This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
This document discusses research and how it can inform brand strategy and marketing actions. It describes how a Vice President of a consumer goods company sees her role as selling soap through research. The document advocates using a wide range of data sources and digital analytics to understand customer behavior, brand engagement, and media impact in real-time. It proposes applying experimental design and other research techniques to digital marketing problems to help develop loyal customer segments and attribution strategies. Finally, it promotes an open-source community called ARO to bring together professionals from various analytics fields.
The document discusses Acxiom's Relevance-XTM Social, which allows marketers to leverage social media data to target influential customers and drive word-of-mouth marketing. It analyzes consumer behavior on social networks and how Acxiom can help marketers identify influential users to reach their optimal targets through social relationships and conversations. The solution provides features like targeting VIP programs, gathering customer insights, and reactivating inactive customers.
This document discusses integrating social media and email marketing. It notes that while email is still strong, social media usage is growing quickly, especially among younger consumers who use it to promote brands they like. Marketers are now using both channels together to reach consumers who interact with brands through multiple means depending on their age. Successful integration of social media and email marketing is essential given the high investment in these areas. Tailoring communications based on consumer data and behavior across digital channels is key to driving shared objectives.
The document discusses measuring social media interactions and provides examples of relevant metrics. It recommends measuring interactions based on their demonstrable relevance to your business. Key metrics include content, relevance, and impact of interactions. The document also provides examples of tools that can help with social media monitoring, web analytics, advertising measurement, and customer relationship management.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
This document discusses research and how it can inform brand strategy and marketing actions. It describes how a Vice President of a consumer goods company sees her role as selling soap through research. The document advocates using a wide range of data sources and digital analytics to understand customer behavior, brand engagement, and media impact in real-time. It proposes applying experimental design and other research techniques to digital marketing problems to help develop loyal customer segments and attribution strategies. Finally, it promotes an open-source community called ARO to bring together professionals from various analytics fields.
The document discusses Acxiom's Relevance-XTM Social, which allows marketers to leverage social media data to target influential customers and drive word-of-mouth marketing. It analyzes consumer behavior on social networks and how Acxiom can help marketers identify influential users to reach their optimal targets through social relationships and conversations. The solution provides features like targeting VIP programs, gathering customer insights, and reactivating inactive customers.
This document discusses integrating social media and email marketing. It notes that while email is still strong, social media usage is growing quickly, especially among younger consumers who use it to promote brands they like. Marketers are now using both channels together to reach consumers who interact with brands through multiple means depending on their age. Successful integration of social media and email marketing is essential given the high investment in these areas. Tailoring communications based on consumer data and behavior across digital channels is key to driving shared objectives.
The document discusses measuring social media interactions and provides examples of relevant metrics. It recommends measuring interactions based on their demonstrable relevance to your business. Key metrics include content, relevance, and impact of interactions. The document also provides examples of tools that can help with social media monitoring, web analytics, advertising measurement, and customer relationship management.
This document discusses the changing landscape of advertising and promotions. It notes that consumers are spending less time with traditional media like radio, TV, and print, and more time online and on mobile devices. This media fragmentation makes it harder for brands to engage consumers. The document then outlines how digital promotions that encourage participation, like contests, games, and social media, can be used to create more relevant and entertaining experiences for consumers. It argues that combining digital promotions with advertising can move brands closer to high relevance and entertainment value. The conclusion discusses how promotions will continue to evolve with new technologies, with mobile and social media playing a bigger role, and how privacy and legal issues will remain a challenge.
Learn the 4 Essential Requirements. Part 2 of 4, Slides 77-152Vivastream
1. The document discusses how Microsoft transformed its approach to engaging small and medium sized businesses (SMBs) from a transactional model to an opt-in relationship program based on voice of the customer research.
2. The new program, called the Microsoft Business Resource Center, asks customers to opt-in and answer questions to self-profile their needs and preferences in exchange for personalized training, support and community benefits.
3. By understanding customer needs at a deeper level and delivering a highly personalized experience, the program aims to increase customer satisfaction, renewals, engagement and marketing efficiencies for Microsoft.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
This document discusses the benefits of social marketing for brands during an economic recession. It notes that consumers increasingly rely on word-of-mouth recommendations from other consumers when making purchase decisions. As such, social media allows brands to precisely target consumers and improve accountability, budget optimization, and effectiveness. The document also highlights how social marketing provides measurable returns on investment through increased awareness, customer acquisition, lead generation, and engagement. It argues that social media should be a priority for marketing budgets during an economic downturn as it offers cost-effective alternatives to traditional advertising.
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
KGA for Pacific Conferences - Breaking doewn silosWalter Jennings
The document discusses implementing a whole-of-company social media strategy. It recommends securing buy-in by linking social media objectives to business plans and measuring returns. It also suggests identifying long-term game changers and early wins to evaluate success and constantly communicate objectives across business units.
Paul Greenberg - Welcome to the Era of Customer EngagementBrent Leary
1) The era of the social customer is ending and the era of customer engagement is beginning, driven by the rise of social media which has created a new "nervous system" for the planet.
2) The social customer is savvy in social channels, trusts peer recommendations more than companies, expects immediate responses from companies, and uses social networks to effect change.
3) Customer intimacy is the top priority for CEOs who want to strengthen bonds with customers and continuously learn more about them. Customer engagement is an ongoing, active relationship where the level of engagement can vary depending on the customer's self-selection of channels and involvement.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
The document discusses how consumer data and digital interactions have transformed marketing. It notes that consumers now generate vast amounts of data through various online and social media channels, providing marketers unprecedented insights. However, it also notes that data is often siloed within organizations and not utilized to its full potential to understand consumers. The document advocates developing a unified view of consumer data and relationships to improve marketing strategies and conversations with customers.
A presentation from the Salesforce Dreamforce 2012 conference, showing how service is the new marketing. The presentation offers best practices for social support from Deloitte and from Symantec.
The document discusses comScore's business of providing digital marketing intelligence and measurement services. It describes comScore's customer knowledge platform which provides detailed insights into the online behaviors and transactions of 2 million global internet users. The document also analyzes trends in the digital advertising industry and online consumer behavior, finding that online advertising growth slowed in 2008 while consumer internet usage and online shopping increased, especially among lower-income groups. Online sales have begun growing again while retail store sales continue declining.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Mobile devices are changing how people shop and spend. Smartphone ownership is growing rapidly and most smartphone owners now also own other devices like tablets. Many consumers use multiple devices when shopping or engaging online. Mobile commerce is also growing, with over 25% of online retail visits now coming from smartphones. Consumers are willing to spend on mobile purchases and use their devices to research products, compare prices, and complete transactions both online and in physical stores. Retailers are recognizing the importance of mobile and adapting their online and in-store strategies to engage smartphone and tablet users.
- Interactive marketing and digital promotions are rapidly changing advertising as consumers spend less time with traditional media and more time online.
- New technologies have fragmented media and empowered consumers, making it harder for advertisers to engage audiences. Online promotions spending is expected to triple over the next five years.
- Digital consumers are shifting from passive to active participants through social media, online contests, and user-generated content, allowing deeper brand engagement through promotions.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
This document discusses the e-commerce legal framework in the UAE. It provides an overview of Federal Law No. (1) of 2006 on electronic commerce and transactions, the objectives of e-commerce laws in the UAE, and the role of the Telecommunications Regulatory Authority (TRA) in regulating e-commerce through licensing certified service providers and developing e-commerce regulations. It also examines the current position and readiness of the UAE's e-commerce sector, identifies gaps, and discusses the benefits new e-commerce regulations could provide for online businesses and consumers in the UAE.
This document discusses the growth of e-commerce and online purchases. It shows data on the average number of online purchases from 2007-2009, with purchases increasing each year. It also shows the amount spent on online transactions in local currencies from 2007-2009, with the total amount increasing. Finally, it promotes Souq.com as the leading e-commerce site in the region, highlighting its traffic and sales.
Learn the 4 Essential Requirements. Part 2 of 4, Slides 77-152Vivastream
1. The document discusses how Microsoft transformed its approach to engaging small and medium sized businesses (SMBs) from a transactional model to an opt-in relationship program based on voice of the customer research.
2. The new program, called the Microsoft Business Resource Center, asks customers to opt-in and answer questions to self-profile their needs and preferences in exchange for personalized training, support and community benefits.
3. By understanding customer needs at a deeper level and delivering a highly personalized experience, the program aims to increase customer satisfaction, renewals, engagement and marketing efficiencies for Microsoft.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
This document discusses the benefits of social marketing for brands during an economic recession. It notes that consumers increasingly rely on word-of-mouth recommendations from other consumers when making purchase decisions. As such, social media allows brands to precisely target consumers and improve accountability, budget optimization, and effectiveness. The document also highlights how social marketing provides measurable returns on investment through increased awareness, customer acquisition, lead generation, and engagement. It argues that social media should be a priority for marketing budgets during an economic downturn as it offers cost-effective alternatives to traditional advertising.
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
KGA for Pacific Conferences - Breaking doewn silosWalter Jennings
The document discusses implementing a whole-of-company social media strategy. It recommends securing buy-in by linking social media objectives to business plans and measuring returns. It also suggests identifying long-term game changers and early wins to evaluate success and constantly communicate objectives across business units.
Paul Greenberg - Welcome to the Era of Customer EngagementBrent Leary
1) The era of the social customer is ending and the era of customer engagement is beginning, driven by the rise of social media which has created a new "nervous system" for the planet.
2) The social customer is savvy in social channels, trusts peer recommendations more than companies, expects immediate responses from companies, and uses social networks to effect change.
3) Customer intimacy is the top priority for CEOs who want to strengthen bonds with customers and continuously learn more about them. Customer engagement is an ongoing, active relationship where the level of engagement can vary depending on the customer's self-selection of channels and involvement.
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
The document discusses how consumer data and digital interactions have transformed marketing. It notes that consumers now generate vast amounts of data through various online and social media channels, providing marketers unprecedented insights. However, it also notes that data is often siloed within organizations and not utilized to its full potential to understand consumers. The document advocates developing a unified view of consumer data and relationships to improve marketing strategies and conversations with customers.
A presentation from the Salesforce Dreamforce 2012 conference, showing how service is the new marketing. The presentation offers best practices for social support from Deloitte and from Symantec.
The document discusses comScore's business of providing digital marketing intelligence and measurement services. It describes comScore's customer knowledge platform which provides detailed insights into the online behaviors and transactions of 2 million global internet users. The document also analyzes trends in the digital advertising industry and online consumer behavior, finding that online advertising growth slowed in 2008 while consumer internet usage and online shopping increased, especially among lower-income groups. Online sales have begun growing again while retail store sales continue declining.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
A Multi-Dimensional View of the Digitally Engaged ConsumerResearch Now
This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Mobile devices are changing how people shop and spend. Smartphone ownership is growing rapidly and most smartphone owners now also own other devices like tablets. Many consumers use multiple devices when shopping or engaging online. Mobile commerce is also growing, with over 25% of online retail visits now coming from smartphones. Consumers are willing to spend on mobile purchases and use their devices to research products, compare prices, and complete transactions both online and in physical stores. Retailers are recognizing the importance of mobile and adapting their online and in-store strategies to engage smartphone and tablet users.
- Interactive marketing and digital promotions are rapidly changing advertising as consumers spend less time with traditional media and more time online.
- New technologies have fragmented media and empowered consumers, making it harder for advertisers to engage audiences. Online promotions spending is expected to triple over the next five years.
- Digital consumers are shifting from passive to active participants through social media, online contests, and user-generated content, allowing deeper brand engagement through promotions.
Mobile CRM Webinar: 6 Must Haves For Effective Cross Channel CRMWaterfall Mobile
Too often people talk about marketing channels within specific silos. The preferred alternative is cross-channel (as opposed to multichannel) marketing. In this webinar, featuring guest commentary from Constant Contact's Michael Karampalas, we unpack exactly how companies can launch an effective cross channel strategy focused on CRM. From the Getting It Right In Mobile series.
Omni Channel Marketing Conference - Crispin TristramTony Booth
The document discusses how the media landscape is shifting towards mobile and online platforms, with mobile internet usage surpassing desktop by 2015. This shift is impacting businesses like cinemas. While cinema spending will remain strong, online DVD/download sales and rentals will increase at the expense of physical rentals. The document advocates that cinemas respond by creating an omni-channel experience and cross-channel touchpoints to engage customers across multiple platforms.
This document discusses the e-commerce legal framework in the UAE. It provides an overview of Federal Law No. (1) of 2006 on electronic commerce and transactions, the objectives of e-commerce laws in the UAE, and the role of the Telecommunications Regulatory Authority (TRA) in regulating e-commerce through licensing certified service providers and developing e-commerce regulations. It also examines the current position and readiness of the UAE's e-commerce sector, identifies gaps, and discusses the benefits new e-commerce regulations could provide for online businesses and consumers in the UAE.
This document discusses the growth of e-commerce and online purchases. It shows data on the average number of online purchases from 2007-2009, with purchases increasing each year. It also shows the amount spent on online transactions in local currencies from 2007-2009, with the total amount increasing. Finally, it promotes Souq.com as the leading e-commerce site in the region, highlighting its traffic and sales.
How to get the most out of social media.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Content on:
Localisation
Social Media
Personalisation
Platform Evolution
New Content
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
SEO for Ecommerce.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The human interaction involved in creating a website.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Global social media usage is growing rapidly, with two-thirds of internet users spending significant time on social platforms. Facebook has become one of the most dominant social networks globally, though some local platforms have found more success in certain regions. The document outlines statistics on social media usage in the UAE, showing Facebook and YouTube as two of the most popular sites with Emiratis spending on average 31 and 24 minutes per day on each, respectively. It also summarizes the success of the Khaleej Times Facebook page in attracting over 9,000 followers in just 9 months and generating high volumes of traffic.
The document summarizes Ernesto Verdugo's presentation at The Internet Show in Abu Dhabi on September 22, 2010. It provides biographical details about Ernesto Verdugo, including that he considers himself an ordinary guy living an extraordinary life, is the 237th most traveled person in the world, works an average of 20-25 hours per week and earns around $40,000 per month in passive income. It also advertises Ernesto's upcoming presentations in Dubai and Abu Dhabi in September 2010 and provides a link for free registration.
Improving your budget using social networking strategies.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The document describes 7 ways to make money through the internet according to Amir Anzur: 1) Youism, 2) eCommerce, 3) Affiliate Marketing, 4) Selling Services, 5) Selling Software, 6) White Labelling, and 7) YOUniversity. It advertises Amir Anzur's webpreneur camps that teach introduction to webpreneurship and webpreneur mastery, with costs of $397 and $1,997 respectively. To receive a copy of the slides, viewers are instructed to text their email address and the word "WEBONOMICS" to a phone number.
B2B outsourcing in the Middle East is growing, as companies seek to reduce costs, focus on core competencies, and leverage global resources. Online B2B platforms can help connect companies with outsourcing needs to qualified suppliers. Such platforms provide access to talent beyond current demographics and allow both clients and suppliers to more easily find qualified, recommended partners. The top industries for outsourcing in the region include IT, human resources, finance, and marketing.
Bank Audi launched a new credit card called the Loubnani Card to promote Lebanese identity and pride. They used a multi-channel marketing campaign including traditional media like billboards, print ads, and TV commercials as well as online and social media channels like Facebook, Twitter, and a dedicated microsite. The social media portion of the campaign included uploading the TV commercial to YouTube, creating a Facebook fan page, a "Lira Pledge" on Facebook and Twitter, games on the microsite, and a Twitter account to engage customers and create buzz around supporting Lebanon.
The role of TRA in e-commerce in the UAE
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The document discusses the importance of social media for companies. It notes that social media has changed communications from one-way conversations to two-way interactions where customers can influence discussions. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides examples of how the eCairn social media platform can help companies map communities, identify influencers, monitor conversations, perform research, and measure impact.
How Philips develops an online shopping strategy using social analyticsFloris Regouin
Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
NICK ORSMAN
ROI and Social Media -- why are companies investing in social media, how do companies measure their investment and what are some of the best examples of using social media to meet marketing objectives.
The presentation can be seen:
http://www.youtube.com/watch?v=Z9TBeCVjReM
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Online advertising vs brand building (Nielsen)Alfonso Gadea
Online advertisers are increasingly interested in using online ads to build their brands in addition to generating sales. However, advertisers need confidence that their online investments are helping achieve brand goals and metrics that demonstrate campaign success. Click-through rate alone is not a good measure of brand impact, as it shows little relationship with brand metrics or offline sales. Some evidence suggests brand metrics like purchase intent correlated with offline sales, indicating online ads can impact brands when measured properly. Advertisers must embrace new online branding metrics to optimize campaigns and outperform competitors.
The webinar discussed how Attensity's Facebook analytics module allows companies to extract business insights from Facebook data. It demonstrated use cases of analyzing customer sentiment regarding marketing campaigns, mergers, and customer service for telecom companies. Attensity's solution offers drag-and-drop dashboards and reporting tools to easily analyze Facebook data and identify trends to improve brand management, customer retention, and marketing.
Word of mouth recommendation has more than twice the influence on business executives' purchase decisions compared to advertising, direct mail, or press coverage. While an IT professional may impact $500,000 in IT spending at their own company, their influence can impact over $200 million in IT spending across more than 40 organizations through personal recommendations. Empirical data shows that C-level executives rely on advice from individuals outside their company, sometimes in less senior positions, for evaluating enterprise technologies. More than 75% of critical influencer relationships for decision makers are local, despite increased global connectivity, as executives prefer relying on advisors they can interact with in person.
working smarter - implementing dynamic, collaborative or connected working pr...ibmvietnam
The document discusses how businesses can leverage information and data analytics to gain insights and make better decisions. It notes that uncertainty is the new normal due to increased volatility and complexity. To capitalize on this complexity, organizations need creative leadership, reinvented customer relationships, and improved operating dexterity. The document advocates that businesses get closer to customers through collaboration and information sharing to better understand needs. It also promotes exploiting big data through analytics to deliver unprecedented customer service. Finally, the document outlines IBM's information and analytics solutions that can help organizations optimize decisions, forecast trends, and gain predictive insights.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Retailers are increasingly adopting social media initiatives to interact with customers. A survey found that 85% of retailers have social media initiatives in place. However, 56% still cannot quantify the effect of social media on their business. The document discusses the key motivations and strategies retailers use for social media. It provides examples of how some retailers successfully use social media for marketing and customer engagement. The document also analyzes differences in social media approaches based on company size.
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
This document discusses social media and its importance for businesses. It defines social media as internet applications that allow users to create and share content. It notes that social media has transformed passive consumers into active content creators. The document then discusses why businesses need a social media presence, noting that search engines now factor social signals into rankings, meaning social media engagement can improve search visibility. It provides statistics showing the influence of social media on online consumer behavior and purchasing decisions. Finally, it offers advice on how businesses should use social media to build relationships and engage customers.
The 7-step document outlines how to get ahead in social sales. It recommends getting involved in customer conversations on social media, building relationships and credibility over time, connecting with prospects on multiple platforms, and getting sales teams to think and act social by training them to engage customers, build personalized profiles, and make recommendations. An initial company effort to mandate social sales company-wide failed, but a pilot team that focused on relationships, connections, and patience was more successful in generating leads, engagement, and sales through social media.
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and other students through webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
This document provides an introduction to SEO for ecommerce websites. It discusses key SEO concepts like on-page and off-page optimization. Specific recommendations include targeting relevant keywords based on customer search terms, optimizing on-page factors like titles and meta descriptions, and generating new content through blogs and social media to build authority over time. The overall message is that SEO is an important part of an ecommerce marketing strategy and requires an ongoing effort to improve relevance and drive conversions.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and peers through live webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
How to Interact with Facebook Fans
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Presentation on:
Advertising and unique trends in the Middle East
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Selling tickets to shows and events through social media can be effective if done properly. A case study showed that using Facebook features like groups, events, photos, videos, notes, messages, and ads, organizers were able to sell 1600 tickets to a dance festival in Dubai with only 28 days until the event. Through targeted profiling on Facebook ads, they reached the right demographics and sold out all tickets. This example illustrates that social media, done correctly, can successfully market and sell tickets without traditional advertising.
The document discusses how hotels can use social media for promotion. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube and presents statistics on their usage. It then gives tips for hotels to engage on these platforms, including creating brand pages and groups, sharing photos and videos, monitoring conversations, and more. Specific case studies are presented of how international hotel chains and a local UAE hotel brand called Citymax utilize social media in their marketing strategies.
Badr Ward presented on social and new media trends in the Middle East. He discussed their experience with advertising and unique trends in the region. He then described the Fi-Me story, which uses localized targeting, user engagement, and communities to install Wi-Fi services in gathering areas and provide free content to users who accept the Fi-Me Club request, with the goal of innovation and interaction.
2. “Advancing Social Media Intelligence”
▪ Jointly owned by Nielsen and McKinsey;
co-developing unique software, metrics,
and analytic services Trusted Data
▪ Market leader in enterprise social Metrics & KPIs
Insights
media monitoring/analytics
(Source: Forrester)
▪ Dataset: Billions of social media
conversations per year across 145
million blogs, message boards and social
networks Strategic Consulting
Process and Organization
▪ Global: 13 markets now ; 20 by EOY Digital Marketing
2010; over 150 clients globally
▪ Quality is highest in the industry
(source: Microsoft)
▪ Proprietary technology for analyzing
social media
3. Built to deliver trusted insights
World’s largest content reservoir Slice wisely for relevant,
actionable insights
Social
Analytics
Networks
Relevance
Proprietary
Data
Local, full-
time researchers
Blogs
Boards
Groups Harvesting
Cleaning
Control the harvest to
ensure quality inputs
Filter the noise to focus
on what matters
3
4. What do we deliver?
Client Dashboard Tools & API Analyst Research Reports & Strategic Services
Use It For: Use It For:
At a glance brand metrics • Longitudinal brand tracking
Self-service brand monitoring • Adjusting key launches, events
Analyst-Grade research tool • Deeper, brand Insights
Integration with other • Informing strategy
applications
All of the above supported by our local Social Media Analysts
and/or Digital Strategic Services Consultants
7. Abundance of buzz sources
Social media (“buzz”) refers to public, online conversations
More than 2/3 of
Globally consumers global consumers 41% of Facebook
spend 6 hours a use online product users in MENA are
month on Facebook reviews to make over 30 years old
purchase decisions
More than 60% of >35% of consumers
consumers have rely on peer
visited a recommendations
consumer-driven and WOM to make
website purchase decisions
SOURCE: Nielsen 7
8. Increasingly relevant for brands
“This product made my hair frizzy, dry and
“I love this shampoo. I went through a phase worst of all, led to...HAIR LOSS! Totally not
in my life where I dyed my hair every color worth it. I will go back to my old shampoo
under the sun. This caused my hair to and conditioner.”
become dry and damaged. No matter what
product I used nothing helped. Then this
beauty came into my life and my hair is
wonderful! I suggest this to anyone with
of online discussion
dryness, split ends, or frizz.” 26% mentions brands
SOURCE: NM Incite 8
10. Social media drives intent…
Net sentiment and change in purchase intent from buzz exposure (case example)
Large increase
in intent
A Brand A had a 15%
Difference in lift in purchase intent
B
intent vs. 3% for Brand E
between
exposed
and control
E D
No increase C
in intent
Net sentiment
Less positive buzz More positive buzz
SOURCE: NM Incite 10
11. …and influences sales
Online word-of-mouth influence on purchases
(European example)
Percent of sales influenced
Electronics and
computer equipment
Beauty care and clothes Word-of-mouth is
the primary factor behind
Finance products/services of all purchasing
decisions
Telecom services
Travel & Entertainment
SOURCE: McKinsey 11
12. Impact spans beyond marketing and sales
Measurable impact of using social media and other web 2.0 technologies
Percent of companies
Increasing marketing effectiveness (e.g.,
awareness, consideration, conversion, loyalty)
Increasing customer satisfaction
Reducing marketing costs
Reducing customer support costs
Reducing travel costs
Increasing revenue
Reducing time to market for products/services
Increasing number of successful
product/service innovations
SOURCE: McKinsey Global Institute 12
15. Relevance: buzz can be messy
What people tweet
of tweets have
~50% “useless” information
...but cutting through
this messiness is where
the value and your
advantage lies.
In a word: Unprompted!
SOURCE: Nielsen, Google Trends, Mashable 15
16. Reach and impact: marketing effectiveness
Weekly buzz volume and reach
Campaign
Reach
Volume
4/18/10 5/2/10 5/16/10
17. Advocacy: measuring influentials
ThatKevinSmith twitter account Southwest Airlines twitter account
1.6 million followers 1.0 million followers
Kevin Smith twitpic caption:
Hey @SouthwestAir! Look how fat
I am on your plane! Quick! Throw
me off!
17
18. Challenges of social media measurement
Relevance Reach and impact Advocacy
▪ Identifying relevant ▪ Measuring the full ▪ Identifying
information reach of social media “influencers” and
and its influence measuring influence
▪ Determining the right
scope for your ▪ Quantifying the ▪ Determining the
brand/product business impact impact of online
category (marketing ROI) advocacy and
criticism
18
19. Organizing for social media transformation
Product development
Marketing
Customer care
Defensive branding
19
22. And Paul the octopus
Paul the octopus generated more buzz than all players combined
23. How about the 2022 bid in Qatar?
D
A
B C
• •
A Thebid for the 2022Qatar’s Cup submission of
it’s
Buzz is around
World
official C The Buzz revolves around China desire to bid for
2026 World Cup
• •
The Buzz is driven by Australia withdrawal of 2018
B World Cup Bid D The Buzz spike isin Qatar by the arrival of FIFA
inspection team
generated
24. What is the Arab world saying about the bid?
A• Comment underlining Qatar
“ capability to host the 2022
World Cup
”
http://vb.alarabi.qa, July 28, 2010
“ B• Comment praising Qatar
infrastructure and rapid
development
C• Comment on the quality of the
http://www.z5z5z.com, September 10, 2010 stadium and interest in the
soccer by the Qatari
“ population.
”
http://www.kanzalarb.com, September 15, 2010
25. There is value in Sales/Marketing, but there is so much more!
R&D/Insight Sale/Marketing PR/Comms Service
▪ Customer Insight ▪ Brand Strengths ▪ Threats ▪ Feedback
▪ New Product Dev ▪ Bottlenecks ▪ Investors ▪ Engage
▪ Demand Forecasting ▪ Marketing Mix ▪ Reputation ▪ Advocacy
▪ Packaging ▪ Influence
▪ New Launch Tracking
How can we use social to extract
maximum value for the company?
How can we use social to transform
the organization?
26. New Product Development
“I LOVE fun food”
“I hate it when my
refrigerator is without…”
“…when I’m eating
in “I wish I could find…”
my car.”
“Mornings are
IMPOSSIBLE
Brand
without my…” “We will be focusing on developing several
Centric
concepts out of this work for further testing.”
- NPD Group, Kraft
Illustrative Verbatim
27. Asking vs. Listening
Survey Social media analysis
Attributes tested in survey questions Associated Online Attributes
Percent agreeing strongly Relative score
Environmentally Organic 42
68
friendly
Diaper rash 28
Cost effective 40 Home schooling 24
Home birthing 16
Healthier 25
Flushable 10
More comfortable 18 Cheaper 8
Cost 4
Fit well 13 Environmentally
2
friendly
Survey indicates 68% of consumers believe "envi- In authentic, online conversations, "organic" and
ronmentally friendly" is most important, however avoiding "diaper rash" are most associated concepts
unprompted consumer feedback ranks it last and attributes
28. Increasing customer lifetime value by
improving service experience
3.5
3.0
2.5
BT or
2.0 British
Telecom
1.5
1.0
0.5
15 26 10 24 07 21 5 19 02 16 30 13 27 11 25 08 22 06 20 03 17 31 14 28 14 28 11
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2009 2010
Trended Sentiment Score
29. The Consumer Experience
Twitter – @BTCare
BT.com/help
BT.com Community Forums
You Tube BTCare Channel
BT.com Community Forums
Mobile
Live Chat UK Consumer and Technical Forums
30.
31. We can help!
Let us help you harness the power of social media intelligence and
drive smarter and more efficient decisions across your organization.
Brad Little
Head of NM Incite, EMEA
189 Shaftsbury Avenue
London, WC2H 8TJ
United Kingdom
+44 (0)20 7014 0590
brad.little@nmincite.com
Twitter: @bradleyjlittle