6. WHAT’S YOUR TEAM’S DIGITAL STRATEGY?
Strategy = a plan, method, or series
of maneuvers or stratagems for
obtaining a specific goal or result: a
strategy for getting ahead in the
world
7.
8. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
• No magic bullets
• Not just doing “digital” stuff.
• Why are you doing it? What strategic purpose are
you fulfilling?
• What do you want “digital” to do for you?
• Technology doesn’t build movements. People do!
9. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
For Team Discussion….
What do we want digital to do for us?
19. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Use currently available tools
(mirstudentov, globalshortfilmnetwork, #FallingPla
tes)
to empower and envision students and staff to
use FB and Vkontakte as part of their evangelism
strategies for reaching their campuses
20. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Our Catalytic team is attempting to find interested
believers to coach and equip, using FB and
Vkontakte advertising along with fanpages and
mirstudentov. Alongside of this, our Catalytic
team is taking steps to train and equip Catalytic
volunteers to use mirstudentov to run an
evangelistic campaign
21. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Russia’s Digital Plan:
Give intentional strategic leadership and
allocate resources toward Digital Strategies,
and make sure that DS thinking is a part of the
SLM Strategic Plan
22. WHAT IS YOUR TEAM’S DIGITAL STRATEGY
Discuss:
How could the components you currently
have fit together into a digital strategy?
23. WHAT IS YOUR TEAM’S DIGITAL STRATEGY?
Using Facebook Strategically
• Profile
• Group
• Fan Page
What do you want digital to do for you? Truly go after scope, I believe. Increase your reach where you are? Go to places where you are not (other cities, faculties, countries?
Many ways you can use facebook, but by itself it is not a strategy. How will you use facebook to accomplish your goals?
Great uses of twitter out there. We can talk later. Facebook is for who I know, twitter for who I don’t know!
Everystudent just by itself is just a tool. It doesn’t build a movement for you, but strategic use of it can. I wonder if this is why we deem some of these large websites as “not working” b/c we don’t use them strategically?
Great tool but we can’t just say “we use the Jesus film media app” to show short films. Who uses it to whom? Do our students know they have permission to use these and are they trained in how to use it? Are stories of students sharing using this app celebrated publically?
EAS where it was (100,000 visits and engaged staff) and now 1,000 visits and no one knows where emails are going. No leadership= no strategy
Talmaza online- talmaza Arabic word for discipleship. More than just a place to consume content. See SM buttons, online chat. 2300 subscribers to grow, share, disciple, send Goal to have 7,000 by end of this year. “Discipleship anytime…anywhere”
# of fans120l+ trying to get to 250K by the end of the year? Why, their reach is over 13Million in the Middle East. Many of their fans are in your country! They are partnering with SLM b/c some of their disciples are in cities and countries with no SLM. They can target their fans and fans’ friends to launch a movement where they live!
Falling plates =good content but it is just a video. With the Continue the conversation link we continue to engage jr. high, high school, university students. Inviting them to fb fan page and allowing them to share video with their friends.
Constant engagement of audience. 13 million person reach. Explain promoted post quickly.TargettedIncrease your scope. Chances are these are people you want to reach (friends of students involved in your movement)Social, shows up in their newsfeed not in adverts sectionImportant tips for a fan page:Keep you’re audience engaged with daily postsUse photos from weekly meetings, outreaches, socials and let your audience tag awayUse articles from everystudent or other evangelistic artices/videos. Inform your audienceKnow when the popular times are for people to be on facebook. USA at 9am Tuesday/Wed and at 8pm generally everydayAsk a question
CCC Australia. Notice sponsored at bottom
Aaron how are you usingfacebook to build community and legitimacy on campus? Dan Workman how are you using questions2vie to engage more students with the Gospel than you could get f2f?
Over the next 72 hours we want you to help you feel like this with your Team’s Digital strategy!!!!
