The document provides an introduction to basic search engine optimization (SEO) that individuals can do themselves. It discusses why having an online presence is important given internet usage statistics. It then defines the aim of search engines and what SEO is. The rest of the document outlines the 4 key areas of SEO - link building/citations, website content, meta titles & descriptions, and blogging. It provides tips and tools for each area and estimates the typical monthly cost of hiring an SEO agency.

1. Basic Search Engine
Optimization & HowYou Can
Do ItYourself!
James Glew

2. About Me
• First year undergraduate studying BA Digital Marketing & Advertising.
• Working for an agency in Enderby, Leicester with companies varying in size
from Local SME’s to Multinational companies.
@superglew95

3. Why ShouldYou Be Found OnTheWeb?
• Population of the UK is 65 Million
• On average in the UK 82% of adults access the internet on a daily basis. (Office for
National Statistics, 2016)
• Estimated 22,000 searches per month containing the word charity.
• Why would you want to miss out on all that Opportunity?

4. What IsThe Aim Of A Search Engine AndWhat
Is SEO?
• The aim of Google and other such search engines is simply to find the correct result
for the users search.
• Search Engine Optimization is the process of improving and maintaining a
websites ranking on search engines.
• Manipulation of search engine algorithms and strategical marketing to help
increase traffic and conversions on a website.

5. The 4 Key Areas
• Link Building/Citations
• Website Content
• MetaTitles & Descriptions
• Blogging

6. Link Building/Citations
• Used to gain traffic to the sites by using hyperlinks to your site.
• Different websites have different levels of trust. Generally the most reliable are
Government, University or Industry Publication sites.
• The more reliable your site is, the more likely your website will appear higher in search
engine results.
• The addition of links to local directories will help increase local search rankings

7. Moz Local CitationTool

8. Majestic Link BuildingTool

9. Website Content
• Minimum of 300 words per page.
• Relevant images on the website.
• Relevant and accurate titles to reflect onsite content.
• User friendly navigation with clear page titles.

10. MetaTitles & Descriptions
MetaTitle
Meta Description
URL

11. • The site must beWordPress for
this.
• Download and activate plugin
• Navigate to page
• Click edit snippet.
• MetaTitles should say what the
page title is/ what the page
contains.
• Meta description is your chance
to sell yourself to the consumer.

12. Blogging
• Minimum of 300 words per blog post.
• Regular articles to show search engines your site is active and producing high level
content.
• Answer a consumers question.
• Make sure the content is relevant to what you do.

13. What IsThe Going Rate For An AgencyTo Do
Search Engine Optimization (SEO)?
• It varies on company size, but can be from £250 per month to upwards of
£1,000.
• On average about £550 per month is the standard rate for a good quality
SEO agency with several days of work contributed a month to the site.

14. WantTo Learn More?
• Moz - https://moz.com/blog
• Search Engine Land - http://searchengineland.com/
• Yoast - https://yoast.com/