Gidon Session 3


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  • Welcome to the first session of Building a Successful Business Using the Internet. I 'm _____________________________________ your instructor. Over the next 10 weeks you're going to learn and understand how to create a highly successful and profitable home-based Internet business… or grow your existing business with a Web site that WORKS. What's more, we're going to have fun doing it.
  • Gidon Session 3

    1. 1. Building a Successful Business Using the Internet Session 3 – Welcome Back!
    2. 2. Homework from Last Week <ul><li>Complete the brainstorming exercise. </li></ul><ul><li>Decide on a best Site Concept. </li></ul><ul><li>Use Niche Choose It! if necessary. </li></ul><ul><li>Preview Day 3 of the Action Guide. </li></ul><ul><li>Any Questions? E-mail or call me! </li></ul><ul><li>[email_address] </li></ul><ul><li>02-5354586, 054-5665037 </li></ul>
    3. 3. The Goals For Session 3 <ul><li>Fully brainstorm your best Site Concept. </li></ul><ul><li>Expand your best Site Concept into a detailed Site Content Blueprint. </li></ul>
    4. 4. Quick Review Of Session 2 <ul><li>Consider possible concepts. </li></ul><ul><li>BI! = keyword market research tool. </li></ul><ul><li>BI! = MKL + Brainstormer. </li></ul><ul><li>Understand Demand, Supply, Profitability. </li></ul><ul><li>Identify possible income streams. </li></ul><ul><li>Use Decision Chart / Niche Choose It!. </li></ul>
    5. 5. 3-TIER Site Content Blueprint
    6. 6. Frequently Asked Questions <ul><li>What if my concept doesn’t seem to be valid? </li></ul><ul><li>What if my concept has &quot;competition?&quot; </li></ul><ul><li>When do I register a domain? </li></ul><ul><li>Why do I need to do so much planning? </li></ul>
    7. 7. Concept Keyword Research Tips <ul><li>Be able to summarize your concept into a word or two (ex., caribbean, antigua, anguilla). </li></ul><ul><li>Always t alk the language of your visitors / prospects / customers (ex., sinks vs. basins). </li></ul><ul><li>Avoid s tifling your creativity (ex., by thinking that one idea is the only idea). </li></ul>
    8. 8. A Site Building Opportunity <ul><li>Organize your keywords into a detailed </li></ul><ul><li>blueprint for your site's content. How? </li></ul><ul><li>Build a great list of quality keywords related to your concept. </li></ul><ul><li>Visualize each quality keyword being the focus of a content page on your site. </li></ul><ul><li>Visualize your Keyword-Focused Content Pages (KFCPs) being grouped into a visitor-pleasing structure. </li></ul>
    9. 9. 3-TIER Site Content Blueprint
    10. 10. Two Kinds Of Brainstorming <ul><li>Vertical – G enerates keywords that contain the Brainstormer’s Seed Word . For example, i f you enter “jazz,” all brainstormed words will contain “jazz” in them. </li></ul><ul><li>Lateral – Generates keywords related to the Brainstormer’s Seed Word but do not contain it . For example, if you enter “jazz,” a lateralized word is “music.” </li></ul>
    11. 11. Complete The Brainstorm Process <ul><li>Do Vertical brainstorming, then prune. </li></ul><ul><li>Do Lateral brainstorming, then prune. </li></ul><ul><li>Get Demand (Wordtracker) for all keywords. </li></ul><ul><li>Get Supply (Google) for all keywords. </li></ul><ul><li>Side-branch, adjust and fine-tune. </li></ul><ul><li>Review and study your keywords. </li></ul>
    12. 12. Grow MKL Vertically And Laterally
    13. 13. Getting Demand For All Keywords <ul><li>Wordtracker gives Demand for all keywords. </li></ul><ul><li>Wordtracker database has 300+ million search results from meta Search Engines. </li></ul><ul><li>A s ingle query delivers Demand data for up to 1,000 keywords. </li></ul><ul><li>Keywords returned include singular and plural words . Misspellings are also provided. </li></ul>
    14. 14. Getting Supply For All Keywords <ul><li>Get Supply data for all keywords. </li></ul><ul><li>Supply means the number of Web pages containing the keyword in question. </li></ul><ul><li>Use this Brainstorm It! query… </li></ul><ul><li>Get Supply For All Keywords > Google Supply </li></ul>
    15. 15. Tobi At Work
    16. 16. Tobi’s Master Keyword List
    17. 17. Tobi – Cake Keywords By WT
    18. 18. Tobi – Carbs Keywords By WT
    19. 19. Tobi – Food Keywords By WT
    20. 20. Tobi – Wed Keywords By WT
    21. 21. Tobi – Icing Keywords By WT
    22. 22. Tobi – Lateral By Google
    23. 23. Tobi – Lateral Trimmed Down
    24. 24. Lateral – All Tobi Keywords
    25. 25. Search It! Search Box
    26. 26. Get More Keywords With Search It! <ul><li>Supplement Brainstorm It!. </li></ul><ul><li>D o competitive research. </li></ul><ul><li>Check domain name availability and legalities. </li></ul><ul><li>Develop PREselling content ideas. </li></ul><ul><li>Add new monetization avenues. </li></ul>
    27. 27. 15 Minute Break <ul><li>Insert message </li></ul>
    28. 28. Review Your MKL And Delete… <ul><li>Nonsensical words ( Brainstorm can’t yet think). </li></ul><ul><li>Irrelevant words that don't fit your concept. </li></ul><ul><li>Near-zero-Demand words (on-target words are exceptions). </li></ul><ul><li>Near-zero-Supply words (except for &quot;gems”). </li></ul><ul><li>Super-high-Demand-and/or-Supply words. </li></ul><ul><li>Near- zero Profitability words (on-target words are exceptions). </li></ul>
    29. 29. Keep All Keywords That… <ul><li>Are relevant to your Site Concept. </li></ul><ul><li>Fit into the three TIER structure. </li></ul><ul><li>You’re knowledgeable about. </li></ul><ul><li>Excite you. </li></ul><ul><li>Have good profit potential. </li></ul>
    30. 30. Visualize Your Structure <ul><li>Think of the way a supermarket is organized. The supermarket itself could be considered TIER 1. The theme... &quot;A place to go for household needs.&quot; </li></ul><ul><li>The individual departments within the supermarket are TIER 2s... </li></ul><ul><ul><li>pharmacy </li></ul></ul><ul><ul><li>frozen foods </li></ul></ul><ul><ul><li>produce </li></ul></ul><ul><ul><li>deli </li></ul></ul><ul><ul><li>baked goods </li></ul></ul><ul><ul><li>housewares, etc. </li></ul></ul>
    31. 31. Visualize Your Structure <ul><ul><li>• Within those departments, the specific product groups are TIER 3s. For example, within the produce (TIER 2) section, there are sub-sections; citrus fruits, berries, leafy vegetables, root vegetables, organic produce, etc. </li></ul></ul><ul><li>When visitors scan your home page and/or your NavBar, they should be able to tell whether your site offers the information they're looking for, and they should have a clear idea about where to go to find it. </li></ul>
    32. 32. The 3-TIER Site Blueprint Fit
    33. 33. Class Exercise – Work On MKL <ul><li>Do Vertical brainstorming using Wordtracker. </li></ul><ul><li>Do Lateral brainstorming using Google 1 st 100. </li></ul><ul><li>Do Lateral brainstorming using Google 2 nd 100. </li></ul><ul><li>Delete unwanted words after each above step. </li></ul><ul><li>Get Demand using Wordtracker. </li></ul><ul><li>Get Supply (# of pages) using Google. </li></ul><ul><li>Study the results! </li></ul>
    34. 34. Your Site Content Blueprint <ul><li>TIER 1 (home page) - focuses on your Site Concept word (&quot;Anguilla&quot; for example). </li></ul><ul><li>TIER 2 (NavBar button pages) - hub pages LINKING FROM TIER 1 home page and LINKING TO TIER 3 pages ( ex., &quot;Anguilla villas&quot; and &quot;Anguilla real estate”) or other relevant TIER 2 pages. </li></ul><ul><li>TIER 3 - the bulk of a site’s content pages ( ex., specific TIER 3 villa pages link to TIER 2 &quot;Anguilla villas&quot; page. </li></ul><ul><li>All pages are Keyword-Focused Content Pages (KFCPs). </li></ul>
    35. 35. Homework – See You Next Class! <ul><li>St ate your Site Concept in 1-2 word s . </li></ul><ul><li>State your Site Concept in one sentence. </li></ul><ul><li>Build your Site Content Blueprint. </li></ul><ul><li>Preview Day 4 of the Action Guide. </li></ul>Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037