Extend your social business vision with 1650+ partner solutions on the AppExchange. Join us as we cover the top social apps on the market today, from DocuSign to Concur. If you are searching for ways to extend your social strategy and get even more value out of Salesforce, you cant miss this session.

1. Salesforce Platform: Extend Your
Social Strategy with the
AppExchange
Becca Krass, salesforce.com, AppExchange Curator - @becsmay
Dave McDermott, Kelly Services, Director of Sales Enablement - @davemcdermott
Andrew Bartels, PSA Insurance & Financial Services, Director of IT - @adb1146
Richard Rothschild, Pandora, VP of Information Services
Sara Varni, salesforce.com, Director of ISV Marketing

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3. Becca Krass
AppExchange Curator
@becsmay
In/beccakrass

4. The World is all About Apps

5. The is the Leading Marketplace for
Business Apps
1700+
Apps
20K+
Reviews
1.4M+
Installs

6. We Have Apps for Just About Everything
Expense
Recruiting
Marketing Accounting Management
Contract IT Field
eLearning eSignature Collaboration Sales Analytics Compensation
Management Helpdesk Service

7. • All new design for easy access
• Optimized for mobile for a great
experience at work, home or on-the-go
• New organization by category, industry
and collection for easier discovery of apps
•

8. Bring Your Customers To Life Within Your Company
Project Management
eSignature Accounting
Compensation Management IT Help Desk
Field Service
Surveys Recruiting
Marketing Productivity
Automation Tools
Cloud . Mobile . Social

9. Sell: Streamline Processes, Close More Business
eSignature
Compensation Management
Cloud . Mobile . Social

10. Sell: Docusign eSignature
• Send documents electronically
to collect eSignatures
• Sign from any device
• Follow status via Chatter

11. Sell: Xactly Express Compensation Management
•Pay commissions or bonuses
based on bookings or cash
receipt
•View current and historical
commission payments

12. Service: Delight Your Customers with World-Class Support
eSignature
Compensation Management
Field Service
Surveys
Cloud . Mobile . Social

13. Service: ServiceMax Field Service
•Manage work orders, optimize
scheduling for field agents
•Manage inventory, warranties,
contracts & entitlements
•Available for iPad

14. Service: Clicktools Customer Surveys
•Build fully branded
surveys, scripts, forms and
landing pages
•Create/amend ANY
salesforce information

15. Market: Find & Nurture Your Best Leads
eSignature
Compensation Management
Field Service
Surveys
Marketing
Automation
Cloud . Mobile . Social

16. Market: Marketo Marketing Automation
•Email marketing and landing
page creation
•Lead nurturing
•Lead scoring & analytics

17. Collaborate: Bring Data & Users Together in Real-Time
eSignature
Compensation Management
Field Service
Surveys
Marketing Productivity
Automation Tools
Cloud . Mobile . Social

18. Collaborate: ePrize Contest Builder
•Promote a competitive spirit with
gamification
•Launch sales competitions within
Chatter
•Reward activities like:
•Follow-up on leads
•Advancing opportunities
•Adding records, completing
fields

19. Work: Recruit and Retain the Best Employees
eSignature
Compensation Management
Field Service
Surveys Recruiting
Marketing Productivity
Automation Tools
Cloud . Mobile . Social

20. Work: Jobscience Recruiting
•Source, track and manage
candidates with resume parsing
& intelligent search
•Syndicate postings via social
networks
•Design recruiting campaigns to
target talent

21. Innovate: Connect Your Back Office to the Front Office
Project Management
eSignature Accounting
Compensation Management IT Help Desk
Field Service
Surveys Recruiting
Marketing Productivity
Automation Tools
Cloud . Mobile . Social

22. Innovate: Milestones Project Management
• Basic project management: track Force.com
projects, milestones, and tasks Labs
• Collaborate via on project
progress and task status

23. Innovate: FinancialForce Accounting & PSA
• Full accounting solution to
manage:
• Billing
• Accounts Receivable
• Collections
• General Ledger
• Accounts Payable
• Reporting & Analysis
• PSA to manage projects,
timecards, billing, & expenses

24. Innovate: Remedyforce IT Service Desk
Management
• ITIL-based service desk
management
• Out-of-the-box:
• Incident/problem management
• Change management
• Service request catalogue
• Self-service portal
•

25. Bring Your Customers To Life Within Your Company
Project Management
eSignature Accounting
Compensation Management IT Help Desk
Field Service
Surveys Recruiting
Marketing Productivity
Automation Tools
Cloud . Mobile . Social

26. Bonus Round: 6 More Apps to Check Out!
Jitterbit Ringlead
Import/Export data, flat Identify and de-dupe
files and databases existing leads
CalendarAnything LinkedIn for Salesforce
Create calendars for any Connect Contacts to
standard or custom object LinkedIn profiles
Memonic Action Plans
Clip web content and Set up sales templates for
attach to accounts easy follow-up

27. Dave McDermott
Director, Sales Enablement
@davemcdermott

28. All About Kelly Services, Inc.
Kelly is one of the world’s largest talent supply chain
management companies. We invented the staffing industry,
and remain at the forefront of industry innovation.
2004 Launched Salesforce CRM (54 users)
2008 Fell in love with the AppExchange
2010 Chatter launched globally; one of our first truly
global applications; cultural shift begins (7,500 users)
2012 Social Enterprise License signed (12,000+ users)

29. Kelly Services – 65 years and counting…

30. Kelly’s Social Enterprise (we love apps…)

31. Global Supplier Relations, DocuSign
Challenge:
How do we process massive amounts of
paperwork, customized by program, all
requiring signature, in the most efficient
way possible?
Results:
• Over 6,000 envelopes sent to date
(80,000) pieces of paper. 120,000
envelopes in the next 3 years.
• We also used it to process 8,000 requests
resulting from a legislative change.

32. Demand Generation, Marketo Sales Insight
Challenge:
How do we know what’s a hot lead?
How do we track when it becomes a win?
Results:
• Campaigns Members: 60,000
• Opportunities Tracked: 804
• Millions in Wins!

33. Andrew Bartels
Director of IT
@adb1146
linkedin.com/in/andrewbartels

34. All About PSA Insurance & Financial Services
PSA Insurance & Financial Services is a diversified
Financial Services firm with offices in Baltimore, Maryland &
and metro Washington, D.C.
 Implementation includes full bi-directional integration between
backend Agency Management System, GL and salesforce.com
 Primary ETL Tool deployed is Informatica Cloud
 All users have access to Sales Cloud or Chatter
 100% Adoption achieved within 6 months of deployment

35. The Top Three Apps Deployed at PSA

36. Connecting Front and Back Offices, Informatica
Challenge:
Provide bi-direction data connectivity
between salesforce.com & backend ERP
Systems
Results:
• 360 degree view of customer relationship
• 100% Daily use of Salesforce by all
Producers
• Allowed cross system BI to be performed
in Salesforce

37. Project Management, TaskRay from Bracket Labs
Challenge:
Make everyday task & project management
social
Results:
• Brings visibility to project management
• Virtual Whiteboard
• Full Chatter integration
• Changes the priority Discussion

38. Find Hidden Relationships, BranchIT for Salesforce
Challenge:
Instantly answers the question of who
knows somebody at this prospect
Results:
• Grants visibility into your greatest
untapped relationship data silo
• Leads to warm introductions as opposed
to cold calls
• The ‘BranchIT’ Moment story

39. Richard Rothschild
VP of Information Services

40. Pandora: We’re All About Apps
Sales Analytics Accounting
Sales Intelligence HCM
Advertising Network Sales Comp
Vendor Education Customer Support
Pandora Auto Pandora Home
Pandora Mobile Pandora Business

41. Today’s Focus: Vana HCM, FinancialForce, Brainshark
Accounting
HCM
Vendor Education

42. Human Capital Management, Vana Workforce
Vana Workforce is a global provider of human capital software
and service solutions specifically designed to the needs of
small and medium enterprises delivered on-demand
 Complete and Integrated Human Capital Management Suite
 Global HR, Benefits, Leave & Absence, Performance and Talent,
Succession
 Time Entry, Payroll Connect, Chatter Collaboration

43. Accounting End-to-End, FinancialForce Accounting
FinancialForce Accounting is a full end-to-end solution –
Billing, Accounts Receivable, GL, Accounts Payable,
Financial Reporting & CRM – built natively on Force.com.
 Chatter integration moves Accounting into the heart of the business
to avoid problems and improve customer services
 Simplify processes like invoicing, collecting cash, and servicing
customers
 Generate invoices with one click from your integrated Salesforce
CRM

44. Communication and Training, Brainshark
Easily transform static content such as PowerPoints into
voice-enriched online and mobile video presentations.
 Share as links with customers, prospects, partners, or employees
and track viewing details in Salesforce
 Deliver more effective, measureable sales & marketing
communications and online training
 Product high-impact online video presentations quickly and easily

45. Dave McDermott Andrew Bartels Richard Rothschild Sara Varni Becca Krass
Kelly Services PSA Insurance & Pandora salesforce.com salesforce.com
Financial Services