This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
This document discusses how influence and relationships are more powerful than traditional marketing in the digital age. It notes that historically, commerce was local and based on trust between people who knew each other, rather than mass advertising. Now, social media allows people to cultivate online relationships at varying levels of engagement, from passive interest to investment. Examples are given of how positive social influence through online campaigns helped Obama win the 2008 election and how Ford was able to raise brand awareness through an influencer marketing program without traditional advertising. The key takeaway is that building genuine relationships with customers through social media can benefit brands more than impersonal advertising.
This document discusses trends and predictions for technology and social media over the next 5 years from 2011 to 2016. It notes that apps have become very popular and are changing how people consume content online and on mobile devices. The document predicts that cloud computing will continue growing in popularity and allow for more mobile work. New services like Zaarly are emerging that enable social commerce through mobile devices. Mobile payments using technologies like Near Field Communication are also discussed as growing trends over this time period.
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
This document discusses how influence and relationships are more powerful than traditional marketing in the digital age. It notes that historically, commerce was local and based on trust between people who knew each other, rather than mass advertising. Now, social media allows people to cultivate online relationships at varying levels of engagement, from passive interest to investment. Examples are given of how positive social influence through online campaigns helped Obama win the 2008 election and how Ford was able to raise brand awareness through an influencer marketing program without traditional advertising. The key takeaway is that building genuine relationships with customers through social media can benefit brands more than impersonal advertising.
This document discusses trends and predictions for technology and social media over the next 5 years from 2011 to 2016. It notes that apps have become very popular and are changing how people consume content online and on mobile devices. The document predicts that cloud computing will continue growing in popularity and allow for more mobile work. New services like Zaarly are emerging that enable social commerce through mobile devices. Mobile payments using technologies like Near Field Communication are also discussed as growing trends over this time period.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
The document discusses communication tools and techniques for chambers of commerce. It provides an overview of the Frederick County Chamber of Commerce, including that it has over 1,000 members representing 35,000 jobs. It also discusses the chamber's social media presence and strategies for chambers to effectively communicate through various channels like email, social media, blogs and surveys. The goal is to engage members and ensure the chamber's message is received.
Marketing Tips for Retirement Homes and Communities | Marketing to SeniorsOur Kids Media
Marketing tips and marketing trends for retirement communities and homes about marketing to seniors, boomers. [Retirement Industry Meeting of the Minds, November 2010, Presented by Agnes Stawicki]
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
The document summarizes the author's experience and key learnings from attending the Social Fresh conference in Tampa, Florida. The conference had over 300 attendees and featured presentations from influencers like Chris Brogan and Jay Baer. The author shares their top 3 takeaways from the event: 1) Social media is about real people, not just profiles; 2) Big data is increasingly important for social media insights and targeting; and 3) Mobile engagement is critical as people spend more time on their devices.
Social media usage is growing rapidly in South Africa, with over 5 million Internet users representing 10.8% of the population, and 41% of those users on Facebook. While some see social media as just a trend or something that kids use, its impact and reach have grown significantly, with the average Facebook user in South Africa now being 33 years old. Social media provides opportunities to build relationships, generate positive word of mouth, understand competitors better, and engage with others in ways that traditional media does not allow.
Myspace was founded in 2003 by Tom Anderson, Chris DeWolfe, and Josh Berman. It grew rapidly and was valued at $12 billion by 2005 before being surpassed by Facebook. While Myspace had over 100 million users at its peak, various factors such as slow product development and legal issues led to its decline. It was sold multiple times for decreasing prices, with the final sale to Time Inc. in 2016 focusing on acquiring its user data.
Kind of your standard, what do all those tools do kind of workshop geared for nonprofit fundraisers, this opens with an overview of tweetups, platforms, competitions, and causes.
1) The document outlines 5 commandments for effective engagement in the social media age: listen to your audience, add value through useful and engaging content, be authentic in your voice and interactions, network by connecting people within and outside your community, and weave your network together through ongoing engagement.
2) It emphasizes the importance of identifying your audience and goals, and implementing a strategy and technologies to reach those goals through valuable social content that spreads information.
3) Successful engagement requires being nimble and adaptive to ongoing changes, measuring success, empowering others, and focusing on culture change beyond just marketing.
AdTech Sydney 2009 Effects Of TransparencyDavid Lee
Effects Of Transparency: Cash For Comment And The Dark Marketing Debate
Cash for comment or dark marketing is as old as the hills but of late has bubbled over into the broader consciousness. As social media emerges we can expect to see more blurring of the ‘old rule’ guidelines.
Marketers are exploring creative ways to engage consumers’ participation and brand advocacy but when is it 'cash for comments' or 'dark marketing'? Is it effective and what are the repercussions on the brand? Do we need a new set of guidelines or is it on for young and old? In the world of Web2.0, new rules of engagement are yet to be written.
The 4 Secrets of Effective Paid Social Media CampaignsAlex Garrido
The document discusses the secrets of effective paid social media campaigns. It outlines four secrets: 1) having a clear objective, 2) not feeling like ads, 3) reaching the right audience, and 4) coordinating campaigns. It provides tips for setting objectives, targeting the right types of social media users, leveraging insights to find the audience, and coordinating campaigns to tell a story over time through different post types and paid promotions.
Social media has changed the public relations ecosystem by shifting communication from a top-down to a many-to-many model. While the press release was effective for over 200 years, the majority of people no longer rely on traditional news outlets and prefer real-time, concise content shared through various social media formats. As a result, public relations professionals must adopt new strategies like social media releases that leverage two-way communication and engage audiences directly through platforms like Twitter and Facebook.
Social media adoption is growing rapidly worldwide, with over 500 million users and average user age increasing. Boomers and women over 54 are the fastest growing adopters. Time spent on social networks is growing 3 times faster than overall internet usage. Emerging trends include more private conversations over public broadcasts, use of geolocation, potential privacy issues, and debate over online vs mobile strategies. Measurement of social media success and live broadcasting are also developing areas to watch.
Nonprofit Social Media March 2013 - Dallas Chambersaraheperryman
This document provides an overview of social media marketing strategies for non-profits. It discusses targeting the "Wired Wealthy" demographic who are frequent online users. It emphasizes building strong relationships over purely marketing goals. It outlines best practices for defining your voice, posting content, tracking results, and creating a conversation policy for social media channels. Key aspects include using pictures/videos, rewarding audiences, asking for specific actions, and making messages memorable. The document stresses the importance of measuring social media performance through analytics.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
For many marketers the social web is nothing more but a new channel to reach more eye balls and create the coveted thing called "buzz." Diva Marketing post expands the discusses about the social media conversational hoax. http://ow.ly/1vASg
Presentation was created for Charleston Chapter of the American Marketing Association .
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...
Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholders
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
Limited Budgets Presentation (Oct 20, 2010) for DownloadJ Grant Mizell
The document discusses traditional and non-traditional marketing methods to spark customer engagement. It begins by outlining the traditional marketing funnel and how it has evolved, then discusses three approaches to non-traditional marketing: 1) putting a twist on traditional methods by targeting existing resources, renewing old mediums, and using crowdsourcing; 2) engaging customers through new media like social networks using user generated content, transparency, and geo-social features; and 3) shifting marketing efforts to mobile through text messaging and smartphone technology. The document provides examples for each approach and emphasizes adapting to changing consumer behaviors and new technologies.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
The document discusses communication tools and techniques for chambers of commerce. It provides an overview of the Frederick County Chamber of Commerce, including that it has over 1,000 members representing 35,000 jobs. It also discusses the chamber's social media presence and strategies for chambers to effectively communicate through various channels like email, social media, blogs and surveys. The goal is to engage members and ensure the chamber's message is received.
Marketing Tips for Retirement Homes and Communities | Marketing to SeniorsOur Kids Media
Marketing tips and marketing trends for retirement communities and homes about marketing to seniors, boomers. [Retirement Industry Meeting of the Minds, November 2010, Presented by Agnes Stawicki]
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
The document summarizes the author's experience and key learnings from attending the Social Fresh conference in Tampa, Florida. The conference had over 300 attendees and featured presentations from influencers like Chris Brogan and Jay Baer. The author shares their top 3 takeaways from the event: 1) Social media is about real people, not just profiles; 2) Big data is increasingly important for social media insights and targeting; and 3) Mobile engagement is critical as people spend more time on their devices.
Social media usage is growing rapidly in South Africa, with over 5 million Internet users representing 10.8% of the population, and 41% of those users on Facebook. While some see social media as just a trend or something that kids use, its impact and reach have grown significantly, with the average Facebook user in South Africa now being 33 years old. Social media provides opportunities to build relationships, generate positive word of mouth, understand competitors better, and engage with others in ways that traditional media does not allow.
Myspace was founded in 2003 by Tom Anderson, Chris DeWolfe, and Josh Berman. It grew rapidly and was valued at $12 billion by 2005 before being surpassed by Facebook. While Myspace had over 100 million users at its peak, various factors such as slow product development and legal issues led to its decline. It was sold multiple times for decreasing prices, with the final sale to Time Inc. in 2016 focusing on acquiring its user data.
Kind of your standard, what do all those tools do kind of workshop geared for nonprofit fundraisers, this opens with an overview of tweetups, platforms, competitions, and causes.
1) The document outlines 5 commandments for effective engagement in the social media age: listen to your audience, add value through useful and engaging content, be authentic in your voice and interactions, network by connecting people within and outside your community, and weave your network together through ongoing engagement.
2) It emphasizes the importance of identifying your audience and goals, and implementing a strategy and technologies to reach those goals through valuable social content that spreads information.
3) Successful engagement requires being nimble and adaptive to ongoing changes, measuring success, empowering others, and focusing on culture change beyond just marketing.
AdTech Sydney 2009 Effects Of TransparencyDavid Lee
Effects Of Transparency: Cash For Comment And The Dark Marketing Debate
Cash for comment or dark marketing is as old as the hills but of late has bubbled over into the broader consciousness. As social media emerges we can expect to see more blurring of the ‘old rule’ guidelines.
Marketers are exploring creative ways to engage consumers’ participation and brand advocacy but when is it 'cash for comments' or 'dark marketing'? Is it effective and what are the repercussions on the brand? Do we need a new set of guidelines or is it on for young and old? In the world of Web2.0, new rules of engagement are yet to be written.
The 4 Secrets of Effective Paid Social Media CampaignsAlex Garrido
The document discusses the secrets of effective paid social media campaigns. It outlines four secrets: 1) having a clear objective, 2) not feeling like ads, 3) reaching the right audience, and 4) coordinating campaigns. It provides tips for setting objectives, targeting the right types of social media users, leveraging insights to find the audience, and coordinating campaigns to tell a story over time through different post types and paid promotions.
Social media has changed the public relations ecosystem by shifting communication from a top-down to a many-to-many model. While the press release was effective for over 200 years, the majority of people no longer rely on traditional news outlets and prefer real-time, concise content shared through various social media formats. As a result, public relations professionals must adopt new strategies like social media releases that leverage two-way communication and engage audiences directly through platforms like Twitter and Facebook.
Social media adoption is growing rapidly worldwide, with over 500 million users and average user age increasing. Boomers and women over 54 are the fastest growing adopters. Time spent on social networks is growing 3 times faster than overall internet usage. Emerging trends include more private conversations over public broadcasts, use of geolocation, potential privacy issues, and debate over online vs mobile strategies. Measurement of social media success and live broadcasting are also developing areas to watch.
Nonprofit Social Media March 2013 - Dallas Chambersaraheperryman
This document provides an overview of social media marketing strategies for non-profits. It discusses targeting the "Wired Wealthy" demographic who are frequent online users. It emphasizes building strong relationships over purely marketing goals. It outlines best practices for defining your voice, posting content, tracking results, and creating a conversation policy for social media channels. Key aspects include using pictures/videos, rewarding audiences, asking for specific actions, and making messages memorable. The document stresses the importance of measuring social media performance through analytics.
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
For many marketers the social web is nothing more but a new channel to reach more eye balls and create the coveted thing called "buzz." Diva Marketing post expands the discusses about the social media conversational hoax. http://ow.ly/1vASg
Presentation was created for Charleston Chapter of the American Marketing Association .
Covers the basics of Social Media with focus on Content as the key to developing engagement with relevant communities...
Social Commerce is the outcome in that it leads to business in selling the organisation to stakeholders
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
Limited Budgets Presentation (Oct 20, 2010) for DownloadJ Grant Mizell
The document discusses traditional and non-traditional marketing methods to spark customer engagement. It begins by outlining the traditional marketing funnel and how it has evolved, then discusses three approaches to non-traditional marketing: 1) putting a twist on traditional methods by targeting existing resources, renewing old mediums, and using crowdsourcing; 2) engaging customers through new media like social networks using user generated content, transparency, and geo-social features; and 3) shifting marketing efforts to mobile through text messaging and smartphone technology. The document provides examples for each approach and emphasizes adapting to changing consumer behaviors and new technologies.
This document provides an overview of social media and how businesses can utilize it. It defines social media and discusses popular tools like YouTube, Facebook, LinkedIn, and Twitter. It provides statistics on social media usage and discusses how businesses can use it for purposes like PR, customer service, and talent attraction. The document recommends that businesses define their social media strategy and start by listening, engaging in conversations, and promoting their brand on these platforms. It also lists additional resources for learning more about using social media.
Cindy Leines, CEL Public Relations and Caroline Melberg, Small Business Mavericks, discuss how to get strategic about social media for your business.
(this can be downloaded with the creative commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/)
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
Non-traditional Media to Spark Customer Engagement, Market Research Methods: ...J Grant Mizell
October 20, 2010 at the Virginia State Capitol
Non-traditional Media to Spark Customer Engagement, presented by Grant Mizell, Pulsar Advertising
Summary: Discovering not just the why or what these new mediums are, but how to integrate them into our current marketing strategies, with fewer marketing dollars. In three parts, 1) A Twist on Traditional Media; 2) New Media Engagement; and 3) The Shift to Mobile
Market Research Methods: Oldies and New Goodies, presented by Michelle Finzel, Maryland Marketing Source & Bay Area Research
Summary: Market research methods are constantly evolving with changing media. Learn what "New Goodies" are out and how they may benefit when quantifying your marketing results. Additionally, make sure you know which "Oldies" stand the test of time, proving over and over why they should be trusted.
My Keynote Presentation to "Better Business Bureau 2012 Awards Gala & Annual Meeting" based on our original "Social Media Marketing Strategies, Best Practices and Analytics" slides. Condensed and with some new information added. For more extrapolated info, see our original slideshare presentation here: http://www.slideshare.net/talkingfinger/social-media-strategy-basics-best-practices-analytics-11771683
IBM and social engagement, for Dansk Industri March 4th 2010Christian Carlsson
The document discusses IBM's strategy for social engagement and social media marketing. It outlines 4 key goals: 1) Deepen relationships with constituents through intentional experiences, 2) Deliver IBMers' expertise, 3) Position IBM as an agenda setter in conversations, and 4) Gain insights to inform offerings and improve relationships. It also discusses listening to customers and prospects in social media to understand needs and identify business opportunities.
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
The Social Startup: New strategies for a new worldJD Lasica
This document summarizes JD Lasica's presentation on social startups given in Krakow, Poland in June 2013. The presentation discusses how the world is changing due to social media and how startups can leverage social strategies to succeed. It provides three ideas for social startup success: 1) having a clear message, 2) enlisting messengers to build a passionate community, and 3) using social media to tell your company's story. Examples are given of how companies like Zappos, Tesla, and others have effectively used social strategies.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Similar to How to Improve Customer Engagement with Social Media (20)
Content on:
Localisation
Social Media
Personalisation
Platform Evolution
New Content
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The document discusses new revenue models for digital publishers and opportunities for brands. It notes that (1) digital advertising models are flawed by focusing only on direct response rather than branding benefits, (2) quality content and trusted platforms can strengthen brand association, and (3) platform evolution allows new ways to engage audiences and generate revenue through innovative apps and customized experiences. The document advocates considering these broader opportunities beyond direct click metrics.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and other students through webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
SEO for Ecommerce.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
The role of TRA in e-commerce in the UAE
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Global social media usage is growing rapidly, with two-thirds of internet users spending significant time on social platforms. Facebook has become one of the most dominant social networks globally, though some local platforms have found more success in certain regions. The document outlines statistics on social media usage in the UAE, showing Facebook and YouTube as two of the most popular sites with Emiratis spending on average 31 and 24 minutes per day on each, respectively. It also summarizes the success of the Khaleej Times Facebook page in attracting over 9,000 followers in just 9 months and generating high volumes of traffic.
How to get the most out of social media.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document provides an introduction to SEO for ecommerce websites. It discusses key SEO concepts like on-page and off-page optimization. Specific recommendations include targeting relevant keywords based on customer search terms, optimizing on-page factors like titles and meta descriptions, and generating new content through blogs and social media to build authority over time. The overall message is that SEO is an important part of an ecommerce marketing strategy and requires an ongoing effort to improve relevance and drive conversions.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
This document discusses the e-commerce legal framework in the UAE. It provides an overview of Federal Law No. (1) of 2006 on electronic commerce and transactions, the objectives of e-commerce laws in the UAE, and the role of the Telecommunications Regulatory Authority (TRA) in regulating e-commerce through licensing certified service providers and developing e-commerce regulations. It also examines the current position and readiness of the UAE's e-commerce sector, identifies gaps, and discusses the benefits new e-commerce regulations could provide for online businesses and consumers in the UAE.
Bank Audi launched a new credit card called the Loubnani Card to promote Lebanese identity and pride. They used a multi-channel marketing campaign including traditional media like billboards, print ads, and TV commercials as well as online and social media channels like Facebook, Twitter, and a dedicated microsite. The social media portion of the campaign included uploading the TV commercial to YouTube, creating a Facebook fan page, a "Lira Pledge" on Facebook and Twitter, games on the microsite, and a Twitter account to engage customers and create buzz around supporting Lebanon.
The document advertises online courses in internet marketing from Market Motive, Inc. The courses feature instruction from top experts in the field and are part of an accredited degree program. Students can learn at their own pace through streaming video lectures, exercises, and interaction with faculty and peers through live webinars and Q&A forums. Courses can be taken individually or customized into a unique program of study from a library of over 300 training videos.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
3. Steve and Kate Jones are a seemingly perfect couple who, along
with their equally perfect teenagers, Jenn and Mick, move into
a new home in an affluent city suburb. Friendly, confident and
line1
good-looking, they're also loaded with the coolest, newest
stuff and it's not long before they've triggered a wave of
aspirational envy amongst their new neighbors. But the
Joneses are hiding a sinister secret.
8. Based on research on Top 100 Brands in the US:
• Social Media Engagement is directly related to financial
KPIs.
• Social Media Engagement must be deep and wide. Depth
can be measured.
• Engagement differs by industry
• As the number of channels increase, overall engagement
increases at a faster rate
• Starbucks has the highest level of engagement, while
iPhone is the world’s most social brand.
Source: Altimeter Group (July, 2009)
9. Social Engagement & Brands:
1) Deeply engaged on a large number of channels, such
as: Starbucks and Dell . They have dedicated teams
and clear strategy
2) Presence widely (many touch points) but with no
depth, such as: American Express and Hyundai .
3) Deep Engagement on a selected number of
channels, such as: H&M and Philips
4) Limited Engagement on a limited number of
channels, such as McDonalds and BP
Source: Altimeter Group (July, 2009)
23. Engineer the Social Personality of your
BSAs to match the Brand Personality &
Identity
Create the team that supports them with
information & answers
Empower them to serve “above the law”
25. 6) Influencing the Brand
• Social Engagement should work both ways
• Your customers should change the brand
behavior on the smallest details.
• Example: MyStarbucksIdea.com