Slides from todays Search Engine Optimisation talk on the basics of search engine optimisation.

1. Basic Search Engine
Optimization & HowYou Can
Do ItYourself!
James Glew

2. About Me
• First year undergraduate studying BA Digital Marketing & Advertising.
• Working for an agency in Enderby, Leicester with companies varying in size
from Local SME’s to Multinational companies.
@superglew95

3. Why ShouldYou Be Found OnTheWeb?
• Population of the UK is 65 Million
• On average in the UK 82% of adults access the internet on a daily basis. (Office for
National Statistics, 2016)
• Estimated 22,000 searches per month containing the word charity.
• Why would you want to miss out on all that Opportunity?

4. What IsThe Aim Of A Search Engine AndWhat
Is SEO?
• The aim of Google and other such search engines is simply to find the correct result
for the users search.
• Search Engine Optimization is the process of improving and maintaining a
websites ranking on search engines.
• Manipulation of search engine algorithms and strategical marketing to help
increase traffic and conversions on a website.

5. The 4 Key Areas
• Link Building/Citations
• Website Content
• MetaTitles & Descriptions
• Blogging

6. Link Building/Citations
• Used to gain traffic to the sites by using hyperlinks to your site.
• Different websites have different levels of trust. Generally the most reliable are
Government, University or Industry Publication sites.
• The more reliable your site is, the more likely your website will appear higher in search
engine results.
• The addition of links to local directories will help increase local search rankings

7. Moz Local CitationTool

8. Majestic Link BuildingTool

9. Website Content
• Minimum of 300 words per page.
• Relevant images on the website.
• Relevant and accurate titles to reflect onsite content.
• User friendly navigation with clear page titles.

10. MetaTitles & Descriptions
MetaTitle
Meta Description
URL

11. • The site must beWordPress for
this.
• Download and activate plugin
• Navigate to page
• Click edit snippet.
• MetaTitles should say what the
page title is/ what the page
contains.
• Meta description is your chance
to sell yourself to the consumer.

12. Blogging
• Minimum of 300 words per blog post.
• Regular articles to show search engines your site is active and producing high level
content.
• Answer a consumers question.
• Make sure the content is relevant to what you do.

13. What IsThe Going Rate For An AgencyTo Do
Search Engine Optimization (SEO)?
• It varies on company size, but can be from £250 per month to upwards of
£1,000.
• On average about £550 per month is the standard rate for a good quality
SEO agency with several days of work contributed a month to the site.

14. WantTo Learn More?
• Moz - https://moz.com/blog
• Search Engine Land - http://searchengineland.com/
• Yoast - https://yoast.com/