The presentation summarizes a study on farmers' perceptions of contract farming of okra with Kay Bee Exports in Maharashtra. Key findings:
- Kay Bee Exports is a leading exporter of Indian fruits and vegetables to Europe. It implements a tightly integrated contract farming model for okra production.
- The study surveyed 100 okra farmers across 3 districts. Most farmers were satisfied with the contract arrangement due to reliable input supply, pest management support, fair pricing, and regular payments from Kay Bee.
- The main factors influencing farmers to participate in contract farming were assured market access through transportation, fixed pricing, and regular payments from Kay Bee. Extension services and input supply were also important influences.
This document discusses strategies to double farmers' income in India by 2022 as envisioned by Prime Minister Modi. It outlines sources of growth in farm income from increased productivity, crop diversification, and shifting workers to non-farm jobs. Key strategies proposed include expanding irrigation, providing quality seeds and nutrients, investing in infrastructure like warehouses, promoting food processing and national markets, and crop insurance schemes. Overall the goal is to improve productivity and market access for farmers through various agricultural reforms and investments.
The document is a summer internship project report submitted by Pratap Singh Khangarot to Sumitomo Chemical India Pvt. Ltd. It discusses implementing and evaluating brand promotional activities for Danitol insecticide in Sitapur, Uttar Pradesh. The report includes an executive summary, company and product profiles, research methodology used, findings on the pesticide industry and brand promotions, and recommendations to increase adoption of Danitol.
The document discusses the agriculture sector in India. Some key points:
- Agriculture is the backbone of the Indian economy, with around 58% of the population depending on it. India is a major global producer of crops like wheat, rice, fruits and vegetables.
- Agriculture contributes 18% to total exports and 23% to India's GDP. The sector provides food for over 1 billion people and raw materials to many industries.
- Major crops grown in India include rice, wheat, maize, millets, pulses, oilseeds, cotton, jute, sugarcane, tea, coffee, coconut and rubber.
- The agriculture sector plays a crucial role in employment, international trade, rural
The document discusses the role of agro-based industries in the Indian economy. It provides an overview of the key agro-based industry sectors in India including food processing, textiles, tobacco, leather, and paper. It notes that agro-based industries play an important role by adding value to agricultural outputs, generating employment, and strengthening industrial and agricultural linkages. The top agro-based industry sectors are food processing, which contributes around 14% to manufacturing GDP, and textiles, which employs around 40 million workers and exported $41.4 billion in 2014-15.
This document provides an introduction and overview of pesticides and the pesticide industry in India. It discusses the history and types of pesticides, highlighting their importance in agriculture by preventing approximately 30% of potential crop losses. It profiles the major categories of pesticides including insecticides, fungicides, and herbicides. Globally, herbicides account for the largest share of pesticide consumption at 48%, while domestically in India insecticides dominate with 76% of the market. The document introduces Kedium Crop Care, an agrochemical company, and discusses the objectives and scope of studying its brand awareness among farmers in Chhota Udepur District, Gujarat.
At 179.9 million hectares, India holds the second largest agricultural land in the world. A majority of the Indian population relies on agriculture for employment and livelihood. Steady investments in technology development, irrigation infrastructure, emphasis on modern agricultural practices and provision of agricultural credit and subsidies are the major factors contributing to agriculture growth.
The country has today emerged as a major player in the global agriculture market. Agriculture accounts for 14 per cent of gross domestic product (GDP) and about 11 per cent of India’s total exports; it is also an essential link in the supply chain of the manufacturing sector and at the same time constitutes a big market for industrial products. Currently, India is the world's largest rice exporter and second in terms of wheat exports. Horticulture exports have also seen good growth. India's agro exports during 2013–14 touched US$ 45 billion as against US$ 25 billion in 2011–12.
The Department of Agriculture and Cooperation under the Ministry of Agriculture is the nodal organisation responsible for development of the agriculture sector in India. The organisation is responsible for formulation and implementation of national policies and programmes aimed at achieving rapid agricultural growth through optimum utilisation of land, water, soil and plant resources of the country.
The document provides background information on a study being conducted by an intern student for Dhanuka Agritech Ltd. The study involves surveying farmers in Uttar Pradesh who grow potato and chili crops. Specifically, the intern will survey farmers in Agra and Farrukhabad districts for potato cultivation and Sonbhadra district for chili cultivation. The objectives are to study cultivation practices, critical stages, fungicide use including the company's products Conika and Lustre. The methodology involves a questionnaire and interviews with 180 farmers and 45 dealers across various villages in the target districts.
1. Agriculture is the backbone of the Indian economy, contributing around 16% to GDP and employing over 75% of the rural population.
2. India is the second largest producer of farm output globally and the largest producer of milk, cashews, coconuts, tea, and several other crops.
3. Agriculture has played a crucial role in meeting India's food needs and making the country self-sufficient in food grains production.
This document discusses strategies to double farmers' income in India by 2022 as envisioned by Prime Minister Modi. It outlines sources of growth in farm income from increased productivity, crop diversification, and shifting workers to non-farm jobs. Key strategies proposed include expanding irrigation, providing quality seeds and nutrients, investing in infrastructure like warehouses, promoting food processing and national markets, and crop insurance schemes. Overall the goal is to improve productivity and market access for farmers through various agricultural reforms and investments.
The document is a summer internship project report submitted by Pratap Singh Khangarot to Sumitomo Chemical India Pvt. Ltd. It discusses implementing and evaluating brand promotional activities for Danitol insecticide in Sitapur, Uttar Pradesh. The report includes an executive summary, company and product profiles, research methodology used, findings on the pesticide industry and brand promotions, and recommendations to increase adoption of Danitol.
The document discusses the agriculture sector in India. Some key points:
- Agriculture is the backbone of the Indian economy, with around 58% of the population depending on it. India is a major global producer of crops like wheat, rice, fruits and vegetables.
- Agriculture contributes 18% to total exports and 23% to India's GDP. The sector provides food for over 1 billion people and raw materials to many industries.
- Major crops grown in India include rice, wheat, maize, millets, pulses, oilseeds, cotton, jute, sugarcane, tea, coffee, coconut and rubber.
- The agriculture sector plays a crucial role in employment, international trade, rural
The document discusses the role of agro-based industries in the Indian economy. It provides an overview of the key agro-based industry sectors in India including food processing, textiles, tobacco, leather, and paper. It notes that agro-based industries play an important role by adding value to agricultural outputs, generating employment, and strengthening industrial and agricultural linkages. The top agro-based industry sectors are food processing, which contributes around 14% to manufacturing GDP, and textiles, which employs around 40 million workers and exported $41.4 billion in 2014-15.
This document provides an introduction and overview of pesticides and the pesticide industry in India. It discusses the history and types of pesticides, highlighting their importance in agriculture by preventing approximately 30% of potential crop losses. It profiles the major categories of pesticides including insecticides, fungicides, and herbicides. Globally, herbicides account for the largest share of pesticide consumption at 48%, while domestically in India insecticides dominate with 76% of the market. The document introduces Kedium Crop Care, an agrochemical company, and discusses the objectives and scope of studying its brand awareness among farmers in Chhota Udepur District, Gujarat.
At 179.9 million hectares, India holds the second largest agricultural land in the world. A majority of the Indian population relies on agriculture for employment and livelihood. Steady investments in technology development, irrigation infrastructure, emphasis on modern agricultural practices and provision of agricultural credit and subsidies are the major factors contributing to agriculture growth.
The country has today emerged as a major player in the global agriculture market. Agriculture accounts for 14 per cent of gross domestic product (GDP) and about 11 per cent of India’s total exports; it is also an essential link in the supply chain of the manufacturing sector and at the same time constitutes a big market for industrial products. Currently, India is the world's largest rice exporter and second in terms of wheat exports. Horticulture exports have also seen good growth. India's agro exports during 2013–14 touched US$ 45 billion as against US$ 25 billion in 2011–12.
The Department of Agriculture and Cooperation under the Ministry of Agriculture is the nodal organisation responsible for development of the agriculture sector in India. The organisation is responsible for formulation and implementation of national policies and programmes aimed at achieving rapid agricultural growth through optimum utilisation of land, water, soil and plant resources of the country.
The document provides background information on a study being conducted by an intern student for Dhanuka Agritech Ltd. The study involves surveying farmers in Uttar Pradesh who grow potato and chili crops. Specifically, the intern will survey farmers in Agra and Farrukhabad districts for potato cultivation and Sonbhadra district for chili cultivation. The objectives are to study cultivation practices, critical stages, fungicide use including the company's products Conika and Lustre. The methodology involves a questionnaire and interviews with 180 farmers and 45 dealers across various villages in the target districts.
1. Agriculture is the backbone of the Indian economy, contributing around 16% to GDP and employing over 75% of the rural population.
2. India is the second largest producer of farm output globally and the largest producer of milk, cashews, coconuts, tea, and several other crops.
3. Agriculture has played a crucial role in meeting India's food needs and making the country self-sufficient in food grains production.
Clmate change on dryland Agriculture by Dr.V.Hariharasudhan, TNAU, Coimbato...Hari Hariharasudhan
This document summarizes the impacts of climate change on dryland agriculture in India and strategies for adaptation and mitigation. It notes that dryland agriculture represents a large portion of Indian agriculture but is vulnerable to climate impacts like increased temperatures, changing rainfall patterns, and more frequent droughts and floods. Modeling studies project declines in productivity for many crops including losses of 10-40% by 2100. Specific crops like wheat and rice are expected to be negatively impacted by higher temperatures and water scarcity. The document discusses challenges facing dryland farmers in India like small land holdings and poverty that exacerbate the risks from climate change. Adaptation and mitigation strategies are needed to improve resilience of dryland agriculture.
This document discusses integrated farming systems as an approach to doubling farmers' incomes in India. It outlines seven strategies being pursued by the government, including irrigation, seeds/planting materials, post-harvest infrastructure, food processing, markets, loans, and allied activities. Integrated systems combine crop, livestock, fishery and other enterprises suited to local conditions. They improve productivity and income while recycling resources efficiently. Research studies show integrated systems providing higher returns than crops alone through diversification and optimal resource use. Adoption faces barriers like lack of awareness, inputs and markets that need addressing.
Agriculture is the backbone of the Indian economy, contributing 16% to GDP and providing employment to over half of the workforce. It produces food for over 1 billion people and supplies raw materials to industries. Agriculture is the largest source of foreign exchange through exports of tea, cotton, spices and other commodities. While its economic contribution is declining with industrialization, agriculture will remain vital to India's development as the primary occupation in rural areas and source of food security.
for the study of geografical indication of bikaner as the example of bikaneri bhujia. the bikaneri bhujia is under the INTELECTUAL PROPERTY RIGHT (BIKANERI BHUJIA AS GI)
This document provides an overview of farm inputs and management in India. It discusses key agricultural inputs such as seeds, fertilizers, and pesticides. For seeds, it summarizes India's seed industry size, key players, seed replacement rates, export and import policies. For fertilizers, it outlines consumption trends, production, the role of subsidies, and challenges around nutrient use efficiency. For pesticides, it briefly discusses India's pesticide industry and market distribution by product categories. The document aims to educate about the various agricultural inputs and management practices important for Indian agriculture.
WHAT IS CONTRACT FARMING?
Contract farming can be defined as agricultural production carried out according to an agreement between a buyer and farmers which establishes conditions for the production and marketing of a farm product or products. Typically, the farmer agrees to provide agreed quantities of a specific agricultural products.
Theory and practice of contract farming
A central processing or exporting unit purchases the harvests of independent farmers.
Most commonly practiced by food processing companies.
India is a leading producer of grains and other essential commodities. The new modern techniques used for agriculture have increased the production thus adding to the economy of the nation.
Summer Internship Report- 2019 (Bestech Seeds India Pvt. Ltd.)HemantMeena50
“A study of Promotion strategies adopted by Bestech Seed India Pvt. Ltd. regarding demand generation of Bajra at Sawai Madhopur, Bharatpur, Sikar districts of Rajasthan.”
Agriculture in India has a significant history. Today, India ranks second worldwide in farm output. The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India.
The document provides information on fertilizers and agrochemicals. It discusses the global and Indian scenarios, key classifications and roles of fertilizers. The fertilizer industry in India is growing and the government provides various subsidies and schemes to promote the sector. New developments include nano urea which reduces the need for conventional urea. The document also covers the global and Indian agrochemical markets, key drivers, policies and recent trends like a focus on biopesticides and new product launches.
Agri-input marketing case study- GODREJ AGROVET MD SALMAN ANJUM
Godrej Agrovet has introduced a new herbicide called Oryzostar (Bispyribac sodium) for rice cultivation. Bispyribac sodium is widely used in South India, particularly Andhra Pradesh and Tamil Nadu. The market for this herbicide is growing due to rising labor costs. However, Godrej Agrovet faces challenges like farmers' perceptions, high competition, and established competitors like Pesticide India Limited that controls 50% of the market share. Godrej Agrovet aims to achieve the second position in the Bispyribac sodium market through strategic product launch, promotion, and distribution.
Growth and performance of agriculture and its future challengesMohit Chauhan
Indian agriculture has experienced significant growth and changes over time. Some key points:
1) Agriculture remains an important part of the Indian economy, providing employment to around half of India's workforce and contributing approximately 13-15% to national GDP.
2) Both agricultural production and productivity have increased substantially over the past decades due to factors like increased usage of inputs, irrigation expansion, mechanization, and crop intensification.
3) However, Indian agriculture still faces challenges to sustain its growth from population pressure on land, climate change impacts, lack of post-harvest infrastructure. Future strategies are needed to boost productivity while ensuring food security.
Farmer Producer Organizations (FPOs) are groups formed by agricultural producers to get better access to inputs, services and markets. FPOs allow smallholder farmers to aggregate their production and resources to achieve economies of scale. They provide members with financial services, input supply, marketing, technical support and networking opportunities. The document outlines the definition, structure, formation process, roles and importance of FPOs for supporting small farmers in India.
India's total agricultural trade in 2016-17 was Rs. 392,234 crores, with exports of Rs. 228,000 crores and imports of Rs. 164,000 crores. Major agricultural exports were rice, spices, cotton, sugar, and vegetables, while major imports were vegetable oils, pulses, fruits, and cashew nuts. The government has taken steps to make agricultural trade policies more farmer-centric and self-reliant, including increasing import duties on edible oils and pulses to protect domestic farmers.
For undergraduate agricultural students of the course ‘Ag. Econ. 6.4 Farm Management, Production, and Resource Economics (2+1)’ of Junagadh Agricultural University, Gujarat and other State Agricultural Universities in India.
The document discusses farmer producer organizations (FPOs) in India. It provides background on how the Department of Agriculture launched FPOs in 2011-12 to collectively over 250,000 small farmers into 250 FPO groups across the country. FPOs aim to address challenges in agriculture by providing collective access to investments, technology, inputs and markets. They are established by NGOs, individuals, government organizations to economically enhance small farmers. FPOs provide various services to members including financial, input supply, produce procurement and packaging, marketing, insurance, and technical services. However, raising capital, convincing government support, and mobilizing individual farmers into organizations remain key challenges. The document closes with two examples of FPOs facilitating
The document discusses e-agribusiness, which refers to conducting agricultural business transactions electronically over the internet. E-agribusiness can help farmers access information on commodity prices, cultivation practices, and find buyers for their produce online. It allows for organized trading between dispersed buyers and sellers. While e-agribusiness has potential benefits, its adoption in India still faces challenges like computer illiteracy, internet connectivity issues, and electricity outages. The document advocates that India's agricultural industry needs to embrace e-agribusiness to tap into its opportunities.
- National Agriculture Market (NAM) is an electronic trading portal that connects existing agricultural commodity markets (mandis) across India to create a unified national market.
- It aims to reduce transaction costs and information asymmetry by allowing farmers to access real-time price and buyer information as well as sell their produce to a wider national market online.
- For states and their agricultural markets to participate, certain reforms are required such as a single trading license valid nationwide, single point collection of market fees, and the provision for electronic auctions.
Horticulture Producers Cooperative Marketing & Processing Society (HOPCOMS) was formed in 1959 to provide fair prices to farmers for their produce. It has over 37,000 farmer members and operates over 600 retail outlets in Karnataka. HOPCOMS provides benefits like on-spot cash payments, storage facilities, canteen subsidies, and a place for farmers to sell directly. It also supplies consumers at correct weights while supporting local functions and marriages. HOPCOMS sources directly from farmers and has minimal infrastructure needs, relying on grants and loans for funding. It has reduced wastage to 1.08% of procurement through wholesale packing and processing spoiled vegetables into biogas.
The document discusses market led agriculture, including its evolution, key concepts, dimensions, institutions, issues and policies. It provides an introduction to market led agriculture and how the focus has shifted from production-led agriculture to making farmers producers and sellers. It outlines the objectives and roles of extension workers in market led agriculture. It also discusses some of the key institutions, issues around quality standards, infrastructure and information gaps, and different government policy initiatives and future directions.
This document summarizes information about okra (Abelmoschus esculentus), including its origins in tropical Africa, Asia, and the Americas. It describes 10 Abelmoschus species, their somatic chromosome numbers, and whether they are wild or cultivated. It provides details on okra germplasm collections in India and breeding programs at various agricultural institutions. Promising okra lines are identified for traits like early flowering, disease resistance, and abiotic stress tolerance. Production objectives and methods for hybrid seed production are also outlined.
Okra is a plant cultivated in tropical and warm temperate regions. It is known as ladies' fingers or bamia. Okra provides many health benefits. It is low in calories and contains dietary fiber, vitamins, and minerals. Okra contains vitamins A, C, B vitamins, folate, and vitamin K. It also contains minerals like calcium, iron, magnesium, and manganese. While generally safe, some studies have suggested okra extracts may negatively impact male fertility by reducing testes weight and prostate size.
Clmate change on dryland Agriculture by Dr.V.Hariharasudhan, TNAU, Coimbato...Hari Hariharasudhan
This document summarizes the impacts of climate change on dryland agriculture in India and strategies for adaptation and mitigation. It notes that dryland agriculture represents a large portion of Indian agriculture but is vulnerable to climate impacts like increased temperatures, changing rainfall patterns, and more frequent droughts and floods. Modeling studies project declines in productivity for many crops including losses of 10-40% by 2100. Specific crops like wheat and rice are expected to be negatively impacted by higher temperatures and water scarcity. The document discusses challenges facing dryland farmers in India like small land holdings and poverty that exacerbate the risks from climate change. Adaptation and mitigation strategies are needed to improve resilience of dryland agriculture.
This document discusses integrated farming systems as an approach to doubling farmers' incomes in India. It outlines seven strategies being pursued by the government, including irrigation, seeds/planting materials, post-harvest infrastructure, food processing, markets, loans, and allied activities. Integrated systems combine crop, livestock, fishery and other enterprises suited to local conditions. They improve productivity and income while recycling resources efficiently. Research studies show integrated systems providing higher returns than crops alone through diversification and optimal resource use. Adoption faces barriers like lack of awareness, inputs and markets that need addressing.
Agriculture is the backbone of the Indian economy, contributing 16% to GDP and providing employment to over half of the workforce. It produces food for over 1 billion people and supplies raw materials to industries. Agriculture is the largest source of foreign exchange through exports of tea, cotton, spices and other commodities. While its economic contribution is declining with industrialization, agriculture will remain vital to India's development as the primary occupation in rural areas and source of food security.
for the study of geografical indication of bikaner as the example of bikaneri bhujia. the bikaneri bhujia is under the INTELECTUAL PROPERTY RIGHT (BIKANERI BHUJIA AS GI)
This document provides an overview of farm inputs and management in India. It discusses key agricultural inputs such as seeds, fertilizers, and pesticides. For seeds, it summarizes India's seed industry size, key players, seed replacement rates, export and import policies. For fertilizers, it outlines consumption trends, production, the role of subsidies, and challenges around nutrient use efficiency. For pesticides, it briefly discusses India's pesticide industry and market distribution by product categories. The document aims to educate about the various agricultural inputs and management practices important for Indian agriculture.
WHAT IS CONTRACT FARMING?
Contract farming can be defined as agricultural production carried out according to an agreement between a buyer and farmers which establishes conditions for the production and marketing of a farm product or products. Typically, the farmer agrees to provide agreed quantities of a specific agricultural products.
Theory and practice of contract farming
A central processing or exporting unit purchases the harvests of independent farmers.
Most commonly practiced by food processing companies.
India is a leading producer of grains and other essential commodities. The new modern techniques used for agriculture have increased the production thus adding to the economy of the nation.
Summer Internship Report- 2019 (Bestech Seeds India Pvt. Ltd.)HemantMeena50
“A study of Promotion strategies adopted by Bestech Seed India Pvt. Ltd. regarding demand generation of Bajra at Sawai Madhopur, Bharatpur, Sikar districts of Rajasthan.”
Agriculture in India has a significant history. Today, India ranks second worldwide in farm output. The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India.
The document provides information on fertilizers and agrochemicals. It discusses the global and Indian scenarios, key classifications and roles of fertilizers. The fertilizer industry in India is growing and the government provides various subsidies and schemes to promote the sector. New developments include nano urea which reduces the need for conventional urea. The document also covers the global and Indian agrochemical markets, key drivers, policies and recent trends like a focus on biopesticides and new product launches.
Agri-input marketing case study- GODREJ AGROVET MD SALMAN ANJUM
Godrej Agrovet has introduced a new herbicide called Oryzostar (Bispyribac sodium) for rice cultivation. Bispyribac sodium is widely used in South India, particularly Andhra Pradesh and Tamil Nadu. The market for this herbicide is growing due to rising labor costs. However, Godrej Agrovet faces challenges like farmers' perceptions, high competition, and established competitors like Pesticide India Limited that controls 50% of the market share. Godrej Agrovet aims to achieve the second position in the Bispyribac sodium market through strategic product launch, promotion, and distribution.
Growth and performance of agriculture and its future challengesMohit Chauhan
Indian agriculture has experienced significant growth and changes over time. Some key points:
1) Agriculture remains an important part of the Indian economy, providing employment to around half of India's workforce and contributing approximately 13-15% to national GDP.
2) Both agricultural production and productivity have increased substantially over the past decades due to factors like increased usage of inputs, irrigation expansion, mechanization, and crop intensification.
3) However, Indian agriculture still faces challenges to sustain its growth from population pressure on land, climate change impacts, lack of post-harvest infrastructure. Future strategies are needed to boost productivity while ensuring food security.
Farmer Producer Organizations (FPOs) are groups formed by agricultural producers to get better access to inputs, services and markets. FPOs allow smallholder farmers to aggregate their production and resources to achieve economies of scale. They provide members with financial services, input supply, marketing, technical support and networking opportunities. The document outlines the definition, structure, formation process, roles and importance of FPOs for supporting small farmers in India.
India's total agricultural trade in 2016-17 was Rs. 392,234 crores, with exports of Rs. 228,000 crores and imports of Rs. 164,000 crores. Major agricultural exports were rice, spices, cotton, sugar, and vegetables, while major imports were vegetable oils, pulses, fruits, and cashew nuts. The government has taken steps to make agricultural trade policies more farmer-centric and self-reliant, including increasing import duties on edible oils and pulses to protect domestic farmers.
For undergraduate agricultural students of the course ‘Ag. Econ. 6.4 Farm Management, Production, and Resource Economics (2+1)’ of Junagadh Agricultural University, Gujarat and other State Agricultural Universities in India.
The document discusses farmer producer organizations (FPOs) in India. It provides background on how the Department of Agriculture launched FPOs in 2011-12 to collectively over 250,000 small farmers into 250 FPO groups across the country. FPOs aim to address challenges in agriculture by providing collective access to investments, technology, inputs and markets. They are established by NGOs, individuals, government organizations to economically enhance small farmers. FPOs provide various services to members including financial, input supply, produce procurement and packaging, marketing, insurance, and technical services. However, raising capital, convincing government support, and mobilizing individual farmers into organizations remain key challenges. The document closes with two examples of FPOs facilitating
The document discusses e-agribusiness, which refers to conducting agricultural business transactions electronically over the internet. E-agribusiness can help farmers access information on commodity prices, cultivation practices, and find buyers for their produce online. It allows for organized trading between dispersed buyers and sellers. While e-agribusiness has potential benefits, its adoption in India still faces challenges like computer illiteracy, internet connectivity issues, and electricity outages. The document advocates that India's agricultural industry needs to embrace e-agribusiness to tap into its opportunities.
- National Agriculture Market (NAM) is an electronic trading portal that connects existing agricultural commodity markets (mandis) across India to create a unified national market.
- It aims to reduce transaction costs and information asymmetry by allowing farmers to access real-time price and buyer information as well as sell their produce to a wider national market online.
- For states and their agricultural markets to participate, certain reforms are required such as a single trading license valid nationwide, single point collection of market fees, and the provision for electronic auctions.
Horticulture Producers Cooperative Marketing & Processing Society (HOPCOMS) was formed in 1959 to provide fair prices to farmers for their produce. It has over 37,000 farmer members and operates over 600 retail outlets in Karnataka. HOPCOMS provides benefits like on-spot cash payments, storage facilities, canteen subsidies, and a place for farmers to sell directly. It also supplies consumers at correct weights while supporting local functions and marriages. HOPCOMS sources directly from farmers and has minimal infrastructure needs, relying on grants and loans for funding. It has reduced wastage to 1.08% of procurement through wholesale packing and processing spoiled vegetables into biogas.
The document discusses market led agriculture, including its evolution, key concepts, dimensions, institutions, issues and policies. It provides an introduction to market led agriculture and how the focus has shifted from production-led agriculture to making farmers producers and sellers. It outlines the objectives and roles of extension workers in market led agriculture. It also discusses some of the key institutions, issues around quality standards, infrastructure and information gaps, and different government policy initiatives and future directions.
This document summarizes information about okra (Abelmoschus esculentus), including its origins in tropical Africa, Asia, and the Americas. It describes 10 Abelmoschus species, their somatic chromosome numbers, and whether they are wild or cultivated. It provides details on okra germplasm collections in India and breeding programs at various agricultural institutions. Promising okra lines are identified for traits like early flowering, disease resistance, and abiotic stress tolerance. Production objectives and methods for hybrid seed production are also outlined.
Okra is a plant cultivated in tropical and warm temperate regions. It is known as ladies' fingers or bamia. Okra provides many health benefits. It is low in calories and contains dietary fiber, vitamins, and minerals. Okra contains vitamins A, C, B vitamins, folate, and vitamin K. It also contains minerals like calcium, iron, magnesium, and manganese. While generally safe, some studies have suggested okra extracts may negatively impact male fertility by reducing testes weight and prostate size.
This document discusses the organic cultivation of okra. It describes the botanical classification of okra, its general features, ecological requirements, and cultivation practices including land preparation, planting, watering, fertilizing, pest control, and harvesting. The results show that organic cultivation yielded 4848.48 kg/ha with a net profit of Rs. 713.28 compared to inorganic cultivation. Challenges included high rainfall and damage from monkeys. Suggestions are provided to improve yield and profitability.
This document provides information on okra seed production. It discusses:
1) Okra's botanical classification, cultivation areas, and production statistics in India.
2) Requirements for land preparation and isolation distances for seed production fields.
3) Cultural practices for seed production like sowing time, spacing, manuring, irrigation, and pest management.
4) Steps involved in the seed production process like rouging, harvesting, threshing, processing and yield.
5) Pests and diseases that affect okra.
6) Details on hybrid seed production including emasculation, pollination and crossing ratios.
7) Information on popular okra hybrids and varieties.
This document discusses freezing as a method for preserving okra. It outlines the steps for freezing okra, including preparation, blanching, packaging, and freezing. Blanching okra in hot water for 4 minutes is identified as the best way to inactivate enzymes that cause browning. The conclusion recommends blanching followed by freezing as an effective way to preserve okra and extend its shelf life using methods suitable for the al-Zubeidat Company's okra products.
India exports various papaya products including fresh papaya, red papaya puree, red papaya pulp, papaya sion, papaya concentrate, glaced papaya, papaya cream, papaya soap, papain powder, and papaya chunks. The top export destinations and amounts varied by product, but major buyers included Saudi Arabia, the Netherlands, the United Arab Emirates, and others. Exports departed from various ports in India like Bombay Air Cargo, Chennai Sea, and Nhava Sheva Sea. Average prices and shipment values differed depending on the papaya product.
Production planning and control (PPC) involves planning production activities, routing work, scheduling operations, loading work assignments, and following up to ensure work is progressing as planned. PPC has evolved since the late 19th century as factories grew in size and complexity. The Toyota Production System is renowned for its use of PPC principles like just-in-time production and continuous improvement. PPC allows for optimized resource use, cost control, and coordinated plant activities when implemented effectively.
Bhendi shoot and fruit borer, which is highly destructive to the bhendi crops, damaging most of the economic part of the crops,yield of crop will reduce and fruit become unsuitable for the consumption .
Okra provides many health benefits. It is high in fiber, vitamins such as vitamin C and K, minerals like magnesium and manganese. It can help fight anemia, reduce asthma symptoms, support heart health by lowering blood pressure, reduce cholesterol, prevent colon cancer, aid digestion, help manage diabetes and weight, boost the immune system and skin health, support bone health and pregnancy, and promote overall wellness.
This document provides an overview of McDonald's supply chain management. It discusses McDonald's history and operations around the world, with over 32,000 locations serving 60 million customers daily in over 100 countries. It describes McDonald's four pillars of success and details its highly efficient e-procurement system and logistics network, which is critical to managing its global supply chain. McDonald's logistics involves transportation, inventory management, and facilities to move products from suppliers to restaurants while maintaining strict temperature controls. The integrated supply chain allows McDonald's to standardize operations and deliver a consistent customer experience globally.
Okra is one of the most popular vegetables in subtropical Asia and Eastern Africa.
Warm climates and are very productive, producing 100 okras per plant.
A tall-growing, warm-season, annual vegetable
Okra is a tropical vegetable
Okra is a plant cultivated in tropical and warm temperate regions. It provides many health benefits such as being low in calories, high in fiber, vitamins, and minerals. Okra contains antioxidants like beta-carotene and vitamins A and C. It can help control cholesterol and aid in weight reduction. While generally safe, one study found that a methanol extract of okra's fruit significantly reduced testes weight and prostate gland weight in rats, indicating it may potentially affect male fertility.
The document discusses various insect pests that affect rice crops in Madhya Pradesh, India. It outlines the major pests under three categories: 1) stem borers like yellow stem borer and pink stem borer, 2) leaf feeders such as swarming caterpillar, gall midge, army worm, and grasshopper, and 3) sap suckers including brown plant hopper, white backed plant hopper, and green leaf hopper. Pictures and details are provided for each pest, showing symptoms of infestation and life stages. Integrated pest management techniques are recommended to control the outbreaks.
Ladyfinger also known as Okra is a vegetable which is elongated and slim in shape. It colour is green. It originated from North Africa. Okra is related to roselle, cotton and jute, which all belong to the Mallow family. It is grown for its green fruits, which are supposed to resemble the fingers of a lady.
Integrated Pest Management on Okra (Abelmoschus esculentus L. Moench)RAKESH KUMAR MEENA
This document provides information on major insect pests that affect okra and their management through integrated pest management. It discusses 6 major insect pests that damage okra - okra shoot and fruit borer, jassid, whitefly, aphid, red cotton bug. For each pest, it provides details on identification, nature of damage, and life cycle. It then outlines various integrated pest management strategies for okra like cultural practices, mechanical controls, biological controls and chemical controls. Finally, it lists some references for further reading on management of insect pests on okra.
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1. PRESENTATION
ON
“Farmers Perception Towards The Contract Farming of
Okra In Maharashtra at Kay Bee Exports.”
Speaker
Komal C.Gonjari.
3rd Sem (2070512007)
AABMI
NAU,Navsari
Major Advisor
Dr. Ruchira Shukla
Associate Professor
AABMI
NAU, Navsari
2. Flow of Presentation
Company Profile
Product Profile
Project
Purpose and Scope of the Study
Research Methodology
Data Analysis And Interpretation
Findings
Managerial Implications
Conclusion
2
4. • KAY BEE EXPORTS is located at Navi Mumbai in the state of
Maharashtra. Mr. Prakash Khakhar is the CEO of the organization under whose
headship they have been scaling new heights in the business of Fresh Fruits &
Fresh Vegetables.
• Kay Bee Exports is a leading company, exporting vegetables such as okra,
chilli, Baby corn, Bottlegurd as well as fruits like pomegranate and mango to
the European market
Company Profile
4
5. • KAY BEE EXPORTS is located at Navi Mumbai in the state of
Maharashtra. Mr. Prakash Khakhar is the CEO of the organization under whose
headship they have been scaling new heights in the business of Fresh Fruits &
Fresh Vegetables.
• Kay Bee Exports is one of India’s leading integrated fruit and vegetable exporters
with annual revenues exceeding US$ 15 million. They have won five consecutive
export awards.
Company Profile
5
6. • Kay Bee specializes in Indian pomegranates, mangoes and vegetables like
okra, baby corn and chilli peppers. The company air-freight fruit and
vegetables from India to Europe with exports of more than 5000 tonnes per
annum.
• The aim was to develop and implement effective production solutions to
improve the yield and quality of okra, manage residue levels, and create a
win-win situation for all the partners involved by implementing good
agricultural practices
6
7. • Own farming operations, tightly integrated contract farming production, fleet of 22
vehicles, own freight forwarding and customs clearance operations and a
distribution company in UK has helped Kay Bee bring in a lot of sustainability and
effective quality control in its operations.
• Kay Bee group owns farms in Maharashtra, Gujarat and Madhya Pradesh. Extensive
R&D is done on these farms and ‘Ideal Farm’ scenarios are created and trials are
conducted using advanced technology.
• Newer crop varieties are tried and tested. Kay Bee also encourages the use of Bio
Pesticides and has a facility for making bio pesticides for their farms and contract
farms.
7
8. • The vertical integration is Kay Bees biggest USP and gives Kay Bee an edge over
it’s competitors. This also ensures and assures its customers of quality fresh produce
each and every time.
• The Food Chain Partnership agreement between Bayer Crop Science and Kay
Bee was signed the 2009.
• Food Chain Partnership principles it was agreed to support farmers by offering and
guiding them with seed-to harvest solutions.
• Bayer Crop Science supported Kay Bee Exports in developing the plant protection
programme.
• The Bayer Crop Science team provided technical support to Kay Bee farmers with
Bayer Crop Science experts regularly visiting the Kay Bee farmers to monitor and
guide them through the pest and disease management programme.
8
11. 11
Kay Bee Exports around 2000 tons of
pomegranates in a year and is a market leader in
terms of both quantity and quality.
Availability:
Throughout the year.
Exports to -Europe, USA, New Zealand and
Australia.
Varieties-Alphonso, Kesar, Badami, Rajapuri,
Lalbagh. Kay Bee mangoes are famous for its taste
of freshness and prolonged shelf life.
Availability:From March till end of July
12. 12
Exports to- chilies to UK, Hong Kong, Sweden
and Lisbon. Supply Red chilies, Pecador chilly,
Bhavnagari chilly,, Bullet chilly, Finger Chilly and
Bird Eye Chilly varieties.
Availability:
Throughout the year.
Globally, retailers import Okra from India of which
major chunk comes from Kay Bee Exports.
Availability:
Throughout the year
14. Project Title
“Farmers Perception Towards The Contract Farming of Okra In Maharashtra at
Kay Bee Exports.”
Objective:
1. To study the Socio- Economic profile of the contract Farmers.
2. To assess the perception and satisfaction of contract farmers towards the
Company.
3. To identify the important factors influencing the adoption of contract
farming
4. To suggest strategies for expanding and strengthening the farmer base
for contract farming.
14
15. This study analyzes the various factors which are considered by farmers
while doing contract farming with kay bee exports. The main objective is to
assess the perception and satisfaction of contract farmers towards the Kay
Bee Exports Company in Satara, Pune & Solapur district in Maharashtra.
The data collected has been subjected to analysis and interpretation on
the basis of objectives and managerial implication have been given at the
end, which will help the company to improve their strategies for contract
farmers, It also helps in identify the problems of the contract farmers. The
study makes some suggestions for improvement in their contract farming
strategies.
Purpose and Scope of the Study
15
17. • Nature and sources of data:
In order to evaluate the objectives of the study, data was collected from both
primary and secondary sources.
1. Primary data:
The primary data was collected using a pre-structured questionnaire
including a number of variables/parameters.
2. Secondary data:
The secondary data required were collected through various sources like
company website, magazines, internet sources, company leaflet and other
sources.
• Method of Data Collection: - Personal Interview method.
• Research Instrument:
• Questionnaire: The questions were framed in simple & local language with
orderly arrangement
Research Methodology
17
18. • Location of Study:
The Satara,Solapur,Pune district of Maharashtra was taken up for the study.
In the district, a large area is under cultivation of Okra. Out of which major
contract farmer of Kay Bee Exports which is located in this area.
18
19. Area of Survey:
A. Satara District : Phaltan Taluka
B. Solapur District : Malshiras Taluka
C. Pune District : Baramati Taluka
Sampling design:
Purposive sampling method was adopted as sampling procedure for the
study.
Selection of Farmer:
A total of 100 farmers were selected from 3 District namely by Satara, Pune &
Solapur of Maharashtra state.
19
20. Sample Size:
• Farmer: 100
District Taluka Villages Farmers
Satara Phaltan Sakharwadi,Phaltan 70
Solapur Malshiras Karunde 15
Pune Baramati Sangavi 15
Total - - 100
20
22. Satara Solapur Pune
percentage 70 15 15
0
10
20
30
40
50
60
70
80
Sample distribution (n=100)
Objective 1:
To study the Socio- Economic profile of the contract Farmers.
Fig No: 1 District wise composition of sample
22
23. Fig No: 2 Education Status of contract farmers
illeterate
secondary
level (10)
higher
secondary(12)
diploma graduate post graduate
% 5 44 17 5 24 5
0
5
10
15
20
25
30
35
40
45
50
Education Status of Respondent
23
24. Marginal
(Below 1 hec.)
Small
(1-2 hec.)
Medium
(2-5 hec.)
Large
(Above 5 hec.)
Percentage 16% 55% 21% 8%
0%
10%
20%
30%
40%
50%
60%
AxisTitle
Total land holding of farmers
(n=100)
Fig No:3 Total Land holding of Farmers:
24
26. Fig No:5 Area under okra cultivation last year.
0-0 0.25-0.5 0.5-1 1 to 2 2 to 3
percentage 15 44 31 9 1
0
10
20
30
40
50
Cultivated area last year
(n=100)
26
27. 0.5-1 1 to 2 2 to 3
Series1 76 24 0
0
10
20
30
40
50
60
70
80
AxisTitle
Cultivate area in current year
(n=100)
Fig No:6 Area under Okra cultivation In Current Year
among contract farmers.
27
29. Mulching g-fab net micro irrrigation none of these
percentage 0 0 31 69
0
10
20
30
40
50
60
70
80
Advance technology Used
Fig No:8 Advance Technology used by the farmers for farming.
29
30. drip sprinkler flood
percentage 29 2 69
0
10
20
30
40
50
60
70
80
Irrigation Type
(n=100)
Fig No:9 Irrigation type used for farming.
30
32. Objective no:2
To assess the perception and satisfaction of contract farmers
towards the Company.
94%
6%
Satisfication towards pest and disiase management
(n=100)
yes no
Fig No.11 Satisfaction towards the Pest and Diseases management:
32
34. Fig No.13 Farmers Satisfaction towards the Contract
farming with Company.
Yes No
Percentage 100 0
0
20
40
60
80
100
120
Satisfied with Contract Farming
(n=100)
34
35. 0
20
40
60
80
100
120
Yes No
Like to continue Contract Farming
(n=100)
Fig No:14 No. of farmers would like to continue contract
farming with Kay Bee Exports.
35
36. Cash Cheque Bank transfer
Percentage 0 11 89
0
20
40
60
80
100
Payment Mode of Company (n=100)
Fig No.15 Payment mode used by the company.
Objective no: 3
To Identify The Important Factors Influencing The Adoption of
Contract Farming.
36
37. 65
84
100
94
77
78
35
16
0
6
23
22
0 20 40 60 80 100 120
Training And…
Input Provided
Fixed price
Transportation…
Regular Payment
Good Production
No.of respondent
Parameters
Factors Influencing for doing Contract Farming with
Kay Bee (n=100)
Yes
No
Fig No 16 Factors Influencing Farmers when they doing Contract
Farming with Kay Bee.
37
38. Fig No: 17 Most influencing factor on farmers to do contract
farming with Kay Bee Exports:
2
23
46
5
7
17
0 10 20 30 40 50
Extention & Training
Input Provided
Fixed price
Transportation
facilities
Regular payment
Good production
No.of respondedts
InfluencingFactors
n=100
38
39. 39
Figure no:18 Rate the Kay Bee Exports on various parameters
price provided inputs
transportation
facilities
training
technical
supports
brand image
Series1 216 295 300 106 103 300
0
50
100
150
200
250
300
350
3
2 1
1
54
Rate the Kay Bee Exports on various parameters
41. • Majority of 44 % farmers completed their education upto Secondary level.
• Majority i.e. 55 % farmers are small farmers having land holding in range
of 2-5 hector and only few farmers are large farmers i.e. they having land
holding up to more than 5 hectare. Many small farmers are engaged in
contract farming.
• About 33 % of farmers are associated with company from last 5 years and
very few farmers are new from the surveyed sample i.e. only 7 % farmers
are associated with company from one year ago. Farmers are associated
from long period with this company.
• 76% farmers cultivate okra crop under the 0.5-1 acre and remaining 24 %
farmers cultivated okra in 1-2 acre.
Findings
41
42. • It is found that 35%farmer cultivated Minakshi, 20% farmers cultivated
Mahico, 29% farmers cultivated Sayba and 16% farmers cultivate the
variety Shakti given by company.
• Only 31%farmers used the advance technology like micro-irrigation for
farming and remaining 69% farmers were not using any new technology
for farming.
• 69% farmers use flood type for irrigation,29% farmers used drip irrigation
and only few farmers i.e. only 2% farmers used sprinkler for irrigation.
• 94% farmers were satisfied with pest and disease management and also
sprayer’s service provided by company.
42
43. • 100 % farmers are satisfied with doing contract farming with Kay Bee
and also like to continue this contract farming with Kay Bee
Company.
• Majority (46%) farmers influenced by the factor of fixed price,
23%farmers influenced by input provided for contract farming.
• Kay Bee Exports are rated highest on brand image of company and
transportation facility provided by company from farm. It was rated
lowest on training and technical Support.
43
45. 1. Farmer want better price for the produce, as the input charges (labour
etc.) have increased. So company needs to renew the prices.
2. Late spraying of pesticides had led to losses due to pest attack as a
result; the company should check timely availability of spraying
facility.
3. Company should also give emphasis on providing information using
SMS facility so as to understand the requirement and problem of
farmer.
MANAGERIAL IMPLICATIONS
45
46. 4. Most farmer are small farmer, so for them credit facility should be provided
for purchase of fertilizer and new implements.
5. Company should provide soil testing facility to the farmer.
6. Farmer are getting timely assistance by the Kay Bee but still wants to adopt
hi-tech technologies like polythene mulching and new varieties which can
lead to better production.
46
48. Contract farming, as farmers are getting more aware about it day
by day as it has been used for agricultural production for decades but its
popularity appears to have been increasing in recent years.
Farmers which are associated with the company are majorly small
farmers and they had long relationship with the company since the company
has started. Farmers are well satisfied with the services and assistance
provided by the company and they are willing to continue with the
agreement due to assured market and access to production support like
technical support, training and input facility provided by company and
reasonable competitive prices given by the company.
As technology advances, company has to keep themselves
updated and should educate and communicate the farmers. Company need to
focus the farmers problems and should understand it,to maintain mutually
satisfying relationship.
CONCLUSION
48