The document discusses local search tactics for 2009. It notes that Google is winning the local search space, especially with changes made in March 2009. It then provides six tactics for local SEO: having a separate page for each location; writing detailed location/directions pages; optimizing on-page elements like titles and headings with geo modifiers; standardizing and optimizing business profiles on sites like GetListed.org; creating and acquiring citations from other sites; and acquiring or encouraging customer ratings and reviews.

1. Local Search Tactics for 2009 Matt McGee , Assignment Editor, Search Engine Land

2. Where We’re Going Local Search: Who’s Playing? Local Search: Who’s Winning? Six Local SEO Tactics

3. Who’s Playing?

4. Local Search: Who’s Playing?

5. Local Search: Who’s Playing?

6. Local Search: Who’s Playing?

7. Who’s Winning?

8. Local Search: Who’s Winning? (Pssst: Google.com, not Google Maps)

9. Local Search: Who’s Winning? Google Maps: 1 visit for every ~30 to Google.com

10. March, 2009: Google’s Game Changer

11. March, 2009: Google’s Game Changer

12. March, 2009: Google’s Game Changer

13. Six Local SEO Tactics

14. Six Local SEO Tactics Separate page for each location

15. Six Local SEO Tactics

16. Six Local SEO Tactics Separate page for each location Write a detailed Location/Directions page

17. Six Local SEO Tactics No!

18. Six Local SEO Tactics No!

19. Six Local SEO Tactics No!

20. Six Local SEO Tactics Separate page for each location Write a detailed Location/Directions page Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers

21. Six Local SEO Tactics No: “... click here for directions …” Yes: “…directions to our downtown Seattle hotel …” No: “…great selection of products…” Yes: “…great selection of HDTVs in San Jose…”

22. Six Local SEO Tactics Separate page for each location Write a detailed Location/Directions page Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers Standardize & Optimize Business Profiles

23. Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)

24. Six Local SEO Tactics

25. Six Local SEO Tactics Separate page for each location Write a detailed Location/Directions page Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers Standardize & Optimize Business Profiles Create & acquire citations

26. Six Local SEO Tactics

27. Six Local SEO Tactics Separate page for each location Write a detailed Location/Directions page Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers Standardize & Optimize Business Profiles Create & acquire citations Acquire/Encourage ratings and reviews

28. Six Local SEO Tactics

29. Matt McGee [email_address] @mattmcgee on Twitter