9 steps to Optimizing Your Website for SEO and ProfitsEscape The Matrix
The 9-step document provides guidance on optimizing a website for search engine rankings. The steps include: 1) auditing existing URLs, titles, descriptions and keywords; 2) identifying target keywords; 3) analyzing current search engine rankings and keywords; 4) refining keywords; 5) rewriting meta titles; 6) rewriting page descriptions; 7) optimizing meta tags; 8) rewriting H1 titles; and 9) incorporating secondary keywords naturally. The overall goal is to improve rankings and attract customers through search engine optimization.
This document provides guidance on building a three-tier site content blueprint for an online business. It discusses brainstorming keywords related to a chosen site concept, researching the demand and supply of keywords, and organizing the keywords into the three tiers of a site structure with a home page, hub pages, and content pages focused on specific keywords. Homework includes stating a site concept in 1-2 words and one sentence, and building out the initial three-tier content blueprint.
Optimize your website by following tips to help Google understand your content better. Provide descriptive page titles, meta descriptions and images with alt text to display properly in search results. Keep your site fresh with updated content like blog posts and product announcements. Google offers various free resources like Webmaster Academy and Webmaster Tools to help website owners optimize and monitor their sites.
Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.
The Google SEO cheat sheet is in three steps:
(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.
(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.
(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.
Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
In a World with so many available paid advertising channels, this talk delves into some of the best (tried and tested) tactics for scaling large e-commerce catalogues in order to be more profitable (failing that, waste less budget!).
9 steps to Optimizing Your Website for SEO and ProfitsEscape The Matrix
The 9-step document provides guidance on optimizing a website for search engine rankings. The steps include: 1) auditing existing URLs, titles, descriptions and keywords; 2) identifying target keywords; 3) analyzing current search engine rankings and keywords; 4) refining keywords; 5) rewriting meta titles; 6) rewriting page descriptions; 7) optimizing meta tags; 8) rewriting H1 titles; and 9) incorporating secondary keywords naturally. The overall goal is to improve rankings and attract customers through search engine optimization.
This document provides guidance on building a three-tier site content blueprint for an online business. It discusses brainstorming keywords related to a chosen site concept, researching the demand and supply of keywords, and organizing the keywords into the three tiers of a site structure with a home page, hub pages, and content pages focused on specific keywords. Homework includes stating a site concept in 1-2 words and one sentence, and building out the initial three-tier content blueprint.
Optimize your website by following tips to help Google understand your content better. Provide descriptive page titles, meta descriptions and images with alt text to display properly in search results. Keep your site fresh with updated content like blog posts and product announcements. Google offers various free resources like Webmaster Academy and Webmaster Tools to help website owners optimize and monitor their sites.
Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.
The Google SEO cheat sheet is in three steps:
(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.
(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.
(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.
Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
In a World with so many available paid advertising channels, this talk delves into some of the best (tried and tested) tactics for scaling large e-commerce catalogues in order to be more profitable (failing that, waste less budget!).
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
SEO is not complicated it is common senseKay Franklin
The document discusses how SEO is based on common sense rather than complexity. It recommends including relevant keywords naturally throughout content, using descriptive title tags and internal links to help search engines understand the topic. The key aspects are writing content about a specific niche topic using related words that people would search for to find pages on that topic.
This document provides basic SEO advice in a story format. It recommends focusing optimization efforts on individual pages targeting specific keywords with low competition rather than an entire site or broad keywords. Key tips include making each page unique, using simple designs, and analyzing traffic to see how pages can be improved for new search terms. Patience and learning are important for success with SEO over time.
This document provides advice on basic search engine optimization (SEO) wisdom. It discusses how the author initially tried to optimize a site for highly competitive keywords without success. Through trial and error, the author learned to carefully optimize individual pages for long-tail keywords with lower competition. Key lessons include focusing SEO efforts on individual pages rather than an entire site, selecting niche keywords with a few thousand monthly searches, and keeping site design and content simple and accessible. The author advocates using analytics to identify new keywords to target with optimized pages.
This document provides advice on search engine optimization (SEO) for websites. It discusses how the author initially tried to optimize a site for highly competitive keywords without success. Through trial and error, the author learned that each page on a site needs careful on-page SEO targeting a single keyword phrase. The document recommends keeping site designs simple, focusing optimization efforts on individual pages rather than an entire site, and continually analyzing traffic to optimize for new keyword phrases. The overall message is that effective SEO requires patience, learning, and optimizing websites at the page level over time.
This document provides 7 tips for building a SEO friendly website:
1. Perform extensive keyword research before design and build out.
2. Designate landing pages for different keyword sets.
3. Target a keyword density of 3-5% on pages.
4. Ensure accurate and keyword-rich meta data and headlines.
5. Make the site highly user-friendly with intuitive navigation.
6. Use internal links in a natural, varied way to share keywords.
7. Focus on continually releasing high-quality, engaging content.
This document provides an introduction to search engine optimization (SEO) strategies. It discusses how search engines work by crawling websites, indexing content, and ranking pages based on relevancy. The document then covers SEO best practices like optimizing page titles and headings, ensuring mobile friendliness, improving page speed, using descriptive image titles and alt text, and having an easy to navigate site structure. It also debunks bad SEO techniques like cloaking, keyword stuffing, and creating unnecessary pages. Resources for SEO tools and testing are provided at the end.
This document provides a beginner's guide to search engine optimization (SEO). It explains that SEO involves improving a website's ranking in search engines through on-page techniques like optimizing content with relevant keywords and off-page techniques like getting backlinks. The document recommends determining target keywords based on what customers search for, using keywords naturally in pages a few times, and providing helpful content to educate customers and establish authority. It also suggests hiring an SEO consultant for fast results since SEO requires expertise and ongoing work.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
This document outlines best practices for search engine optimization (SEO) that web designers should follow. It begins by explaining that SEO, while important for clients, can seem at odds with design priorities like aesthetics and usability. However, ignoring SEO can mean a site gets lost in the massive volume of new sites created daily. The document then details nine key SEO best practices for designers to implement, including optimizing site structure, navigation, content, images, URLs, internal linking, site speed, and using rich snippets in meta descriptions. It concludes by noting parallax designs are popular but can potentially hurt SEO if not built accessibly for crawlers.
Straight From Google What You Need To KnowShankar Soma
- The document provides tips for blogging and search engine optimization (SEO), including choosing relevant keywords, optimizing titles, URLs and content, gaining links naturally through useful content, and avoiding paid links or shortcuts.
- It recommends using WordPress for its built-in SEO features and automatic updates, focusing on quality over quantity of content, and gaining a reputation through original reporting, lists, videos or other engaging formats.
This document discusses building powerful Adsense sites by learning how to generate keywords from Google to attract traffic. It claims to teach how to force Google to provide keywords that can be used to build an Adsense powerhouse site. A sneak peek is provided into learning how to obtain keywords from Google.
SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no effects at all in your website traffic.
This document provides an introduction to search engine optimization (SEO) and summarizes 7 common reasons why a website may have low traffic. It discusses problems such as a new site lacking trust and authority, uninteresting content, content not accessible to search engines, duplicate content issues, using shady tactics, not following best practices for titles, descriptions and URLs, and not properly targeting keywords. The document provides tasks for readers to evaluate these issues on their own site.
Ahrefs Tutorial PDF which will help you to start using Ahrefs that really helpful for SEO. You can research keywords for your needs. Ahrefs also has data to analyze many traffic from visitors.
This document provides tips and strategies for optimizing a website for search engine optimization (SEO). It discusses the importance of having both great content and proper SEO techniques to rank well in search engines. Some key tips mentioned include writing content geared towards a 10-year-old reading level, using keywords that flow naturally with the content, keeping the website design simple so text can be easily copied, and focusing on content optimization before worrying about image tags. The overall message is that SEO requires a balanced approach of high-quality content combined with technical optimization rather than relying on cheap tricks.
This document provides guidance on setting up automated online marketing systems using various internet technologies and strategies. It discusses establishing niche websites and blogs focused on specific topics or markets. It emphasizes using search engine optimization techniques like keyword research and fresh content to drive traffic. It also recommends setting up forums, email lists, and sales funnels to capture leads and turn visitors into customers through free offers and sales pages with automated email follow-ups. The goal is to develop self-sustaining online communities and marketing systems that generate ongoing profits with minimal ongoing effort.
Your Business On The Run!
The Internet is a tool, a highly effective tool for mass marketing. Every day new technologies arise that can be helpful to you in your marketing campaign, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you.
Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)Zach Doty
Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
5 SEO Mistakes Costing You Revenue - SlidesDemandWave
When it comes to search marketing, are you still focusing on clicks and traffic? Learn how to avoid critical search marketing pitfalls with a copy of our latest webinar, "5 SEO Mistakes Costing You Revenue."
SEO is not complicated it is common senseKay Franklin
The document discusses how SEO is based on common sense rather than complexity. It recommends including relevant keywords naturally throughout content, using descriptive title tags and internal links to help search engines understand the topic. The key aspects are writing content about a specific niche topic using related words that people would search for to find pages on that topic.
This document provides basic SEO advice in a story format. It recommends focusing optimization efforts on individual pages targeting specific keywords with low competition rather than an entire site or broad keywords. Key tips include making each page unique, using simple designs, and analyzing traffic to see how pages can be improved for new search terms. Patience and learning are important for success with SEO over time.
This document provides advice on basic search engine optimization (SEO) wisdom. It discusses how the author initially tried to optimize a site for highly competitive keywords without success. Through trial and error, the author learned to carefully optimize individual pages for long-tail keywords with lower competition. Key lessons include focusing SEO efforts on individual pages rather than an entire site, selecting niche keywords with a few thousand monthly searches, and keeping site design and content simple and accessible. The author advocates using analytics to identify new keywords to target with optimized pages.
This document provides advice on search engine optimization (SEO) for websites. It discusses how the author initially tried to optimize a site for highly competitive keywords without success. Through trial and error, the author learned that each page on a site needs careful on-page SEO targeting a single keyword phrase. The document recommends keeping site designs simple, focusing optimization efforts on individual pages rather than an entire site, and continually analyzing traffic to optimize for new keyword phrases. The overall message is that effective SEO requires patience, learning, and optimizing websites at the page level over time.
This document provides 7 tips for building a SEO friendly website:
1. Perform extensive keyword research before design and build out.
2. Designate landing pages for different keyword sets.
3. Target a keyword density of 3-5% on pages.
4. Ensure accurate and keyword-rich meta data and headlines.
5. Make the site highly user-friendly with intuitive navigation.
6. Use internal links in a natural, varied way to share keywords.
7. Focus on continually releasing high-quality, engaging content.
This document provides an introduction to search engine optimization (SEO) strategies. It discusses how search engines work by crawling websites, indexing content, and ranking pages based on relevancy. The document then covers SEO best practices like optimizing page titles and headings, ensuring mobile friendliness, improving page speed, using descriptive image titles and alt text, and having an easy to navigate site structure. It also debunks bad SEO techniques like cloaking, keyword stuffing, and creating unnecessary pages. Resources for SEO tools and testing are provided at the end.
This document provides a beginner's guide to search engine optimization (SEO). It explains that SEO involves improving a website's ranking in search engines through on-page techniques like optimizing content with relevant keywords and off-page techniques like getting backlinks. The document recommends determining target keywords based on what customers search for, using keywords naturally in pages a few times, and providing helpful content to educate customers and establish authority. It also suggests hiring an SEO consultant for fast results since SEO requires expertise and ongoing work.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
This document outlines best practices for search engine optimization (SEO) that web designers should follow. It begins by explaining that SEO, while important for clients, can seem at odds with design priorities like aesthetics and usability. However, ignoring SEO can mean a site gets lost in the massive volume of new sites created daily. The document then details nine key SEO best practices for designers to implement, including optimizing site structure, navigation, content, images, URLs, internal linking, site speed, and using rich snippets in meta descriptions. It concludes by noting parallax designs are popular but can potentially hurt SEO if not built accessibly for crawlers.
Straight From Google What You Need To KnowShankar Soma
- The document provides tips for blogging and search engine optimization (SEO), including choosing relevant keywords, optimizing titles, URLs and content, gaining links naturally through useful content, and avoiding paid links or shortcuts.
- It recommends using WordPress for its built-in SEO features and automatic updates, focusing on quality over quantity of content, and gaining a reputation through original reporting, lists, videos or other engaging formats.
This document discusses building powerful Adsense sites by learning how to generate keywords from Google to attract traffic. It claims to teach how to force Google to provide keywords that can be used to build an Adsense powerhouse site. A sneak peek is provided into learning how to obtain keywords from Google.
SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no effects at all in your website traffic.
This document provides an introduction to search engine optimization (SEO) and summarizes 7 common reasons why a website may have low traffic. It discusses problems such as a new site lacking trust and authority, uninteresting content, content not accessible to search engines, duplicate content issues, using shady tactics, not following best practices for titles, descriptions and URLs, and not properly targeting keywords. The document provides tasks for readers to evaluate these issues on their own site.
Ahrefs Tutorial PDF which will help you to start using Ahrefs that really helpful for SEO. You can research keywords for your needs. Ahrefs also has data to analyze many traffic from visitors.
This document provides tips and strategies for optimizing a website for search engine optimization (SEO). It discusses the importance of having both great content and proper SEO techniques to rank well in search engines. Some key tips mentioned include writing content geared towards a 10-year-old reading level, using keywords that flow naturally with the content, keeping the website design simple so text can be easily copied, and focusing on content optimization before worrying about image tags. The overall message is that SEO requires a balanced approach of high-quality content combined with technical optimization rather than relying on cheap tricks.
This document provides guidance on setting up automated online marketing systems using various internet technologies and strategies. It discusses establishing niche websites and blogs focused on specific topics or markets. It emphasizes using search engine optimization techniques like keyword research and fresh content to drive traffic. It also recommends setting up forums, email lists, and sales funnels to capture leads and turn visitors into customers through free offers and sales pages with automated email follow-ups. The goal is to develop self-sustaining online communities and marketing systems that generate ongoing profits with minimal ongoing effort.
Your Business On The Run!
The Internet is a tool, a highly effective tool for mass marketing. Every day new technologies arise that can be helpful to you in your marketing campaign, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you.
Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)Zach Doty
Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
The document provides SEO tips for optimizing a website, including using short page titles and meta descriptions, placing keywords in page titles, URLs, headings and body text, creating blogs and comments, optimizing pages for 1-3 keywords, and submitting the site to directories like Yahoo and DMOZ. Proper on-page optimization techniques like keyword research, internal linking, and creating engaging content are emphasized.
Get some basic SEO tips that will help your content rank better and communicate with more clarity to consumers. Improve your writing and content marketing with these simple SEO tips for your content.
The document discusses search engine optimization (SEO) and provides tips for optimizing websites and blogs. It explains that SEO involves driving organic traffic from search engines by making websites relevant to keyword searches and attracting inbound links. Specific on-site optimization tips include including keywords in titles, content, images, and meta tags. Off-site optimization involves activities like forum signatures, blog commenting, and article marketing to build backlinks. Plugins like Yoast SEO and XML Sitemaps can help optimize Wordpress blogs. Overall rankings depend on high-quality, unique content.
The document provides tips for optimizing webpages for search engines. It recommends including keyword-rich page titles and meta descriptions. Pages should contain keywords in headers, the first paragraph, image alt text, and hyperlinks. A sitemap and focused keyword pages can help search engines index all pages. Fine-tuning on-page SEO through tools like keyword density and competitor analysis can help rank pages higher for target keywords. Local businesses should include address details and seek local directory listings and links. Promoting optimized images, videos and audio can also aid discovery through universal search results.
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
SEO is becoming a necessity for e-commerce. Google is overpowering the search engine World and you have the opportunity to be on the top of multiple search keywords. Here's the basics and easy steps to make a difference now.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of SEO for increasing website traffic. It then covers various on-page optimization techniques like optimizing title tags, meta descriptions, headings, body text, URLs, and site structure. Specific tactics discussed include keyword research, inclusion of keywords in on-page elements, internal linking, and preventing duplicate content issues.
1. Optimize your website for search engines by choosing descriptive page titles, domain names, and meta descriptions. Sub-pages on your site should have readable URLs.
2. Help search engines understand images on your site by using descriptive file names, alt text descriptions, and captions below each image. Put important information in text rather than images.
3. Keep your website content fresh and up-to-date like a virtual store by blogging, announcing new products and sales. Provide useful information for customers. Referenced additional Google resources for webmasters.
1. Optimize your website for search engines by choosing descriptive page titles, domain names, and meta descriptions. Sub-pages' URLs should be easy to read.
2. Help search engines understand images on your site by using descriptive file names, alt text, and captions. Put important information in text rather than images.
3. Keep your website content fresh and up-to-date like a virtual store by blogging, announcing new products and sales. Provide useful information for customers. Referenced additional Google resources for webmasters.
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The document provides tips and strategies for using free blog platforms to generate leads for small businesses. It recommends creating multiple blogs on different platforms focused on relevant local topics and keywords. Key points include posting fresh content regularly, optimizing the blog for search engines, including calls to action and lead capture forms, and analyzing analytics to improve performance. The goal is to drive traffic from search and social media to the business website through relevant and engaging blog content.
The document provides a guide for search engine optimization (SEO) success. It outlines Craig Seaton's secret recipe for achieving top search engine rankings in a short period of time using only white hat SEO techniques. The guide covers optimizing key on-page elements like meta tags, titles, headers, images, and internal linking to include target keywords naturally. It emphasizes the importance of the title tag for ranking and provides examples of optimizing a homepage and meta tags for a site about music boxes. The goal is to help readers get more traffic, leads, and sales by ranking high in search engines.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
This document provides an overview of search engine optimization (SEO) best practices, covering topics such as on-page SEO, keyword research, off-page SEO, link building strategies, and how social media influences SEO. Written by experts from companies like HubSpot, Moz, and Distilled, the document aims to help readers gain a stronger understanding of all aspects of the SEO process through examples, best practices, and ideas from top SEO professionals. Chapters explore individual SEO elements and how they work together to improve a site's visibility and rankings.
Monitor your search rankings to track the effectiveness of your SEO efforts. Use keywords strategically throughout your site, especially in titles and headers, but avoid overstuffing. Improve internal linking and use search-friendly URLs and descriptive image alt text to help search engines crawl your site. Keep content fresh by blogging and using social media to distribute new content. Develop relationships with other reputable sites to build links and traffic.
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8. Google sends bots around the web to categorize the
content of the Internet. The bots use keywords to
determine what your website is about so that when
someone searches on Google, the search engine is able
to instantly know which pages on the Internet are about
a particular topic.
9. It is your job to consider which
keywords best describe what your site
is about.
10. For most restaurants and hotels the
keywords you're trying to rank for should
be something like this...
What you are + where you're located
French food Boston
SoHo Italian restaurant
Park Slope bed and breakfast
Banquet hall southern Vermont
12. Most websites are
narcissistic. They
only want to reflect
back on themselves
by making their
keywords about
their name.
Chances are, that's
not what a
customer will
search for on
Google.
14. People searching for keyword terms on Google with your restaurant or hotel
name in the keyword already know about your business. They are already in
the sales funnel because they've heard about you and were interested
enough to search for you or perhaps they are even returning customers.
Blake's Restaurant
Blake's Restaurant Menu
Blake's Restaurant Hours
15. Restaurants in Manhattan
Lower Eastside steakhouses
Romantic restaurant New York City
To get new customers you need to feed the top of the funnel with keywords
that will attract people who have never heard of your restaurant or hotel
before.
17. Use your chosen keywords
on your site. Each page on
your site should be
optimized for a particular
keyword or keyphrase.
18. Use Keywords in Your Title
Use keywords in your headers
Use keywords in your
alt img tags for all
your website images.
Use keywords in your text (but not too
much, that's called keyword stuffing)
19. Places to use your keyword or phrase:
-In Your Title
-In Your Header (H1, H2 tags)
-In Your URL (www.keyword.com)
-In your alt img tags (that's the text that appears when
you hover over an image on a website)
-In the text of the page
21. Stop right there if you
think you can trick Google
Chances are, you can't and you
will get your site de-indexed if:
You stuff your site unnaturally
with keywords
You hide keywords with text that
blends in with the background
You create pages just for the
search engines that you don't
intend your website visitors to
see
22. Play nice with
Google and
Google will play
nice with you. It's
that simple.
23. Follow these rules and soon enough
your website will be amplified. Being
findable on Google means your
website will be able to reach more
potential customers.