This presentation was given in February 2015 to a group of entrepreneurs in the Midwest. It covers five steps for rising above the noise and making your brand more meaningful.
Doug Kessler - Insane Honesty In Content Marketing INBOUND
This document discusses the concept of "insane honesty" in content marketing. It argues that being openly and actively honest about weaknesses can surprise and charm audiences, build trust, attract ideal customers and focus marketing efforts. Examples are given of companies and advertisements that practice insane honesty by openly pointing out flaws, weaknesses or negatives. Reasons for this approach include that it signals confidence, filters out unsuitable customers and has been shown to help high performing companies outperform the market.
Seven Secret Strategies for Enterpreneurial SuccessAffiliate Summit
The document outlines 7 secrets for entrepreneurial success:
1. True success comes from aligning money and meaning in your business.
2. You must delegate tasks and let go of control to allow your business to grow beyond a certain size.
3. Asking for help from others is important as no one individual knows everything - it is better to ask than try to do everything alone.
4. Having a clear plan is important for success as without a plan businesses are prone to fail.
5. Taking action, especially on difficult tasks, is important for executing on plans and moving ideas forward.
6. Building predictable, recurring revenue streams helps make businesses more sustainable and valuable over time.
7
This document summarizes the key points from a RED Call meeting on January 15, 2013. It includes:
- Reports from the VP of Finance, Director of Member Services, and Franchise Administrator
- Trends in sales focusing on creating a unified marketing message and understanding the buyer's journey
- Results of a voting activity for a six word personal mission statement
- Announcements about voting for the favorite mission statement on social media pages
- A discussion on the "Zero Moment of Truth" where consumers do online research from multiple devices
- Thoughts from Frank Cluck on rediscovering one's real estate potential through Nextage
- A closing quote about only needing to succeed the last time from Brian Tracy.
15 quotes to inspire you to lead and succeedCoralie Sawruk
Wise words from the most acclaimed leaders will never fail to inspire you. Read, think, and thrive!
More on how to be happy at work? http://www.coraliesawruk.com/happy-at-work/
This document discusses lean product design and startup success. It notes that startups are often confused about their product, customers, and business model. It advocates for hypothesis-driven development and experimentation to learn quickly. Companies exist on a spectrum from incremental to radical innovation. The document promotes discovering, tracking, and iterating a company's value stream matrix. It suggests building the minimum viable product to start learning and addresses open questions through experiments and metrics about customer behavior. The overall message is that innovation requires learning faster than competitors.
The document discusses the concepts of the Golden Circle, which are the levels of What, How, and Why that every organization should know. It states that every organization knows What they do through their products or services. Some organizations also know How they do it through their unique approaches. However, very few organizations truly understand Why they exist at their core purpose or belief beyond just making money. Understanding an organization's Why is key to the Golden Circle concept.
Jim Kukral, author of the book "Your Pitch Sucks?" talks about the power of pitches. Perfect for any business owner who wants to learn how to create more sales, leads and Web traffic.
Doug Kessler - Insane Honesty In Content Marketing INBOUND
This document discusses the concept of "insane honesty" in content marketing. It argues that being openly and actively honest about weaknesses can surprise and charm audiences, build trust, attract ideal customers and focus marketing efforts. Examples are given of companies and advertisements that practice insane honesty by openly pointing out flaws, weaknesses or negatives. Reasons for this approach include that it signals confidence, filters out unsuitable customers and has been shown to help high performing companies outperform the market.
Seven Secret Strategies for Enterpreneurial SuccessAffiliate Summit
The document outlines 7 secrets for entrepreneurial success:
1. True success comes from aligning money and meaning in your business.
2. You must delegate tasks and let go of control to allow your business to grow beyond a certain size.
3. Asking for help from others is important as no one individual knows everything - it is better to ask than try to do everything alone.
4. Having a clear plan is important for success as without a plan businesses are prone to fail.
5. Taking action, especially on difficult tasks, is important for executing on plans and moving ideas forward.
6. Building predictable, recurring revenue streams helps make businesses more sustainable and valuable over time.
7
This document summarizes the key points from a RED Call meeting on January 15, 2013. It includes:
- Reports from the VP of Finance, Director of Member Services, and Franchise Administrator
- Trends in sales focusing on creating a unified marketing message and understanding the buyer's journey
- Results of a voting activity for a six word personal mission statement
- Announcements about voting for the favorite mission statement on social media pages
- A discussion on the "Zero Moment of Truth" where consumers do online research from multiple devices
- Thoughts from Frank Cluck on rediscovering one's real estate potential through Nextage
- A closing quote about only needing to succeed the last time from Brian Tracy.
15 quotes to inspire you to lead and succeedCoralie Sawruk
Wise words from the most acclaimed leaders will never fail to inspire you. Read, think, and thrive!
More on how to be happy at work? http://www.coraliesawruk.com/happy-at-work/
This document discusses lean product design and startup success. It notes that startups are often confused about their product, customers, and business model. It advocates for hypothesis-driven development and experimentation to learn quickly. Companies exist on a spectrum from incremental to radical innovation. The document promotes discovering, tracking, and iterating a company's value stream matrix. It suggests building the minimum viable product to start learning and addresses open questions through experiments and metrics about customer behavior. The overall message is that innovation requires learning faster than competitors.
The document discusses the concepts of the Golden Circle, which are the levels of What, How, and Why that every organization should know. It states that every organization knows What they do through their products or services. Some organizations also know How they do it through their unique approaches. However, very few organizations truly understand Why they exist at their core purpose or belief beyond just making money. Understanding an organization's Why is key to the Golden Circle concept.
Jim Kukral, author of the book "Your Pitch Sucks?" talks about the power of pitches. Perfect for any business owner who wants to learn how to create more sales, leads and Web traffic.
25+ Perfect Real Estate Quotes For Agents, Investors, and BrokersEasy Agent Pro
Are you looking for some inspirational real estate quotes? Or some famous quotes to tell your clients?
These 25+ real estate quotes will inspire you to sell more real estate today!
With quotes from Donald Trump and Barbara Corcoran!
IS20G13 - The Power of Consistency - Weldon LongSean Bradley
This document discusses increasing sales productivity without requiring salespeople to work more hours. It provides an example comparing two sales professionals, A and B. Sales Pro A converts 66% of opportunities with 30 total opportunities, while Sales Pro B converts 80% of opportunities with 40 total opportunities. As a result, though Sales Pro B had more opportunities, both professionals earn around the same total commission through Sales Pro B's higher conversion rate rather than more hours worked. The document suggests salespeople can increase earnings by focusing on consistency and precision in their sales process to improve conversion rates.
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
Social Media Stalking for Leads On Facebook - AIM 2014Mark Juleen
This document discusses using social media to find potential leads. It mentions stalking social media profiles to gather information on brands both big and small. The author acknowledges lightly stalking social media as a way to find leads for their company.
The Lean Brand is the first book to bring the rigor of lean startup principles to the marketing black box of branding. For the Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of The Lean Brand all around the globe. In this presentation, Jeremiah Gardner and Brant Cooper share a new perspective on brand innovation and introduce you to the ideas in the book.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
This document contains a list of 41 books with their titles, authors, and genres. The genres included are non-fiction (biography, business, finance, investment, learning, marketing, philosophy, photography, sales, self-help) and one fiction book. Most of the non-fiction books relate to topics around business, personal finance and development. The list provides an overview of the types of books included and their high level genres at a glance.
This document provides leadership lessons from Fred Shae. It is summarized in 3 sentences:
The document discusses 4 keys to extraordinary leadership according to Fred Shae: 1) leadership makes a difference through relationships, 2) relationships are built on continually creating value for others, 3) leaders must regularly reinvent themselves, and 4) bringing people together to work for a common purpose. It provides examples and stories about Fred Shae to illustrate these principles of leadership.
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty,
“We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
How a Global Creative Agency Tapped into Data ScienceBrandon Shockley
This presentation follows our agency’s data mining journey, from early prototypes to actionable consumer insights. Along the way we cover specific applications of machine learning to common marketing and advertising challenges for segmentation, targeting, and attribution.
Video of the live presentation is available at: https://rapidminer.com/resource/finding-the-story-how-a-global-creative-agency-tapped-into-data-science/
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
Origin Story Infographic: 6 Steps to Land YOUR Origin StoryDr. Melissa Sassi
Stories craft our character, make others curious, build emotional connections, help us to build trust & tell others what we are all about. Check out this infographic for an easy-to-follow, step-by-step guide for crafting your very own origin story.
Flash talk given to fellow Feldenkrais Practitioners at the 2016 Conference of the Feldenkrais Guild of North America. Topic: what finding our "tipping point" REALLY means.
Go to <https: /> to see speaker notes. YouTube video coming soon!
This document contains inspirational quotes and announcements about leadership events and opportunities from successful individuals such as Booker T. Washington, Ralph Nader, Michael Jordan, Benjamin Disraeli, Albert Einstein, Dalai Lama, Abraham Lincoln, and Zig Ziglar. It also announces leadership dinner and receptions, an executive director trip, and launch events in Atlanta and Dallas.
The document contains several famous business quotations attributed to notable business figures like Seneca, Vince Lombardi, Chu Chin-Ning, Sven Goran Eriksson, and Roberto Lico Jr. It discusses topics like luck coming from preparation meeting opportunity, how fluctuations can spark creativity, confidence being contagious, competing against yourself having no limits, and success coming from self-help. It ends by providing contact details for submitting new presentation ideas.
Steve Woods - Trust: The New Metric in SellingINBOUND
Steve Woods gave a presentation on trust being the new metric in selling. He discussed why people trust each other due to evolutionary mechanisms like cheater detection. Trust matters in buying decisions as brands act as proxies for trust. The current environment is different as contact data is lost, interaction time is reduced, and permanence is irrelevant. To succeed, companies need to build from their existing base and leverage their team rather than try to change the status quo. Looking ahead, trust will be a critical dimension for customers and leads, regardless of stage in the buying funnel, and marketing must help cue relevant conversations.
This document outlines 6 traits of successful journo-entrepreneurs: 1) Ability to generate money by making something users want and translating happiness into profits. 2) Skill in selling ideas, proposals, or products. 3) Openness to new ideas and recognizing that assumptions about customers are guesses. 4) Accepting that failure is inevitable in a complex economy. 5) Finding partners who share the same cause rather than just a job. 6) Commitment to innovation. The document emphasizes that journalism today requires an entrepreneurial approach to be successful at the local level.
The life in Christ rising above afflictionMichael Smith
Everyone experiences affliction, which is not meant to destroy but strengthen. Job was a faithful man who lost his possessions and health when tested by Satan, but remained true to God. Though afflicted, Job's faith was proven pure and he was rewarded. Christians should pray, fellowship, give thanks, trust God, stand firm in faith when tested, and pray for each other.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
25+ Perfect Real Estate Quotes For Agents, Investors, and BrokersEasy Agent Pro
Are you looking for some inspirational real estate quotes? Or some famous quotes to tell your clients?
These 25+ real estate quotes will inspire you to sell more real estate today!
With quotes from Donald Trump and Barbara Corcoran!
IS20G13 - The Power of Consistency - Weldon LongSean Bradley
This document discusses increasing sales productivity without requiring salespeople to work more hours. It provides an example comparing two sales professionals, A and B. Sales Pro A converts 66% of opportunities with 30 total opportunities, while Sales Pro B converts 80% of opportunities with 40 total opportunities. As a result, though Sales Pro B had more opportunities, both professionals earn around the same total commission through Sales Pro B's higher conversion rate rather than more hours worked. The document suggests salespeople can increase earnings by focusing on consistency and precision in their sales process to improve conversion rates.
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
Social Media Stalking for Leads On Facebook - AIM 2014Mark Juleen
This document discusses using social media to find potential leads. It mentions stalking social media profiles to gather information on brands both big and small. The author acknowledges lightly stalking social media as a way to find leads for their company.
The Lean Brand is the first book to bring the rigor of lean startup principles to the marketing black box of branding. For the Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of The Lean Brand all around the globe. In this presentation, Jeremiah Gardner and Brant Cooper share a new perspective on brand innovation and introduce you to the ideas in the book.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
This document contains a list of 41 books with their titles, authors, and genres. The genres included are non-fiction (biography, business, finance, investment, learning, marketing, philosophy, photography, sales, self-help) and one fiction book. Most of the non-fiction books relate to topics around business, personal finance and development. The list provides an overview of the types of books included and their high level genres at a glance.
This document provides leadership lessons from Fred Shae. It is summarized in 3 sentences:
The document discusses 4 keys to extraordinary leadership according to Fred Shae: 1) leadership makes a difference through relationships, 2) relationships are built on continually creating value for others, 3) leaders must regularly reinvent themselves, and 4) bringing people together to work for a common purpose. It provides examples and stories about Fred Shae to illustrate these principles of leadership.
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty,
“We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
How a Global Creative Agency Tapped into Data ScienceBrandon Shockley
This presentation follows our agency’s data mining journey, from early prototypes to actionable consumer insights. Along the way we cover specific applications of machine learning to common marketing and advertising challenges for segmentation, targeting, and attribution.
Video of the live presentation is available at: https://rapidminer.com/resource/finding-the-story-how-a-global-creative-agency-tapped-into-data-science/
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
Origin Story Infographic: 6 Steps to Land YOUR Origin StoryDr. Melissa Sassi
Stories craft our character, make others curious, build emotional connections, help us to build trust & tell others what we are all about. Check out this infographic for an easy-to-follow, step-by-step guide for crafting your very own origin story.
Flash talk given to fellow Feldenkrais Practitioners at the 2016 Conference of the Feldenkrais Guild of North America. Topic: what finding our "tipping point" REALLY means.
Go to <https: /> to see speaker notes. YouTube video coming soon!
This document contains inspirational quotes and announcements about leadership events and opportunities from successful individuals such as Booker T. Washington, Ralph Nader, Michael Jordan, Benjamin Disraeli, Albert Einstein, Dalai Lama, Abraham Lincoln, and Zig Ziglar. It also announces leadership dinner and receptions, an executive director trip, and launch events in Atlanta and Dallas.
The document contains several famous business quotations attributed to notable business figures like Seneca, Vince Lombardi, Chu Chin-Ning, Sven Goran Eriksson, and Roberto Lico Jr. It discusses topics like luck coming from preparation meeting opportunity, how fluctuations can spark creativity, confidence being contagious, competing against yourself having no limits, and success coming from self-help. It ends by providing contact details for submitting new presentation ideas.
Steve Woods - Trust: The New Metric in SellingINBOUND
Steve Woods gave a presentation on trust being the new metric in selling. He discussed why people trust each other due to evolutionary mechanisms like cheater detection. Trust matters in buying decisions as brands act as proxies for trust. The current environment is different as contact data is lost, interaction time is reduced, and permanence is irrelevant. To succeed, companies need to build from their existing base and leverage their team rather than try to change the status quo. Looking ahead, trust will be a critical dimension for customers and leads, regardless of stage in the buying funnel, and marketing must help cue relevant conversations.
This document outlines 6 traits of successful journo-entrepreneurs: 1) Ability to generate money by making something users want and translating happiness into profits. 2) Skill in selling ideas, proposals, or products. 3) Openness to new ideas and recognizing that assumptions about customers are guesses. 4) Accepting that failure is inevitable in a complex economy. 5) Finding partners who share the same cause rather than just a job. 6) Commitment to innovation. The document emphasizes that journalism today requires an entrepreneurial approach to be successful at the local level.
The life in Christ rising above afflictionMichael Smith
Everyone experiences affliction, which is not meant to destroy but strengthen. Job was a faithful man who lost his possessions and health when tested by Satan, but remained true to God. Though afflicted, Job's faith was proven pure and he was rewarded. Christians should pray, fellowship, give thanks, trust God, stand firm in faith when tested, and pray for each other.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Pastor Elio Marrocco's "Deciding What's Important" sermon at New Life Christian Church on December 30, 2012. You can learn more about New Life Christian Church here: http://www.newlifecc.ca
This document summarizes a panel discussion on handling negativity online. The panelists were bloggers who discuss fashion, food, and lifestyle topics. They addressed where negativity is found, what constitutes a negative comment, how to handle truly negative comments, and the technical aspects of deleting, blocking, or moderating comments through tools like IP addresses and comment policies. Maintaining a positive attitude after negative comments and balancing authenticity with avoiding controversy were also discussed.
Creating a winning brand: How to make killer brands and influence peopleDBD International, Ltd.
Love branding? Want the download of this Slideshare presentation on branding?
Simply click here to share it: http://goo.gl/OJS7ub
What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience.
You can find out more about this at http://www.risingabovethenoise.com
You can follow David on Twitter @davidbrier
David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands.
David has said, "Cookie cutters are for baking, not branding."
This document summarizes the power of words to change perceptions and behaviors. It describes a café that was struggling with low breakfast sales of mainly coffee and cookies. Once they renamed the cookies "breakfast cookies", sales increased as the new name made cookies seem like a more acceptable breakfast option. The conclusion is that a single word can significantly impact how people view and respond to something, demonstrating the power words can have.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
Brand strategy shouldn't be an expensive, stand-alone activity. Learn how to incorporate a practical, cost-effective brand strategy for your business and find out what it takes to get to the heart of what your brand stands for.
Learn about some do-able, affordable ways to develop and implement a brand strategy that will put you on the path to better growth and stronger connections with your customers.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
This document provides an introduction to a marketing system for real estate professionals called "Create More Clients in 30 Days". It discusses the importance of commitment, developing a memorable impression through self-expression and values, and creating consistent contact with prospects and clients. Statistics are presented on business failure rates and the need to follow up multiple times with contacts. The system teaches skills for goal-setting, developing a unique value proposition, networking, and sample sales conversations. Worksheets are included in an appendix to help users apply the concepts.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
The document introduces the leadership and services of TeamEDGY, an unconventional consulting firm that helps businesses achieve hyper-fast growth through non-traditional strategies. It describes Dan Waldschmidt and Jill Stelfox, the partners of TeamEDGY, and their backgrounds achieving success across industries. TeamEDGY uses a methodology called the "Theatre of Success" to identify target markets and nurture opportunities, with a proven track record of generating billions in new revenue for clients across 6 continents and 38 industries.
Casey Ingle gave a presentation on hacking direct marketing for the digital age. He discussed four strategies for creating personalized experiences that drive action: 1) Give consumers something interactive to do; 2) Drop targeted offers around specific locations; 3) Release free content to build qualified leads; 4) Leverage the trust graph to find influential peers. The talk focused on how direct marketers can benefit by understanding emerging cultural trends and the expectations of younger generations who are nomadic, constant creators and unloyal by design.
This document summarizes a class on business and entrepreneurship held at NYU ITP in fall 2016. The class covered topics like business models, customer development, value propositions, and creating minimum viable products (MVPs). Student teams worked on developing their business ideas. Lectures addressed motivations for starting companies, the founder's dilemma of choosing between control or financial returns, clarifying company values, and envisioning futures where the students' companies succeeded. The document outlines the class syllabus and includes notes from discussions on these entrepreneurship topics.
Pitching the Perfect Game - Wowing VCs and AngelsDavid Ehrenberg
If you're facing down an investor meeting or a demo day, check out this presentation from messaging expert and speech coach Bryan Rutberg, Principal at 3C Communication (@3CComms) and Early Growth Financial Services (www.earlygrowthfinancialservices.com).
Topics covered include:
-- The difference between pitching your product and pitching your company
-- What to include in your pitch deck -- and how to make it memorable
-- How to catch your audience's attention and keep it
-- Presenting your problem/solution as a coherent and compelling story
-- Using presentation graphics effectively
-- How to own the room
and more!
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
Crafting the perfect pitch for your venture doesn't have to be confusing or daunting. The keys are to understand who your customers (and audience) are, what your vision is, and to tell an engaging story. This presentation was designed for a Social Venture Partners pitch crafting workshop in Sacramento. It focuses primarily on social, non-profit venture pitching. However, the foundations can (and should) be used by any venture.
It's Taped to My Monitor: 10 Marketing Tips That Should be Taped to YoursEstrela Consulting
The document provides 10 marketing tips for schools to follow and considers how to effectively implement each tip. It discusses defining the school's vision and brand, communicating internally and externally, measuring marketing success, utilizing relationships, and distinguishing the school in the competitive landscape. The tips emphasize consistent branding, including all stakeholders, open communication, and defining the school's value proposition.
The document discusses how to build your personal brand. It explains that in today's competitive job market, your qualifications alone may not be enough to stand out. It then outlines five steps - referred to as the 5 P's - to develop a strong personal brand: having a clear purpose, proposition, packaging, networking with others, and perseverance. The document emphasizes that by taking control of how you present yourself and your skills to potential employers, you can improve your chances of landing your dream career.
This deck is a year old. I was inspired to publish it after attending #LEANIMPACT during the #LEANSTARTUP conference (thanks to @lepitts and @aubrybella). Publishing just to show the evolution of thought (and font:), and to hold myself accountable to publish this year's deck.
This document discusses lessons that public relations professionals can learn from movies, including Disney movies like Aladdin, Pocahontas, Tarzan, and The Little Mermaid. It highlights how an updated look can promote a company like McDonald's did, the importance of passion for one's work and clients, the need to be adaptable to different clients and situations, and how taking risks can lead to rewards. Further, it discusses social media lessons that can be learned from the Karate Kid character Mr. Miyagi, such as practicing social media skills, balancing multiple platforms, and having fun with social media. Finally, it lists movies and books that every PR professional should watch or read to help improve their skills.
The document discusses marketing ROI measures and how they often lead to failure. It argues that focusing on sales leads and strict ROI calculations makes marketing boring and prevents the spread of ideas. Instead, the document advocates "losing control" by making information freely available without registration requirements. This allows ideas to spread widely through word-of-mouth, resulting in a "World Wide Rave" where many people are exposed to a brand through social sharing. The story of Matt Harding and his viral dance videos that reached over 11 million people is provided as an example of how losing control can lead to massive exposure without traditional marketing metrics.
Gonegosyo wtc-orig-mindsets of entreps-2010-ardy robertoArdy Roberto
(1) The document summarizes the mindsets of successful entrepreneurs according to Ardy Roberto. It discusses five key mindsets: gratitude, investing in education, dreaming big while starting small, investing in relationships, and thinking entrepreneurially by working on the business rather than in it.
(2) It provides examples like Edwin Pages who grew his business from a small "beerhouse" to an online real estate company.
(3) The overall message is that to be a successful entrepreneur, one must cultivate the right mindsets and work on growing the business through systems rather than being trapped working in it. The business should not own you but you should own the business.
The document provides tips for effective marketing writing based on a presentation given by Debra A. Mackey. Some key tips include knowing your audience and their needs, focusing on the client/reader rather than yourself, using feelings and benefits over features to motivate action, keeping messages simple, being positive, and including a clear call to action. The overall message is that marketing should put the client/reader first and motivate them using simple, authentic language tailored to their needs and feelings.
The document discusses building brand love in B2B. It suggests that brand love can help B2B brands stand out from competitors by creating emotional connections with customers. Five questions are provided to help assess if a brand has the key aspects to cultivate love, such as having a vision for a better world that customers identify with. The document argues that brand love provides benefits like protection from competitors, room for mistakes, and positive word of mouth. It emphasizes that brands should express their vision consistently across all touchpoints to foster love.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
4. RISING ABOVE THE NOISE
4
DEFINE SUCCESS
FIND YOUR
PEOPLE
SAY SOMETHING THAT MATTERS
PLAN. THEN DO.
STAND FOR
SOMETHING
5. 5
DEFINE SUCCESS
How could this happen? I was so careful. I picked the
wrong play, the wrong director, the wrong cast.
Where did I go right?
- Max Bialystock, The Producers
6. WHAT ARE YOUR GOALS?
6
WHAT DOES SUCCESS LOOK LIKE FOR YOU?
Impact?
Financial?
♥
Distribution?
7. STAND FOR SOMETHING
7
Nerds, jocks. My side, your side. It’s all bullsh*t. Its hard
enough just trying to be yourself.
- Ronald Miller, Can’t Buy Me Love
11. QUESTIONS TO ASK
11
What does your brand stand for? What matters to you?
How does your execution reflect those values and your culture?
Are decisions based on what is meaningful for your brand or are you reacting to what your competitors do?
12. 12
FIND YOUR PEOPLE
We are not groupies. Groupies sleep with rock stars because they want to
be near someone famous. We are here because of the music. We inspire the
music. We are Band-Aids.
- Penny Lane, Almost Famous
13. DEMOGRAPHICS WON’T CUT IT
13
JUST BECAUSE PEOPLE ARE THE SAME AGE, DOESN’T MEAN THEY WANT THE SAME THING
Katniss Everdeen
Hunger Games
Haley Dunphy
Modern Family
14. QUESTIONS TO ASK
14
Beyond gender and age, who are your ideal clients?
Why them vs someone else?
What matters to them?
15. 15
[Mike Cameron] How did you get Diane Court to go out with you?
[Lloyd Dobler] I called her up.
[Mike Cameron] But how come it worked?
[Lloyd Dobler] I’m Lloyd Dobler.
- Lloyd Dobler, Say Anything
SAY SOMETHING
THAT MATTERS
16. SAY SOMETHING THAT MATTERS
16
What is their current lens?
What does your audience
think, feel, or do now?
Your Messaging
As a result of your
awesome, what will the
audience think feel or do in
the future?
17. QUESTIONS TO ASK
17
Why does your audience care that you exist?
What will motivate them to take action?
Why will your product or service be the thing that motivates them?
20. QUESTIONS TO ASK
20
What are the resources and tools you need to successfully execute your plan?
Are everyone’s roles for how they will contribute clear?
How do you know that what you want your team to accomplish is possible in the time allotted?
21. RISING ABOVE THE NOISE
21
DEFINE SUCCESS
FIND YOUR
PEOPLE
SAY SOMETHING THAT MATTERS
PLAN. THEN DO.
STAND FOR
SOMETHING