Kotler12 basic

Marketing Channels and Supply Chain Management Chapter 12

Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study Caterpillar ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],Goal 1: Know why companies use channels and understand their functions

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],Goal 1: Know why companies use channels and understand their functions

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Functions Performed by Channel Members Goal 1: Know why companies use channels and understand their functions

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Know why companies use channels and understand their functions

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],Channel Members Are Connected Via A Variety of Flows ,[object Object],Goal 1: Know why companies use channels and understand their functions

Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Know why companies use channels and understand their functions

Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Know why companies use channels and understand their functions

Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Marketing Systems Goal 2: Learn how channel members interact and how they organize

Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Marketing Systems Goal 2: Learn how channel members interact and how they organize

Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Learn how channel members interact and how they organize

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the major channel alternatives open to a company

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the major channel alternatives open to a company

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],Goal 3: Know the major channel alternatives open to a company

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Comprehend how companies select, motivate and evaluate channels

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decisions Goal 4: Comprehend how companies select, motivate and evaluate channels

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],Decisions Goal 4: Comprehend how companies select, motivate and evaluate channels

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decisions Goal 4: Comprehend how companies select, motivate and evaluate channels

[object Object],[object Object],[object Object],[object Object],[object Object],Public Policy and Distribution Decisions Goal 4: Comprehend how companies select, motivate and evaluate channels

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management Goal 5: Understand marketing logistics & integrated supply chain management

[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management Goal 5: Understand marketing logistics & integrated supply chain management

Marketing Logistics and Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transportation Carrier Options Intermodal transportation is becoming more common Goal 5: Understand marketing logistics & integrated supply chain management

Kotler12 basic

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