The document outlines the steps taken to conduct supply chain surveys for agricultural products in Cambodia. It describes: 1) Training provided to staff on marketing and how to conduct supply chain surveys. 2) How the surveys were launched by identifying key products and actors to interview for each product. 3) Workshops that were held to present and analyze the survey results. 4) Additional training on developing business plans to improve marketing opportunities identified. 5) Meetings to design business plans and next steps to enhance product marketing for farmers.

1. KOMRONG SAHAKAR
Project for Food Security Support from Civil Society and Local Authorities to the Most
Vulnerable Groups in Rural Areas
OVER VIEW OF SUPPLY CHAIN SURVEY
PREPARED BY:
MR. LY SOVANARITH, BACHELOR OF ECONOMICS AND MANAGEMENT, Lumière Lyon 2
University relocated at Royal University of Law and Economics
MR. SYLVAIN AUBERT, TECHNICAL ASSISTANT FOR KS PROJECT, AVSF CAMBODIA
Agronomes et Vétérinaires Sans Frontières - 2012 KAMPONG THOM, OCTOBER 8, 2012

2. STEPS
1.
• ToT on Marketing of Agricultural Products
2.
• Supply Chain Survey
3.
• Workshop: Survey Results
4.
• ToT on Business Plan
5.
• Meeting on Business Plan Design
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3. 1.
• ToT on Marketing of Agricultural Products
 KD training module modification
 Training DSIs and KS staff:
 In Kampong Thom: Kampong Thom/Takeo/Prey Veng (76
participants)
 In Battambang: Siem Reap/Battambang (43 participants)
 Main Topics:
 Chapter I: Introduction to marketing
 Chapter II: Market Linkages and Organization Options
 Chapter III: How to Survey Supply Chain
 Pre-test and Post-test
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4. 1.
• ToT on Marketing of Agricultural Products
 This training module had several objectives:
 Build AVSF staff and DSI’s capacities to conduct supply chain surveys
 Contribute to increase farmers’ income generation thanks to improved
marketing of agricultural products.
 We wanted DSI and staff to understand:
 The definition of market and marketing, market linkages and supply
chain,
 The different actors in supply chain and their expectations
 The importance of surveying the supply chains before making any
decision related to marketing,
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5. 2.
• Supply Chain Survey
1. DEFINITION AND OBJECTIVES
Supply chains describes the linkages between all actors for one product, from
producer to consumer
Objectives of the survey
 Identify all stakeholders and understand their interests and
strategies
 Identify the main linkages between actors
 Validate or invalidate prejudices
 Identify opportunities and challenges for farmers
 Understand the structure of final cost
 Provide elements to help deciding your marketing strategy
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6. 2.
• Supply Chain Survey
2. MANY ACTORS IN SUPPLY CHAIN
 Producers
 Sellers
 Buyers
 Transporters
 Authorities
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7. 2. MANY KINDS OF RELATIONS BETWEEN ACTORS
Domestic
Trader
Exporter
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8. 2.
• Supply Chain Survey
3. HOW TO LAUNCH SURVEYS
 Launch field surveys in each province of KS project:
1. Identify interesting products during monthly meeting with
DSI (which marketing would benefit to poorest farmers
and FOs)
2. Form 3 teams in each province (at least 3 DSIs per team+2
master farmers)
3. First interviews with consultant and PM
4. Then field coordinator follow-up interviews (name and job
of interviewee, place and date, next interviewee)
 meet at least 2-3 people for each kind of actor
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9. 2.
• Supply Chain Survey
4. HOW TO SELECT INTERESTING PRODUCTS
Questions to rank the productions:
 Number of beneficiaries producing it in the province?
 FOs already involved in marketing this product?
 Is the demand high?
 Will it improve marketing benefit to the poorest farmers?
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10. 2.
• Supply Chain Survey
5. HOW TO UNDERSTAND EACH ACTOR?
 In order to understand each kind of actor, we must ask
(questionnaires):
 General information (age, sex, origin, status)
 Information about his work (Why? All year? Material and investment?
Other activities? Plans for the future?)
 Buying = Where? From whom? Expectations?
 Selling = Where? To whom? Requirements?
 Evolution of the market (trend)
 Advises to farmers
 Would you have advantages of working with us? Under
which conditions?
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11. 2.
• Supply Chain Survey
6. HOW DID WE PROCEED
 Approach:
1. Ask farmers who they sell to and meet the different kind of buyers,
2. Then meet their buyers and so on until the final consumer
3. Try to meet government representatives (OAE, veterinary,…)
4. Service providers (Slaughter house, market manager,…)
NB.: You can also start from the market and meet the suppliers
 Advises:
1. Start from representative villages
2. Each time, use questionnaire and summarize the information
3. Only meet a few of each kind of actors (3-4 max)
4. At the end, summarize all on a scheme and in the tables
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12. 3.
• Workshop: Survey Results
 We will organize one workshop for each province after we get
surveys results.
 Participants:
 All DSIs
 Master famers who involve in survey process
 And famers (will be selected by KS staff)
 Other actors in supply chain
 Tools for reporting:
 Draw a scheme with categories of actors met
 Fill the table with information by category
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13. 3.
• Workshop: Survey Results
NUMBER OF DSI INVOLVED
Province KTM SRP BTB PVG TKO Total
Rice 3 3 - 3 - 9
Vegetable 3 5 - - 3 11
Chicken 4 4 3 3 14
Pig - 3 6 3 3 15
Corn - 3 - - 3
Total 10 11 13 9 9 52
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14. 4.
• ToT on Business Plan
 It will take place in Phnom Penh.
 Participants:
 KS staff
 DSIs who will lead voluntary farmers
 Objective: Provide all methodology and tools needed to
accompany volunteer farmers in marketing
improvement.
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15. • Meeting on Business Plan
5. Design
 Deepen the analysis of each marketing opportunity
 Choose those that seem most interesting for farmers
 Identify challenges and affordable solutions.
 According to needs:
 Design action plan and make a list of what should be done
by farmers and external supports that should be requested,…
 Design production plans,
 Describe good practices for pre and post harvest/collection ,
 Make a list people to contacts/interview,
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16. THANKS FOR YOUR ATTENTION…
Agronomes et Vétérinaires Sans Frontières - 2012