The document discusses seven triggers that can capture and maintain attention: sensory clue, framing, disruption, rewards, reputation, mystery, and acknowledgement. It provides examples and descriptions of each trigger. For sensory clue, it discusses using specific colors, sounds, and symbols. Framing is adapting perspectives to focus attention. Disruption violates expectations. Rewards leverage intrinsic and extrinsic motivation. Mystery creates uncertainty until resolved. Acknowledgement fosters deeper connections through validation and understanding. The document also includes potential action items to apply each trigger concept.
Hooked – How to Build Habit-Forming Products - Nir EyalAtlassian
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
This 10 step sales process will help you map out the most efficient and effective way to target prospects, generate leads, nurture prospects and close more sales.
12 Positive Phrases and Empathy Statements for Customer Service (Infographic)Provide Support, LLC
The infographic highlights 12 positive phrases and empathy statements to use for improving customer satisfaction. Incorporating them into your service interactions is an instant win, especially when you have to deal with frustrated customers.
Hooked – How to Build Habit-Forming Products - Nir EyalAtlassian
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
This 10 step sales process will help you map out the most efficient and effective way to target prospects, generate leads, nurture prospects and close more sales.
12 Positive Phrases and Empathy Statements for Customer Service (Infographic)Provide Support, LLC
The infographic highlights 12 positive phrases and empathy statements to use for improving customer satisfaction. Incorporating them into your service interactions is an instant win, especially when you have to deal with frustrated customers.
Hooked: How to Build Habit-Forming Products with Nir EyalNir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
We need to take control of customer complaints and turn them to our advantage. Customer complaints are good for your business. Approach the customer as soon as you learn they are unhappy.
Product Knowledge is a better understanding of the product or services offered by a firm that includes gathering information about the characteristics, functional features and use of the offerings. Product knowledge leads to better penetration of the product information to the potential customers.
The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Surviving the challenge of self publishing online games vincent vergonjeanneMary Chan
The digital revolution has deeply transformed the video game industry by allowing many studios to self-publish their games. But the reality and the difficulty of building a profitable "free-to-play" game is hitting a lot of studios. I will share with you some best practices that I learned while building Kobojo, one of the French leader in social gaming, and EVERYDAYiPLAY, a leading Mid-Core gaming company based in Krakow, Poland
Intended audience & prerequisites: Game Designers & Marketing team to understand how distribution & game design are tightly coupled in the world of Free 2 Play
Session takeaways: Practical insights to better prioritize the tasks to do before and after your launch and optimize the chance of success of your game
Grow your professional services business in tough times. Manage your Sales Cycle. Focus all your efforts on the vital initial step of your Sales Cycle - Prospecting. Make Buyers want to buy what you have to offer. Help them navigate the Buyer's Decision Process. Three actionable ideas to help you get there faster.
Hooked: How to Build Habit-Forming Products with Nir EyalNir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
We need to take control of customer complaints and turn them to our advantage. Customer complaints are good for your business. Approach the customer as soon as you learn they are unhappy.
Product Knowledge is a better understanding of the product or services offered by a firm that includes gathering information about the characteristics, functional features and use of the offerings. Product knowledge leads to better penetration of the product information to the potential customers.
The best sales reps share a number of attributes and are always looking to improve their skills. Here is a list of the 15 most important steps to take on your journey to becoming a better salesperson.
Surviving the challenge of self publishing online games vincent vergonjeanneMary Chan
The digital revolution has deeply transformed the video game industry by allowing many studios to self-publish their games. But the reality and the difficulty of building a profitable "free-to-play" game is hitting a lot of studios. I will share with you some best practices that I learned while building Kobojo, one of the French leader in social gaming, and EVERYDAYiPLAY, a leading Mid-Core gaming company based in Krakow, Poland
Intended audience & prerequisites: Game Designers & Marketing team to understand how distribution & game design are tightly coupled in the world of Free 2 Play
Session takeaways: Practical insights to better prioritize the tasks to do before and after your launch and optimize the chance of success of your game
Grow your professional services business in tough times. Manage your Sales Cycle. Focus all your efforts on the vital initial step of your Sales Cycle - Prospecting. Make Buyers want to buy what you have to offer. Help them navigate the Buyer's Decision Process. Three actionable ideas to help you get there faster.
Insight to innovation - new segments meet new products. Audience first confer...CharityComms
Lee Gisbourne, data analysis manager, RNLI; Jeff Gould, senior innovation manager, RNLI
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Uncharted lands, or why games are not designed but discoveredJakub Stokalski
Even though we say we 'design' games the process is often similar to exploration of unknown seas. During a storm. In a ship that just started leaking - and is on fire. The lecture was given during Digital Dragons 2016 conference. It meant to highlight some mental and processual tools a game designer and his/her producer can use to maximise the quality of their work.
The process of product discovery has a lot in common with something we do everyday, breathing in and out. This presentation is an experiential exercise in learning how to find the right problem to solve before you commit big money on developing your solution.
International Professional Women's AssociationShonika Proctor
This is a presentation I did for International Professional Womens Association of Chile (Feb 2010). I was teaching them ways to get their name out and shift from a career to an entrepreneurial path.
Bill Campbell helped to build some of Silicon Valley’s greatest companies including Google, Apple and Intuit. It is written by the former CEO of Google, along with a couple of other Silicon Valley powerhouse leaders who were coached by Bill. Bill’s principles for coaching leaders and teams are brilliantly compiled in this book.
It captures how Bill developed trusting relationships, fostered personal growth, infused courage, emphasized operational excellence and identified simmering tension that inevitably arise in fast moving environments.
This book is a blueprint for forward thinking business leaders and managers that will help them to create higher-performing and faster-moving teams and companies
This is a summary from the book Nanovation. It is the story of how one of today’s most influential global leaders, Ratan Tata, true practitioner of conscious capitalism, inspired a game changing innovation.
NANOVATION is a how to on getting people to think big, act bold, and improve the world in the midst of overwhelming challenges.
It concludes with eight transferable rules for driving innovation in any business and teaching people to achieve the possible in what appears impossible
In Book “How” Dov Seidman explains that the intention of leaders to have their organizations behave well is not enough, and that "blind obedience" to leaders and rules is much less effective in creating a successful organization than one where shared values are internalized and believed by associates who govern their own behavior. Self-governance organizations can respond better than one where rules and commands are viewed as obstacles to be skirted. He argues that technology has allowed individual behavior to affect the contemporary world much more than it has previously, for good or bad.
The book says that companies that earn trust can translate that trust into direct economic benefits, such as more consumer sales or being charged lower interest rates. Through transparency and trust, an organization improves its reputation, which translates into more long-term business
Creativity Inc. is an autobiography by Ed Catmull, co-founder of Pixar. This book is very helpful for us when we wants to build something meaningful that will outlast us. Be it advance manufacturing or new innovation in technology. It explains, what it takes to build and sustain a culture of excellence, one that embraces originality in its truest form. I highly recommend this book. It has applicable ideas, but more than anything it will broaden our view of why success in itself isn’t all that interesting; sustaining it is.
Key Learnings
>Eight mechanisms for new perspectives
>Honesty and Candour
>Change and Randomness
>Fear and Failure
>Starting Points
Check Jawa is one of Singapore's richest ecosystem. It comprises six major habitats: Mangrove, Coastal Forest, Sandy Beach, Rocky Beach, Seagrass Lagoon and Coral Rubble.
Intriguingly titled "God's Own Design," this book is about two things: 1. Appreciating nature and 2. bathing in wisdom. Primarily a book of stunning, high-resolution photographs of beautiful flowers, plants, landscapes and small creatures (all captured in Singapore's national parks), it also includes carefully curated and timeless quotations on Life, Beauty, Love, Happiness, Wisdom and Wonder. As you flip through its glossy pages, you enjoy a beautiful and relaxing journey through Singapore's national parks while also soaking in the wisdom of some of the greatest people like Confucius, Socrates and Emerson. It's a great book for times when you feel like relaxing and connecting with your inner-self. And it's also a perfect gift for anyone whom you want to be relaxed and happy.
https://wordpress.com/post/godsowndesign.wordpress.com/433
Available on Amazon
https://www.amazon.com/Gods-Own-Design-Photographic-Journey/dp/1785548913
Reliability-centered Maintenance is a maintenance philosophy that includes a systematic approach to determining how to maintain equipment safely and economically. RCM is an invaluable business solution for companies
In situations where equipment failure is inevitable, the structured RCM process will ensure a maintenance strategy that will minimise or eliminate the consequences.
The central problem addressed by the RCM process is how to determine which scheduled maintenance tasks, if any, should be assigned to equipment, and how frequently
We are all aware of Dust hazards such as causing slippery surface and health dust inhalation hazard, however, dust explosion hazard awareness is not adequate. Even if we know about dust explosion but there are many risk factors for dust explosion hazard which are unknown.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
4. Sensory clue:
Using specific sensory clues like colours, sound and symbol
Colours
• Orange: Create a call to action: subscribe , buy oe sell
• Purple: soothe and calm for beauty and anti aging
product. colour women’s favourite.
• Yellow: optimistic and youthful grab attention of window
shopper.
• Red: colour of romance. create urgency good for
clearance sale. but poor combination with purple.
• Black: Powerful and sleek . to market luxury
5. Action Items-sensory Trigger
• Renovate webpage it is our showroom.
• To remove clutter and pop-ups . imagine it is shop and
each visit should be pleasant experience.
• ..
• …
• ..
• ..
• ..
6. Framing Trigger :
adapting to or changing someone’s view of world so they pay more attention to you.
The bee orchid adapt to shape and texture of bee so
that male bee attracted to flower and help it to pollinate
8. Disruption Trigger:
violating people’s expectation to change what they pay attention to
Ad of the Day: Patagonia
The brand declares war on consumerism gone berserk,
and admits its own environmental failings
9. Disruption Trigger:
violating people’s expectation to change what they pay attention to
Surprise + Simple + significance
Old-spice Mustafa commercial is good example of that
combination. it also contain element of mystery.
https://www.youtube.com/watch?v=owGykVbfgUE
10. Action Items-Disruption Trigger
• Which social value we support how to make bold
appeal? Woman entrepreneur? SME ? Env?
• ..
• ..
• ..
11. Reward Trigger:
leveraging people’s motivation for intrinsic and extrinsic rewards
Extrinsic Reward
Temporary , it is more meaningful with surprise for
example
. beyond the call of duty.
12. Extrinsic Reward
Six main category of Extrinsic rewards are
1) Incentive
2) Post Action reward (if then)
3) Collection (give piece of reward which motivate one to
complete full set of reward)
4) Lottery (base on chance)
5) Random(surprise)
6)Gifting (other user give you reward such as candy
crash game)
Too many extrinsic reward not good for going above and
beyond call of the job.
13. Intrinsic Reward
Motivation such as satisfaction key to capture attention.
Low job satisfaction or unhappy workers leads declining profit.
Ben and Jerry’s Fair trade intrinsic rewards for consumer Video
https://www.youtube.com/watch?v=L1bxBWfwelk
15. Mystery Trigger:
crating mystery, uncertainty and suspense to keep an audience intrigue until
very end.
Human brain wired to compulsion for completion
Four stage for mystery triggers are
• Suspense: for short attention
• Emotional Buy in: Hook in Zeigarnik effect
• Plot twist : Disrupt
• Cliff-hanger: Long term attention
16. Acknowledgement Trigger:
, fostering deeper connection because people tend to pay attention to who
provide them validation and understanding
Listen instead of criticise. If we trust, we pay attention.
Reciprocal attention is basic for acknowledgement
trigger.
• Validation, our need for positive affirmation is constant
driver for attention.
• Scale the unscalable. Scale relationship.
• Give power of participation
