How To Run A Successful Crowdfunding Campaign - Spring ActivatorKatie Jeanes
In this slideshare, learn how to plan and execute a successful crowdfunding campaign to fund your next project. Be it Kickstarter, Indiegogo, or another crowdfunding platform, there are three key steps you can take that will increase the funds raised on any project.
This slideshare was by Katie Jeanes, program director of Spring Activator. After running her own crowdfunding campaign and achieving mediocre results, Katie took those lessons learned now helps entrepreneurs fund their startups on Indiegogo and Kickstarter. To date she has helped to raise over $48,000 through crowdfunding.
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
How To Run A Successful Crowdfunding Campaign - Spring ActivatorKatie Jeanes
In this slideshare, learn how to plan and execute a successful crowdfunding campaign to fund your next project. Be it Kickstarter, Indiegogo, or another crowdfunding platform, there are three key steps you can take that will increase the funds raised on any project.
This slideshare was by Katie Jeanes, program director of Spring Activator. After running her own crowdfunding campaign and achieving mediocre results, Katie took those lessons learned now helps entrepreneurs fund their startups on Indiegogo and Kickstarter. To date she has helped to raise over $48,000 through crowdfunding.
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Before launching our campaign, I compiled a brief presentation on my knowledge of Kickstarter and how we could make our campaign successful. This was presented to the rest of the team and helped to shape our campaign.
Learn how to write strong headlines that engage customers, build brand and sell merchandise.
Writing great headlines is hard, but even if you’ve never written a headline, there are techniques that make it easier. Sarah Fletcher, Creative Director for Catalog Design Studios and Co-founder of Catalog University has been writing headlines for years. While there are some tips and tricks to writing a great headline, Sarah believes that proper focus and strategy are really the keys to success.
Why have headlines?
Headlines can engage, amuse, improve ease of shopping and serve many other functions. In this class Sarah explains why understanding what headlines can do is actually the blue print for how to approach writing them. She shares The Great Headlines Cheat Sheet. It’s a handy reference and shows the most common ways to approach writing a headline.
What makes a great headline?
Sarah shares some of her favorite headlines including some that made millions.
Process
Process is really the backbone of great headlines. Sarah believes that good process can greatly increase your likelihood of coming up with a great headline. She teaches how to use the Great Headlines Cheat Sheet to craft headlines and shares her own writing process. She explains how she determines what to focus on, and how she works through the process.
Practice
At the end of one of the most fun and engaging Pub Talks Cat-U has had, the pub goers practice writing their own headlines with smart, fun and creative results.
If you, or your team, have ever been stumped or stuck while writing headlines, this Pub Talk will teach you the secrets of good process and inspire you to have a great time, writing great headlines.
Grill Up a Mouth-Watering Marketing Campaign sept. 12Cole Information
What do cooler temperatures, football and a gas grill have in common with marketing small business? Plenty and it starts with tailgating—an afternoon that includes donning your favorite team’s colors, eating, throwing the pigskin around and spending time with family and friends.
If you’ve ever attended or been in charge of a tailgating party, there’s more than meets the eye than food, fun and fellowship. It’s called preparation and there’s plenty of work that goes into it.
This Small Business Marketing 101 webinar will touch on the six components needed to ensure a success tailgate & marketing campaign. We'll cover everything from the planning to the guest list.
How To Run A Sucessful Kickstarter CampaignNicholas Duddy
This is my experience of what worked and didn't work when running a crowdfunding campaign on Kickstarter UK.
We launched the Lupo device on Kickstarter at the end of February 2014 and successfully fund the tech startup to 137% of the £20,000 goal.
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC ConferenceBrady Josephson
What is social fundraising, crowdfunding and peer to peer fundraising? Why should nonprofits care? Plus some tips, tools and tactics your organization can implement.
Gamification presentation for slidesharePete Baikins
This session was an interactive look at what Gamification is, what the building blocks are to implementing a Gamified process for an organisation or a cause and an in depth look at some case studies of Gamification already in use today. We also played some games, indeed the whole session was run as a competitive game, and work-shopped up some ways to implement Gamification in the participants' own businesses.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Before launching our campaign, I compiled a brief presentation on my knowledge of Kickstarter and how we could make our campaign successful. This was presented to the rest of the team and helped to shape our campaign.
Learn how to write strong headlines that engage customers, build brand and sell merchandise.
Writing great headlines is hard, but even if you’ve never written a headline, there are techniques that make it easier. Sarah Fletcher, Creative Director for Catalog Design Studios and Co-founder of Catalog University has been writing headlines for years. While there are some tips and tricks to writing a great headline, Sarah believes that proper focus and strategy are really the keys to success.
Why have headlines?
Headlines can engage, amuse, improve ease of shopping and serve many other functions. In this class Sarah explains why understanding what headlines can do is actually the blue print for how to approach writing them. She shares The Great Headlines Cheat Sheet. It’s a handy reference and shows the most common ways to approach writing a headline.
What makes a great headline?
Sarah shares some of her favorite headlines including some that made millions.
Process
Process is really the backbone of great headlines. Sarah believes that good process can greatly increase your likelihood of coming up with a great headline. She teaches how to use the Great Headlines Cheat Sheet to craft headlines and shares her own writing process. She explains how she determines what to focus on, and how she works through the process.
Practice
At the end of one of the most fun and engaging Pub Talks Cat-U has had, the pub goers practice writing their own headlines with smart, fun and creative results.
If you, or your team, have ever been stumped or stuck while writing headlines, this Pub Talk will teach you the secrets of good process and inspire you to have a great time, writing great headlines.
Grill Up a Mouth-Watering Marketing Campaign sept. 12Cole Information
What do cooler temperatures, football and a gas grill have in common with marketing small business? Plenty and it starts with tailgating—an afternoon that includes donning your favorite team’s colors, eating, throwing the pigskin around and spending time with family and friends.
If you’ve ever attended or been in charge of a tailgating party, there’s more than meets the eye than food, fun and fellowship. It’s called preparation and there’s plenty of work that goes into it.
This Small Business Marketing 101 webinar will touch on the six components needed to ensure a success tailgate & marketing campaign. We'll cover everything from the planning to the guest list.
How To Run A Sucessful Kickstarter CampaignNicholas Duddy
This is my experience of what worked and didn't work when running a crowdfunding campaign on Kickstarter UK.
We launched the Lupo device on Kickstarter at the end of February 2014 and successfully fund the tech startup to 137% of the £20,000 goal.
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
Peer to Peer Fundraising - Tips, Tools and Tactics - CCCC ConferenceBrady Josephson
What is social fundraising, crowdfunding and peer to peer fundraising? Why should nonprofits care? Plus some tips, tools and tactics your organization can implement.
Gamification presentation for slidesharePete Baikins
This session was an interactive look at what Gamification is, what the building blocks are to implementing a Gamified process for an organisation or a cause and an in depth look at some case studies of Gamification already in use today. We also played some games, indeed the whole session was run as a competitive game, and work-shopped up some ways to implement Gamification in the participants' own businesses.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
How to Kickstart your personal passion project. A talk given by professional photographer Doug Plummer to the Seattle ASMP on 11/20/14 on his Contradance Calendar series, which he funded with Kickstarter. He covers how to build a fan base and use social media as the primary mechanism for successful crowdfunding a project.
Game marketing has changed over the years and this presentation from OrlandoiX15 should give independent game studios and indie game devs a roadmap for launching titles into the current market. Always happy to give advice to studios - sean@ide-agency.com
Marketing Essentials Every Podcaster Should KnowJustice Mitchell
Answers to questions like:
How do I optimize a podcast?
Additional reach for your brand?
Growing listeners and readership?
Should I be trying to monetize this?
Do listeners even know I have a blog?
How long do I do this to know it’s working?
Do people enjoy my content?
Downloads = Success?
What next!?!
This is a guide for game funding presented during ]the MICA conference in Buenos Aires on October 6, 2017. It includes info on the different types of funding, funding sources for games and game studios, as well as presentations that will help present game studios and their games for studio funding and project funding opportunities.
Crowdfunding for Your Cause, training for the Utah Non Profits Association.
Training by Devin Thorpe of the Your Mark on the World Center (YourMarkOnTheWorld.com).
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...David Piao Chiu
To self-publish or not to self-publish, that is the question. The mobile F2P space is more competitive than ever. Millions of existing apps already in the app stores, thousands of new games launching each week and the costs of user acquisition keeps increasing. Should developers partner with a publisher or launch the game on their own?
This presentation will explore the case of self-publishing versus working with a publisher. We will explore the pros and cons for each one, questions the developer should be asking themselves and their potential publishing partner. Moreover, it will cover best practices for self-publishing, common mistakes to avoid to maximize your success. This will include best practices for improving retention, IAP monetization, ad monetization and virality.
PRIMETIME PODCASTING - How the QueensCast Podcast BeganJustice Mitchell
Here's a quick story to get you moving on your podcast. We begin QueensCast.com as an idea of helping more people connect to Women's Soccer — from there it was just blood, sweat and tears.
Crowdfunding: How to set up a campaign (from my personal experience)Craig Thomler
This is the presentation I gave at BarCamp Canberra 2014 about my experience setting up a crowdfunding campaign.
I launched my Kickstarter at the end of the presentation.
Learn more about it at: www.kickstarter.com/projects/socialmediaplanner/social-media-planner
Similar to Kickstarting from Europe- Quo vadis Presentation (20)
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. • Founded as a production company in 2006
• Own development since 2010, current team size 33
• True cross-platform gaming for mature gamers
• Current projects :
CLIFFHANGER PRODUCTIONS
4. • Campaign from mid-July to mid-August 2012
• Funding goal: USD 500.000
• Reached USD 558.838,-
• Backers: 6002
• Average pledge level: USD 93,-
• Broke many records:
– In Top 15 of most funded video games projects
– Most funded from continental Europe
– Highest average pledge level of all digital games
KICKSTARTER SHADOWRUN
5. - One of the global top 5
role-playing brands
- Sold over 10 million novels
and campaign books
- Four video games and a
trading card game
- First Shadowrun project
received over 1.8 mio USD
on Kickstarter
SHADOWRUN
6. PLATFORMS FOR CREATIVE PROJECTS
Kickstarter Indiegogo
The crowdfunding brand The indie choice
Amazon Payments (Only Credit cards
outside US)
Credit cards, Paypal
Mandatory US Worldwide
All-or-nothing model Get funds without reaching funding
goal
5% go to Kickstarter
5% go to Amazon Payments
4% go to Indiegogo (9% if you don‘t
meet the goal)
3%-5% pay out fees from Paypal and
CC
7. • Anyone from any country can create a project on Kickstarter
• BUT: for Amazon payments you must fulfill the following requirements:
– US bank account, US credit or debit card (we used international credit but US
debit card)
– US citizen at least 18 years old WITH Social Security Number)
(must be the project owner and account owner, but needs NOT be the holder of
the credit card or bank account)
– US phone number for automated verification (get one from skype)
• We created a US company, and found a trustworthy US citizen to provide
SSN
• Some days for Amazon to approve your project, KS usually very quick
• For us this was a 4 months procedure from tax research to launch
KICKSTARTER – FORMAL REQUIREMENTS
9. • Make sure your product fits the audience of the
platform
• KS audience is old-school and slightly older than usual
gaming audience
• Be able to explain your game in one paragraph
maximum - it‘s like a Publisher pitch
• The minimum backers should get is the product (no
free-to-play or freemium)
YOUR PRODUCT
10. • Backers need to trust in your skill and passion to make the product!
• People will only invest into your project after you‘ve invested in it
• How to get this?
– Best if you have a history of successful games (e.g. veteran
designer like Tim Schaefer or Jordan Weisman)
– Great if your team was part of a successful product or you have
a known brand (e.g. Carmageddon or Shadowrun)
– Good if you can get endorsements from well-known industry
figures
– Minimum: Show game footage
GENERAL APPROACH
11. • The video is most important communication tool.
• People don‘t read text and make up their mind really
quickly.
• Only 35% watch the video to the end. Make it short
and get your product in front of them quickly
• Keep it personal, but professional
• Main audience is US American, so have it presented
by an American
THE VIDEO
13. • Choose wisely: There is no turning back, and no 2nd try
• Incorporate Funding costs:
– 5% Kickstarter commisssion fee
– 5% Amazon payments fee
– 15%-20% swag costs (more units, less $ per unit)
– Picking, packing and shipping
• Release costs:
– Marketing at release
– Distribution costs (e.g. 30% at Steam, iTunes, etc.)
– Your best customers will produce 0 revenue at release
THE FUNDING GOAL
14. • Simple reward structure (the simpler the better)
• Balance digital and physical tiers
• Most popular tiers: $25, $50, $100, $250, $500
• Have pictures of your swag. Show, don‘t tell
• Include $1 tier for people who want to use the
comments
REWARDS
17. • Build a community BEFORE you go on Kickstarter
• Have a Facebook and company/product webpage ready and
polished, a twitter account ready, mention it on your KS page
and in the comments section repeatedly
• Find out the most influential blogs and people on twitter for
your project, and get them excited about the project
beforehand
• Prepare a press mailing list before you go on KS
• Create a proper press release
GETTING THE MESSAGE OUT
19. • Pick the right moment for the launch
• The first and last days of the campaign are most important -
they define the baseline for the others. EVERY major KS
campaign goes down after day 3 the latest.
• Baseline matters: OUYA has ten times our average but shows
the same basic pattern
THE GAP IN THE MIDDLE
20. • Press is great initially, but limited during campaign
• Have exclusive material for the press (24h lead)
• Write something that‘s newsworthy and interesting to
the readers of the magazine / blog. Customize.
• Always have new visuals
• Performance marketing does very little – the entry
barriers (trust, amount of learning required) are too
high for the ‘random’ customer
PRESS & MARKETING
21. • Press and blogs brings them in, proper community work makes
them stay and go for higher pledges
• Give backers special access to background information and
material
• Answer messages and comments 24/7. Sleep when the
campaign is over.
• Listen to your community for new pledge levels and rewards.
• Be thankful and respect your backers. Adapt to their wishes.
They are the ones who make it happen.
COMMUNITY WORK
22. • CONSTANT tweeting and FB actions or you get
drowned versus everyone else
• Create incentives to bring in friends
• Word of mouth trumps anything else – get your
backers to shout out!
• Discovery on Kickstarter is a big part – this gets
people outside your normal reach (Kicktraq!!)
• Use offline/local virality (like flyers)
VIRALITY
24. • Prepare, prepare, prepare!
• Have a fitting product and use the right channels
• Design the rewards with your audience in mind
• Get the word out to get people in
• Care about your community to make them stay
• Expect to do NOTHING else during the campaign
SUMMARY