The document outlines the importance of search engine optimization (SEO) and its components, including keyword research and backlinking strategies. It highlights the significant impact of appearing on the first page of search results, detailing factors that contribute to effective SEO practices. Additionally, it provides practical tips on optimizing website content, site structure, and the use of keywords to enhance visibility in search engines.

2. Dominate Search Engines
• Why Search Matters
• SEO vs PPC
• Keyword Research
• 5 Steps To SEO Your Website
• Basics of Backlinks

6. HERE IS WHERE
YOU WANNA BE

7. Q: How many
websites are there in
the world? A: 716 million
Almost 300k new
websites daily!
Source: Netcraft.com

8. Importance Of Being On 1st Page
Clickthrough Rates For Search
Results
1st Place : 33.6%
2nd Place : 17.6%
3rd Place : 11.4%
Overall, results in first page
consumes 91.5% of search
traffic.
Source: Chitika.com

9. What Is
Search Engine Optimization (SEO) is the process of improving the visibility of
a website or a web page in a search engine's "natural" or un-paid ("organic") search
results.

13. This Is A Big Deal

14. Lets Get Started

15. What Is A Keyword
Keywords refer to the terms which searchers key in to the search engines when they
are looking for something.
For businesses, identifying the rights keywords will determine how you want your
website to be found.
“Dog grooming services” is a keyword
“Dog grooming service” is a different keyword
“Grooming services for dog” is a keyword
Dog grooming services

16. Online Search Behavior
Exploratory
Mood
• Short Search Phrase
• Low Buying Intent
• i.e. “dslr cameras”
Refine
Search
• Deeper research
• Not buying yet, but identifying his/her needs
• i.e. “canon dslr cameras”, “good dslr cameras”
Buying
Mood
• Needs identified
• Looking for solutions. Ready to buy!
• i.e. “buy canon eos700d”, “canon eos700s reviews”

17. Identify The Right Keywords
• Types Of Keywords
– Informational i.e. ideas, tips, how to
– Buying i.e. buy, ordering, reviews, cheap
• Long-Tail Keywords (3 words or more) usually convert better
as searchers getting more specific (in the buying mood)
Exercise!
• What are the keywords related to your business?
– Start with Primary Keyword
– Expand the primary keyword

18. Keyword Research
https://adwords.google.com/ko/KeywordPlanner/Home
Set The Following
- Location Singapore: Only show searches originating
from Singapore
Identifying keywords with search volume, these will be
your website’s TARGET keywords.

19. Do You Know
2012 : 1,873,910,000,000 searches
Per day: 5 billion searches
Source: statisticbrain.com
Cnet.com

20. Analyzing Your Website
• Am I Indexed? (Does Google know your existence?)
– Type in Google search bar “Site: Your URL”
• Am I Ranked For My Target Keywords?
– Determine the keywords that you want your
website to be ranked for
– Whatsmyserp.com

21. Whatsmyserp.com

22. 5 Simple On Site SEO
1. Information Hierarchy
2. Home Page Optimization
3. Rich Page Content
4. Good URL Structure
5. Optimizing Site Images

23. Information Hierarchy
• Organize your products/services into broad
categories
• Clear navigation menu at the top of page
• SEO is also about user experience
Home
Product
Category A
Sub
Product Cat
Product A1
Product
Category B
Product B1
Location

24. Page Keyword Optimization
• Keywords In Title Tag (70 char)
– <title> The Astaka Johor Bahru New Condo In Iskandar
Malaysia 10% Discount Plus State Fees
Absorbed</title>
• Keywords in Meta Description (160 char)
– <meta name="description" content="The Astaka
luxury new condo in Iskandar Malaysia. Only RM$30k
deposit! Register for Seminar .Get 10% Discount plus
State Levy and Legal Fees Absorbed." />
– Add H1 Tags

25. Rich Page Content
• Page writeup should be descriptive of the
product/services of that page.
• UNIQUE content, do not use standard product
description
• Add target keywords to the content, do not
overdo. (keyword density 2% per 100 words)
• Approx 300 words

26. Good URL Structure
• Good Permalink Structure
• A Clear descriptive URL
• Google has revealed that it is best to use
three to five words in the slug of your
permalink. (A slug is the part of a URL which identifies a page)
• Need not duplicate words in Permalinks i.e.
sportshop.com/shoes-category/nike-shoes

27. Optimizing Site Images
• Add Alt-Text to images
Right Click on Image – “Inspect Element”
<img class="slide-thumbnail wp-post-image" width="1800"
height="900" alt="The Astaka Bukit Senyum Iskandar"
src="http://theastakajohor.com/wp-
content/uploads/2013/05/Pic-1-Big-edited.jpg"></img>
• Size of images <100kb
• Intelligent use of keywords in image
description. Variations of keywords.

28. Questions?

29. Wait! That’s Not All
You have only learnt the ON-SITE SEO
There is also OFF-SITE SEO

30. You Need Backlinks
Backlinks are like citation from another website to
your website. It is like a vote, an endorsement.
Typical Sources:
• Guest Blog Posts
• Article Submissions
• Directories
• Social Bookmarking
• Social Signals (G+, FB, Tweets etc.)