SEO for Ecommerce.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document discusses search engine optimization (SEO) best practices. It covers on-page optimization techniques like optimizing title tags, H1 tags, keyword density, frequency and prominence. It also discusses off-page optimization like the importance of links, factors that determine link quality like authority, placement and anchor text. The document advises having keyword-rich titles and descriptions, dynamic and spider-friendly URLs. It also recommends using a robots.txt file to block crawling of unfinished pages.
How to use pillar pages to dominate search results - Brisbane Hubspot User GroupPeter Preston
Struggling to get good search results? This may be the right SEO approach for you and your business.
Even if you've tried SEO and thought it didn't work, have a look at what we know to get good results. It's still about the content, mate!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Copywrite Matters SEO Copywriting Seminar March 2012Belinda Weaver
This is part two of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).
This half showed them how to incorporate SEO copywriting into the process of creating online marketing.
in this document you know what is digital marketing and its benefit.
if you want to be a digital marketing expert then visit our site; https://www.webandappdevelopment.com/courses/digital-marketing-training-courses-raipur.php
This document discusses search engine optimization (SEO) best practices. It covers on-page optimization techniques like optimizing title tags, H1 tags, keyword density, frequency and prominence. It also discusses off-page optimization like the importance of links, factors that determine link quality like authority, placement and anchor text. The document advises having keyword-rich titles and descriptions, dynamic and spider-friendly URLs. It also recommends using a robots.txt file to block crawling of unfinished pages.
How to use pillar pages to dominate search results - Brisbane Hubspot User GroupPeter Preston
Struggling to get good search results? This may be the right SEO approach for you and your business.
Even if you've tried SEO and thought it didn't work, have a look at what we know to get good results. It's still about the content, mate!
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Copywrite Matters SEO Copywriting Seminar March 2012Belinda Weaver
This is part two of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out).
This half showed them how to incorporate SEO copywriting into the process of creating online marketing.
in this document you know what is digital marketing and its benefit.
if you want to be a digital marketing expert then visit our site; https://www.webandappdevelopment.com/courses/digital-marketing-training-courses-raipur.php
The document discusses optimizing WordPress sites and web content for search engine optimization. It covers best practices like using keyword-rich titles, meta descriptions and images. It also discusses using the Yoast SEO plugin to optimize titles, descriptions and rel=author tags. Proper use of categories, tags and 301 redirects are also covered.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Traffic Expert conducts regular workshops to coach the basics of the search engine optimization. We hope you have the chance to attend one of these days, if not, we are glad to be sharing the slides here.
As a business owner or marketing professional, it is useful to understand the basics of search engines in order to do effective Internet marketing.
Traffic Expert provides Internet Marketing solution from Search, Social and Mobile. Any questions, visit www.trafficexpert.com.sg or contact us at support@trafficexpert.com.sg.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
SEO refers to the process of optimizing webpages to rank higher in search engine results. It involves both on-page techniques like optimizing titles, meta descriptions and content, as well as off-page factors like links. Proper site structure, navigation, use of meta tags, optimized images and URLs are important on-page techniques for designers. Page speed, rich snippets and regularly updated content also impact rankings. Understanding SEO techniques is crucial for web designers and developers to build search engine friendly websites for their clients.
This presentation gives you useful SEO tips and practical WORDPRESS fixes for your website. Including settings, plugins (Yoast), copywriting, and more.
Presented at the recent WordCamp event in Sydney, this preso is great for small businesses, bloggers and WordPress developers.
Improve your site's Search Engine Optimisation and boost your ranking!
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
This document provides guidance on optimizing websites for search engine optimization through on-page SEO factors. It outlines 12 steps for on-page SEO management, including crawling the site, conducting an audit, updating metadata like URLs and titles, establishing a value proposition, defining the target audience, incorporating visual content and calls to action, and continuously optimizing and improving pages. The goal is to create high-quality, relevant content that is easily discoverable by search engines and helps increase organic traffic and conversions.
This document provides an introduction to search engine optimization (SEO) techniques. It defines SEO as creating a website that is search engine friendly to increase traffic. The document outlines some important SEO techniques including using keywords and key phrases, having a meaningful title, and maintaining an appropriate keyword density between 2-7% to avoid over- or under-stuffing keywords. It also provides brief biographical information about the author.
The document discusses search engine optimization (SEO) versus pay-per-click advertising. It explains that SEO involves optimizing website content to increase relevance to searchers, which can result in organic listings in search engine results pages. In contrast, pay-per-click involves bidding on ads linked to keywords. While pay-per-click has a fixed cost per click, SEO has no direct costs if done properly. The document advocates for SEO over pay-per-click because SEO can rank a site for specific keyword phrases without ongoing costs, allowing optimization for multiple products or services.
SEO (search engine optimization) involves optimizing websites to appear higher in search engine results. Working with an SEO company can help leverage time and budget. To get the most value, understand SEO basics and set goals with your SEO company. SEO creates an environment where search engines can easily index your site and understand what it is about. It allows attracting visitors using relevant keywords. Keywords should describe your business and appear on your site's pages in metadata. If SEO is unclear, hiring an expert can help select the best keywords and refine copy. Keywords are important for attracting natural, organic traffic and gaining clients.
The document provides an introduction to basic search engine optimization (SEO) that individuals can do themselves. It discusses why having an online presence is important given internet usage statistics. It then defines the aim of search engines and what SEO is. The rest of the document outlines the 4 key areas of SEO - link building/citations, website content, meta titles & descriptions, and blogging. It provides tips and tools for each area and estimates the typical monthly cost of hiring an SEO agency.
The document discusses the power of search engine optimization (SEO) for businesses. It covers key aspects of SEO including how search engines work by crawling, indexing and retrieving web pages. It also discusses search intent and how understanding intent can help businesses improve their SEO strategy. The document provides guidance on how to optimize elements like metadata, internal links, content and site structure to improve search engine rankings and convert more users.
This document provides 30 tips for living more sustainably and reducing one's carbon footprint. Some key tips include resolving to lower your carbon footprint for the new year, recycling materials like newsprint and aluminum cans, switching to energy efficient compact fluorescent light bulbs, running ceiling fans clockwise in the winter to push warm air up, insulating your water heater, taking shorter showers, washing full loads of laundry, and enabling energy saving settings on electronics. Following these types of tips can help significantly reduce energy and water usage.
The document discusses optimizing WordPress sites and web content for search engine optimization. It covers best practices like using keyword-rich titles, meta descriptions and images. It also discusses using the Yoast SEO plugin to optimize titles, descriptions and rel=author tags. Proper use of categories, tags and 301 redirects are also covered.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Traffic Expert conducts regular workshops to coach the basics of the search engine optimization. We hope you have the chance to attend one of these days, if not, we are glad to be sharing the slides here.
As a business owner or marketing professional, it is useful to understand the basics of search engines in order to do effective Internet marketing.
Traffic Expert provides Internet Marketing solution from Search, Social and Mobile. Any questions, visit www.trafficexpert.com.sg or contact us at support@trafficexpert.com.sg.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
SEO refers to the process of optimizing webpages to rank higher in search engine results. It involves both on-page techniques like optimizing titles, meta descriptions and content, as well as off-page factors like links. Proper site structure, navigation, use of meta tags, optimized images and URLs are important on-page techniques for designers. Page speed, rich snippets and regularly updated content also impact rankings. Understanding SEO techniques is crucial for web designers and developers to build search engine friendly websites for their clients.
This presentation gives you useful SEO tips and practical WORDPRESS fixes for your website. Including settings, plugins (Yoast), copywriting, and more.
Presented at the recent WordCamp event in Sydney, this preso is great for small businesses, bloggers and WordPress developers.
Improve your site's Search Engine Optimisation and boost your ranking!
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
This document provides guidance on optimizing websites for search engine optimization through on-page SEO factors. It outlines 12 steps for on-page SEO management, including crawling the site, conducting an audit, updating metadata like URLs and titles, establishing a value proposition, defining the target audience, incorporating visual content and calls to action, and continuously optimizing and improving pages. The goal is to create high-quality, relevant content that is easily discoverable by search engines and helps increase organic traffic and conversions.
This document provides an introduction to search engine optimization (SEO) techniques. It defines SEO as creating a website that is search engine friendly to increase traffic. The document outlines some important SEO techniques including using keywords and key phrases, having a meaningful title, and maintaining an appropriate keyword density between 2-7% to avoid over- or under-stuffing keywords. It also provides brief biographical information about the author.
The document discusses search engine optimization (SEO) versus pay-per-click advertising. It explains that SEO involves optimizing website content to increase relevance to searchers, which can result in organic listings in search engine results pages. In contrast, pay-per-click involves bidding on ads linked to keywords. While pay-per-click has a fixed cost per click, SEO has no direct costs if done properly. The document advocates for SEO over pay-per-click because SEO can rank a site for specific keyword phrases without ongoing costs, allowing optimization for multiple products or services.
SEO (search engine optimization) involves optimizing websites to appear higher in search engine results. Working with an SEO company can help leverage time and budget. To get the most value, understand SEO basics and set goals with your SEO company. SEO creates an environment where search engines can easily index your site and understand what it is about. It allows attracting visitors using relevant keywords. Keywords should describe your business and appear on your site's pages in metadata. If SEO is unclear, hiring an expert can help select the best keywords and refine copy. Keywords are important for attracting natural, organic traffic and gaining clients.
The document provides an introduction to basic search engine optimization (SEO) that individuals can do themselves. It discusses why having an online presence is important given internet usage statistics. It then defines the aim of search engines and what SEO is. The rest of the document outlines the 4 key areas of SEO - link building/citations, website content, meta titles & descriptions, and blogging. It provides tips and tools for each area and estimates the typical monthly cost of hiring an SEO agency.
The document discusses the power of search engine optimization (SEO) for businesses. It covers key aspects of SEO including how search engines work by crawling, indexing and retrieving web pages. It also discusses search intent and how understanding intent can help businesses improve their SEO strategy. The document provides guidance on how to optimize elements like metadata, internal links, content and site structure to improve search engine rankings and convert more users.
This document provides 30 tips for living more sustainably and reducing one's carbon footprint. Some key tips include resolving to lower your carbon footprint for the new year, recycling materials like newsprint and aluminum cans, switching to energy efficient compact fluorescent light bulbs, running ceiling fans clockwise in the winter to push warm air up, insulating your water heater, taking shorter showers, washing full loads of laundry, and enabling energy saving settings on electronics. Following these types of tips can help significantly reduce energy and water usage.
2010-03-10 presentation at Axfood's 2010 AGMAxfood
The annual general meeting presentation summarized Axfood's successful 2009 fiscal year, which saw stable 2.3% sales growth to 32.4 billion SEK and operating profit of 1.1 billion SEK. Key subsidiaries like Willys and Axfood Närlivs also met profitability targets. For 2010, Axfood aims to continue profitable growth through sales stimulation, cost control, and refining its pricing and product strategies while pursuing sustainable practices and maintaining a strong financial position.
O documento descreve a programação do primeiro encontro do grupo Rio de Janeiro In em 17 de junho de 2009, com o objetivo de agregar conhecimento e networking entre pessoas que moram ou gostam da cidade do Rio de Janeiro. A programação inclui uma palestra sobre comunicação, atividades em grupos para discutir as expectativas e oportunidades do grupo, e um sorteio de brindes no encerramento.
This document provides information about an English course titled "Basic English I" taught by Dr. Eva de Lourdes Edwards at the University of Puerto Rico. The 3 credit course fulfills an English requirement and covers essays, fiction, and non-fiction. Students will develop skills in areas like critical thinking, analysis, research, and written and oral communication. The course is organized into units on education, language, and current issues. Students will be evaluated based on participation, exams, assignments, and a written portfolio. The course uses collaborative learning strategies and communication technologies. Required materials include textbooks and access to a classroom, language lab, and educational resources.
This document outlines plans for continuing and building upon the work started during the International Year of Astronomy 2009 (IYA2009). It discusses [1] producing final reports and books to summarize IYA2009, [2] maintaining online resources and networks created for IYA2009, and [3] finding ways for IYA2009 projects and activities to be sustained long-term. The goal is to turn IYA2009 into a lasting legacy that inspires ongoing collaboration and communication about astronomy worldwide.
El documento presenta los resultados electorales congresionales y municipales de la provincia de Azua para el año 2002 según datos de la Junta Central Electoral.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
Fraud Prevention Considerations for Small Businessessmshawcfe
Small businesses are most at risk from fraud, with over 30% of occupational fraud targeting companies with less than 100 employees who experience median losses of $155,000. The document provides information from studies on the distribution and frequency of fraud losses for different organization sizes and recommends steps organizations can take to assess risks, develop policies and training, and prevent and recover from fraud. It also introduces the president and partner at Pennock Consulting Group who provide customized fraud prevention services.
Winslow Homer was an American artist born in 1836 in Boston, Massachusetts. He showed an early interest in art through his mother's influence and love of nature. As a young man, he worked as a lithographic artist but found it stifling, so became a freelance illustrator. Homer moved to New York in 1859 to study painting and be closer to publishers. During the Civil War, he worked as an artist-correspondent. In later life, Homer focused on scenes of rural life and the sea, which he captured through paintings and watercolors during extensive travels. He spent his later years depicting the power and beauty of the sea from his studio near the coast of Maine.
The document discusses air pollution and the importance of air quality. It covers the following key points:
1. The atmosphere is made up of layers including the troposphere near the surface and stratosphere highest up, with an ozone layer in between that absorbs harmful UV rays. Greenhouse gases like carbon dioxide, methane, and nitrous oxide store heat and cause natural atmospheric warming.
2. Carbon, nitrogen, and sulfur cycles circulate these elements between air, water, soil, and organisms, but human activities can degrade air quality by altering these natural cycles.
3. Both indoor and outdoor air pollution negatively impact human health and ecosystems. The major causes include burning of fossil fuels and other industrial activities
Martin Luther King Jr. was a prominent civil rights leader born in 1929 who advocated for racial equality and justice through nonviolent civil disobedience. He believed that injustice anywhere threatened justice everywhere and that love was necessary to overcome the hate, so he led peaceful protests to end segregation and racism despite facing opposition, imprisonment, and ultimately being assassinated in 1968 at age 39 while supporting sanitation workers' strike in Memphis, Tennessee.
Kushal and Shyam see trees being cut down to make way for a shopping center. They decide to write an essay to raise awareness about the importance of trees and protest the cutting down of trees. The module teaches the basics of essay writing, including defining an essay, the essential components like unity, order and conciseness, different types of essays, and making an outline to organize thoughts before writing. Kushal and Shyam discuss making an outline for their essay on saving trees to educate the local community.
Este documento presenta un programa formativo para el examen CISM. Se enfoca en el dominio 5 de gestión de respuestas. Explica conceptos clave como planes de continuidad del negocio, procesos de respuesta a incidentes, desarrollo de planes de recuperación, y consideraciones para equipos de recuperación. El objetivo general es desarrollar la capacidad de una organización para responder y recuperarse de eventos disruptivos relacionados con la seguridad.
syllabus 9696 paper 1 human core unit 1 population Moses Lutta
This document provides an outline for teaching about population studies. It covers three main topics:
1) Natural increase as a component of population change, including birth rates, death rates, and factors that influence them.
2) Population structure, including age/sex pyramids and how they differ in less economically developed and more economically developed countries.
3) A brief mention of teaching about the historical growth of world population and the demographic transition model.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
The comprehensive efforts of our SEO experts are available for both small and large scale B2B/B2C businesses and are trusted 100% by the experts of all industries.
if you want to know about digital marketing then this presentation will help you for growing your knowledge, if you want to know more in details then visit: www.webandappdevelopment.com
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
This document summarizes a presentation about search engine optimization (SEO) strategies for fitness professionals. It discusses conducting keyword research, optimizing local SEO like Google Business profiles, focusing on organic SEO through quality content and backlinks, and tips for content creation. A case study is presented of a fitness business that improved its website, set up email marketing, launched Google Ads and SEO campaigns, and started niche sites to increase clients.
This document provides guidance on driving relevant traffic to websites through search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses developing keywords, optimizing webpages on- and off-page for SEO, creating engaging content, and setting up effective PPC campaigns and landing pages. Data shows that SEO and PPC together are more effective at generating new customers and transactions than either channel alone. Proper use of analytics is also emphasized for measuring success.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Importance of long tail keywords in seo & ppc e briks infotechebriksinfotech
The document discusses the importance of leveraging long tail keywords in search engine optimization (SEO) and pay-per-click (PPC) campaigns. It defines the long tail as low-volume, niche keywords that collectively make up a significant portion of search queries. While head terms see high competition, long tail keywords have lower competition and are more intent-based. The document provides tips on targeting the long tail through content, linking, and keyword-targeted ads to improve conversion rates and ROI. It also discusses best practices for organizing keywords and leveraging analytics to continuously expand long tail keyword portfolios.
The document provides information on various topics related to search engine optimization (SEO), including on-page SEO, off-page SEO, tools, and best practices. It discusses optimizing elements on webpages like titles, meta descriptions, and images. It also covers off-page techniques like link building, social media marketing, and submitting sitemaps. Various SEO tools are presented for tasks like keyword research and analytics.
Media Mosaic is an end-to-end digital marketing solutions provider that specializes in search engine optimization (SEO). They have expertise in contextual marketing and analytics. The company aims to bring global best practices to clients through strategic SEO, content creation, and technical optimization of websites. Key factors for SEO success discussed in the document include website architecture, accessibility, relevant and optimized content, backlinks, and ongoing changes to search engine algorithms. The document emphasizes that SEO requires a long-term commitment to see meaningful results.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Similar to How to optimize your website with SEO (20)
Content on:
Localisation
Social Media
Personalisation
Platform Evolution
New Content
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and other students through webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
The role of TRA in e-commerce in the UAE
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Global social media usage is growing rapidly, with two-thirds of internet users spending significant time on social platforms. Facebook has become one of the most dominant social networks globally, though some local platforms have found more success in certain regions. The document outlines statistics on social media usage in the UAE, showing Facebook and YouTube as two of the most popular sites with Emiratis spending on average 31 and 24 minutes per day on each, respectively. It also summarizes the success of the Khaleej Times Facebook page in attracting over 9,000 followers in just 9 months and generating high volumes of traffic.
How to get the most out of social media.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document provides an introduction to SEO for ecommerce websites. It discusses key SEO concepts like on-page and off-page optimization. Specific recommendations include targeting relevant keywords based on customer search terms, optimizing on-page factors like titles and meta descriptions, and generating new content through blogs and social media to build authority over time. The overall message is that SEO is an important part of an ecommerce marketing strategy and requires an ongoing effort to improve relevance and drive conversions.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
This document discusses the e-commerce legal framework in the UAE. It provides an overview of Federal Law No. (1) of 2006 on electronic commerce and transactions, the objectives of e-commerce laws in the UAE, and the role of the Telecommunications Regulatory Authority (TRA) in regulating e-commerce through licensing certified service providers and developing e-commerce regulations. It also examines the current position and readiness of the UAE's e-commerce sector, identifies gaps, and discusses the benefits new e-commerce regulations could provide for online businesses and consumers in the UAE.
Bank Audi launched a new credit card called the Loubnani Card to promote Lebanese identity and pride. They used a multi-channel marketing campaign including traditional media like billboards, print ads, and TV commercials as well as online and social media channels like Facebook, Twitter, and a dedicated microsite. The social media portion of the campaign included uploading the TV commercial to YouTube, creating a Facebook fan page, a "Lira Pledge" on Facebook and Twitter, games on the microsite, and a Twitter account to engage customers and create buzz around supporting Lebanon.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and peers through live webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
2. Introduction
• Who are Advansys & SEO Junkies?
– Ecommerce and SEO Specialists
– Proven track record at page 1 rankings
– Solid Knowledge of International SEO
• Our clients include
3. Where does SEO fit in?
• SEO is part of a wider topic known as
Search Engine Marketing (SEM)
SEM
SEO PPC
On-Page Off-Page
4. Feeding the Machine
“search engines want to deliver relevant
results to the user based upon their search
query”
• Key focus for optimisers is “relevancy”
• You can outrank sites with higher Google
PageRank than yours simply by being
more relevant
5. Target the Right Keywords
• This site gets ZERO natural traffic
Words we use on our site Words our customers use
sms messaging text messaging
SMPP CIMD2 sms provider
bulk sms gateway send bulk text
MMS message picture message
premium sms sms shortcodes
6. Why Keywords Matter
• This site gets SOME natural traffic
Words we use on our site Words our customers use
sms messaging
text messaging
Search
SMPP CIMD2 text
messaging sms provider
Engine
send bulk text
Traffic sms gateway
MMS message picture message
premium sms sms shortcodes
7. Why Keywords Matter
• This site gets LOTS of natural traffic
Words we use on our site Words our customers use
text messaging
Search
sms provider
Engine
send bulk text
Traffic
picture messaging
sms shortcodes
8. Finding the Right Keywords
• Use software e.g. WordTracker
(but they cost money and maybe biased)
• We recommend the Free Google Keyword
suggestion tools which can be localised
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/sktool/
9. Evaluating Keywords
• Keyword Efficiency Index (KEI) is the the
number of estimated searches, divided by
the level of competition i.e. results pages.
No. Searches / No Competing Websites = KEI
• We should be targeting high KEIs
aka “low hanging fruit”
10. Keyword Density
• A measure for the amount of times a
keyword phrase appears as a percentage
of the total number of keywords used on
that page
• There is no magic number but 3-7% is
recommended.
11. Keyword Psychology
• Consider where the user is within the
buying cycle:
A = Awareness
I = Intention
D = Desire
A = Action
• Are they at the researching or buying
stage?
12. Keywords for eCommerce
• Ideally we want to target those users who
are ready to buy and give them a call to
action
• Target specific product keyword phrases
which may include make/model etc..
• e.g. Manufacturer > Technology > Model
• “buy apple iphone 3GS” or “iphone 4
deals”
13. Build Authority with Modifiers
• Modifiers are additional keywords that can
be added to the beginning or end of a
keyword phrase
• They help with ranking for long tail
phrases and are natural in copywriting
For example:
iphone, apple iphone, iphone cases
In the above “apple iphone” and “iphone cases” help build
authority for “iphone” and are easier to attain
14. Tips for On Page factors
• On page factors are directly controllable
“on the page”
• Essential Tips:
– Make your site compliant – W3C, WAI
– Evocative Titles, Meta Data – “sell the click”
– Use Semantic HTML
– Externalisation of CSS and JS
– Unique hierarchical keyword rich URLs
15. Important HTML Tags
• Keyword phrases should always appear in
TITLE, H1, H2, P and A tags
• H1 is by far the most important within the
body of the page (use it only once!)
• Use H2 and H3 as sub headings of H1
and H2 respectively – think in “themes and
topics”
16. SEO Problems in Ecommerce
• Lack of content – each page looks similar
17. Effective use of Copywriting
• Use Latent Semantic Indexing (LSI)
• LSI is a process compares words,
“concepts”, and “structure” of your
website with those used on high trust
websites.
• Use the right “related” keywords and you
be deemed more relevant
• Use the ~ symbol to find these
18. Using LSI in SEO
• We want to optimise a site for “pasta”
• Wrong way
“If you’ve come to find information about
pasta you’ve come to the right place.. Our
pasta is the best pasta on the planet...”
19. Using LSI in SEO
• Find lexical (related) words using ~pasta
• Correct Way!
“I love pasta. Nothing makes me happier
than eating spaghetti bolognese with
garlic bread. Though I’m sensitive to
carbohydrates I use a low-carb pasta
with an italian tomato pasta sauce”
20. Ongoing SEO Activities
• Content is King, links are Queen
– Blogs
– Product reviews (use Googles tags)
– RSS feeds
– XML & Google Shopping Feeds
– Social Networking (increase traffic)
21. Final SEO Tips & Notes
• Install Google Analytics to assist in SEO
• Monitor traffic levels not just rankings
• Set up goals and funnelling to find any
problems in your site and fix them
• Most importantly remember:
“Rankings mean nothing without Conversions”