This document provides an introduction to local internet marketing strategies for small businesses. It discusses developing a clear marketing strategy by identifying business goals, voice, and target markets. It also covers keyword research, competitive analysis, and ranking websites. Additional methods mentioned include social media, pay-per-click ads, mobile marketing, blogging, and more. The overall message is that an effective local internet marketing strategy is customized to each business's unique goals.

1. South Florida
Internet Marketing For
Local Business Success

2. Thank You

3. Who Is This Guy?

4. Introduction To Local Internet
Marketing & How It Can Help
Grow Your Business
Meetup One

5. What Is “Local Business Internet
Marketing?”

6. Marketing A Local Business On The Internet To
Capture The Qualified Leads and Motivated
Buyers That Are Searching For Their
Product/Service Everyday

7. How Do You Market A Local Business
On The Internet?

8. Create A Strategy

9. Create A Strategy
A Plan
vs.
Random Marketing

10. Get Clear

11. Get Clear
1- Identify The Goals Of The Business

12. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy

13. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice

14. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition

15. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition
3- Define Your Target Market

16. Get Clear
1- Identify The Goals Of The Business
This will determine tactics & timeline of
the marketing strategy
2- Identify Your Voice
Your Unique Selling Proposition
3- Define Your Target Market
What Problem Does Your Business
Solve For Your Customers

17. Local Market Mastery Strategy
A Guideline

18. Local Market Mastery Strategy
A Guideline
Most Internet Success Or Failure Begins Here

19. Local Market Mastery Strategy
A Guideline
“Buyer Keywords”
Most Internet Success Or Failure Begins Here

20. Local Market Mastery Strategy
A Guideline
“Buyer Keywords”
Most Internet Success Or Failure Begins Here
Buyer Keywords:
• Specific Product / Services Names
• Buy
• Review
• Compare
• Find

21. Local Market Mastery Strategy
A Guideline
Keyword Research

22. Local Market Mastery Strategy
A Guideline
Keyword Research
Brainstorm A List Of Keywords
That You Think Your Customers
Use To Find You

23. Local Market Mastery Strategy
A Guideline
Keyword Research
For Local Search Include:
“Keyword”
+
Geo Modifier

24. Local Market Mastery Strategy
A Guideline
Keyword Research
Example:
west palm beach injury lawyer

25. Local Market Mastery Strategy
A Guideline
Keyword Research
Example:
west palm beach injury lawyer
Note: You Should Test “Geo Modifier”
Both Before And After The Keyword

26. Local Market Mastery Strategy
A Guideline
Keyword Research

27. Local Market Mastery Strategy
A Guideline
Keyword Research

28. Local Market Mastery Strategy
A Guideline
Keyword Research

29. Local Market Mastery Strategy
A Guideline
Keyword Research

30. Local Market Mastery Strategy
A Guideline
Keyword Research

31. Local Market Mastery Strategy
A Guideline
Keyword Research
1-Find Relevant Buyer Keywords

32. Local Market Mastery Strategy
A Guideline
Keyword Research
2- Confirm Quality Traffic
3- Determine Commerciality

33. Local Market Mastery Strategy
A Guideline
Keyword Research
Click On Keyword Term (without quotes)

34. Local Market Mastery Strategy
A Guideline
Competitive Analysis

35. Local Market Mastery Strategy
A Guideline
Competitive Analysis
4- Competition For This Keyword

36. Local Market Mastery Strategy
A Guideline
Competitive Analysis
Paid Advertising

37. Local Market Mastery Strategy
A Guideline
Competitive Analysis

38. Local Market Mastery Strategy
A Guideline
Competitive Analysis

39. Local Market Mastery Strategy
A Guideline
Competitive Analysis

40. Local Market Mastery Strategy
A Guideline
Competitive Analysis

41. Local Market Mastery Strategy
A Guideline
Finalize Your Keywords
Create A Master List Of Your Top
Keywords:
Choosing Your “Root” Keyword

42. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword

43. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
At This Point Your Local
Business Internet Marketing
Strategy Needs To Be
Customized To Meet Your
Business Goals

44. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
The Following Is A Sample
(Aggressive) Strategy To Present A
Business In Local Search As The
“Local Authority”

45. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Google Place Page

46. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Google Place Page

47. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Website – Money Page

48. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Social Media Page- Facebook

49. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Video Marketing

50. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Web 2.0 Properties- Squido, Hubpages, Etc.

51. Local Market Mastery Strategy
A Guideline
Rank Your Web Properties For Your
“Root” Keyword
Become The “Local Authority” For A Buyer Keyword

52. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business

53. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn

54. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other

55. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons

56. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-

57. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools

58. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series

59. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series
• Blogging- Ranking your blog content to drive traffic

60. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
• Social Media- Facebook, Twitter, Youtube, LinkedIn
• Pay Per Click Campaigns- Google, Facebook, Other
• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
• QR Codes-
• Press Releases- PR Web & Other online submission tools
• Email Marketing- Lead Capture / Auto Responder Series
• Blogging- Ranking your blog content to drive traffic
• Article Marketing- Ranking articles you write

61. Local Market Mastery Strategy
A Guideline
Additional Methods To Market Your
Local Business
And More……………

62. Local Market Mastery Strategy
A Guideline
It’s About Creating A Strategy &
System That Works For Each Business

63. Local Market Mastery Strategy
A Guideline

64. Was This Information Helpful?

65. Two Requests

66. 1- Post A Review @ Meetup

67. 2- We Appreciate Referrals
If You Know Of Any Local Business Owner You Feel
May Benefit From Local Internet Marketing
561.319.2474
www.harvestmarketingservices.com

68. Thank You
Next Meetup:
• Location: Here
• Date: Thursday November 3rd
• Time: 6:00 pm
• Topic: Google Place Page- What It Is & How It Can
Increase Your Business’s Sales