camping to go viral with a purpose.
– By sharing camping's and product desires over social networks users are
invited to be alerted when in proximity to friends and family's desires.
– Allow total traceability, by understand which media is working the hardest.
• By place a call to action on all your current adverting and seeing which is capturing
the most desire.
• Desire platform can tell not only which media is working hard but on what: page,
channel, time, geographical region.
• Desire platform links the initial users desire to a users journey, so you can see which
retailers are working the hardest to convert the sales.
– Deliver a virtual sales aide
• Training store staff is expensive and often staff move on or not on duty when it counts.
– Desire allows a brand deliver a precise targeted sales video in store ensuing the
message is always delivers as you designed.

9. www.desireitnow.com
Capturing Share of Mind
Desire delivers push and pull marketing.
The first platform that puts the user at the
heart of the marketing campaign, a truly
customer centric platform. Allowing
consumers to interact with brand marketing,
at the same time as allowing a brands to
push marketing camping's direct to a user.

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Use Case For the Brand & Retailer – making
multichannel a reality
The Desire platform has the potential to help any brand owner or retailer to build deeper
relationships with their consumers engaging them in their brand and driving loyalty and
conversion.
The Desire Platform can help them to Influence and measure every marketing touch point through
the customer journey from research through to purchase using one single application.
This is achieved by the Desire app which enables shoppers to build lists of brands and products
whenever they see marketing campaigns on TV, in press and other media channels.
Desire offers powerful global analytics, tracking from media source to each engagement with the
product, identifying which retail environment the engagement has taken place in, right through to
the exact details around the purchase Fully managed integrated new media platform.
Opportunities from the Desire Platform: Push targeted messages and offers to customers who you
know are interested in your brand at the point of the shopping journey that is most relevant.
Reduce customers ‘switching’ and ‘show-rooming’ from your brand at the point of purchase. Own
the most powerful DATA on your consumers LIVE in any market at any point of the day.

11. www.desireitnow.com
Use Case For the Shopper
Desire enables your shoppers to make up their dream gift list, including all the products and
services they love, like or just need. It’s simple, they just click on all the stuff they love and want,
and the Desire app creates their perfect dream shopping list. Desire allows them to share their
shopping lists with others over Facebook so that they can guarantee family and friends will only get
them the things they love.
Once they have created a list of their Desires the app will work in the background requesting the
latest promotional offers from the brands they love.
The magic happens when they, or their family and friends, are out shopping. When close to the
products or services they have Desired the Desire app will provide them with a gentle nudge to
remind them of the products on this list. Better still they get the latest offers and messages straight
to their phone right in front of the product.

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Other applications
1. Driving campaign compliance
2. Delivering store specific stock
management alerts
3. Up sell and cross sell alerts
4. Shopper and brand exposure
insight
5. Measure media uptake across all
media and campaigns
6. Measure store visits via retailer

13. www.desireitnow.com
Build deeper relationships with your consumers by engaging them in your brand, leading to
increased sales conversions through single touch e-commerce, and in-store, activities.
The Desire Service Platform
• Beacon Management
– Desire has designed and manufactures our
own BLE beacons giving us flexibility and
control
– We have created our own software on the
BLE chipset allowing us to program and
deliver flexible solutions to our customer
needs

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Beacon Management
Beacons are designed to be easy to install in all
fixtures from temporary cardboard to
permanent store furniture and fixtures.
Can be easily hidden in store locations whilst
also being easily accessible by staff and
installers.
Do not in any way impact store merchandising
guidelines or the customer purchase journey.

15. www.desireitnow.com
Build deeper relationships with your consumers by engaging them in your brand, leading to
increased sales conversions through single touch e-commerce, and in-store, activities.
The Desire Service Platform
• Desire Portal
– Desire has designed a total interactive portal
allowing users to easily create products and
campaigns and link them to advertising on
TV, radio, Press, outdoor media and other
media channels
– The Desire designed portal allows easy
tracking of medial and retail performance in
a flexible and simple KPI dashboard

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The ecosystem delivers powerful
analytics – displayed in an easy to
understand manner through a cloud
based dashboard.
KPIs enable a detailed understanding of
campaign performance.
Analytics

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Cloud based portal offering access to
a suite of Tools – allowing easy
campaign management.
Once campaigns are ready, they can
then be pushed to app users on
demand.
Campaign Management

18. www.desireitnow.com
Build deeper relationships with your consumers by engaging them in your brand, leading to
increased sales conversions through single touch e-commerce, and in-store, activities.
The Desire Service Platform
• Desire Application
– Desire has the flexibility to deliver and API
which sites in the back of an existing
application or provide a fully functional
desire application and total turn key solution
– The Desire App is truly customer centric, one
app and platform for all brands and retailers

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Adding Desire to a retailers APP
Jayne
AR
VIDEO
OFFERS
PRESS
OUTDOOR
TV
SOCIAL
RADIO
SEARCH
PRODUCT
REMIND ME
INSTORE
PROXIMITY PURCHASE
AR
VIDEO
OFFERS
INFO
BUY NOW! BUY NOW! PURCHASE
DEEPER
CONTENT
INFO
REMIND ME
INSTORE
BUY NOW!
ATTRACT
LIVE TRACKING
ENGAGE CONVERT
+

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http://meetingofideas.files.wordpress.com/2010/09/gaia-matrix_anim_small2.gif
We Need to Consider the Total BLE
Ecosystem and Turnkey Solution

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• The Media Funnel – Capture
• One consumer application capturing all
shopper needs.
• Funneling desires from all media channels
to one platform.
• Enabling a rich data set based on shopper’s
live needs.
• Overlaying data sets with universal data,
delivering a powerful predictive push
marketing platform.
We Need to Consider the Total BLE
Ecosystem and Turnkey Solution

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1. Cloud based platform
• A platform is essential to manage the shopper
and consumer needs and for the first time ever
places the shopper at its heart - allowing users
to communicate directly with retailers and
brands.
2. Versatile application
• To provide a complete consumer offering the
application needs to exist across all
operating platforms.
3. The Beacon
• Simple to install and independent of
infrastructure - no external power or data
network required.
• The beacon antenna is key - direction in
retail is relevant.
We Need to Consider the Total BLE
Ecosystem and Turnkey Solution

23. www.desireitnow.com
Build deeper relationships with your consumers by engaging them in your brand, leading to
increased sales conversions through single touch e-commerce, and in-store, activities.
Considering a Service Platform for
Good Beacon Management
Specifically designed and
manufactured BLE beacons provide
flexibility and control.
Tailor built IP code for the software
stack on the BLE chipset.
Custom designed software on the BLE
chipset allows programming and
delivery of flexible solutions aligned to
customer needs.

24. www.desireitnow.com
What Can a Well Architected Platform Deliver ?
A BLE marketing platform should consider the following:
– Deliver targeted proximity based rich media content
• Delivering targeted messages to shoppers when in direct proximity to a
“desired” product in store.
– Deliver a direct consumer pull from all advertising channels
• Allowing shoppers and consumers to use the application to desire the products
and services, by simply interacting with marketing in the world around them.
– Deliver a targeted push platform
• Allowing delivery of rich content to smart mobile devices. The application will
wake up in proximity to the product and deliver a gentle nudge.

25. www.desireitnow.com
What Can a Well Architected Platform Deliver?
– Allow campaigns to go Viral
• By sharing campaigns and product over social networks users receive invites to be
alerted when in proximity to friend’s and family's desires.
– Allow total Traceability, by understanding which media is working the hardest
• By placing a call to action on all adverting and seeing which is capturing the most
interactions.
• The platform should not only tell which media is working hard but on what: page,
channel, time, geographical region.
• The platform should link the initial user’s desire to a user’s journey to evidence which
retailers are working the hardest to convert the sales.
– Deliver a virtual Sales-Aide
• Training store staff is expensive and often staff move on or not on duty when it counts.
The platform should allow delivery of a precise targeted sales video in store ensuing
the message is always delivered as designed.

26. www.desireitnow.com
We need to bring the shopper on the beacon journey
with us…
otherwise we are just re-inventing push marketing, and we all know what
happens then….
And what's the point in that?
BLE and Consumer Centricity

27. www.desireitnow.com
Thank You
If you are considering beacon
technology then please
contact:
mark.aubin@desireitnow.com
www.desireitnow.com
Desire it now ltd

28. www.desireitnow.com
The Journey of Beacon Technology
Mark Aubin
Founder and CEO of Just
Desire
Background in FMCG brand
management and the semiconductor
industry, delivering a powerful
understanding and ability to fuse
together the needs of consumers,
brands and retailers. Developing IP
from the latest semi-conductor
technology for the retail, brand and
consumer world. Ensuring inventions
aren’t created for inventions sake.