Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity. The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology. Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product. eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient. Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.

1. INRODUCTION
India is a land of surplus agricultural production with continuous inflation of
commodity price. However, in spite of our government’s serious efforts to improve
agriculture production and control on commodity price, small farmers are gradually
moving out of agriculture due to profit uncertainty and lack of technological
expertise.
Traditional crops produced by locally available non-hybrid seed require low input
technology which is sustainable. These type of products have define quality
specification and more product specific nutrient concentration with taste as compare
to hybrids. At the same time natural crops are free from unjustified use of pesticides,
chemical, antibiotics and hormones.
local crop is developed by long term natural adaptation procedure without
compromising in the quality and is best suitable for local environments and our health.

2. To develop marketing linkage and brand endorsement ;for
traditional crops.
Promotion and marketing of geographical indicator product.
Gradually we try to evolve a system in which farmer/producer work
as stake holder in terms of profit sharing.
There is an urgent need to spread knowledge about the heritage,
nutrition and calorie values of traditional crops in India and improve
their intent beyond local-level markets. Unless money can be made
from indigenous crop production, they will disappear … and so will
traditional cuisine.
Next you see how we provide policy support.
OBJECTIVES & IMPORTANCE

3. Financial & Business
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Consumer
Product Design
Distribution
MarketingTransport Services/
Infrastructure
Quality Control Market Intelligence
Policy Support
Financial & Business
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Consumer
Product Design
Distribution
Marketing
Product Design
Distribution
MarketingTransport Services/
Infrastructure
Quality Control Market Intelligence
Policy Support

4. Seed bank
Presently unorganized approach for traditional variety of seed.
Required full support from agriculture institute.
Oursagro already started procurement, packing and marketing of some
product, but we create authentic system started from seed to final product
with in five year.
Standardization and identification of salient quality
character
Oursagro select product on public views, these product have taste and
quality.
e.g. Desi variety of tomato may contain 200 times higher concentration of
lycopin as compare to highly producing hybrid variety.
Institute lab can help to standarise.

5. Standardization and identification of salient quality
character
Oursagro select product on public views, these product have taste and
quality.
e.g. Desi variety of tomato may contain 200 times higher concentration of
lycopin as compare to highly producing hybrid variety.
Institute lab can help to standarise.
The imagination of nature is far, far greater than the imagination of man.
- Richard Feynman
“It is only by mixed natural/ traditional farming in harmony with Nature that
India can sustainably provide abundant wholesome food, and meet every
basic need of all – to live in health, dignity and peace.”
-Bhaskar Save