How important Maps are for your business, for what business process it will be used and by whom ? My aim to answer the above query taking travel industry into consideration

1. One map. Endless possibilities.
MediaAgility:Google: Confidential Don’t Distribute
Google Maps APIs
Google Maps for Work for Golf Resort Travel
Planning January 2016
Golf Resort Travel Planning

2. Golf Resort Travel Planning:
Business Need and Goals
Business Goals:
● Provide better and enhanced information to 4 million
Golf Course subscribers and adding more in near
future.
● To add revenue of $150K through referrals every year.
● Planning to develop Web as well as Mobile application
● Display critical information
○ Photos of Resorts
○ Detailed information about a resort’s amenities
○ Booking system for tee times, golf coaches, and
equipment.
○ Inbuilt calendar integration and navigation
feature.
○ Virtual tour of the resort.
2
“An interactive, personal experience
is integral to a positive user experience.”
– Steve Huffman, CTO, HipmunkObjective: To build great customer experience by which
company can have a good market reputation/brand name and
can have a direct impact on achieving good revenue globally
.Need: To have maximum bookings of their Golf courses during
vacation.

3. What Matters to My Customers
Visualization
Of Amenities
Point of
Interests/
Attraction
Real Time
Information:
Access and
Booking
3
Accessibility
across the
platform
Key Points to be addressed and Critical success factor

4. Solution Approach
What Golf Resort Can Offer To
Its Subscribers:
Application which can run across the platform
(Web,Mobile,Tablet)
User will get access to information like:
Compleat view of Golf Courses
Real Time Inventory Status Update
Option to Book and Pay Online
Route Direction,Distance and Navigation
Information of nearby places & there review
like:
Coffee Shops
Restaurants
Tourist Places
Historical Places
Shopping Places
4
How Google Maps Can Help Us
Here:
Google Maps has a database of more than 100
Million POIs
Google Maps can give you easy access to traffic
best rout to follow and all information in real time
Google Maps can provide features like navigations
from your point of origin to destination with
distance and help in route optimization
Google Maps can give you street view options to
get a real time visualization experience of nearby
places
Google Maps can help Golf Resorts to update their
inventories in real time.
Google Maps can offer similar user experience
across the platform

5. One Map solves different objectives of all family members
Rich location content, easily access
Turn-by-Turn
Navigation
Real-time
Traffic
Multimodal
Transit
Real-life
Imagery
Local Search
POIs & Reviews
Android
Auto
5

6. Google Places API give access to 100 Million Point of
interest across the Globe to choose from, review & plan.
Google Maps APIs: enabling world-class location content
via proven tools for developers
Why Google Maps? Google’s business is to keep companies
in Business
Creates value
and drives ROI
Enhances customer
Satisfaction as they
have been using same
feature for years and
its user friendly
Growth of mobile has
got Google on right
place as Google
solution can be run
across the platform
with same efficiency

7. GOOGLE MAPS’ LOCATION CONTENT
millions of places and more
Driving directions in 194 Countries
spanning 30 million miles of roads
100M+ POIs
Live traffic data in 50+ countries
with coverage in 600+ major cities
Public transit routing for 500+ cities
Street View in 50+ countries
including over one million transit stops
Global coverage in 200 countries
7

8. Adding value to the Businesses
50% 40% 37%
use Google Maps
to increase
customer
satisfaction
report 100%
productivity
Says internal
efficiency has
increased
massively
94% saw tangible business improvements
● We had a 35 percent increase in conversion rates for our United Kingdom and Denmark sites
immediately after launching Google Maps."—Steve Sullivan, manager of web reservations, IHG
● “Created a website with two million monthly unique visitors, up 2,918 percent from a year ago,
Increased monthly revenue by 2,390 percent in one year” form Danny Chi, director of
engineering at Tripping.com

9. ENRICHING DECISIONS
making travel
planning easy
Goal: Take the ‘agony out of
booking travel’.
Solution: Provide detailed maps & useful local
data in a, visual way. Users can overlay their
data on Hipmunk’s interface for enhanced
decision-making.
Impact: 70% of Hipmunk consumers now use
maps as a part of their hotel search.
“At Hipmunk, an interactive, personal experience
is integral to a positive user experience.”
– Steve Huffman, CTO, Hipmunk
99

10. 10
LOCATION INNOVATORS
Helping Citizens of MyPos find
safety
“Using one interface, citizens find directions to their
shelter.”
– Sarah, Mayor of MyIsland
Goal: All citizens should find their shelters
quickly and easily. The application must
be highly available and highly responsive.
Solution: Create mobile and desktop
application integrated with rich location data &
features (i.e. shelters, directions, Street View).
Impact: In 2015, All citizens quickly found and
arrived at their shelters . The application was
very responsive with peak loads during the 2
hours prior to the storm.
10
MyPos ShelterFinder

11. Google Maps Privacy Policies
● Google Maps Privacy Policy:
○ Data Ownership: Some of our Services allow you to
upload, submit, store, send or receive content. You
retain ownership of any intellectual property rights
that you hold in that content. In short, what belongs to
you stays yours.
○ Google Maps API loads Javascript on your
application and the data gets populated on top of
Google Maps inside your server and not on Google
servers.
○ Information like Inventory status, internal images
which is owned by business will be stored in
customers database only and will be accessed by the
user’s authorized by business through a private map
link.
○ Information published by businesses for its end users
can’t be copied/downloaded/stored by any other
business for their use. 11
Google Helping Enterprise

12. Mission: We engineer intelligent solution powered by new
paradigm technologies to enable our customers to achieve
their monshoots
Experience: Have cumulative experience of
100+ Years in Geo Spatial service offering
Google Partner: An official Google Maps
Partner since 2013.
Customer Service: Have developed solution
on Maps for more than 100s of customers
across the globe.
Maps Based Soln: VicWalks, ifitnessPedia,
Walking Maps. We have Google Certified
Maps Developers
Why

13. NEXT STEP & PROJECT PLAN
Launch of services next Quarter
13
January 4th Week FEB 2nd & 3rd Week
Golf resort Approval
FEB 4th Week
Project Kick off
March April
Advertising
May
In Process up and
running for
customers
SOLUTION
VALIDATION
Contracting
Development
TESTING
Application
UP &
Running

14. 14
Shubham Jha
Manager Enterprise Sales -Google for
Work!! MediaAgility