![A Case Study: iCanQuit [Quit Plan page]](https://image.slidesharecdn.com/copywritemattersseocopywritingseminarmarch2012-120310183423-phpapp02/85/Copywrite-Matters-SEO-Copywriting-Seminar-March-2012-11-320.jpg)
![General Copywriting TIPS
• Know thy reader
• Keep it conversational
[write like you speak only better]
• Benefits not features
• Break up your text so it’s easy to read
• Always have a call to action](https://image.slidesharecdn.com/copywritemattersseocopywritingseminarmarch2012-120310183423-phpapp02/85/Copywrite-Matters-SEO-Copywriting-Seminar-March-2012-34-320.jpg)
Uploaded byBelinda Weaver
Copywrite Matters SEO Copywriting Seminar March 2012
The document focuses on SEO copywriting, explaining its importance and how to effectively optimize website content for search engines. It covers strategies for keyword research, usage, and good practices for writing engaging and actionable content. Additionally, it provides a checklist to ensure effective SEO implementation and general copywriting tips.
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Copywrite Matters SEO Copywriting Seminar March 2012
- 1. Online marketing thatyour customers and Google will L ve How to turn your knowledge into more profitable business
- 2. PART II –SEO COPYWRITING
- 3.
- 4. How your website Links back to your is setup website (from other online sources) The clarity and value of your THE SEO content SWEET SPOT
- 5. Some definitions… WHAT IS COPYWRITING? Writing the material you use to promote your business WHAT IS SEO COPYWRITING? Writing online content that search engines can interpret WHY IS IT IMPORTANT? Search engines can’t “see” your website. You need to tell what your website is about
- 7. What does Googlesee?
- 8. Step1: Find thebest keywords The words (and phrases) your customers use to search online • Get specific (with a specialty or location) • Don’t be afraid to use a whole phrase • Make it relevant and actionable
- 9. Keyword brainstorming 1. Writedown words that describe your business 2. Describe the issues people have when they come to you Write down every word you can think of Be descriptive and Be specific
- 10. A Case Study:iCanQuit
- 11. A Case Study:iCanQuit [Quit Plan page]
- 12.
- 13. Competitor Keywords View yourwell ranking competitors websites and see which keywords they are using. • Notice who is ranking • Go to their website • See which words and phrases they use • Add them to your list
- 14. Find out ifyour ideas match searches FREE Keyword Tool – Google Adwords PAID Market Samurai Keyword Discovery Wordtracker TIP: Explore Google Webmaster Tools
- 17. Step 2: UseYour Keywords As frequently as is natural In headings, subheadings and lists At the start of the items above Bolded, underlined and in italics In links within your site and back to your site
- 18. Use Your KeywordsFrequently Frequency is the number of times a specific keyword appears on your page How? Be specific
- 20.
- 21.
- 22. iCanQuit Quit Planpre-optimisation
- 23. iCanQuit Quit Planpost-optimisation
- 24. Use Related Keywords cigars smokers tobacco cigarettes Smoke-free QUIT SMOKING nicotine Non-smoker PLAN cravings smoke addiction
- 25. Use Keywords Strategically Headings Sub-headings Lists (numbered or bullets) Links ADD SOME RAZZLE DAZZLE Bold italic underline
- 26. The SEO tightrope Keywords Readability Persuasiveness
- 27. SEO Copywriting TIPS •You don’t have to be EXACT Matching exactly is better but don’t compromise the quality of your content. • Don’t try and target multiple keyword themes on a single page or post
- 28. Use Your METAtags Luke… • Page Title tag (60 chars) • Page Description tag (160 chars)
- 29. Page Title andDescriptions
- 30. Use Your METAtags Luke… • Page Title tag (60 chars) • Page Description tag (160 chars) • Link Titles • Image captions and ALT tags Make them unique Put your keywords at the start Remember your reader
- 31. Have you doneenough SEO?
- 32. SEO Copywriting Checklist Haveyou identified your keywords? Is your keyword in your main Headline? Do you use subheadings and lists? Are your product references specific enough? Have you highlighted your keywords? Have you filled out your page title & description (using your keywords)? Is your page or post still interesting to read?
- 33.
- 34. General Copywriting TIPS •Know thy reader • Keep it conversational [write like you speak only better] • Benefits not features • Break up your text so it’s easy to read • Always have a call to action
- 35.
- 36. You can findme at…. Subscribe to The Copy Detective blog for a new copywriting mystery solved every week …