The document presents a minor project proposal to study the impact of promotional strategies used by Milma, a cooperative dairy marketing organization in Kerala, India. The objectives are to identify Milma's promotional strategies, assess consumer awareness of the strategies, analyze the impact on purchases, and identify the most effective promotional tool. The methodology will use surveys of 100 consumers in rural-urban areas of Thrissur District who use at least one Milma product to collect primary data on awareness and attitudes, while secondary data comes from Milma and other sources. Statistical analysis will evaluate the promotional strategies and their influence on consumers.