The document summarizes the findings of the 2009 H&H Webranking survey, which analyzes corporate websites based on 140 criteria. It provides an overview of trends seen across different countries and sectors. Key points include a general downward trend in website quality, more robust risk disclosures, and increasing social media usage. Specific countries that performed well include Italy, the UK, Sweden, Germany, and Finland. The winners of various regional and sector awards from the survey are also highlighted.

1. Hallvarsson & Halvarsson

2. Transactions
PR & Mediarelations Research
(M&A and IPO)
Strategic media advisory Positioning and key Benchmark studies
and positioning messages
H&H Webranking
Financial PR Launch strategy
Corporate PR Perception studies
Online support
Crisis communication Bespoke research
Media handling Media surveillance
Bid consent or defence
strategy and activities
Corporate Communication
& Public Affairs
Investor Relations Online Communication
Strategic advisory IR advisory Web strategy
Crisis prepardness and Financial reporting Corporate websites and
training Investor intelligence and intranet
Scenario planning
S i l i targeting Content d t
C t t and structure
t
Emplyee communications Development and
Investor meetings (CMD,
Corporate Governance maintenance
road shows, ono-on-one)
CSR Social media strategy and
Coaching and training
Public Affairs execution
Creditor relations Online visibility
2009-12-14 | 2

3. The King Worldwide family of companies
represent the best-of-breed in stakeholder
communications, including:
financial communications
We serve over 1000 clients in over 32 countries
investor relations
public affairs including:
shareholder identification
proxy solicitation 16% of th E
f the Euro T 100
Top
online communication 15% of the S&P 500
20% of the FTSE 100
No other communications group can offer 75% of the DAX 30
50% of the CAC 40
a more comprehensive approach in 36% of MICEX
managing relationships with investors 40% of the OMXS 30
and the media 14%of the NASDAQ 100
15% of NYSE top 50
Our staff number 900 across the US, Europe,
Middle East and Asia

4. H&H Webranking 2009

5. What is H&H Webranking?
Technology
• Annual corporate website
survey,
survey since 1997 Functions
Start page
• Reviewed based on an
General info
objective protocol
Press
• Measure if the content 140 criteria
Financial info
presented reflects the demands
f 11 sections
Corp Governance
• 800 websites in 25 countries CSR
included
Contact
• Published in business dailies Calendar
across Europe
Career
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6. Coordinated
C di t d approach
h
The 2009 protocol
No c
In c
control
control
Website

7. Trends 2009
Capital market trends Results from the ranking
Financial Information General downward trend
IR criterions such as risks, Few companies live up to the
debts, targets, growth drivers & harder IR demands this year
strategies and share related
information more requested
More ambitious risk sections
Corporate Governance although it’s very few websites that
Remuneration and AGM related comment on the crisis
information
Increasing activity outside the Over 25% are active in 3 or more
corporate website Social Media channels.
Social Media is now regularly
The companies are not only visible,
used among the target groups
they participate!
2009-12-14 | 7

8. A few important countries
p
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9. Italy
Italian companies are found in the Webranking 500
absolute top and bottom. All top 5 has Ranked companies 31/100
over 80 points – Outstanding! Position in WR 11
Highest 89
Online population 46,93% Lowest 8
Native Language 68 M
ICT of business services 8,7%
Average 45,76
FDI stock/GDP (2008) 16,2%
GDP (2008, USD PPP)
(2008 30381
Shareholding/inhabitant Italian results
(Oct 2009 €1000) 7,45 • Eni 89
• Hera 87,75
87 75
Leading business newspaper
Corriere della Sera • Pirelli & C 82,5
• UniCredit Groupp 81,5
,
• Telecom Italia 80,25
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10. Italy’s Edge
y g
Press
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11. UK
Webranking 500
Few top contenders, overall good Ranked
R k d companiesi 97
9
average. Best in the CSR-section and
high accessibility standards.
Position in WR 8
Highest 67,5
67 5
Lowest 27,5
Online population 71,14%
Native Language 300 M Average
e age 44,51
,5
ICT of business services 11,8%
FDI stock/GDP (2008) 52,57%
GDP (2008, USD PPP)
(2008 35669 UK results
Shareholding/inhabitant • British American Tobacco 67,5
(Oct 2009 €1000) 29,16
• Aviva 66,75
Leading business newspaper • Cadbury 63,5
Financial Times • Royal Dutch Shell 61,75
• Vodafone 61,25
61 25
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12. UKs Edge
g
Corporate Social Responsibility
&
Accessibility
y
2009-12-14 | 12

13. Sweden Webranking 500
Ranked companies
p 28/100
High scores on financial information and
corporate governance. Long tradition of Position in WR 5
openness. High average but no Highest 78,25
company over 80 points
i t Lowest 43,25
Average 59,5
Online population 84,44%
84 44%
Native Language 9
ICT of business services 11,5% Swedish results
FDI stock/GDP (2008) 47,16%
47 16% • T ll b
Trelleborg 78,25
78 25
GDP (2008, USD PPP) 36603
Shareholding/inhabitant • Swedish Match 77
(Oct 2009 €1000) 26,71
26 71 • SKF 74,5
,
• Billerud 71,5
Leading business newspaper • Swedbank 71
Dagens Industri
age s dust
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14. Swedens Edge
g
Corporate Governence
&
Generall Company
p y
Information
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15. Germany Webranking 500
Ranked companies
p 48
High standard and no weak areas,
absolute top on Credit relations and Position in WR 2
Risks. Highest 79
Lowest 27,5
Online population 74,88% Average 51,53
Native Language 123 M
ICT of business services 7,50%
FDI stock/GDP (2008) 25,17% German results
GDP (2008, USD PPP)
(2008 34391 • D t h P t DHL
Deutsche Post 79
Shareholding/inhabitant
(Oct 2009 €1000) 10,13 • BASF 73,75
• Thyssenkrupp
y pp 73
Leading business newspaper • Siemens 72,5
Handelsblatt • RWE 70
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16. Germany’s Edge
y g
Career
&
Risk d C dit l ti
Ri k and Credit relations
2009-12-14 | 16

17. Finland Webranking 500
Ranked companies
p 14/50
Highest scoring country and
outstanding in financial information Position in WR 1
transparency. Small domestic market Highest 79,75
has therefore been f
h th f b forced t
d to Lowest 48,5
communicate online in English
Average 62,98
Online population 72,38%
Native Language 5M Finnish results
ICT of business services 11,8%
11 8% • F t
Fortum 79,75
79 75
FDI stock/GDP (2008) 34,79%
GDP (2008, USD PPP) 34 718 • Neste Oil 77,25
Shareholding/inhabitant • Wärtsilä 74,25
,
(Oct 2009 €1000) 18,63 • Metso 73
• Rautaruukki 67,75
Leading bus ess newspaper
ead g business e spape
Kauppalehti
2009-12-14 | 17

18. Finlands Edge
g
Financial Information
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19. Be inspired by others!
Sections in the Best
Max Criteria
Survey Country
Technology UK 11,5
11 5 11
Functions Germany 11,25 15
Start Page Finland 4 6
General Information Sweden 9 11
Press Italy 5,5 9
Financial Information Finland 29 33
Corporate Governance Sweden 7,5 14
CSR UK 3,5 11
Contacts Finland 6,25 11
Calendar Germany 6,5 9
Career Germany
y 6 10
100 140
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20. Focus areas for next year
H&H Webranking 2010
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21. What will 2010 bring?
Next year will be an extremely interesting year for online
corporate communication
Engagement
Real time
Mobility
With much more designed driven content and functionality
H&H Webranking will during 2010 evolve to measure how
and what your are doing online on your site, in search and
in social media. The combined results will provide input to
how effective your online corporate communication are.
y p
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22. Marcus Eriksson Staffan Lindgren
Head of H&H Webranking Executive partner
marcus.eriksson@halvarsson.se
marcus eriksson@halvarsson se staffan.lindgren@halvarsson.se
staffan lindgren@halvarsson se
+46 8 407 22 17 +46 8 407 22 12
www.slideshare.net/webranking
2009-12-14 | 22

23. And the Winners are...

24. SKF
-3rd Best Corporate Website in Sweden
2009-12-14 | 24

25. Swedish Match
-2nd Best Corporate Website in Sweden
2009-12-14 | 25

26. Trelleborg
-Best Corporate Website in Sweden
2009-12-14 | 26

27. Neste Oil
-3rd Best Corporate Website in the Nordic Region
2009-12-14 | 27

28. Trelleborg
-2nd Best Corporate Website in the Nordic Region
2009-12-14 | 28

29. Fortum
-Best Corporate Website in the Nordic Region
2009-12-14 | 29

30. Deutsche Bank
-Best Social media presence
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31. Luxottica
-Best Climber in Europe
2009-12-14 | 31

32. Telecom Italia
-3rd Best Corporate Website in Europe
2009-12-14 | 32

33. Unicredit Groupe
-2nd Best Corporate Website in Europe
2009-12-14 | 33

35. Eni
-Best Corporate Website in Europe
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