4. Mobile Trends
• Mobile inventory is growing
exponentially
• High fragmentation of vendors
• Supply is far greater than demand
• Hence lower CPMs (average = $0.75)
16. SiteScout Mobile
• Announcing our new mobile capabilities
• Mobile site statistics (Site list filter)
• Mobile targeting (carrier, device, OS)
• Integration with 4 new mobile exchanges
• MoPub
• Nexage
• TapIt
• Smaato (coming soon)
22. Post-back Conversion Tracking
1) Send post-back ID in the click link:
http://myclicklink.com?pbid={postBackId}
2) User completes desired action
(conversion).
3) Hit the pixel URL with attached ID:
http://clickserv.sitescout.com/conv/035c28305e169cd
2?pb={postBackId}
23. Device ID Tracking
• Destination URL macros:
• {dpid} = SHA1 hashed platform-specific ID (e.g.,
Android ID or UDID for iOS).
• {did} = SHA1 hashed device ID; IMEI when
available, else MEID or ESN.
• {uid} = This value represents either one of {dpid}
or {uid} in that order of priority.