Tried to elaborate basics of keywords research in easy way so beginners and intermediate can understand and apply to their SEO projects.

1. Guide to Keywords Research
Date: 6th April 2013

2. Basics of Keywords Research
• What are the Keywords?
• Type of Keywords?
• How to do research!

3. What are the Keywords?
• Keywords are just user’s typed search queries to
get desired results through search engine.
• Keyword research is one of the most important,
valuable, and high return activities in the search
marketing field.
• Keywords is not only about getting visitors to
website, but need to bring right kind of visitors.
• Selection of accurate keywords are vital to run
any SEO campaign successfully.

4. Type of Keywords?
• To learn something(textual and digital)
- For Example, how to make pizza, keywords research
checklist etc..
• To buy or explore
- For Example, buy mountain bicycle, 8 mbps broadband plans

5. SEOs think this way…
• Popular/Broad Keywords (iPhone, Furniture)
• Niche/Medium Keywords (iPhone Marketing,
Garden Furniture)
• Straight Forward/Long Tail Keywords (iPhone App
Marketing Company, Garden Chairs and Center Table)

6. Now,
HOW TO DO KEYWORDS
RESEARCH!

7. There are two ways to do this
Ask Yourself? Use of Keywords Research Tool
• Do sketch work, write all the • Google Adwords’ Keyword
possible keywords that strikes Tool
initially in your mind for the
pages. • Google Trends Keyword
• Will searcher get what they Demand Prediction
are looking for on your site.
• Will searcher feel happy what • Google’s Related Searches
they find on your site
• Will those keywords lead • Google’s Auto Complete
searcher to act upon as Buy, Instant Suggestions
Subscribe, Inquire, Contact,
download, Signup etc..

8.  OrSeep's Keywords Research
Checklist

9. Before using any tool
 Shortlist important pages of website and assign
priorities.
 Brainstorm 2 or more keywords for a targeted page.
 Write down similar keywords that Google suggests you
when you type your brainstormed keywords.
 Don’t forget to look in to Google's related searches for
your brainstormed keywords for each targeted page

10. Using Keywords Tool
Settings to do:
 Match Types: Select Broad/Exact (Based on needs).
 Word or Phrase: here you need to put all the variation of brain stormed keywords(Your
own list of kws, Google’s related searches, Google Trends).
 Website: put targeted page's link.
 Check Box: Only show ideas closely related to my searches(select it, based on needs).
 Set Country of Website and its language.
----------------------------
 First, shortlist keywords through "My Ad Group Ideas“ (This will help you to categorize
list of keywords).
 Second, choose keywords from "My keyword Ideas" (To explore more keywords ideas).
 Make sure for each page you have at least Up to 10 researched keywords to present in
front of client.
 Make sure you discover High, Medium and Long Tails as all combination for each page.

11. Reporting Format
URL: http://www. websiteofparcelbooking.com/
Local Monthly
Global Monthly
## Keywords Suggestions Competition Searches (United
Searches
Kingdom) ↓
1
courier delivery 75.00% 301000 60500
2
delivery courier 75.00% 301000 60500
3
parcel uk 64.00% 74000 60500
Other reference: http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-6/

12. Presented by Anand Umraniya
Co-Founder of OrSeep
Twitter @OrSeep