The basics of quality SEO explained. See more on www.buytheclient.com

1. H O W T O I M P R O V E Y O U R S E A R C H E N G I N E
V I S I B I L I T Y I N 1 0 2 5 E A S Y M O D E R A T E L Y
E A S Y S T E P S
SEO FOR 2014

2. THE FIVE RULES OF SEO

3. Making your site RELEVANT
Keywords
in title
and text
“proper keyword density”
and good meta
descriptions.
Body text
describes
content
Should include phrases
you expect searchers to
use
Well
organized
content
Try to aim for one main
idea on each page. For
instance Tennis Shoes and
Dress Shoes should be two
pages rather than one.

4. Making your site AUTHORITATIVE

5. NATURAL LINK PROFILE
 Links From AUTHORITATIVE, RELEVANT sites
 SIMILAR but not CLONED anchor text

6. Making your site LOCALIZED
Google
Local Page
40%
Local
Citations
25%
Local
Links
25%
Contact
Page
10%

7. Making your site POPULAR
.
.
Your
site

8. AVOID SPAM
KEYWORD STUFFING
(using keywords in a repetitive
and unnatural manner)
LINK SPAMMING
(links from low quality
Or irrelevant sites)
DUPLICATE CONTENT
(copying content from
existing sites)
INTERLINKING
(adding links within your site or
between related sites)
PORTAL MAKING
(building pages with
lots of unrelated links)
GHOSTING
(rewriting articles
In an attempt to
avoid content filters)