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Real-Time Bidding 1-Sheeter
- 1. Click to edit Master title style Real-Time Bidding (RTB) Michael Ackerman │ Director, Business Development CALL 646-254-6565 l EMAIL mackerman@traffiq.com l VISIT www.TRAFFIQ.com • Founded as a technology company with a media buying and planning ad platform, TRAFFIQ evolved into a full service digital media agency • Developed own proprietary Real-Time Bidding advertising platform in 2010 • Diverse solutions, audience targeting, multicultural and marketplace trends • Deep expertise in local and national planning, buying and execution • Serving clients directly and partnering with agencies for Fortune 500 clients • Historical insight and experience across all channels and product categories Our Other Services Full Digital Media Buying & Planning across all channels • Audience Retargeting • Display • Email • Lead Generation • Local • Mobile • Search • Search Retargeting • Social • Video COMPANY FACTS Targeting Ability: • Demographic targeting • Contextual targeting • Retargeting • Behavioral • Geographic • Semantic • Social Real-Time Bidding is heavily built on data, and never going to be 'plug and play‘ The Difference: Buying ad impressions in bulk (Guaranteed) vs. individual audience auctioned to the highest bidder (RTB) Real-time, impression-level bidding can retarget site user drop-off and overlay customer behavior of the target audience Define a Targeted Qualified Audience Bid on the Specific Traffic Continuous Optimization Effective Results RTB Auto Improved CTR 24.32% and CPA by 12.13% Pharmaceutical Over 4 months, click through rate increased by 61% Local Retailer 146% lift in CTR and 58% reduction in CPC Home Furnishing From 2012 to 2013, ROAS increased 87% and cost per sale dropped 48% Successful TRAFFIQ Campaigns by Industry