We started out with stack of printer paper, and a sharpie. We followed the wise words of Carl Sagan and Tyler Durden. We wanted to create something contagious that would infect and evolve the dynamic between consumers, brands and culture for the better. We called it FEVER then, but you know it now as "i am OTHER", a creative collective founded by Pharrell and led by Robby Wells. The original deck is linked below, co-authored by myself and Robby back in 2011. The experience researching, writing and presenting this idea helped shape my marketing philosophy more than anything else in my career to this point.

1. FEVER
O V E R V I E WJ A N 2 0 1 1

2. OVERHEARD:
“This is the first generation of kids
that will not have it as good as their
parents.”

3. F L A W E D
PERSPECTIVE
“Adults” often view this generation
through the wrong lens.

4. T H E A M E R I C A N
D R E A MIt has changed.

5. A NEW GENERATION
They have a different set of ideals, dreams,
boundaries and certainly a new reality.

6. Dreams are now fluid with a global landscape.
D R E A M S

7. INSTABILITYWhen people feel like the world around them is
out of control, they seek out what they can
control – themselves.

8. THIS IMPACTS
E V E R Y T H I N G
We will always be consumers, but why, how and
what we consume has changed.

9. T H E O L D A M E R I C A N D R E A M
Was about acquiring things. Assets.
Achieving stability through geographic
roots and job security.

10. F O R N E W E R G E N E R A T I O N S
THE DREAM IS
A B O U T
A C Q U I R I N G
S T A N D - O U T
EXPERIENCES.

11. Are the new assets.
E X P E R I E N C E S

12. INDIVIDUALITY
Is the new wealth.

13. T H E S T O R I E S
W E T E L L
Become the
new social
currency.

14. S T O R I E SWhat we have done. Not
simply what we own.

15. HE WITH THE BEST
S T O R Y W I N S .

16. THE
OPPORTUNITYJ A N 2 0 1 1

17. S O C I A L
VA L I D AT I O N I S
T H E P R I M A R Y
D R I V E R O F A L L
O N L I N E
A C T I V I T Y

18. H O W D O W E
M O N E T I Z E
S O C I A L
VALIDATION?

19. YOU START
B Y N O T
T R Y I N G

20. OUR
INSPIRATIONJ A N 2 0 1 1

21. “ P A L E B L U E D O T ”
C A R L S A G A N ’ S

22. FEVERA PURPOSE DRIVEN COMPANY
J A N 2 0 1 1

23. WE EXIST TO:
To make the impossible possible. To do big
things that make people dream bigger.

24. HOW WE DO IT:
We unlock amazing opportunities for
consumers, partners, and investors.

25. WHAT WE DO:
We sell products, services, and
experiences as unique stories to tell at
every consumer touchpoint.
( s o c i a l v a l i d a t i o n )

26. FEVERHOW IT WORKS
J A N 2 0 1 1

27. DONE WRONG:
We don’t want to be that Brand
trying to be social on Facebook.

28. DONE
RIGHT:
We are creating
FEVER as a
social business
by design.

29. “My design was just selected to be
sold on Threadless!”
BY DESIGN:

30. “Zappos just sent me my
order for free.”
BY DESIGN:

31. “If I share this GROUPON with my
friends, then I could get it free!”
BY DESIGN:

32. KEY BUSINESS
DRIVER:
Make every experience with FEVER
a story worth telling.

33. W H AT A R E W E S E L L I N G ?
P r o d u c t s , s e r v i c e s a n d e x p e r i e n c e s o f f e r e d a r e
s o u r c e d f r o m :
• O u r C o n s u m e rs ( C r o w d - S o u rc e d
• O u r S ta ff + L e a d e r s h i p
• B ra n d P a rtn e rs
• R e ta i l P a rtn e rs

34. H O W A R E W E S E L L I N G ?
O u r d i v e r s e o f f e r i n g s a r e s o l d i n a s t o r y t e l l i n g
m a n n e r u t i l i z i n g :
• M e m b e r C o - o p
• P ri v a te S a l e s
• C o l l e c ti v e B u y i n g ( G l o b a l + L o c a l )
• In n o v a ti v e D RT V /M o b i l e /S o c i a l E x p e r i e n c e s
• P o p - U p R e ta i l + G a l l e r y E x p e r i e n c e s

35. TIMELINE:
1. Brand Humanity (FEB)
2. Digital Development (DEC-MAY)
3. Alliance Development (JAN - )
4. Launch – Summer 2011

36. 2013:
FEVER SENDS A
MEMBER TO SPACE.
BIG THINGS.