The document discusses Market Intelligence Systems (MIS) and the services they provide. MIS collects and analyzes information to help companies make informed decisions. It summarizes the growth of digital MIS from 1990-1999 due to globalization and the internet. The services discussed include setting up in-house knowledge cells for corporations, providing consultancy and reports on an ad-hoc basis, and interactive columns in newspapers to answer readers' questions about finding information online.

2. CORE BUSINESS
MARKET INTELLIGENCE SYSTEMS (MIS)
We provide ‘Inputs’ for critical thinking, analysis and research in
p p g, y
order to enable
PROMPT INFORMED DECISIONS
“An investment in knowledge always pays the best interest”
- Benjamin Franklin (over 200 years ago!)

3. DIGITAL
MARKET INTELLIGENCE SYSTEMS (MIS)
Exponential Growth: 1990 1999
1990-1999
COMPETITION Huge new markets opened up all over the world, while existing markets
became intensely competitive
INTERNET Things become far easier, and in a way more complex with humongous
easier
amount of information. There was data overload but knowledge scarcity
MIS In that milieu – a brand new function evolved – internet related
secondary information
Two such units were set up in the premium publishing house ‘The
Times of India’ as well as ‘Ogilvy & Mather India’
The common factor - both were the ‘brain child’ of the same
person. A Mumbai University topper (Economics/ Statistics)
who could provide 3600 interpretation – of facts as well as
figures!
g

4. OUR SERVICES - AT A GLANCE
For For
Corporates Individuals
Interactive
Setting up of Consultancy on Websites
in-house adhoc basis Directory
facilities
Pro-
active
Develop Monitor Special Newsletters Reports
Requests
q / Alerts
Column in
C l i
Newspaper
DETAILS FOLLOW….

5. SECTION 1- FOR CORPORATES
Enterprises POTENTIAL CLIENTS
which want
to keep
to keep Corporate Houses
ahead of
competition Banks
Feasibility
Feasibilit Financial Institutions
reports for
new Portals
business
ventures People
PROSPECTIVE Media:
CLIENTS Publishing Houses
Advertising Agencies
d e t s g ge c es
News Channels
Chat Shows

6. FOR CORPORATES
OPTION A
We set up in house Knowledge Cells
in-house
which create, share, enhance
and organize understandings
to support…
Decision‐making towards achieving
company goals and objectives
l d bj ti
Strategic thinking and Brand Salience for
competitive advantage

7. WE SHALL BE RESPONSIBLE FOR
• Manpower: Induction and training thereof
• I f t t
Infrastructure: E
Earmarking software/hardware required
ki ft /h d i d
• Smooth functioning: Strict monitoring and supervision of reports
Initial contract for one/two years
Retainer-ship (optional) on an annual basis
for guiding, supervising and keeping the unit well-oiled

8. WHY SET UP AN IN‐HOUSE FACILITY
Difficulties in ensuring
accuracy and
exhaustiveness if done
exhaustiveness if done Internal Brand Stewards are
Internal ‘Brand Stewards’ are
on an ad hoc basis in a better position to form
unbiased overview of
• The Market
• The Category
• The Competition
• Factors that effect the
Brand
Human error possible in data interpretation,
p p ,
hence trained personnel necessary

9. FOR CORPORATES
OPTION B
CONSULTANCY/ RETAINERSHIP
OUTSOURCING OF INFORMATION
Pay‐per‐use Companies can obtain higher value, flexible and
more integrated services
No capital costs Companies can increase profits through strategic
outsourcing and subsequent cost cutting
Cost effective for short Value addition ‐ improves the company’s
term measures capacities to stay up‐to‐date and innovate

10. CONSULTANCY/ RETAINERSHIP…(contd 2)
REACTIVE SERVICES • Crisis Management
Need based
• Market Intelligence for new business pitches
• Mapping the Client’s Market vide Tailor-made Reports
PROACTIVE SERVICES • Regular Updates
Ongoing
• Major reportage presented succinctly through:
- Daily Alerts
- Weekly Newsletters
- Monthly Reports

11. SECTION 2- FOR INDIVIDUALS

12. SPECIFIC INFORMATION FROM THE INTERNET
INTER-ACTIVE COLUMN IN NEWSPAPER (1)
A TYPICAL COLUMN
Are you stumped by the number of responses your search engine throws up ?
Do you have the patience to browse through innumerous websites or do you select just one from the first
few pages? How would you like an expert to assist by sending the closest url by email, within the
shortest l d time? Write to us at eye4insights@gmail.com
h lead i ? i 4i i h il
Ritu Abrol will answer your queries. More than a decade in research lends her the maturity to know 'what' to
look for; a high internet quotient makes it easier for her to know 'where' it could be located!
The b
h best 5 questions – which would b of interest to most of our readers - will be f
h h ld be f f d ll b featured in our column
d l
COMMUNITY/ SOCIAL NETWORKING
We also invite our net savvy readers to share with us a list of interesting websites they have come across.
Help each other and sharpen your expertise too. What’s more – get credit with your own by-line
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __
Readers: Pl cut/ paste/file these columns to make your own ready reckoner!

13. MORE ABOUT THE COLUMN
Sponsorship/ Co-branding By a search engine or portal
Shelf-life Encourage readers to cut and file
Our USP Existing columns on websites are in the form of articles and
comments. Ours is the only one which will have a question/
answer format
Shortest turnaround time Readers can expect an email directly in their mailbox. This
p y
exercise will be carried out twice a day.
Five questions which would be of general interest will appear
in the column the next day
Frequency
F The t
Th nature of th column b i such, ‘ t l searches’ need
f the l being h ‘actual h ’ d
to be conducted for each question. We may experiment with
a weekly column; could make it a daily feature eventually
vest e t
Investment The equity is ‘personal experience’ and ‘expertise’
q y p p p
Contingency plan A bank of 10 questions and answers will be set aside
Archives Upload all questions and answers on eye4sights.com
Interactivity
I i i Encourage readers to send i their contribution of unusual
E d d in h i ib i f l
and useful websites; these will be uploaded on
eye4insights.com, giving contributors a by-line

14. WEB-BASED SERVICES (2)
eye4insights.com
REACTIVE SERVICES
Crisis Management
Market Intelligence for new Business Pitches
Mapping of Client’s Market/ industry
PROACTIVE SERVICES
ONGOING UPDATES
‐ Daily Alerts
‐ Weekly Newsletters
‐ Monthly Reports

15. CONTACT
Ritu Abrol # 9821092491
ritu22@gmail.com
eye4insights@gmail.com
http://in.linkedin.com/in/rituabrol