A summary of the KWD Webranking 2012-2013 - how does it work, what does the capital market and the job seekers expect, what companies do this well. And who are the winners in Sweden.
Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
Salesforce Platform: Extend Your Social Strategy with the AppExchange - Dream...Salesforce Partners
Extend your social business vision with 1650+ partner solutions on the AppExchange. Join us as we cover the top social apps on the market today, from DocuSign to Concur. If you are searching for ways to extend your social strategy and get even more value out of Salesforce, you cant miss this session.
Improving Business Insights - How Technology Can HelpTone' Shelby
Meet current business challenges & emerge stronger! Transform your business with Microsoft Business Intelligence. How Technology can help manage performance management more effectively.
Emakina Academy 5 - Boost your intranet - Key factors of success when buildin...Emakina
Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.
Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform. We will also present TeamWeaver, our SAP-certified solution that significantly improves the content management in the NetWeaver environment.
Social Apps have arrived - how do you transform your ISV application to leverage these innovative principles, and what features do you need to build to get there? Join us for an interactive workshop that will give you first-hand experience in a new process we are introducing to our ISV partners. You will brainstorm on a sample application, and learn how to generate innovative ideas that address your customers needs in a forward-thinking way. After this session, you will be able to apply these same principles to start realizing your own Social App vision.
Salesforce Platform: Extend Your Social Strategy with the AppExchange - Dream...Salesforce Partners
Extend your social business vision with 1650+ partner solutions on the AppExchange. Join us as we cover the top social apps on the market today, from DocuSign to Concur. If you are searching for ways to extend your social strategy and get even more value out of Salesforce, you cant miss this session.
Improving Business Insights - How Technology Can HelpTone' Shelby
Meet current business challenges & emerge stronger! Transform your business with Microsoft Business Intelligence. How Technology can help manage performance management more effectively.
Emakina Academy 5 - Boost your intranet - Key factors of success when buildin...Emakina
Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.
Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform. We will also present TeamWeaver, our SAP-certified solution that significantly improves the content management in the NetWeaver environment.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
Our portfolio highlighting our work with FTSE and large multinational companies in designing and building there corporate intranets. The platforms we worked on include MS SharePoint, Vignette, Google Apps and bespoke.
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
South Florida HDI Virtual Event: IT Alignment and Value Network MetricsEddie Vidal
South Florida HDI is continuing to expand their presence outside of South Florida with their first ever webinar, sponsored by Cherwell. Our goal is to increase contributions and knowledge to the IT professional community in Latin America and Caribbean markets. In addition, this allows us to take advantage and reach other HDI members and non-members throughout the United States. The South Florida HDI chapter has been commended for their innovation and growth within the HDI community and this is another step in our growth.
Keynote Presentation by Dell's Bill Payne
Session Name: IT Alignment and Value Network Metrics: A Wake-Up Call.
Bill’s session will challenge IT executives to transform and elevate the way they measure, manage, and communicate the value of their IT services. By leveraging key concepts from the underleveraged ITIL service strategy area, IT alignment and value network metrics have the potential to clearly communicate business value in terms that are meaningful to the business.
Customisation is the future of annual reporting. A presentation about digital...Comprend
Forget one annual report fits all. In the future, annual reports will come in several shapes and channels, closely tailored to suit the specific needs of your target groups. This was the key takeaway from our Managing Director Staffan Lindgren’s presentation at the Annual Report Seminar hosted by H&H at IVA in Stockholm on 29 May 2013.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
Our portfolio highlighting our work with FTSE and large multinational companies in designing and building there corporate intranets. The platforms we worked on include MS SharePoint, Vignette, Google Apps and bespoke.
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
South Florida HDI Virtual Event: IT Alignment and Value Network MetricsEddie Vidal
South Florida HDI is continuing to expand their presence outside of South Florida with their first ever webinar, sponsored by Cherwell. Our goal is to increase contributions and knowledge to the IT professional community in Latin America and Caribbean markets. In addition, this allows us to take advantage and reach other HDI members and non-members throughout the United States. The South Florida HDI chapter has been commended for their innovation and growth within the HDI community and this is another step in our growth.
Keynote Presentation by Dell's Bill Payne
Session Name: IT Alignment and Value Network Metrics: A Wake-Up Call.
Bill’s session will challenge IT executives to transform and elevate the way they measure, manage, and communicate the value of their IT services. By leveraging key concepts from the underleveraged ITIL service strategy area, IT alignment and value network metrics have the potential to clearly communicate business value in terms that are meaningful to the business.
Customisation is the future of annual reporting. A presentation about digital...Comprend
Forget one annual report fits all. In the future, annual reports will come in several shapes and channels, closely tailored to suit the specific needs of your target groups. This was the key takeaway from our Managing Director Staffan Lindgren’s presentation at the Annual Report Seminar hosted by H&H at IVA in Stockholm on 29 May 2013.
Delbar, skalbar, användbar - årsredovisning i digitala kanalerComprend
Presentation från Hallvarsson & Halvarsson och KW Digitals Årsredovisningsseminarium 2014. Delbar, skalbar, användbar - årsredovisning i digitala kanaler. Trender och möjligheter för digital rapportering.
What the world's most shared website on Facebook can teach digital corporate ...Comprend
The website Upworthy.com is called the fastest growing media site of all time. With descriptive headlines and engaging content they challenge the traditional media. In this presentation you will find out how to apply the succesful methods of Upworthy to your corporate communication content.
Mobile and apps in corporate communicationsComprend
Making perfect use of mobile channels for corporate communications, investor relations, B2B, B2C and B2E. A workshop presentation from the KWD Webranking event 2014.
Annual reports in digital channels 2014 - Sharable scalable and usable Comprend
Presentation from H&H's Annual Report seminar. Magnus Backteman, Director at KW Digital, shared his thought on driving forces changing the future of reporting and the advantages digital solutions hold.
The CFO Survey is firmly established with media and policy makers as an authoritative barometer of UK corporates’ sentiment and strategies. It is the only survey of major UK corporate users of capital that gauges attitudes to valuations, risk and financing.
To read the full report, visit www.deloitte.co.uk/cfosurvey
Surviving the new retail reality | Ard van Leeuwen | KegaMooreStephensBE
Op 8 oktober 2015 organiseerden Moore Stephens Belgium en DRV Accountants & Adviseurs het kenniscongres E-commerce in Brasschaat. Eén van de sprekers was Ard van Leeuwen namens Kega. Hij vertelde ondernemers meer over omnichannel verkoop.
This is a presentation from the webinar on June 12, 2012 where we presented an update regarding this year's KWD Webranking. During the webinar we present key dates, highlights from the background research as well as some major updates to the scoring criteria. We have also introduced a new classification of companies into industries which is based on the ICB super sectors, which will be used to create industry lists that cuts across countries.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
Free 100% full code based solution for framework, that can be used for DQ, MDM; Integration, Migration projects etc..
It has full blown, error handling, data audit etc functionality.
Collaboration and Productivity with Microsoft SharePointEdgewater
Ori Fishler, Web Solutions Practice Director at Edgewater Technology, was invited to speak at the Delta Dental CFO Conference on April 26th on Marco Island, FL. Ori presented the collaboration benefits of SharePoint 2010, specifically how a collaborative platform like SharePoint:
- streamlines finance and accounting processes
- improves the productivity of the underwriting department
Calculating the return on investment (ROI) of your talent management project is one of the best success metrics you can show - but how to do it?
Join this webinar to discuss the fundamentals of calculating return on investment for your talent management project. This webinar will:
Help you understand the key things to think about when calculating ROI.
Discuss how ROI can help your talent management project succeed.
Show the key components that make up ROI calculations.
Enable you to create an ROI model for your talent management project.
4.4.2013 Software, System, & IT Architecture - Good Design is Good Business:...IBM Rational
Webinar Series: Software, System, & IT Architecture
Title: Good Design is Good Business: SOA - Still Going Strong
Presenter(s): Claus Jensen; Roger Snook
Date: 4.4.2013
SharePoint and Business Intelligence: Understanding the Microsoft BI Portal C...Perficient, Inc.
Businesses of all sizes are quickly recognizing the value of Business Intelligence and the value of leveraging SharePoint as a BI portal platform. In this presentation, Perficient outlines how the SharePoint platform aligns with your Business Intelligence initiatives, including Microsoft’s integrated end-to-end BI offering and the role of SharePoint.
Measuring SharePoint Adoption and Engagement. In this presentation, Peder Enhorning, President & CEO, Unilytics Corporation, expounds on the importance of using web analytics to measure SharePoint engagement, productivity, process streamlining and automation, and preferred communication channel.
A Strategic View of Enterprise Reporting and Analytics: The Data FunnelInside Analysis
The Briefing Room with Colin White and Jaspersoft
Slides from the Live Webcast on June 12, 2012
As the corporate appetite for analytics and reporting grows, companies must find a way to secure a strategic view of their information architecture. End users with varying degrees of expertise need a wide range of data and reports delivered in a timely fashion. As the audience for analytics expands, that puts pressure on IT infrastructure and staff. And now with the promise of Hadoop and MapReduce, the organization's desire for business insight becomes even more significant.
In this episode of The Briefing Room, veteran Analyst Colin White of BI Research will explain the value of being strategic with enterprise reporting. White will be briefed by Karl Van den Bergh of Jaspersoft, who will tout his company's “data funnel” concept, which is designed to strategically manage an organization's information architecture. By aligning information assets along this funnel, IT can effectively address the spectrum of analytical needs – from simple reporting to complex, ad hoc analysis – without over-taxing personnel and system resources.
TechZen Consulting Director Joydeep Chakraborty sharing his thoughts with the engineering students of MCA, M.Tech and B.Tech, his perspective about the new age corporate challenges. The lecture included the software industry trend in the backdrop of various technical and skill challenges. A new paradigm discussion about how the industry is preparing to face the global recession. How should the university, faculty and the students gear up, to face the new opportunities and what are the new technology trends that they should be focusing on.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
The People Pillar of Cloud Adoption: Developing Your Workforce & Building Dig...Amazon Web Services
A successful cloud-transformation journey incorporates three pillars: people, process, and technology. Far too often, organisations focus on process improvements and technology implementation, but ignore the human aspect. Many leaders acknowledge that the first two are easy to modify, while influencing culture is more difficult. This session covers best-practice methods meant to empower customers to address this challenge. Learn about roles and responsibilities germane to the transition and post-cloud adoption phase. Assess your organisation’s gaps among the requisite skills and competencies, build effective training models, and shape an effective DevOps culture.
Watch ReliaCloud and RedPath's presentation on the topic of "Developing Your Cloud Strategy". Cloud computing represents a major shift in the way that companies view infrastructure. The benefits of cloud computing are huge, but there are also some questions about security, location of data, and control that need to be addressed.
During this seminar, we will provide a quick introduction to cloud computing with a focus on Infrastructure as a Service (IaaS). We will cover the five items you need to consider when putting together your cloud roadmap, including:
•Introduction to IaaS
•Developing Your Cloud Strategy
•The IaaS Decision Process
•Public vs. Private Clouds
•Case Study
Sustaining Growth: Common challenges for growth companies and how to overcome...LLR Partners
Entrepreneurs face a unique set of challenges at each stage of growth. This presentation identifies the common roadblocks to scaling a business and shares advice from LLR Partners' growth experts on how to overcome them. Learn what challenges to expect and how to adjust your business plan to meet evolving needs for capital, sales growth, human capital and more. These slides were originally presented as a webinar with GrowFL, the Florida Economic Gardening Institute, on April 10, 2013.
How to attract job seekers with corporate communicationComprend
We have asked students and employees how they use social media and corporate websites when looking for a job and what type of content they are interested in. In this report you will get the answers and tips on what kind of content to produce.
KWD Web Management Report 2014 (open resource)Comprend
We asked web managers and others responsible for
corporate websites about the challenges they face in 2014
and what prioritises they will focus on. 116 professionals
from 96 companies in 18 countries participated in the
survey. 42% of the companies that took part in the survey
are in Financial Times’ Europe 500. These are our findings
from the survey.
How the brain reacts to a slow corporate websiteComprend
Websites just keep getting heavier and heavier today. Heavy pages are slow pages. And people don't like slow. Learn how the brain reacts to a slow corporate website, what the consequence are and how should you design your website to please your visitors.
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
Web managers' challenges - social media, content and mobileComprend
A summary of the the challenges that web managers of corporate websites stand before. The major challenges are matched with what the stakeholders find important, to see if the challenges are to be taken seriously. Each challenge is followed by a checklist and some good advice.
Presentation from the Italian KWD Webranking Awards in Milan 13 December 2013.
Benchmarking to help shape corp website development Nina Björn Skanska 2012 1...Comprend
Nina Björn, Group External Digital Communications Manager, presents how to use stakeholders and benchmarking to help shape corporate website development. At KWD Webranking Forum London 2012.
Making Telecom Italia's website responsive Alessandro Canepa_2012-11-29Comprend
Alessandro Canepa at Telecom Italia shares his experiences from Telecom Italia's way towards a responsive corporate website. At KWD Webranking Forum London 2012.
Every year KWD surveys the plans and challenges facing Web Managers at the largest listed companies in Europe. This year KWD received detailed answers from 122 Web Managers from 100 companies in 17 countries in many different sectors. 62% of the companies that took part in the survey are included in Financial Times Europe 500.
KWD’s report discusses the responses to the KWD Web Management Survey 2012 which was sent out in March 2012. We asked 34 questions ranging from the size of corporate website budget to the importance of social media in corporate communications. Our research gives a good insight into what companies will focus on over the next 12 months and, in this difficult economic period, what issues are important to them.
The KWD Web Management Report is published as open research under a Creative Commons license. As a gesture of appreciation to companies having participated in the survey, KWD sends them the extended KWD Web Management Report 2012 which included management and budget information.
2. Agenda
11.00-11.15 Introduction KW Digital
11.15-12.00 Highlights from KWD Webranking 2012-2013
12.00-13.00 Lunch
Awards ceremony
13.00-13.30 Case SCA: How to keep your website top of
the line year after year
13.30-14.00 Case Billerud: Launching a responsive
website in 3 months
5. What we do
Research
• KWD Webranking
• Focus groups
• Peer benchmarking
• Web analytics
Strategy
• Advice & consultancy
• Strategic planning
• Design, IA & usability
• Roadmaps for online
• Social media
Implementation
• Corporate websites
• IPO & transaction sites
• Online reports
• Intranets
• Content management
5
6. How we do it
Research
• KWD Webranking
• Focus groups
• Peer benchmarking
• Web analytics Strategy
Strategy
• Advice & consultancy
• Strategic planning
• Design, IA & usability
• Roadmaps for online
• Social media
Implementation
• Corporate websites Research Implementation
• Corporate reporting
• Intranets
• Content management and
site maintenance
6
7. Where we come from
• KW Digital is part of King Worldwide, a global
stakeholder communications group
• We are sister agencies with other communciations
consultancies such as
• Hallvarsson & Halvarsson
• M: Communications
• Taylor Rafferty
• Capital Precision
• Part of KW Digital used to be the digital team at
Hallvarsson & Halvarsson, until November 2012.
9. Where does KWD Webranking fit in the overall
web strategy?
• Text, images and functions •Design concept
• Updated supporting the brand
• Relevant and messages
• Adapted to channel •Design of functionality
(interaction design)
KWD Webranking •Multi channel concept
Content Design
Findability Message
• Labelling •Business and
• Optimized for channel communication strategy
• Navigation and search •Consistency in message
• Outside the website •Transparency
9
10. Extensive background research leads to scoring criteria
Step 1 Step 3 Step 5
Feedback from Survey to the Ranking and
companies through capital market & analysis
Web manager survey job seekers
Step 2 Step 4
Interviews with
Creation of the
experts in different
criteria
fields: IR, CSR etc
Jan-Mar Mar-May Summer Autumn
10
11. KWD Webranking 2012-2013 reports
Background research Yes Yes Yes Yes
Detailed data from background
research surveys
Best practice examples Yes Yes Yes Yes
Criteria Yes Yes Yes Yes
Definitions and weight
Evaluation of your Yes Yes Yes Yes
website
Benchmark analysis Yes Yes Optional
Your website compared with
selected peers and industry
Qualitative comparison Yes Optional
and extended review
Presentation Yes Optional
Video or on location
11
13. Almost 300 responses from Europe,
Business
journalists Asia, North and South America
Buy side
14%
21%
Inst. How do you access the corporate
investors
22% website?
Sell side
• 30% uses iPad or tablet
43%
• 31% uses smart phones
KWD Capital market survey 2012
13
14. Analysts and investors about corporate websites
Large organizations with lots of data Too often sites can have the I would recommend all
pool should include a live chat to data I want, it is just put in websites to have video clips
provide info as required by the user. places that are not obvious or by management talking about
do not make sense to me. their businesses, background,
what they do, key drivers,
Make sure you can get to all current trading etc.
the data investors typically
look for (financial press It may be somewhat of a
releases, presentations, etc.) hassle for them, but will save
from the investor relations the CEO and CFO a lot of
Ease of navigation around the site to
page. time as the basics will have
find financial and operating data is most
important been covered beforehand.
Search functions are often not very
good on corporate websites - that
could be improved
Source: KWD Webranking Capital market survey 2012-2013
14
15. Most requested information by the capital market
Important or
very important
1 Growth drivers (key drivers for growth) 90%
2 Financial presentations from summits, general meetings 86%
3 Latest annual report in PDF 85%
4 Financial figures and key ratios (KPI, yearly comparative) 85%
5 Market share, sector or competitor statistics 83%
6 Financial targets 83%
7 Operational risks 81%
8 Target achievements 80%
9 Latest interim report in PDF 80%
10 Strategy / outline of group strategy 80%
Source: KWD Webranking Capital market survey 2012-2013
15
16. Increased in importance since 2010
The most requested IR content on a corporate website 2012 that has
increased in importance by the capital market since 2010.
100%
90%
Growth drivers (key drivers for
growth)
80%
Market share/Sector or competitor
statistics
70%
Operational risks
60% Target achievements (how well the
company lives up to its targets)
50% Strategy/outline of group strategy
40%
2010 2011 2012
Source: KWD Webranking Capital market survey 2012-2013
16
17. Target fulfillment on most important criteria
90%
• Europe 500 companies and top
80% 100 performing companies in the
70%
ranking that provide the most
requested IR content by the
60%
capital market.
50%
40% Euro 500 • Largest gap:
30%
Top 100
target achievements
Sverige
Sverige topp 20
20%
• Swedish top performers better at
10%
providing target achievements
0%
Source: KWD Webranking Capital market survey 2012-2013
17
19. KWD Career survey 2012
• 187 responses, primarily researched through social
networks groups
• 43% are 25-34 years, 31% 18-24 years
• Education level: Bachelor or higher (Master, PhD, etc) 86%
• 3 out 4 use corporate website as source when looking for job
opportunities
• 60% actively look for info about companies in social
media
Information searching Job opportunities
1. LinkedIn 40% 1. LinkedIn 51%
2. Facebook 25% 2. Facebook 21%
3. Wikipedia 24% 3. Twitter 13%
4. Twitter 15% 4. Blogs 9%
5. Blogs 15% 5. Wikipedia 8%
19
20. Most requested information by the job seekers
1 Job vacancies
2 Compensation and benefit system
3 Student information
4 HR Contacts
5 Employee strategy
20
21. 500 300
Responses 900 Best practice
from target companies
examples
group
100 10 325
criteria sections Measure points
16th edition of
KWD Webranking 2012-2013
21
22. This year the KWD Webranking reveals:
• Companies are responding to shareholder needs but
there is still a gap between the information the capital
markets require and that which companies provide
• Of the 10 IR content areas identified as most important,
interest in strategy has increased the most since 2010
• The best performing companies excel in sharing
information about:
• risk management
• growth drivers
• market share and peer information
Source: KWD Webranking 2012-2013
22
23. Sweden vs Europe 500
Start page
100%
Functions and stakeholder 90%
About us/Company profile
dialogue 80%
70%
60%
50%
40%
Career section 30% Press
20%
10%
FT Euro 500
0%
Sweden
Corporate Responsibility Financial reporting
Corporate governance The share
Investor Relations
23
24. Sweden top 20 vs Europe top 100
Start page
100%
Functions and stakeholder 90%
About us/Company profile
dialogue 80%
70%
60%
50%
40%
Career section 30% Press
20%
10%
Top 100 FT
0%
Euro 500
Sweden top
20
Corporate Responsibility Financial reporting
Corporate governance The share
Investor Relations
24
25. Sweden vs Europe all
Start page
100%
Functions and stakeholder 90%
About us/Company profile
dialogue 80%
70%
60%
50%
40%
Career section 30% Press
20% FT Euro 500
10%
0% Sweden
Top 100 FT
Corporate Responsibility Financial reporting Euro 500
Sweden top
20
Corporate governance The share
Investor Relations
25
26. Sweden compared to last year’s results
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Sweden 2011-2012
Sweden 2012-2013
26
28. Importance per sector
Functions
6%
Career Start page About us
13% 6% 14%
Press
Corp Resp 7%
12%
Fin. Reports
10%
Corp Gov
12% Share
IR 7%
13%
28
29. Sweden average
About us/Company profile 43%
Information about the company to all Top performers in Sweden (86%)
target groups. • Trelleborg
Information both detailed and on an • SCA
overall level.
Most important criteria:
• Geographical spread of production
and sales
• Market shares along with
competitor statistics
• Group strategy
• Information about the business
operations
KWD Webranking 2012-2013
29
30. Best practice examples – Geographical spread
Norsk Hydro:
Interactive way of
presenting
geographical
spread
30
31. Best practice examples – Business operations
Wolseley:
Great overview with illustrations
and key brand logos
31
32. Sweden average
Press 27%
Aims at supporting journalists, Top performer in Sweden:
bloggers and publicists. • Swedish Match (76%)
By making their research easier and
more convenient the company
increases its chances of media
exposure.
Most important criteria :
• Archive of press releases
• Transcripts from teleconferences
• Filter press releases by time and
category
KWD Webranking 2012-2013
32
33. Best practice examples – Archive of press release
Swedish Match:
• Possibility to filter press
releases
• Releases sorted by year
• Time stamp on each release in
the listing
33
34. Best practice examples – Transcripts
Philips:
• Transcripts clearly marked in
the list
• Transcipts, word by word in
pdf
34
35. Sweden average
Financial reporting 44%
One of the major purposes of a Top performer in Sweden:
corporate website is to be an archive • Scania (79%)
of financial information.
Most important criteria:
• Financial figures and key ratios
• Financial presentations
• The latest annual report in PDF
KWD Webranking 2012-2013
35
38. Best practice examples – Online annual report
Online annual reports:
• 66% find the online annual
report important or very
important
Assa Abloy:
• Userfriendly online version
• Download to Excel
38
39. Best practice – Latest annual report in social
media
Wärtsilä: creating an interest
through competitions
Statoil: informing on Twitter
39
40. Sweden average:
The share 50%
One of the major purposes of a Top performer in Sweden
corporate website is to be an archive • Swedbank (93%)
of financial information.
Most important criteria :
• Dividend policy information
• Major shareholder information
• Equity analysts estimates and
share capital development
KWD Webranking 2012-2013
40
41. Best practice examples – Major shareholder info
Mol Magyar:
• Clear overview
thanks to graphical
solution
42
43. Sweden average:
Investor relations 28%
The purpose should be to gain effective Top performer in Sweden:
communication of financial matters • SCA (82%)
between the company and its
stakeholders.
The IR section of the website should
contain extensive shareholder
information, helping visitors quickly
obtain complete information about
investment opportunities
Most important criteria :
• Financial targets and achievements
• A description of company growth
drivers
• Information on financial and
operational risks
KWD Webranking 2012-2013
44
44. Best practice examples – Targets & achievements
RBS Group:
• Clear targets and target
achievements
• + for the visualisation and
motivation
45
45. Best practice examples – Risk management
Land Securities:
• Thorough presentation of
financial and operational
risks specific to their
industry
46
46. Sweden average:
Corporate governance 54%
The higher demand for corporate Top performer in Sweden
transparency and increased interest in • Swedish Match (92%)
corporate governance has pushed
companies to present more detailed
information on this subject.
Most important criteria:
• Share transactions by insiders
• Group management
• Board of directors and
remuneration details
KWD Webranking 2012-2013
47
47. Best practice examples – Share transactions
Hannover Re:
• Complete and updated list of
insiders and recent transactions
48
48. Best practice examples – Group management
Ramirent:
• Interactive and fun (!) way of
presenting its management
team
49
49. Sweden average:
Corporate responsibility 30%
A well-developed CR section should Top performer Sweden
cover a range of issues, showcasing • SCA (79%)
the company’s code of conduct, their
environmental and social targets and
performance, certifications, social
indicators, indices, memberships and
community involvement.
Most important criteria :
• Code of conduct
• Explanation of CR strategy and
link to overall corporate strategy
• Environmental data, targets and
target fulfillment
• Look out for H&H’s press release covering the Swedish CSR results in
• Supply chain standards KWD Webranking 2012-2013
KWD Webranking 2012-2013
50
50. Best practice examples – CR strategy
UPM:
• Detailed description of CR
strategy
• Clearly linked to the
company’s main strategy
51
51. Best practice examples – Environmental data
Boliden:
• Several environmental
issues
• Future targets
• Achievements
52
52. Sweden average:
Career 23%
More than 3 out of 4 respondents to 3 top performers in Sweden:
KWD’s Career Survey 2012, say that • SCA (78%)
they turn to corporate websites when
searching for a job.
Most important criteria according to
the survey:
• Job vacancies
• Compensation and benefit system
• Student information
• HR Contacts
• Employee strategy
KWD Webranking 2012-2013
53
53. Best practice examples – Job vacancies
PPR:
• Easy to navigate through
categories for
• Job types
• Countries
• Regions
54
54. Best practice examples – Employee strategy
Tullow Oil:
• Clear strategy and interactive
image with additional
information
55
55. Sweden average:
Functions and stakeholder dialogue 30%
To support website visitors a number Top performer in Sweden:
of functions • Rezidor
Most important criteria:
• Webcasts and webcast archives
• Internal search engine
• Subscription service
56
58. Corporate communications in social media
• It is not only about being there
• It is about using it!
• 65 of 325 measurements in KWD
Webranking 2012-2013 is related
to social media and search:
• 51 social media
• 8 Google search
• 6 internal search
59
61. 3rd best corporate website in Sweden 2012-2013
Improvements in sections such as
company presentation,
investor relations and
financial reporting has led
to an improvement of 7 positions in
KWD Webranking, compared to last
year.
Congratulations to
Skanska!
62
62. 2nd best corporate website in Sweden 2012-2013
With a history of high scores and
ranks throughout the years, adding a
state of the art press
section and thorough information
Corporate
about
Governance, the silver goes
to
Swedish Match
63
63. Best corporate website in Sweden 2012-2013
Continuous hard work with the
company’s digital communications,
this year’s winner excels in several
Investor
sections such as
Relations, Sustainability
and Career.
Hooray for SCA!
64