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Mobile Media Buying by Matt Sauls, SiteScout

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Mobile Media Buying by Matt Sauls, SiteScout

  1. 1. SiteScout: Mobile Media BuyingMatt SaulsDirector of Business DevelopmentSiteScout
  2. 2. Agenda• Mobile Trends• SiteScout Mobile (New!)• Campaign Planning• Campaign Targeting• SiteScout Mobile App
  3. 3. Mobile Trends
  4. 4. Mobile Trends• Mobile inventory is growing exponentially• High fragmentation of vendors• Supply is far greater than demand• Hence lower CPMs (average = $0.75)
  5. 5. Mobile Device Sales Overtaking PC
  6. 6. Mobile Device Sales Will Kill PC Sales
  7. 7. Mobile Traffic Growing Steadily
  8. 8. Majority of Mobile Inventory In Apps
  9. 9. Games and Social Account for 50%
  10. 10. Mobile Drives e-Commerce Sales
  11. 11. Mobile Payments Rising Significantly
  12. 12. Mobile Ad Sales at $1.25 Billion
  13. 13. Search and Display Account for 90%
  14. 14. Mobile CPMs Are Much Lower
  15. 15. SiteScout Mobile
  16. 16. SiteScout Mobile• Announcing our new mobile capabilities• Mobile site statistics (Site list filter)• Mobile targeting (carrier, device, OS)• Integration with 4 new mobile exchanges • MoPub • Nexage • TapIt • Smaato (coming soon)
  17. 17. Mobile Campaign Planning
  18. 18. Planning• Mobile app vs. Mobile web• Dimensions (mobile IAB vs. standard IAB)• Run of network vs. Choosing sites
  19. 19. 65,000 Mobile Sources as of Yesterday
  20. 20. Mobile Ad DimensionsMobile Web Dimensions:Mobile App Dimensions:
  21. 21. Mobile Campaign Tracking
  22. 22. Post-back Conversion Tracking1) Send post-back ID in the click link: http://myclicklink.com?pbid={postBackId}2) User completes desired action (conversion).3) Hit the pixel URL with attached ID: http://clickserv.sitescout.com/conv/035c28305e169cd 2?pb={postBackId}
  23. 23. Device ID Tracking• Destination URL macros: • {dpid} = SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). • {did} = SHA1 hashed device ID; IMEI when available, else MEID or ESN. • {uid} = This value represents either one of {dpid} or {uid} in that order of priority.
  24. 24. Mobile Campaign Targeting
  25. 25. Targeting• Device Targeting• Carrier Targeting• Lat/Long Targeting (coming soon): Requires “Share my Location”
  26. 26. Device Targeting
  27. 27. Carrier Targeting
  28. 28. SiteScout Mobile App (coming soon)
  29. 29. Thank youMatt SaulsDirector of Business DevelopmentSiteScout Inc.matts@sitescout.com416-520-9310www.sitescout.com

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