Kickstarter
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Kickstarter Campaign by Bill Stiernberg Spoken at the Art Institute of Houston and Houston-North Campuses on March 1st, 2014
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This document outlines Nina Park's planning for a Kickstarter campaign to fund the video game Legend of Hart's Hollow. It discusses researching successful Kickstarters, defining goals and audiences, and a marketing plan with tactics like social media promotion, contacting gaming sites and podcasts, and community engagement during and after the campaign. The plan is to prepare two months in advance and maintain momentum with cross-promotions, forums, and staff pick pitches leading up to and during the launch.
Chad marketing campaign
The marketing campaign focuses on promoting the mobile game "CHAD" through social media influencers and viral videos. CHAD is a skateboarding rhythm game set in the 1980s featuring the character "Chad". The game will be priced at £0.69 to target casual gamers aged 16-30. The campaign will use Chad's Twitter account and promotional videos to drive traffic and build an audience. Key influencers on YouTube and gaming sites will be contacted to promote CHAD and help it go viral. The goal is to gain 200 Twitter followers and 80 downloads in the first 3 weeks to test audience response.
Online Gaming
The document discusses various reasons why web games are recommended for websites and outlines questions to consider when designing web games for business purposes. The key reasons discussed are: 1) to attract attention, 2) draw repeat visits, 3) retain visitors, 4) provide distraction during downloads, 5) teach concepts, 6) brand marketing, 7) product marketing, and 8) enable viral marketing. It also outlines 9 questions to ask clients regarding goals, means, technology, staffing, budget, and whether a game is even needed. Examples are provided for each reason type.
Gamification - NWEN breakfast 7.9.10
This document discusses gamification and its use in unlocking engagement, generating virality, and motivating behavior. Some key points made include:
- Gamification utilizes game mechanics like points, achievements, levels, and leaderboards to motivate specific behaviors.
- It taps into fundamental human motivations of competence, autonomy, and relatedness.
- Examples of successful gamification include fitness apps that motivate exercise and location-based games that encourage exploration.
- Gamification is a powerful motivator that can drive engagement and virality at low cost for businesses.
Your Game is None of Your Business | Randall Robbins
Delivered at Casual Connect USA 2016. How can you validate if your game is worth playing before you write a single line of code? How can you get people to sign up to play your game before a demo is even ready? How many units do you need to ship in order to pay for the initial development of your next game? How many signups do you need this month? The purpose of this talk is to take a step back and view the “Business” as being your product, not the game.
Why enter VR? Earnings and learnings from Into The Radius VR and new products...
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Mastering SEO for Google in the AI Era - Dennis Yu
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Key Takeaways:
Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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PickUp, Improve conversions with scenario-based conversational AI.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Understand Why Personal Stories Connect Better
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How To Use Customer Experiences As Stories For Your BrandYes, It's Your Fault Book Launch Webinar
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Kickstarter
- 1. Bill Stiernberg Zeboyd Games Twitter: @bill_at_zeboyd Email: bill.zeboyd@gmail.com
- 2. I. Intro II. Kickstarter Basics III. Pros and Cons IV. Q & A V. Project ideas!
- 3. Robert Boyd Co-Founder Bill Stiernberg <-That’s me
- 5. Crowdfunding Marketing tool? Truly a Campaign
- 6. Marketing Know your audience, and your fans! How do they hear about projects? Give people a story! Think outside the box Investment or Patronage?
- 7. Overview Title PitchVideo Elevator Pitch Funding Goal Description Rewards &Tiers Risks & Challenges
- 8. First thing they see Catchy “title” image Professionally produced? ▪ Audio andVideo
- 9. Short and sweet! Boring!? Show gameplay or other teaser Be honest, put yourself out there – if you can Do they really watch it? Sometimes.
- 10. “A succinct and persuasive sales pitch.” Limited # of characters Focus on: WHAT the project is WHO is making it PLATFORMS it is for CREDIBILITY ▪ “New turn-based RPG from the creators ofCthulhu Saves the World. Inspired by ChronoTrigger, Phantasy Star & Suikoden. PC/Mac/PS4/Vita.”
- 11. Affects your project scope Affects your likelihood of funding Crucial FIRST 48 hours Crucial FINAL 48 hours Account for ALL: Development Contractors Physical rewards SHIPPING Kickstarter, Amazon Fees Tax issues
- 12. CATCH their attention! Make it pretty, polished, animated Give them what they’re looking for FIRST
- 13. Unique aspects of project CREDIBILITY is big! Fun additional game info ACCOUNTABILITY section Reward section Risks & Challenges
- 14. What do they typically want? Game OST Art books, early access, credits,T-shirts, etc. Unique offerings that don’t kill your funding Fan involvement Rewards != Sales
- 15. Digital or Physical Rewards? Smooth tier variance Increase value for modest increase in funding
- 16. Required section by Kickstarter.com Be honest Few game projects ever go exactly as planned Focus on your credibility Give yourself wiggle room – especially on release dates / rewards
- 17. Pros Keep up momentum Increase funding Bigger game scope Cons Changes scope of project May overburden dev team Easy to underestimate
- 18. Plan for your rewards Support your new community Regular updates Social media, website
- 19. Pros: Don’t need a publisher! Direct fan support Possibly more creative freedom Set a budget tailored to your needs Marketing & visibility Build a community
- 20. Cons Easy to underestimate costs Easy to underestimate time Backers’ expectations? Answerable to hundreds, thousands Pressure! Reward fulfillment Campaigning = a full time job
- 21. Shantae ½ Genie hero Chasm Hyper Light Drifter Shovel Knight Cosmic Star Heroine (that’s us!)
- 22. Bill Stiernberg Zeboyd Games Twitter: @bill_at_zeboyd Email: bill.zeboyd@gmail.com