The document discusses LinkedIn's positioning as a rapidly growing talent network rather than just a job board, emphasizing its role in networking, hiring, and marketing. It highlights the importance of followers for engagement and the correlation between personal branding and company branding. Key takeaways include building long-term relationships through followers, leveraging existing networks, and establishing a strong personal and company brand.

1. ©2013 LinkedIn Corporation. All Rights Reserved.

2. ”Connecting the world´s
professionals to make
them more productive and
successful”

3. ENGAGEMENT IN THIS ROOM
…on LinkedIn.com
Gustaf
Ekelund
ErikS.
Meyers
Earliest
Adopter
Most
Connected
Sara
Kvarfordh
Niklas
Munter
Most Popular
Most
Endorsed

4. LINKEDIN ISN´T A (SMALL) JOB BOARD
A very common misconception.

5. WE´RE THE FASTEST GROWING TALENT NETWORK
Which is awesome!
259+m

6. 6

7. SO WHY DO PEOPLE COME TO LINKEDIN?
Identity. Insights. Everywhere.
72% Networking
1M+ Publishers
30% Mobile

8. AND COMPANIES USE US FOR:
Hire. Market. Sell.

9. 259 MILLION MINDS
One aspirational mindset.
Spend Time
Invest Time
Personal Networks
Professional Networks
Top 3 types of content expected1
Info on friends
1
Career info
Info on personal interests
2
Updates on brands
Entertainment updates
3
Current affairs
1 – The Mindset Divide research study, TNS, September 2012
9

10. LinkedIn
- The flow

11. GLOBAL ACQUSITION TRENDS
What is value?

12. IT ALL STARTS HERE – WITH YOU
Personal Brand = Company Brand

13. UTILIZE THE EXISTING TRAFFIC
External & Internal Branding/Communication.

14. COMPANY PAGE ON LINKEDIN
Hire. Market. Sell.

15. FOLLOWERS
Little goes a long way.

16. FOLLOWERS – WHY BOTHER?
The value of a Follower
6x
5
2,5x
More likely to view
LinkedIn Career Page
Average number of
Companies our
members Follow
Engage them with great
content
More likely to share
Content distributed by
companies they follow
3x
More likely to apply
For jobs at companies
they follow

17. FOLLOWERS – COMMUNICATE
Content & Relevance

18. FOLLOWERS – TARGET
Content & Relevance

19. CAREER PAGE ON LINKEDIN
Positioning your company as an “Employer of Choice”

20. GROUPS
Starting the conversation.

21. CONNECTING THE DOTS
“Double Bubble”

22. BECOME A INFLUENCER
Share pieces of wisdom!

23. If you only
remember three
things...

24. …THEN LET IT BE THESE:
1. Followers – build longterm relations
2. Connecting the Dots – utilize current flows
3. Personal Brand = Company Brand

25. Thanks for
listening!