Keith Pape's presentation on dynamic creative advertising at the OMMA LA conference on Tuesday July 21, 2015.

1. Dynamic Creative
A Unique Ad For Everyone
© ONE+K a space150 company 2015
Keith Pape
VP, Managing Director—Digital
Engagement
kpape@one-k.com
@keithpape

2. PROGRAMMATIC TREND
Share of Digital Advertising Revenue (US)
• Gradual shift from
programmatic to RTB type
spend

3. • Dynamic content for a
specific audience or
situation
• Real-time information
• Campaigns for users with
tailored browsing and
shopping experiences
PRESENT

4. • Personalized
• Relevant
• Real-Time
• Authentic
• Engaging
The Future

5. Google Maps Case Study
Pre-created rich media that targets based on real-time geolocation
© ONE+K a space150 company 2015

8. DYNAMIC
Programmatic Convergence
User Generated
Content
Real-time
Marketing
Pre-created
Rich Media
Local Social Geolocation
Dynamic
Authenticity
Programmatic Targeting
© ONE+K a space150 company 2015

9. Acura Case Study
Real-time marketing create generated by advertiser
© ONE+K a space150 company 2015

12. DYNAMIC
Programmatic Convergence
User Generated
Content
Real-time
Marketing
Pre-created
Rich Media
Local Social Geolocation
Dynamic
Authenticity
Programmatic Targeting
© ONE+K a space150 company 2015

13. Madden 15 Study
Location based dynamic content with real-time
characteristics and user generated content
© ONE+K a space150 company 2015

16. DYNAMIC
Programmatic Convergence
User Generated
Content
Real-time
Marketing
Pre-created
Rich Media
Local Social Geolocation
Dynamic
Authenticity
Programmatic Targeting
© ONE+K a space150 company 2015

17. • Automated (Programatic)
• Personalized
• Relevant
• Real-Time
• Authentic
• Engaging
What’s Next

18. Thank you!
Keith Pape
VP, Managing Director—Digital
Engagement
kpape@one-k.com
@keithpape
weareonek.com
space150.com
© ONE+K a space150 company 2015