Learn about geolocation and how companies are using it to streamline processes and improve results.

1. GEOLOCATION
FOR BUSINESS

2. ● Over 50% of organizations use
location data to target their
customers or provide services
● Revenue for GPS and
Geolocation is expected to grow
from $26B in 2016 to $94B in
2022 according to Research and
Markets
GEOLOCATION: THE INDUSTRY STANDARD

3. What is geolocation?
Geolocation is the process or technique
of identifying the geographical location
of a person or device by means of digital
information processed via the internet.

4. WHO USES GEOLOCATION?

5. EVERYONE!
B2B
B2C
E-Commerce
Sales
Service
Retail

6. ?
What is
geolocation
used for?

7. 1.GEO-ANALYSIS

8. Using geolocation, companies can
visualize assets in terms of geographical
concentration.
Whether you’re a company tracking
purchases by product line or
looking to see where your accounts are
located, geolocation can help you
understand how location impacts
the metrics that matter most.

9. 2. ROUTE CREATION &
OPTIMIZATION

10. Using geolocation, field teams can
generate and optimize travel routes.
Whether you’re visiting clients, making
service calls, or delivering packages,
geolocation can help you stay
productive on the road and get the
most out of your day.

11. 3. TERRITORY
MANAGEMENT

12. Account managers and sales teams use
geolocation for a strategic approach to
territory management.
Geolocation helps territory managers
visualize where their current and
prospective clients lie and see where
resource allocation is needed.

13. 4. EVENT PLANNING &
PROMOTION

14. Location is essential when planning a
successful event or function.
Knowing where your current and
prospective clients lie will help you
identify the ideal venue for your
event based on concentration,
demographic information, and
distance. All using geolocation.

15. 5. ASSET & VEHICLE
TRACKING

16. If you’re in the business of
delivering goods,
making service calls,
or managing fleet vehicles or equipment,
knowing where your
vehicles or assets are is essential.
Geolocation helps businesses know where
their assets are located at all times, which
helps improve logistics, mitigate loss, and
better the customer experience.

17. The
Results?

18. Using geolocation,
Amazon can deliver within hours
while still reducing delivery costs.
Location data allows Amazon
to beat out their competitors
in delivery speed and pricing.

19. Using geolocation,
Doctolib improved their
team’s productivity in the
field by 75% and can now
manage territories 50%
more efficiently.

20. A recent test run by Urban
Outfitters resulted in a 75%
increase in customer
conversion when location
data was used to determine
ads.

21. Location data = Better results =
More $$$$

22. ?
Is your
organization
using
geolocation?
Don’t get left
behind!

23. On Salesforce?
Location-enable
your data natively
with Geopointe! +

24. Interested in Geolocation for Salesforce?
Let’s talk!
(714) 475-3837
www.geopointe.com
info@geopoointe.com
@geopointe
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