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V47 Ch15 Designing And Managing Integrated Marketing Channels

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This document outlines key considerations for designing and managing integrated marketing channels. It discusses the importance of understanding customer needs and value networks. It also covers identifying and evaluating channel alternatives, managing channel relationships, and potential conflicts. Channel integration systems, e-commerce practices, and establishing objectives and constraints are also addressed.

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Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 1, 2009
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Designing and Managing Integrated Marketing Channels ,[object Object],[object Object],[object Object],[object Object]
Importance of marketing channels and values network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Importance of marketing channels and values network
[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding customer needs and value network
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The role of marketing channels
[object Object],[object Object],[object Object],The role of marketing channels
[object Object],[object Object],[object Object],[object Object],Channel Design Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing Customerโ€™s Desired Service Output Levels
[object Object],[object Object],[object Object],[object Object],Establishing Objectives and Constraints
[object Object],[object Object],[object Object],[object Object],Identifying and Evaluating Major Channel Alternatives
[object Object],[object Object],[object Object],Channel Management Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Management Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Integration and Systems
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],Conflict, Cooperation and Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices
[object Object],[object Object],[object Object],[object Object],E-Commerce Marketing Practices
Summary: Designing and Marketing Integration Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Designing and Marketing Integration Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: Designing and Marketing Integration Marketing Channels ,[object Object]

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V47 Ch15 Designing And Managing Integrated Marketing Channels

  • 1. Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 1, 2009
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