The cornerstone of your entire SEO campaign would be your keywords. Without the right keywords, you’re going on the wrong direction. Without the right keywords, everything you’re doing is a waste. Your keywords will be what you’re going to build on.

1. Keyword Research

2. The cornerstone of your entire SEO
campaign would be your keywords.

3. Kinds Of
keywords

4. 1 Market defining keywords
These are the keywords that usually pop into your
head when you’re thinking of starting your SEO
campaign for your company, business, product, etc.

5. Let’s take a scuba diving keyword
campaign for example.

6. If I wanted to use market defining keywords for my scuba
diving campaign, I’d choose from a list that looks something like this:

7. If I wanted to use market defining keywords for my scuba
diving campaign, I’d choose from a list that looks something like this:
Scuba dive

8. If I wanted to use market defining keywords for my scuba
diving campaign, I’d choose from a list that looks something like this:
Scuba dive Scuba diving

9. If I wanted to use market defining keywords for my scuba
diving campaign, I’d choose from a list that looks something like this:
Scuba dive Scuba diving Night diving

10. These are the key questions you need to ask yourself:

11. “What are the words my market uses
to describe itself?”
These are the key questions you need to ask yourself:

12. These are the key questions you need to ask yourself:
“What are the words my market uses
to describe itself?”
“What words does my target audience
use to describe my industry?”

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14. In thinking up
keywords, it’s best
to get into people’s
minds.

15. In thinking up
keywords, it’s best
to get into people’s
minds.
Try to think of what they can possibly type in
as a search query and start from there.

16. If it’s a market defining
keyword you’re after, then
think like your target readers
in those terms.

17. These are the keywords that are focused on your
target customers.
2 customer defining keywords

18. For example if your business is about scuba diving then some
of your customer defining keywords would be:

19. For example if your business is about scuba diving then some
of your customer defining keywords would be:
Scuba Diver/s

20. For example if your business is about scuba diving then some
of your customer defining keywords would be:
Scuba Diver/s
Underwater
photographer

21. For example if your business is about scuba diving then some
of your customer defining keywords would be:
Scuba Diver/s
Underwater
photographer
Scuba diving enthusiast

22. Why are
customer defining keywords
important
?

23. Customer Defining Keywords help you
realize who you want to direct your search
results to.

24. Customer Defining Keywords help you
realize who you want to direct your search
results to.
It also helps you realize the effectiveness of
your keywords on this specific field.

25. For example, if I want scuba divers to know
about a great scuba diving resort that I own,
what I could do is target the keywords:

26. For example, if I want scuba divers to know
about a great scuba diving resort that I own,
what I could do is target the keywords:
Scuba diver’s choice of dive resort

27. Or if I want to indirectly market my scuba
diving gears products through scuba divers, I
can target the keywords:

28. Or if I want to indirectly market my scuba
diving gears products through scuba divers, I
can target the keywords:
Scuba diver’s choice of scuba gear

29. There’s still a big market and a huge sea of untapped
customer defining keywords that are available for you.

30. There’s still a big market and a huge sea of untapped
customer defining keywords that are available for you.
And optimizing customer defining keywords isn’t
as hard as fighting your way through market
and/or product defining keywords.

31. 3 Product defining keywords
These are the keywords your average searcher will
type in the text area of Google if they are looking for a
specific product, service or idea that they want to
acquire or get information about.

32. Why are
product defining keywords
important
?

33. Product defining keywords are very
specific. Searchers are looking for
what they are looking for.

34. And if they are looking for a product then it brings
them all the more closer to
knowing more
about your product

35. And if they are looking for a product then it brings
them all the more closer to
knowing more
about your product
why it’s different

36. And if they are looking for a product then it brings
them all the more closer to
knowing more
about your product
why it’s different
why it’s the best

37. And if they are looking for a product then it brings
them all the more closer to
knowing more
about your product
why it’s different
why it’s the best
and how much it costs

38. Product defining keywords are very direct to the
point. It is black and white. It can only be a product
that the searcher is really looking for.

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40. Every business/company should
have a target product defining
keyword in their list.

41. Every business/company should
have a target product defining
keyword in their list. It is vital if you
want to make sales.

42. It is the easiest, most direct way of putting
your product out on the search engine results
page for searchers who are
potentially interested in what your company
has to offer.

43. 4 GEO Targeting keywords
These are the keywords that focus on
location.

44. These keywords lead the searchers to a
local set of results so that local
businesses and companies would be
given priority in this ever-growing
world with an ever-growing market.

45. Some example of Geo targeting keywords are:
(*targeting the Philippine market)

46. Some example of Geo targeting keywords are:
(*targeting the Philippine market)
Scuba diving Philippines

47. Some example of Geo targeting keywords are:
(*targeting the Philippine market)
Scuba diving Philippines
Scuba Diving Batangas

48. Some example of Geo targeting keywords are:
(*targeting the Philippine market)
Scuba diving Philippines
Scuba Diving Batangas
Liveaboard Philippines

49. Some example of Geo targeting keywords are:
(*targeting the Philippine market)
Scuba diving Philippines
Scuba Diving Batangas
Liveaboard Philippines
Scuba diving Tubbataha

50. Some example of Geo targeting keywords are:
(*targeting the Philippine market)
Dive shops Philippines
Scuba diving Philippines
Scuba Diving Batangas
Liveaboard Philippines
Scuba diving Tubbataha

51. Why are
Geo targeting keywords
important
?

52. Local Search Listings

53. Localized search
is gaining more and
more ground
especially in the
latter development
of Google.
Local Search Listings

54. Localized search
is gaining more and
more ground
especially in the
latter development
of Google.
Google did not implement
this without thought.
Local Search Listings

55. In the rapidly growing
internet market, it
would be such a
bummer to climb the
almost-impossible
mountain of beating
the top 1 website in
your desired keyword’s
search result.

56. So what Google did was
they tried to be the
mediators between the
competition

57. So what Google did was
they tried to be the
mediators between the
competition – splitting
the results depending
on the user’s
geographical location.

58. So what Google did was
they tried to be the
mediators between the
competition – splitting
the results depending
on the user’s
geographical location.
Focusing on giving
out localized results
for local businesses to
have the opportunity
to be first.

59. Every website should have its own element of
localized specialization.

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61. Invest on the right geo targeted
keywords for your website. It will
pay off

62. Invest on the right geo targeted
keywords for your website. It will
pay off – especially now that
localized search is being given
more and more priority as the web
grows.

63. 5 Related vertical keywords
These are the keywords that are related to your
company and niche. These keywords are keywords of
industries and markets that are closely or somehow
related to your industry or market.

64. Let’s take our scuba diving company’s vertical keywords
for example:

65. Let’s take our scuba diving company’s vertical keywords
for example:
Water sports

66. Let’s take our scuba diving company’s vertical keywords
for example:
Water sports
Surfing

67. Let’s take our scuba diving company’s vertical keywords
for example:
Water sports
Surfing
Liveaboard cruise

68. Let’s take our scuba diving company’s vertical keywords
for example:
Water sports
Surfing
Liveaboard cruise
Technical diving

69. Let’s take our scuba diving company’s vertical keywords
for example:
Underwater
photography
Water sports
Surfing
Liveaboard cruise
Technical diving

70. Why are
Related vertical keywords
important
?

71. These are the keywords owned by companies
that you might probably want to create a
partnership with.

72. If your link exchange with the vertically
related company is good, it will most
probably attract new customers and drive
a good amount of traffic to your site.

73. They should be one of
the vital building blocks
of your keyword research
and optimization
process.

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75. Look up every related vertical keyword
possible for your company and use those
keywords to find niche blogs and/or
companies out there

76. Look up every related vertical keyword
possible for your company and use those
keywords to find niche blogs and/or
companies out there and perform any of
the linkbuilding strategies you have in
mind with them.

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