SlideShare a Scribd company logo
Chapter 14 Designing and Managing Value Networks and Marketing Channels PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object]
Value Networks and  Marketing Channel Systems ,[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Performed by Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Management Decisions ,[object Object],[object Object],[object Object],Channel Development Process  ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel-Management Decisions ,[object Object],[object Object],[object Object],[object Object],Managing Channel Conflict ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Services distributions
Services distributionsServices distributions
Services distributions
Ankur Kumar
ย 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing Strategy
Choudhry Asad
ย 
Stages in new product and service development - BY MAUSUMI MOHANTA
Stages in new product and service development - BY MAUSUMI MOHANTAStages in new product and service development - BY MAUSUMI MOHANTA
Stages in new product and service development - BY MAUSUMI MOHANTA
Sameer Mathur
ย 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing Management
PeleZain
ย 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsRupam Chakraborty
ย 
Consumer Behavior in a Services Context
Consumer Behavior in a Services ContextConsumer Behavior in a Services Context
Consumer Behavior in a Services Context
Surya Reddy
ย 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
Nishant Agrawal
ย 
Channel conflicts
Channel conflictsChannel conflicts
Channel conflicts
Lovy Varlani
ย 
Marketing strategies for service firms
Marketing strategies for service firmsMarketing strategies for service firms
Marketing strategies for service firms
NITISH SADOTRA
ย 
Designing and managing integrated marketing channels
Designing and managing integrated marketing channelsDesigning and managing integrated marketing channels
Designing and managing integrated marketing channelsPranjal Mathur
ย 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
Akib Hasan Srabon
ย 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12   Setting Product Strategy By KotlerChapter 12   Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By KotlerNYC1113
ย 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
ย 
Services marketing communications
Services marketing communicationsServices marketing communications
Services marketing communications
Dr. Sneha Sharma
ย 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product Strategy
Nishant Agrawal
ย 
Marketing Management - Chapter 2
Marketing Management - Chapter 2Marketing Management - Chapter 2
Marketing Management - Chapter 2
Perkha Khan
ย 
Pricing of services
Pricing of servicesPricing of services
Pricing of services
Dr. Sneha Sharma
ย 
Chapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channelsChapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channels
10841010
ย 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business Markets
Nishant Agrawal
ย 
Service development and design
Service development and design Service development and design
Service development and design
Dr. Sneha Sharma
ย 

What's hot (20)

Services distributions
Services distributionsServices distributions
Services distributions
ย 
Developing Pricing Strategy
Developing Pricing StrategyDeveloping Pricing Strategy
Developing Pricing Strategy
ย 
Stages in new product and service development - BY MAUSUMI MOHANTA
Stages in new product and service development - BY MAUSUMI MOHANTAStages in new product and service development - BY MAUSUMI MOHANTA
Stages in new product and service development - BY MAUSUMI MOHANTA
ย 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing Management
ย 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
ย 
Consumer Behavior in a Services Context
Consumer Behavior in a Services ContextConsumer Behavior in a Services Context
Consumer Behavior in a Services Context
ย 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
ย 
Channel conflicts
Channel conflictsChannel conflicts
Channel conflicts
ย 
Marketing strategies for service firms
Marketing strategies for service firmsMarketing strategies for service firms
Marketing strategies for service firms
ย 
Designing and managing integrated marketing channels
Designing and managing integrated marketing channelsDesigning and managing integrated marketing channels
Designing and managing integrated marketing channels
ย 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
ย 
Chapter 12 Setting Product Strategy By Kotler
Chapter 12   Setting Product Strategy By KotlerChapter 12   Setting Product Strategy By Kotler
Chapter 12 Setting Product Strategy By Kotler
ย 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and Programs
ย 
Services marketing communications
Services marketing communicationsServices marketing communications
Services marketing communications
ย 
Setting Product Strategy
Setting Product StrategySetting Product Strategy
Setting Product Strategy
ย 
Marketing Management - Chapter 2
Marketing Management - Chapter 2Marketing Management - Chapter 2
Marketing Management - Chapter 2
ย 
Pricing of services
Pricing of servicesPricing of services
Pricing of services
ย 
Chapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channelsChapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channels
ย 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business Markets
ย 
Service development and design
Service development and design Service development and design
Service development and design
ย 

Viewers also liked

What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network
Sameer Mathur
ย 
Marketing channels & value networks
Marketing channels & value networksMarketing channels & value networks
Marketing channels & value networks
Sameer Mathur
ย 
Chapter 16 managing retailing, wholesaling & logistics
Chapter 16  managing retailing, wholesaling & logisticsChapter 16  managing retailing, wholesaling & logistics
Chapter 16 managing retailing, wholesaling & logistics
Lorelynn Dacanay-Papa
ย 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
ย 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing ChannelsJyoti Batra
ย 
Designing and managing services
Designing and managing servicesDesigning and managing services
Designing and managing services
Shimranz Skillls
ย 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
Sumit Pradhan
ย 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
Sumit Pradhan
ย 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and Functions
Asia Pacific Marketing Institute
ย 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
Ganesh Asokan
ย 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
ย 
What is a marketing channel system and value network
What is a marketing channel system and value networkWhat is a marketing channel system and value network
What is a marketing channel system and value networkSameer Mathur
ย 
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banks
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banksFinancial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banks
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banksSuhail Qasim Mir
ย 
Financial inclusion Jammu and Kashmir Suhail Qasim Mir
Financial inclusion Jammu and Kashmir Suhail Qasim MirFinancial inclusion Jammu and Kashmir Suhail Qasim Mir
Financial inclusion Jammu and Kashmir Suhail Qasim Mir
Suhail Qasim Mir
ย 
Ppt mktg chnl
Ppt mktg chnlPpt mktg chnl
Ppt mktg chnl
DHIRENDRA KUMAR JAISWAL
ย 
Channel institutions wholesaling
Channel institutions  wholesalingChannel institutions  wholesaling
Channel institutions wholesaling
Sumit Biswas
ย 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
Sumit Pradhan
ย 
eCommerce Marketing Channels
eCommerce Marketing ChannelseCommerce Marketing Channels
eCommerce Marketing Channels
University of Hertfordshire
ย 
Managing retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsManaging retailing, wholesaling and logistics
Managing retailing, wholesaling and logistics
jiten parmar
ย 

Viewers also liked (20)

Marketing channels and value networks
Marketing channels and value networksMarketing channels and value networks
Marketing channels and value networks
ย 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network
ย 
Marketing channels & value networks
Marketing channels & value networksMarketing channels & value networks
Marketing channels & value networks
ย 
Chapter 16 managing retailing, wholesaling & logistics
Chapter 16  managing retailing, wholesaling & logisticsChapter 16  managing retailing, wholesaling & logistics
Chapter 16 managing retailing, wholesaling & logistics
ย 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
ย 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
ย 
Designing and managing services
Designing and managing servicesDesigning and managing services
Designing and managing services
ย 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
ย 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
ย 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and Functions
ย 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
ย 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
ย 
What is a marketing channel system and value network
What is a marketing channel system and value networkWhat is a marketing channel system and value network
What is a marketing channel system and value network
ย 
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banks
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banksFinancial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banks
Financial Inclusion in J&K by Suhail Qasim Mir Initiatives by major banks
ย 
Financial inclusion Jammu and Kashmir Suhail Qasim Mir
Financial inclusion Jammu and Kashmir Suhail Qasim MirFinancial inclusion Jammu and Kashmir Suhail Qasim Mir
Financial inclusion Jammu and Kashmir Suhail Qasim Mir
ย 
Ppt mktg chnl
Ppt mktg chnlPpt mktg chnl
Ppt mktg chnl
ย 
Channel institutions wholesaling
Channel institutions  wholesalingChannel institutions  wholesaling
Channel institutions wholesaling
ย 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
ย 
eCommerce Marketing Channels
eCommerce Marketing ChannelseCommerce Marketing Channels
eCommerce Marketing Channels
ย 
Managing retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsManaging retailing, wholesaling and logistics
Managing retailing, wholesaling and logistics
ย 

Similar to Designing and Managing Value Networks and Marketing Channels

Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
Kaustuv Chatterjee
ย 
V47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsV47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsBriton33
ย 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2
Navin Raj Saroj
ย 
Chap 12 e161
Chap 12 e161Chap 12 e161
Chap 12 e161guest0d3f0f
ย 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Parakramesh Jaroli
ย 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
Khawaja Naveed
ย 
2A-MARKETING CHANNELS.ppt
2A-MARKETING CHANNELS.ppt2A-MARKETING CHANNELS.ppt
2A-MARKETING CHANNELS.ppt
Mahbobullah Rahmani
ย 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
Gaurav Kar
ย 
Distribution & Logistics (Channel Management)
Distribution & Logistics (Channel Management)Distribution & Logistics (Channel Management)
Distribution & Logistics (Channel Management)Prashant Mehta
ย 
Kotler12 basic
Kotler12 basicKotler12 basic
Kotler12 basic
school
ย 
Marketing unit 3
Marketing unit 3Marketing unit 3
Marketing unit 3
abrar syed
ย 
Delivering value
Delivering valueDelivering value
Delivering value
PurnimaKabadi
ย 
Supply chain management
Supply chain managementSupply chain management
Supply chain managementAlan Jeffrey
ย 
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels
Anand Dabasara
ย 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of DistributionWaqar Viki
ย 
Chapter 1[1].mmii
Chapter 1[1].mmiiChapter 1[1].mmii
Chapter 1[1].mmiipriyanka sharwan
ย 
Distribution system 1
Distribution system 1Distribution system 1
Distribution system 1Prashant Kumar
ย 
Marketing channels
Marketing channelsMarketing channels
Marketing channelsMayanka Singh
ย 
Kotlerpom13einstructor
Kotlerpom13einstructorKotlerpom13einstructor
Kotlerpom13einstructorphanquoccuong
ย 

Similar to Designing and Managing Value Networks and Marketing Channels (20)

Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
ย 
V47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing ChannelsV47 Ch15 Designing And Managing Integrated Marketing Channels
V47 Ch15 Designing And Managing Integrated Marketing Channels
ย 
Marketing Channel unit 2
Marketing Channel unit 2Marketing Channel unit 2
Marketing Channel unit 2
ย 
Chap 12 e161
Chap 12 e161Chap 12 e161
Chap 12 e161
ย 
Mm.13.10
Mm.13.10Mm.13.10
Mm.13.10
ย 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
ย 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
ย 
2A-MARKETING CHANNELS.ppt
2A-MARKETING CHANNELS.ppt2A-MARKETING CHANNELS.ppt
2A-MARKETING CHANNELS.ppt
ย 
Marketing Channels
Marketing ChannelsMarketing Channels
Marketing Channels
ย 
Distribution & Logistics (Channel Management)
Distribution & Logistics (Channel Management)Distribution & Logistics (Channel Management)
Distribution & Logistics (Channel Management)
ย 
Kotler12 basic
Kotler12 basicKotler12 basic
Kotler12 basic
ย 
Marketing unit 3
Marketing unit 3Marketing unit 3
Marketing unit 3
ย 
Delivering value
Delivering valueDelivering value
Delivering value
ย 
Supply chain management
Supply chain managementSupply chain management
Supply chain management
ย 
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels
ย 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of Distribution
ย 
Chapter 1[1].mmii
Chapter 1[1].mmiiChapter 1[1].mmii
Chapter 1[1].mmii
ย 
Distribution system 1
Distribution system 1Distribution system 1
Distribution system 1
ย 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
ย 
Kotlerpom13einstructor
Kotlerpom13einstructorKotlerpom13einstructor
Kotlerpom13einstructor
ย 

More from Sumit Pradhan

Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
Sumit Pradhan
ย 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
Sumit Pradhan
ย 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
Sumit Pradhan
ย 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
ย 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
Sumit Pradhan
ย 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
Sumit Pradhan
ย 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
Sumit Pradhan
ย 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
Sumit Pradhan
ย 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation,  and ControlWinning Markets Through Strategic Planning, Implementation,  and Control
Winning Markets Through Strategic Planning, Implementation, and Control
Sumit Pradhan
ย 
Building Customer Satisfaction, Value, and Retention
Building Customer  Satisfaction, Value,  and RetentionBuilding Customer  Satisfaction, Value,  and Retention
Building Customer Satisfaction, Value, and Retention
Sumit Pradhan
ย 
Kotler02exs
Kotler02exsKotler02exs
Kotler02exsSumit Pradhan
ย 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
Sumit Pradhan
ย 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
Sumit Pradhan
ย 

More from Sumit Pradhan (13)

Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
ย 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
ย 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
ย 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
ย 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
ย 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
ย 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
ย 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
ย 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation,  and ControlWinning Markets Through Strategic Planning, Implementation,  and Control
Winning Markets Through Strategic Planning, Implementation, and Control
ย 
Building Customer Satisfaction, Value, and Retention
Building Customer  Satisfaction, Value,  and RetentionBuilding Customer  Satisfaction, Value,  and Retention
Building Customer Satisfaction, Value, and Retention
ย 
Kotler02exs
Kotler02exsKotler02exs
Kotler02exs
ย 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
ย 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
ย 

Recently uploaded

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
ย 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
ย 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
ย 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
YourLegal Accounting
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
ย 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
ย 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
ย 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
ย 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
ย 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
ย 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Jos Voskuil
ย 

Recently uploaded (20)

Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
ย 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
ย 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
ย 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
ย 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
ย 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
ย 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
ย 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
ย 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
ย 

Designing and Managing Value Networks and Marketing Channels

  • 1. Chapter 14 Designing and Managing Value Networks and Marketing Channels PowerPoint by Karen E. James Louisiana State University - Shreveport
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.