COVID-19 has impacted the work-force like never before. However, we've gone ahead to put together data that would help you be more informed during this crisis. Here you will find :
- Jobs Remain in High Demand in Malaysia
- New Industry Trends
- How JobStreet Can Help You
- Advice Moving Forward
For more information, visit https://bit.ly/JSCovid-19
As a recruiter, you’ve likely heard about programmatic job posting. You’re aware that it can help you attract more candidates — and potentially increase the quality of those candidates. But turning over so much of your job posting strategy to technology can be nerve-wracking for any recruiter.
In this webinar, you'll hear real results from a practitioner who made the switch to programmatic. Our featured speaker will be Matthew Mackenzie with Platinum Supplemental Insurance, who will share how he lowered his cost per applicant and increased new hire quality by putting programmatic technology in the driver’s seat.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Smart Marketing for Engineers - IEEE GlobalSpec and TREW Marketing - 2017 Res...Jenn Corcoran
Industrial marketers need to understand what content engineers consume, why they look for it, and how they find it.
Therefore, IEEE GlobalSpec and TREW Marketing partnered to conduct a survey in major regions of the world to learn critical information from technical professionals.
This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
This is the one that didn't work out.
Read the blog post here:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
2019 January GrayReports- Demand For Higher Education ProgramsGray Associates, Inc
▪ Total inquiries in 2018 increased 1.7% from 2017.
▪ In December, total inquiries rose again–by 9%.
▪ Unfortunately, inquiries for on-ground programs resumed their decline.
▪ Delaware and the Midwest saw the largest year-over-year increases in inquiries.
▪ In December, inquiries for Mental Health Counseling programs increased 140% year-over-year.
- Student Demand, Competition and Jobs for Mental Health Counseling are all favorable.
- However, nationwide wages are quite low.
- Grand Rapids, Michigan is the most attractive city for the program.▪ Total inquiries in 2018 increased 1.7% from 2017.
▪ In December, total inquiries rose again–by 9%.
▪ Unfortunately, inquiries for on-ground programs resumed their decline.
▪ Delaware and the Midwest saw the largest year-over-year increases in inquiries.
▪ In December, inquiries for Mental Health Counseling programs increased 140% year-over-year.
- Student Demand, Competition and Jobs for Mental Health Counseling are all favorable.
- However, nationwide wages are quite low.
- Grand Rapids, Michigan is the most attractive city for the program.
COVID-19 has impacted the work-force like never before. However, we've gone ahead to put together data that would help you be more informed during this crisis. Here you will find :
- Jobs Remain in High Demand in Malaysia
- New Industry Trends
- How JobStreet Can Help You
- Advice Moving Forward
For more information, visit https://bit.ly/JSCovid-19
As a recruiter, you’ve likely heard about programmatic job posting. You’re aware that it can help you attract more candidates — and potentially increase the quality of those candidates. But turning over so much of your job posting strategy to technology can be nerve-wracking for any recruiter.
In this webinar, you'll hear real results from a practitioner who made the switch to programmatic. Our featured speaker will be Matthew Mackenzie with Platinum Supplemental Insurance, who will share how he lowered his cost per applicant and increased new hire quality by putting programmatic technology in the driver’s seat.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Smart Marketing for Engineers - IEEE GlobalSpec and TREW Marketing - 2017 Res...Jenn Corcoran
Industrial marketers need to understand what content engineers consume, why they look for it, and how they find it.
Therefore, IEEE GlobalSpec and TREW Marketing partnered to conduct a survey in major regions of the world to learn critical information from technical professionals.
This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
This is the one that didn't work out.
Read the blog post here:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
2019 January GrayReports- Demand For Higher Education ProgramsGray Associates, Inc
▪ Total inquiries in 2018 increased 1.7% from 2017.
▪ In December, total inquiries rose again–by 9%.
▪ Unfortunately, inquiries for on-ground programs resumed their decline.
▪ Delaware and the Midwest saw the largest year-over-year increases in inquiries.
▪ In December, inquiries for Mental Health Counseling programs increased 140% year-over-year.
- Student Demand, Competition and Jobs for Mental Health Counseling are all favorable.
- However, nationwide wages are quite low.
- Grand Rapids, Michigan is the most attractive city for the program.▪ Total inquiries in 2018 increased 1.7% from 2017.
▪ In December, total inquiries rose again–by 9%.
▪ Unfortunately, inquiries for on-ground programs resumed their decline.
▪ Delaware and the Midwest saw the largest year-over-year increases in inquiries.
▪ In December, inquiries for Mental Health Counseling programs increased 140% year-over-year.
- Student Demand, Competition and Jobs for Mental Health Counseling are all favorable.
- However, nationwide wages are quite low.
- Grand Rapids, Michigan is the most attractive city for the program.
Annual reports in digital channels 2014 - Sharable scalable and usable Comprend
Presentation from H&H's Annual Report seminar. Magnus Backteman, Director at KW Digital, shared his thought on driving forces changing the future of reporting and the advantages digital solutions hold.
Customisation is the future of annual reporting. A presentation about digital...Comprend
Forget one annual report fits all. In the future, annual reports will come in several shapes and channels, closely tailored to suit the specific needs of your target groups. This was the key takeaway from our Managing Director Staffan Lindgren’s presentation at the Annual Report Seminar hosted by H&H at IVA in Stockholm on 29 May 2013.
What the world's most shared website on Facebook can teach digital corporate ...Comprend
The website Upworthy.com is called the fastest growing media site of all time. With descriptive headlines and engaging content they challenge the traditional media. In this presentation you will find out how to apply the succesful methods of Upworthy to your corporate communication content.
Delbar, skalbar, användbar - årsredovisning i digitala kanalerComprend
Presentation från Hallvarsson & Halvarsson och KW Digitals Årsredovisningsseminarium 2014. Delbar, skalbar, användbar - årsredovisning i digitala kanaler. Trender och möjligheter för digital rapportering.
Mobile and apps in corporate communicationsComprend
Making perfect use of mobile channels for corporate communications, investor relations, B2B, B2C and B2E. A workshop presentation from the KWD Webranking event 2014.
A summary of the KWD Webranking 2012-2013 - how does it work, what does the capital market and the job seekers expect, what companies do this well. And who are the winners in Sweden.
Harnessing the Web 2014: Association Sector Survey Summary ReportRichard Gott
This presentation was delivered to 100 senior association executives and it provides a unique insight into past, present and proposed future use of the web.
Key areas include key sector online challenge and goals, CRM, content management, mobile web, online social media and email marketing.
The report provides practice advice and recommendations as well as sector 'success stories'.
A key and emerging theme is the challenge of achieving effective online member personalisation and having legacy systems/processes. These issues will be addressed at the Harnessing the Web conference later in the year - http://www.harnessingtheweb.com
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
Close Sales Faster By Combining Data & Artificial Intelligenceaccessamg
84% of marketing organizations are implementing or expanding AI and Machine Learning in 2018. (Forbes)
This presentation will detail tactics and provide examples of how B2B manufacturing, services and technology companies are shortening their sales cycles by marrying their sales and marketing data with machine learning and AI.
Data building blocks: What and where are the right kinds of data to baseline sales and marketing effectiveness.
Data alignment for results: How to capture, measure and grow visibility, engagement and sales. Examples of how clients align physical and digital tactics to more efficiently convert customers through aligned sales and marketing experiences.
Data strategy: What is a data strategy, and how to expand the types of data you collect to feed advanced machine learning applications.
Machine learning and AI: How to apply data science to scale sales and marketing results. Examples of how clients used website and voice-of-customer data to increase engagement and conversion.
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.
What Happens When You Remove the Fear of Digital?GrowthHackTalks
Eamonn Grant, Head of Online at The AA presented "What Happens When You Remove the Fear of Digital?" at Growth Hack Talks.
For more info see:
http://growthhacktalks.com/
http://bit.ly/1KIPaTX
Annual reports in digital channels 2014 - Sharable scalable and usable Comprend
Presentation from H&H's Annual Report seminar. Magnus Backteman, Director at KW Digital, shared his thought on driving forces changing the future of reporting and the advantages digital solutions hold.
Customisation is the future of annual reporting. A presentation about digital...Comprend
Forget one annual report fits all. In the future, annual reports will come in several shapes and channels, closely tailored to suit the specific needs of your target groups. This was the key takeaway from our Managing Director Staffan Lindgren’s presentation at the Annual Report Seminar hosted by H&H at IVA in Stockholm on 29 May 2013.
What the world's most shared website on Facebook can teach digital corporate ...Comprend
The website Upworthy.com is called the fastest growing media site of all time. With descriptive headlines and engaging content they challenge the traditional media. In this presentation you will find out how to apply the succesful methods of Upworthy to your corporate communication content.
Delbar, skalbar, användbar - årsredovisning i digitala kanalerComprend
Presentation från Hallvarsson & Halvarsson och KW Digitals Årsredovisningsseminarium 2014. Delbar, skalbar, användbar - årsredovisning i digitala kanaler. Trender och möjligheter för digital rapportering.
Mobile and apps in corporate communicationsComprend
Making perfect use of mobile channels for corporate communications, investor relations, B2B, B2C and B2E. A workshop presentation from the KWD Webranking event 2014.
A summary of the KWD Webranking 2012-2013 - how does it work, what does the capital market and the job seekers expect, what companies do this well. And who are the winners in Sweden.
Harnessing the Web 2014: Association Sector Survey Summary ReportRichard Gott
This presentation was delivered to 100 senior association executives and it provides a unique insight into past, present and proposed future use of the web.
Key areas include key sector online challenge and goals, CRM, content management, mobile web, online social media and email marketing.
The report provides practice advice and recommendations as well as sector 'success stories'.
A key and emerging theme is the challenge of achieving effective online member personalisation and having legacy systems/processes. These issues will be addressed at the Harnessing the Web conference later in the year - http://www.harnessingtheweb.com
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
Close Sales Faster By Combining Data & Artificial Intelligenceaccessamg
84% of marketing organizations are implementing or expanding AI and Machine Learning in 2018. (Forbes)
This presentation will detail tactics and provide examples of how B2B manufacturing, services and technology companies are shortening their sales cycles by marrying their sales and marketing data with machine learning and AI.
Data building blocks: What and where are the right kinds of data to baseline sales and marketing effectiveness.
Data alignment for results: How to capture, measure and grow visibility, engagement and sales. Examples of how clients align physical and digital tactics to more efficiently convert customers through aligned sales and marketing experiences.
Data strategy: What is a data strategy, and how to expand the types of data you collect to feed advanced machine learning applications.
Machine learning and AI: How to apply data science to scale sales and marketing results. Examples of how clients used website and voice-of-customer data to increase engagement and conversion.
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.
What Happens When You Remove the Fear of Digital?GrowthHackTalks
Eamonn Grant, Head of Online at The AA presented "What Happens When You Remove the Fear of Digital?" at Growth Hack Talks.
For more info see:
http://growthhacktalks.com/
http://bit.ly/1KIPaTX
Take a look at this recent LinkedIn research on the automotive industry. Great deep dive into the B2B and B2C buyer's journey and how you can influence your prospects with intelligent targeting and content
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
How to attract job seekers with corporate communicationComprend
We have asked students and employees how they use social media and corporate websites when looking for a job and what type of content they are interested in. In this report you will get the answers and tips on what kind of content to produce.
KWD Web Management Report 2014 (open resource)Comprend
We asked web managers and others responsible for
corporate websites about the challenges they face in 2014
and what prioritises they will focus on. 116 professionals
from 96 companies in 18 countries participated in the
survey. 42% of the companies that took part in the survey
are in Financial Times’ Europe 500. These are our findings
from the survey.
How the brain reacts to a slow corporate websiteComprend
Websites just keep getting heavier and heavier today. Heavy pages are slow pages. And people don't like slow. Learn how the brain reacts to a slow corporate website, what the consequence are and how should you design your website to please your visitors.
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
Web managers' challenges - social media, content and mobileComprend
A summary of the the challenges that web managers of corporate websites stand before. The major challenges are matched with what the stakeholders find important, to see if the challenges are to be taken seriously. Each challenge is followed by a checklist and some good advice.
Presentation from the Italian KWD Webranking Awards in Milan 13 December 2013.
Benchmarking to help shape corp website development Nina Björn Skanska 2012 1...Comprend
Nina Björn, Group External Digital Communications Manager, presents how to use stakeholders and benchmarking to help shape corporate website development. At KWD Webranking Forum London 2012.
Making Telecom Italia's website responsive Alessandro Canepa_2012-11-29Comprend
Alessandro Canepa at Telecom Italia shares his experiences from Telecom Italia's way towards a responsive corporate website. At KWD Webranking Forum London 2012.
Every year KWD surveys the plans and challenges facing Web Managers at the largest listed companies in Europe. This year KWD received detailed answers from 122 Web Managers from 100 companies in 17 countries in many different sectors. 62% of the companies that took part in the survey are included in Financial Times Europe 500.
KWD’s report discusses the responses to the KWD Web Management Survey 2012 which was sent out in March 2012. We asked 34 questions ranging from the size of corporate website budget to the importance of social media in corporate communications. Our research gives a good insight into what companies will focus on over the next 12 months and, in this difficult economic period, what issues are important to them.
The KWD Web Management Report is published as open research under a Creative Commons license. As a gesture of appreciation to companies having participated in the survey, KWD sends them the extended KWD Web Management Report 2012 which included management and budget information.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
12. How large is the team that is working directly with your digital
corporate communication?
10 or more
71 % of teams are
between 1 and 6
people
7-10
4-6
1-3
0
0%
20%
40%
60%
80%
14. Which is the most common used tool for managing social media
channels?
We do not use SMMT
None!
Hootsuite
TweetDeck
SproutSocial
Other
0%
10% 20% 30% 40% 50% 60%
22. 1.
2.
3.
4.
5.
Latest annual report in PDF
Latest interim report in PDF
Latest interim report in presentation
Financial presentations
Dividend policy
JOURNALISTS
1. Latest annual report in PDF
2. Market share and sector/competitor
information
3. Latest interim report in PDF
4. Latest interim report in presentation
5. Financial figures with five years
history
1.
2.
3.
4.
5.
INSTITUTIONAL
SELL SIDE ANALYST
BUY SIDE ANALYST
Capital market top five expectations
1. Growth drivers
2. Strategy/outline of group strategy
3. Balance sheet and cash flow on
screen
4. Dividend policy
5. Information about major
shareholders/free float
Latest press release on start page
Online annual report
Filtered and detailed press archive
Press contact
Fast facts with key information
23. Financial reporting
• Demand for PDF reports decline
• Online reports demand is growing steadily
and we expect it to be on same level as PDF
within 2 years.
• Business journalists show highest demand for
online reports.
24. Anti corruption initatives
69%
Of all stakeholders find
information important
Few companies have
information about
how they work with
anti corruption
41%
25. Major bond holders
73%
Of all stakeholders find
information important
None of the
companies have
information about
major bond holders
0%
27. The corporate website is the most important source of information
about the company
• The corporate website is by
far the most used source for
information about the
company
• Users are very active in social
media with Linkedin as the
most important and used
social network.
Use the corporate site
when looking for a job
or reviewing companies
92 %
28. What job seekers are looking for
Job seekers will grade you based on your website design and
usability in a higher degree than other target groups.
29. A glimpse into the future
Our plan for 2014-2015 research
30. Our research starts now
Capital Market Survey
- Stakeholder and expert interviews January-February
- Questionnaire to be sent out beginning of March
- Analysis report end of May
Career Survey
- Questionnaire to be sent out mid-February
- Analysis report end of April
Web Management Survey
- Questionnaire to be sent out next week
- Analysis report March/April
Jan
Web statistics
Feb
Mar
We need your help!
Apr
May
Jun
31. The overall KWD Webranking process
Challenges and
expectations
from web
managers
Interviews with
experts and
stakeholders
Questionnaires
to the capital
market & job
seekers
Creation of the criteria
Ranking
Research
Jan-Mar
Ranking of corporate
websites
Apr-Jun
Jul-Sep
Analysis, reports,
results & awards
Analysis
Oct-Dec
32. How do we measure stakeholder demands?
1. Web management survey
2. Expert interviews and desk research
3. Questionnaires
4. New: Statistics!
37. Asking the visitor what user group he/she belongs to in cookie
information
Cookie information
We use cookies on our website to improve the performance and
enhance your user experience. According to the EU directive we need
to inform you about this.
Terms of use, with more detailed information about coookies used
In what capacity are you visiting our website?
We strive to improve our website and would appreciate if you would tell us
what visitor group you belong to.
Investor
Journalist
Job seeker
Analyst
Customer
Other
Hide message
38. Asking the user for feedback on content pages
Was the content on this page helpful?
Did you find what you were looking for on
this page?
Yes
Some
No
What user group would you say you belong
to?
Investor
Journalist
Job seeker
Analyst
Customer
Other